8 Types of Data

Categorical Data (also called Qualitative)

  • puts people into a category (e.g. marital status, live with parents? Yes or No)
  • often results from counting something
  • calculate the proportion belonging to each category, but do NOT do numerical calculations

Quantitative Data: (always numeric)

  • often results from measuring something (e.g. height, weight, income, age)
  • makes sense to do numerical calculations such as finding the average

These can be subdivided:

Categorical

Quantitative

Nominal

Ordinal

Interval

Ratio

No numerical interpretation

Favourite Colour

Can be numeric – student numbers have no meaning.

Rank your experience from 1 to 5

Is the difference between 4 and 5 the same as between 3 and 4?

Likert Scales

Numerical

0 has no meaning

Division makes no sense

Temperature

The highest form!

0 has meaning, so division makes sense

Profit

Sales

License

Icon for the Creative Commons Attribution-NonCommercial 4.0 International License

Business Analytics Copyright © by Amy Goldlist is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Share This Book