{"id":128,"date":"2016-11-17T01:25:08","date_gmt":"2016-11-17T06:25:08","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/chapter\/5-3-process-based-theories\/"},"modified":"2022-02-15T15:10:28","modified_gmt":"2022-02-15T20:10:28","slug":"5-3-process-based-theories","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/chapter\/5-3-process-based-theories\/","title":{"raw":"8.2 Process-Based Theories of Motivation","rendered":"8.2 Process-Based Theories of Motivation"},"content":{"raw":"<h2>Process-Based Theories of Motivation<\/h2>\r\n<p id=\"fwk-122425-ch05_s02_p01\" class=\"para editable block\">A separate stream of research views motivation as something more than action aimed at satisfying a need. Instead, process-based theories view motivation as a rational process. Individuals analyze their environment, develop thoughts and feelings, and react in certain ways. Process theories attempt to explain the thought processes of individuals who demonstrate motivated behaviour. Under this category, we will review equity theory, expectancy theory, and reinforcement theory.<\/p>\r\n\r\n<div id=\"fwk-122425-ch05_s02_s01\" class=\"section\">\r\n<h2 class=\"title editable block\">Equity Theory<\/h2>\r\n<p id=\"fwk-122425-ch05_s02_s01_p01\" class=\"para editable block\">Imagine that you are paid $10 an hour working as an office assistant. You have held this job for 6 months. You are very good at what you do, you come up with creative ways to make things easier around you, and you are a good colleague who is willing to help others. You stay late when necessary and are flexible if requested to change hours. Now imagine that you found out they are hiring another employee who is going to work with you, who will hold the same job title, and who will perform the same type of tasks. This particular person has more advanced computer skills, but it is unclear whether these will be used on the job. The starting pay for this person will be $14 an hour. How would you feel? Would you be as motivated as before, going above and beyond your duties? How would you describe what you would be feeling?<\/p>\r\n&nbsp;\r\n<div id=\"fwk-122425-ch05_s02_s01_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em;max-width: 500px\">\r\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.6<\/span><\/p>\r\n<a href=\"\/app\/uploads\/sites\/197\/2016\/11\/f3eb9395f7976a6dc370a716e76df279.jpg\"><img src=\"https:\/\/pressbooks.bccampus.ca\/principlesofmgmt\/wp-content\/uploads\/sites\/1573\/2016\/11\/f3eb9395f7976a6dc370a716e76df279.jpg\" alt=\"Equity is determined by comparing one's input-outcome ratio with the input-outcome ratio of a referent. When the two ratios are equal, equity exists\" width=\"500\" \/><\/a>\r\n<p class=\"para\">Equity is determined by comparing one\u2019s input-outcome ratio with the input-outcome ratio of a referent. When the two ratios are equal, equity exists.<\/p>\r\n\r\n<div class=\"copyright\">\r\n<p class=\"para\">Source: Based on Adams, J. S. (1965). Inequity in social exchange. In L. Berkowitz (Ed.), <em class=\"emphasis\">Advances in experimental social psychology: Vol. 2<\/em> (pp. 267\u2013299). New York: Academic Press.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<p id=\"fwk-122425-ch05_s02_s01_p02\" class=\"para editable block\">If your reaction to this scenario is along the lines of \u201cthis would be unfair,\u201d your behaviour may be explained using equity theory (Adams, 1965). According to this theory, individuals are motivated by <strong>a sense of fairness<\/strong> in their interactions. Moreover, our sense of fairness is a result of the social comparisons we make. Specifically, we compare our inputs and outcomes with other people\u2019s inputs and outcomes. We perceive fairness if we believe that the input-to-outcome ratio we are bringing into the situation is similar to the input-to-outcome ratio of a comparison person, or a <span class=\"margin_term\"><a class=\"glossterm\">referent<\/a><\/span>. Perceptions of inequity create tension within us and drive us to action that will reduce perceived inequity.<\/p>\r\n\r\n<div id=\"fwk-122425-ch05_s02_s01_s01\" class=\"section\">\r\n<h3 class=\"title editable block\">What Are Inputs and Outcomes?<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s01_s01_p01\" class=\"para editable block\">Inputs are the contributions people feel they are making to the environment. In the previous example, the person\u2019s hard work; loyalty to the organization; amount of time with the organization; and level of education, training, and skills may have been relevant inputs. Outcomes are the perceived rewards someone can receive from the situation. For the hourly wage employee in our example, the $10 an hour pay rate was a core outcome. There may also be other, more peripheral outcomes, such as acknowledgment or preferential treatment from a manager. In the prior example, however, the person may reason as follows: I have been working here for 6 months. I am loyal, and I perform well (inputs). I am paid $10 an hour for this (outcomes). The new person does not have any experience here (referent\u2019s inputs) but will be paid $14 an hour. This situation is unfair.