{"id":118,"date":"2023-10-01T21:46:23","date_gmt":"2023-10-02T01:46:23","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/algorithmicawarenesstoolkit\/?post_type=chapter&p=118"},"modified":"2023-10-22T16:36:45","modified_gmt":"2023-10-22T20:36:45","slug":"lesson-1-targeted-advertisement","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/algorithmicawarenesstoolkit\/chapter\/lesson-1-targeted-advertisement\/","title":{"raw":"Lesson 3: Targeted advertisement","rendered":"Lesson 3: Targeted advertisement"},"content":{"raw":"

Introduction: What is targeted advertisement?<\/h1>\r\n
    \r\n \t
  1. Introduce students to the definition of targeted advertising below:\r\n
      \r\n \t
    1. According to Oxford Reference Online<\/a>, targeted advertising is defined as \u201cthe process of conceiving, developing, placing, and testing highly targeted advertisements in social networks (e.g., Facebook) based on detailed data on the personal profile information and interactions of users\u201d (reference).<\/li>\r\n \t
    2. While these ads might seem harmless or sometimes even seem \u201chelpful\u201d to users, targeted advertising algorithms can become an issue due to their invasion of privacy, especially when many users are not aware of it.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n

      Pre-activity<\/strong><\/h2>\r\n
        \r\n \t
      1. Have you encountered any targeted ads, while scrolling on social media recently?<\/li>\r\n \t
      2. How accurately did they reflect your interests or needs?<\/li>\r\n<\/ol>\r\n

        Lecture<\/h1>\r\nTargeted advertising is using the information you share with the platform, ads or websites you have visited (using cookies), as well as other algorithms to match the ad to your specific preferences.\r\n\r\nWatch this video about Echo Chambers<\/a> to understand how targeted advertising works.\r\n\r\n \r\n\r\n[embed]https:\/\/www.youtube.com\/watch?v=SMd2VxgUalk&list=PPSV[\/embed]\r\n
        Attribution: Citizen Literacy was created by Robert Detmering, Amber Willenborg, and Terri Holtze for University of Louisville Libraries and is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License<\/a>.<\/div>\r\n

        Activity 1. Let\u2019s explore what Google knows about you.\u00a0<\/b><\/h1>\r\n
          \r\n \t
        1. Watch a video about Echo Chambers<\/a> above.<\/li>\r\n \t
        2. Log in to your Google account<\/a> on your phone or laptop.<\/li>\r\n \t
        3. Go to Manage your Google Account, click the Data & Privacy tab.<\/li>\r\n \t
        4. Scroll down to My Ad Center.<\/li>\r\n \t
        5. \u00a0Scroll through the personal information Google has collected about you including your presumed age and gender, relationship status, household income, education level, industry, homeowner, parent.\r\n
          Attribution:\u00a0This teaching activity was inspired by Dr. Abigail Koenig, College of Business, University of Louisville<\/div>\r\n \r\n

          Discussion questions:<\/strong><\/h2>\r\n