{"id":117,"date":"2023-05-05T12:48:45","date_gmt":"2023-05-05T16:48:45","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/chapter\/types-of-data\/"},"modified":"2023-05-05T13:02:06","modified_gmt":"2023-05-05T17:02:06","slug":"types-of-data","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/chapter\/types-of-data\/","title":{"raw":"Types of Data","rendered":"Types of Data"},"content":{"raw":"<div class=\"types-of-data\">\r\n<h3>Categorical Data (also called Qualitative)<\/h3>\r\n<ul>\r\n \t<li class=\"import-Normal\">puts people into a category (e.g. marital status, live with parents? Yes or No)<\/li>\r\n \t<li class=\"import-Normal\">often results from counting something<\/li>\r\n \t<li class=\"import-Normal\">calculate the <em>proportion<\/em> belonging to each category, but do NOT do numerical calculations<\/li>\r\n<\/ul>\r\n<h3>Quantitative Data: (always numeric)<\/h3>\r\n<ul>\r\n \t<li class=\"import-Normal\">often results from measuring something (e.g. height, weight, income, age)<\/li>\r\n \t<li class=\"import-Normal\">makes sense to do numerical calculations such as finding the <em>average<\/em><\/li>\r\n<\/ul>\r\nThese can be subdivided:\r\n<table style=\"height: 416px\">\r\n<tbody>\r\n<tr class=\"TableGrid-R\" style=\"height: 56px\">\r\n<td class=\"TableGrid-C\" style=\"background-color: #ffffff;border: 0pt none windowtext;height: 56px;width: 620.533px\" colspan=\"2\">\r\n<p class=\"import-Normal\" style=\"text-align: center\"><strong>Categorical<\/strong><\/p>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"background-color: #ffffff;vertical-align: middle;border: 0pt none windowtext;height: 56px;width: 363.867px\" colspan=\"2\">\r\n<p class=\"import-Normal\"><strong>Quantitative<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr class=\"TableGrid-R\" style=\"height: 80px\">\r\n<td class=\"TableGrid-C\" style=\"background-color: transparent;border-color: windowtext;border-style: none none solid;border-width: 0pt 0pt 0.5pt;height: 80px;width: 289.333px\"><\/td>\r\n<td class=\"TableGrid-C\" style=\"background-color: transparent;border-color: windowtext;border-style: none none solid;border-width: 0pt 0pt 0.5pt;height: 80px;width: 327.2px\">\r\n<p class=\"import-Normal\"><\/p>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"background-color: transparent;border-color: windowtext;border-style: none none solid;border-width: 0pt 0pt 0.5pt;height: 80px;width: 148.267px\">\r\n<p class=\"import-Normal\"><\/p>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"background-color: transparent;border-color: windowtext;border-style: none none solid;border-width: 0pt 0pt 0.5pt;height: 80px;width: 211.6px\">\r\n<p class=\"import-Normal\"><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr class=\"TableGrid-R\" style=\"height: 56px\">\r\n<td class=\"TableGrid-C\" style=\"background-color: #e7e6e6;border: 0.5pt solid windowtext;height: 56px;width: 287.733px\">\r\n<p class=\"import-Normal\">Nominal<\/p>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"background-color: #e7e6e6;border: 0.5pt solid windowtext;height: 56px;width: 325.6px\">\r\n<p class=\"import-Normal\">Ordinal<\/p>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"background-color: #e7e6e6;border: 0.5pt solid windowtext;height: 56px;width: 146.667px\">\r\n<p class=\"import-Normal\">Interval<\/p>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"background-color: #e7e6e6;border: 0.5pt solid windowtext;height: 56px;width: 210px\">\r\n<p class=\"import-Normal\">Ratio<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr class=\"TableGrid-R\" style=\"height: 200px\">\r\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext;height: 200px;width: 287.733px\">\r\n<p class=\"import-Normal\">No numerical interpretation<\/p>\r\n<p class=\"import-Normal\">Favourite Colour<\/p>\r\n<p class=\"import-Normal\">Can be numeric \u2013 student numbers have no meaning.<\/p>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext;height: 200px;width: 325.6px\">\r\n<p class=\"import-Normal\">Rank your experience from 1 to 5<\/p>\r\n<p class=\"import-Normal\">Is the difference between 4 and 5 the same as between 3 and 4?<\/p>\r\n<p class=\"import-Normal\">Likert Scales<\/p>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext;height: 200px;width: 146.667px\">\r\n<p class=\"import-Normal\">Numerical<\/p>\r\n<p class=\"import-Normal\">0 has no meaning<\/p>\r\n<p class=\"import-Normal\">Division makes no sense<\/p>\r\n<p class=\"import-Normal\">Temperature<\/p>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext;height: 200px;width: 210px\">\r\n<p class=\"import-Normal\">The highest form!