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s01_s01_p02\" class=\"para editable block\">We should emphasize that equity perceptions develop as a result of a subjective process. Different people may look at the same situation and perceive different levels of equity. For example, another person may look at the same scenario and decide that the situation is fair because the newcomer has computer skills and the company is paying extra for those skills.<\/p>\r\n\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s01_s02\" class=\"section\">\r\n<h3 class=\"title editable block\">Who Is the Referent?<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s01_s02_p01\" class=\"para editable block\">The referent other may be a specific person as well as a category of people. Referents should be comparable to us-otherwise, the comparison is not meaningful. It would be pointless for a student worker to compare himself to the CEO of the company, given the differences in the nature of inputs and outcomes. Instead, individuals may compare themselves to someone performing similar tasks within the same organization or, in the case of a CEO, a different organization.<\/p>\r\n\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s01_s03\" class=\"section\">\r\n<h3 class=\"title editable block\">Reactions to Unfairness<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s01_s03_p01\" class=\"para editable block\">The theory outlines several potential reactions to perceived inequity. Oftentimes, the situation may be dealt with perceptually by <em class=\"emphasis\">altering our perceptions of our own or the referent\u2019s inputs and outcomes<\/em>. For example, we may justify the situation by downplaying our own inputs (I don\u2019t really work very hard on this job), valuing our outcomes more highly (I am gaining valuable work experience, so the situation is not that bad), distorting the other person\u2019s inputs (the new hire really is more competent than I am and deserves to be paid more), or distorting the other person\u2019s outcomes (she gets $14 an hour but will have to work with a lousy manager, so the situation is not unfair). Another option would be to <em class=\"emphasis\">have the referent increase inputs<\/em>. If the other person brings more to the situation, getting more out of the situation would be fair. If that person can be made to work harder or work on more complicated tasks, equity would be achieved. The person experiencing a perceived inequity may also <em class=\"emphasis\">reduce inputs or attempt to increase outcomes<\/em>. If the lower paid person puts forth less effort, the perceived inequity would be reduced. Research shows that people who perceive inequity reduce their work performance or reduce the quality of their inputs (Carrell &amp; Dittrich, 1978; Goodman &amp; Friedman, 1971). Increasing one\u2019s outcomes can be achieved through legitimate means such as negotiating a pay raise. At the same time, research shows that those feeling inequity sometimes resort to stealing to balance the scales (Greenberg, 1993). Other options include <em class=\"emphasis\">changing the comparison person<\/em> (e.g., others doing similar work in different organizations are paid only minimum wage) and <em class=\"emphasis\">leaving the situation<\/em> by quitting (Schmidt &amp; Marwell, 1972). Sometimes it may be necessary to consider taking legal action as a potential outcome of perceived inequity. For example, if an employee finds out the main reason behind a pay gap is gender-related, the person may react to the situation by taking legal action because sex discrimination in pay is illegal in the United States.<\/p>\r\n&nbsp;\r\n<div id=\"fwk-122425-ch05_s02_s01_s03_t01\" class=\"table block caption\">\r\n<p class=\"title\"><sub><span class=\"title-prefix\">Table 8.1<\/span> Potential Responses to Inequity<\/sub><\/p>\r\n\r\n<table style=\"border-spacing: 0px\" cellpadding=\"0\">\r\n<thead>\r\n<tr>\r\n<th><span style=\"color: #993300\">Reactions to inequity<\/span><\/th>\r\n<th><span style=\"color: #993300\">Example<\/span><\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><em>Distort perceptions<\/em><\/td>\r\n<td>Changing one\u2019s thinking to believe that the referent actually is more skilled than previously thought<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><em>Increase referent\u2019s inputs<\/em><\/td>\r\n<td>Encouraging the referent to work harder<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><em>Reduce own input<\/em><\/td>\r\n<td>Deliberately putting forth less effort at work. Reducing the quality of one\u2019s work<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><em>Increase own outcomes<\/em><\/td>\r\n<td>Negotiating a raise for oneself or using unethical ways of increasing rewards such as stealing from the company<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><em>Change