<\/p>\r\n<p class=\"import-Normal\">0 has meaning, so division makes sense<\/p>\r\n<p class=\"import-Normal\">Profit<\/p>\r\n<p class=\"import-Normal\">Sales<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"height: 24px;width: 287.733px\"><\/td>\r\n<td style=\"height: 24px;width: 325.6px\"><\/td>\r\n<td style=\"height: 24px;width: 146.667px\"><\/td>\r\n<td style=\"height: 24px;width: 210px\"><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<div id=\"sdfootnote1sym\"><\/div>\r\n<\/div>","rendered":"<div class=\"types-of-data\">\n<h3>Categorical Data (also called Qualitative)<\/h3>\n<ul>\n<li class=\"import-Normal\">puts people into a category (e.g. marital status, live with parents? Yes or No)<\/li>\n<li class=\"import-Normal\">often results from counting something<\/li>\n<li class=\"import-Normal\">calculate the <em>proportion<\/em> belonging to each category, but do NOT do numerical calculations<\/li>\n<\/ul>\n<h3>Quantitative Data: (always numeric)<\/h3>\n<ul>\n<li class=\"import-Normal\">often results from measuring something (e.g. height, weight, income, age)<\/li>\n<li class=\"import-Normal\">makes sense to do numerical calculations such as finding the <em>average<\/em><\/li>\n<\/ul>\n<p>These can be subdivided:<\/p>\n<table style=\"height: 416px\">\n<tbody>\n<tr class=\"TableGrid-R\" style=\"height: 56px\">\n<td class=\"TableGrid-C\" style=\"background-color: #ffffff;border: 0pt none windowtext;height: 56px;width: 620.533px\" colspan=\"2\">\n<p class=\"import-Normal\" style=\"text-align: center\"><strong>Categorical<\/strong><\/p>\n<\/td>\n<td class=\"TableGrid-C\" style=\"background-color: #ffffff;vertical-align: middle;border: 0pt none windowtext;height: 56px;width: 363.867px\" colspan=\"2\">\n<p class=\"import-Normal\"><strong>Quantitative<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr class=\"TableGrid-R\" style=\"height: 80px\">\n<td class=\"TableGrid-C\" style=\"background-color: transparent;border-color: windowtext;border-style: none none solid;border-width: 0pt 0pt 0.5pt;height: 80px;width: 289.333px\"><\/td>\n<td class=\"TableGrid-C\" style=\"background-color: transparent;border-color: windowtext;border-style: none none solid;border-width: 0pt 0pt 0.5pt;height: 80px;width: 327.2px\">\n<p class=\"import-Normal\">\n<\/td>\n<td class=\"TableGrid-C\" style=\"background-color: transparent;border-color: windowtext;border-style: none none solid;border-width: 0pt 0pt 0.5pt;height: 80px;width: 148.267px\">\n<p class=\"import-Normal\">\n<\/td>\n<td class=\"TableGrid-C\" style=\"background-color: transparent;border-color: windowtext;border-style: none none solid;border-width: 0pt 0pt 0.5pt;height: 80px;width: 211.6px\">\n<p class=\"import-Normal\">\n<\/td>\n<\/tr>\n<tr class=\"TableGrid-R\" style=\"height: 56px\">\n<td class=\"TableGrid-C\" style=\"background-color: #e7e6e6;border: 0.5pt solid windowtext;height: 56px;width: 287.733px\">\n<p class=\"import-Normal\">Nominal<\/p>\n<\/td>\n<td class=\"TableGrid-C\" style=\"background-color: #e7e6e6;border: 0.5pt solid windowtext;height: 56px;width: 325.6px\">\n<p class=\"import-Normal\">Ordinal<\/p>\n<\/td>\n<td class=\"TableGrid-C\" style=\"background-color: #e7e6e6;border: 0.5pt solid windowtext;height: 56px;width: 146.667px\">\n<p class=\"import-Normal\">Interval<\/p>\n<\/td>\n<td class=\"TableGrid-C\" style=\"background-color: #e7e6e6;border: 0.5pt solid windowtext;height: 56px;width: 210px\">\n<p class=\"import-Normal\">Ratio<\/p>\n<\/td>\n<\/tr>\n<tr class=\"TableGrid-R\" style=\"height: 200px\">\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext;height: 200px;width: 287.733px\">\n<p class=\"import-Normal\">No numerical interpretation<\/p>\n<p class=\"import-Normal\">Favourite Colour<\/p>\n<p class=\"import-Normal\">Can be numeric \u2013 student numbers have no meaning.<\/p>\n<\/td>\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext;height: 200px;width: 325.6px\">\n<p class=\"import-Normal\">Rank your experience from 1 to 5<\/p>\n<p class=\"import-Normal\">Is the difference between 4 and 5 the same as between 3 and 4?<\/p>\n<p class=\"import-Normal\">Likert Scales<\/p>\n<\/td>\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext;height: 200px;width: 146.667px\">\n<p class=\"import-Normal\">Numerical<\/p>\n<p class=\"import-Normal\">0 has no meaning<\/p>\n<p class=\"import-Normal\">Division makes no sense<\/p>\n<p class=\"import-Normal\">Temperature<\/p>\n<\/td>\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext;height: 200px;width: 210px\">\n<p class=\"import-Normal\">The highest form!<\/p>\n<p class=\"import-Normal\">0 has meaning, so division makes sense<\/p>\n<p class=\"import-Normal\">Profit<\/p>\n<p class=\"import-Normal\">Sales<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"height: 24px;width: 287.733px\"><\/td>\n<td style=\"height: 24px;width: 325.6px\"><\/td>\n<td style=\"height: 24px;width: 146.667px\"><\/td>\n<td style=\"height: 24px;width: 210px\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div id=\"sdfootnote1sym\"><\/div>\n<\/div>\n","protected":false},"author":883,"menu_order":2,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-117","chapter","type-chapter","status-publish","hentry"],"part":96,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/pressbooks\/v2\/chapters\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/wp\/v2\/users\/883"}],"version-history":[{"count":3,"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/pressbooks\/v2\/chapters\/117\/revisions"}],"predecessor-version":[{"id":145,"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/pressbooks\/v2\/chapters\/117\/revisions\/145"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/pressbooks\/v2\/parts\/96"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/pressbooks\/v2\/chapters\/117\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/pressbooks\/v2\/chapter-type?post=117"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/wp\/v2\/contributor?post=117"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businessanalytics\/wp-json\/wp\/v2\/license?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}