referent<\/em><\/td>\r\n<td>Comparing oneself to someone who is worse off<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><em>Leave the situation<\/em><\/td>\r\n<td>Quitting one\u2019s job<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><em>Seek legal action<\/em><\/td>\r\n<td>Suing the company or filing a complaint if the unfairness in question is under legal protection<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<div class=\"copyright\">\r\n<p class=\"para\"><sup>Source: Based on research findings reported in Carrell, M. R., &amp; Dittrich, J. E. (1978). Equity theory: The recent literature, methodological considerations, and new directions. <em class=\"emphasis\">Academy of Management Review<\/em>, <em class=\"emphasis\">3<\/em>, 202\u2013210; Goodman, P. S., &amp; Friedman, A. (1971). An examination of Adams\u2019s theory of inequity. <em class=\"emphasis\">Administrative Science Quarterly<\/em>, <em class=\"emphasis\">16<\/em>, 271\u2013288; Greenberg, J. (1993). Stealing in the name of justice: Informational and interpersonal moderators of theft reactions to underpayment inequity. <em class=\"emphasis\">Organizational Behavior and Human Decision Processes<\/em>, <em class=\"emphasis\">54<\/em>, 81\u2013103; Schmidt, D. R., &amp; Marwell, G. (1972). Withdrawal and reward reallocation as responses to inequity. <em class=\"emphasis\">Journal of Experimental Social Psychology<\/em>, <em class=\"emphasis\">8<\/em>, 207\u2013211.<\/sup><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s01_s04\" class=\"section\">\r\n<h3 class=\"title editable block\">Overpayment Inequity<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s01_s04_p01\" class=\"para editable block\">What would you do if you felt you were over-rewarded? In other words, how would you feel if you were the new employee in our student-worker scenario? Originally, equity theory proposed that over-rewarded individuals would experience guilt and would increase their effort to restore perceptions of equity. However, research does not provide support for this argument. Instead, it seems that individuals experience less distress as a result of being over-rewarded (Austin &amp; Walster, 1974). It is not hard to imagine that individuals find perceptual ways to deal with a situation like this, such as believing they have more skills and bring more to the situation compared to the referent person. Therefore, research does not support equity theory\u2019s predictions with respect to people who are overpaid (Evan &amp; Simmons, 1969).<\/p>\r\n\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s01_s05\" class=\"section\">\r\n<h3 class=\"title editable block\">Individual Differences in Reactions to Inequity<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s01_s05_p01\" class=\"para editable block\">So far, we have assumed that once people feel a situation is inequitable, they will be motivated to react. However, does inequity disturb everyone equally? Researchers have identified a personality trait that explains different reactions to inequity and named this trait as <strong><span class=\"margin_term\"><a class=\"glossterm\">equity sensitivity<\/a><\/span> <\/strong>(Huseman, Hatfield, &amp; Miles, 1987). Equity-sensitive individuals expect to maintain equitable relationships, and they experience distress when they feel they are over-rewarded or under-rewarded. At the same time, there are some individuals who are <em><span class=\"margin_term\"><a class=\"glossterm\">benevolents<\/a><\/span><\/em>, those who give without waiting to receive much in return, and <em><span class=\"margin_term\"><a class=\"glossterm\">entitleds<\/a><\/span><\/em>, who expect to receive substantial compensation for relatively little input. Therefore, the theory is more useful in explaining the behaviour of equity-sensitive individuals, and organizations will need to pay particular attention to how these individuals view their relationships.<\/p>\r\n\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s01_s06\" class=\"section\">\r\n<h2 class=\"title editable block\">Fairness Beyond Equity: Procedural and Interactional Justice<\/h2>\r\n<p id=\"fwk-122425-ch05_s02_s01_s06_p01\" class=\"para editable block\">Equity theory looks at perceived fairness as a motivator. However, the way equity theory defines fairness is limited to fairness of rewards. Starting in the 1970s, research on workplace fairness began taking a broader view of justice. Equity theory deals with outcome fairness, and therefore it is considered to be a distributive justice theory. <span class=\"margin_term\"><a class=\"glossterm\">Distributive justice<\/a><\/span> refers to the degree to which the outcomes received from the organization are perceived to be fair. Two other types of fairness have been identified: procedural justice and interactional justice.<\/p>\r\n&nbsp;\r\n<div id=\"fwk-122425-ch05_s02_s01_s06_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em\">\r\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.7<\/span> Dimensions of Organizational Justice<\/p>\r\n<a href=\"\/app\/uploads\/sites\/197\/2016\/11\/0e75f804d9c377bdefa167bb39f133c3.jpg\"><img src=\"https:\/\/pressbooks.bccampus.ca\/principlesofmgmt\/wp-content\/uploads\/sites\/1573\/2021\/12\/0e75f804d9c377bdefa167bb39f133c3.jpg\" alt=\"Dimensions of Organizational Justice: Procedural, Interactional, and Distributive\" width=\"500\" \/><\/a>\r\n\r\n<\/div>\r\n&nbsp;\r\n<p id=\"fwk-122425-ch05_s02_s01_s06_p02\" class=\"para editable block\">Let\u2019s assume that you just found out you are getting a promotion. Clearly, this is an exciting outcome and comes with a pay raise, increased responsibilities, and prestige. If you feel you deserve to be promoted, you would perceive high distributive justice (your getting the promotion is fair). However, you later found out upper management picked your name out of a hat! What would you feel? You might still like the outcome but feel that the decision-making process was unfair. If so, you are describing feelings of procedural justice. <span class=\"margin_term\"><a class=\"glossterm\">Procedural justice<\/a><\/span> refers to the degree to which fair decision-making procedures are used to arrive at a decision. People do not care only about reward fairness. They also expect decision-making processes to be fair. In fact, research shows that employees care about the procedural justice of many organizational decisions, including layoffs, employee selection, surveillance of employees, performance appraisals, and pay decisions (Alge, 2001; Bauer et al., 1998; Kidwell, 1995). People also tend to care more about procedural justice in situations in which they do not get the outcome they feel they deserve (Brockner &amp; Wisenfeld, 1996). If you did not get the promotion and later discovered that management chose the candidate by picking names out of a hat, how would you feel? This may be viewed as adding insult to injury. When people do not get the rewards they want, they tend to hold management responsible if procedures are not fair (Brockner et al., 2007).<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s01_s06_p03\" class=\"para editable block\">Why do employees care about procedural justice? There are three potential reasons (Cropanzano, Bowen, &amp; Gilliland, 2007; Tyler, 1994; Tyler, Degoey, &amp; Smith, 1996). First, people tend to believe that fairness is an end in itself and it is the right thing to do. Second, fair processes guarantee future rewards. If your name was picked out of a hat, you have no control over the process, and there is no guarantee that you will get future promotions. If the procedures are fair, you are more likely to believe that things will work out in the future. Third, fairness communicates that the organization values its employees and cares about their well-being.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s01_s06_p04\" class=\"para editable block\">Research has identified many ways of achieving procedural justice. For example, giving employees <em class=\"emphasis\">advance notice<\/em> before laying them off, firing them, or disciplining them is perceived as fair (Kidwell, 1995). Advance notice helps employees get ready for the changes facing them or gives them an opportunity to change their behaviour before it is too late. <em class=\"emphasis\">Allowing employees voice in decision making<\/em> is also important (Alge, 2001; Kernan &amp; Hanges, 2002; Lind, Kanfer, &amp; Earley, 1990). When designing a performance-appraisal system or implementing a reorganization, it may be a good idea to ask people for their input because it increases perceptions of fairness. Even when it is not possible to have employees participate, providing <em class=\"emphasis\">explanations<\/em> to employees is helpful in fostering procedural justice (Schaubroeck, May, &amp; William, 1994). Finally, people expect <em class=\"emphasis\">consistency<\/em> in treatment (Bauer et al., 1998). If one person is given extra time when taking a test while another is not, individuals would perceive decision making as unfair.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s01_s06_p05\" class=\"para editable block\">Now let\u2019s imagine the moment your boss told you that you are getting a promotion. Your manager\u2019s exact words were, \u201cYes, we are giving you the promotion. The job is so simple that we thought even you can handle it.\u201d Now, what is your reaction? The feeling of unfairness you may now feel is explained by interactional justice. <span class=\"margin_term\"><a class=\"glossterm\">Interactional justice<\/a><\/span> refers to the degree to which people are treated with respect, kindness, and dignity in interpersonal interactions. We expect to be treated with dignity by our peers, supervisors, and customers. When the opposite happens, we feel angry. Even when faced with negative outcomes such as a pay cut, being treated with dignity and respect serves as a buffer and alleviates our stress (Greenberg, 2006).<\/p>\r\n\r\n<div class=\"textbox shaded\">\r\n<h4 class=\"title\">Be a Fair Person!<\/h4>\r\n<ul id=\"fwk-122425-ch05_s02_s01_s06_l01\" class=\"itemizedlist\">\r\n \t<li><em class=\"emphasis\">When distributing rewards, make sure you pay attention to different contribution levels of employees<\/em>. Treating everyone equally could be unfair if they participated and contributed at different levels. People who are more qualified, skilled, or those who did more than others expect to receive a greater share of rewards.<\/li>\r\n \t<li><em class=\"emphasis\">Sometimes you may have to disregard people\u2019s contributions to distribute certain rewards<\/em>. Some rewards or privileges may be better distributed equally (e.g., health insurance) or based on the particular employee\u2019s needs (such as unpaid leave for health reasons).<\/li>\r\n \t<li><em class=\"emphasis\">Pay attention to how you make decisions<\/em>. Before making a decision, ask people to give you their opinions if possible. Explain your decisions to people who are affected by it. Before implementing a change, give people advance notice. Enforce rules consistently among employees.<\/li>\r\n \t<li><em class=\"emphasis\">Pay attention to how you talk to people<\/em>. Treat others the way you want to be treated. Be kind, courteous, and considerate of their feelings.<\/li>\r\n \t<li><em class=\"emphasis\">Remember that justice is in the eye of the beholder<\/em>. Even when you feel you are being fair, others may not feel the same way, and it is <em class=\"emphasis\">their<\/em> perception that counts. Therefore, pay attention to being perceived as fair.<\/li>\r\n \t<li><em class=\"emphasis\">People do not care only about their own justice level<\/em>. They also pay attention to how others are treated as well. Therefore, in addition to paying attention to how specific employees feel, creating a sense of justice in the entire organization is important.<\/li>\r\n<\/ul>\r\n<div class=\"copyright\">\r\n<p class=\"para\"><sub>Sources: Adapted from ideas in Colquitt, J. A. (2004). Does the justice of the one interact with the justice of the many? Reactions to procedural justice in teams. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">89<\/em>, 633\u2013646; Cropanzano, R., Bowen, D. E., &amp; Gilliland, S. W. (2007). The management of organizational justice. <em class=\"emphasis\">Academy of Management Perspectives<\/em>, <em class=\"emphasis\">21<\/em>, 34\u201348.<\/sub><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<p id=\"fwk-122425-ch05_s02_s01_s06_p06\" class=\"para editable block\">Employers would benefit from paying attention to all three types of justice perceptions. In addition to being the right thing to do, paying attention to justice perceptions leads to outcomes companies care about. Injustice is directly harmful to employees\u2019 psychological health and well-being and contributes to stress (Greenberg, 2004; Tepper, 2001). High levels of justice create higher levels of employee commitment to organizations, and they are related to higher job performance, higher levels of organizational citizenship (behaviours that are not part of one\u2019s job description but help the organization in other ways, such as speaking positively about the company and helping others), and higher levels of customer satisfaction. Conversely, low levels of justice lead to retaliation and support of unionization (Blader, 2007; Cohen-Charash &amp; Spector, 2001; Colquitt et al., 2001; Cropanzano, Bowen, &amp; Gilliland, 2007; Masterson, 2001; Masterson et al., 2000; Moorman, 1991; Skarlicki &amp; Folger, 1997).<\/p>\r\n\r\n<h2 data-type=\"title\">Goal Theory<\/h2>\r\n<p id=\"fs-idm273461024\">No theory is perfect. If it was, it wouldn\u2019t be a theory. It would be a set of facts. Theories are sets of propositions that are right more often than they are wrong, but they are not infallible. However, the basic propositions of goal theory* come close to being infallible. Indeed, it is one of the strongest theories in organizational behaviour.<\/p>\r\n\r\n<section id=\"fs-idm261884880\" data-depth=\"2\">\r\n<h4 data-type=\"title\">The Basic Goal-Setting Model<\/h4>\r\n<p id=\"fs-idm269942304\"><span id=\"term204\" data-type=\"term\">Goal theory<\/span> states that people will perform better if they have difficult, specific, accepted performance goals or objectives. The first and most basic premise of goal theory is that people will attempt to achieve those goals that they\u00a0<em data-effect=\"italics\">intend<\/em>\u00a0to achieve. Thus, if we intend to do something (like get an A on an exam), we will exert effort to accomplish it. Without such goals, our effort at the task (studying) required to achieve the goal is less. Students whose goals are to get As study harder than students who don\u2019t have this goal\u2014we all know this. This doesn\u2019t mean that people without goals are unmotivated. It simply means that people with goals are more motivated. The intensity of their motivation is greater, and they are more directed.<\/p>\r\n<p id=\"fs-idm272382976\">The second basic premise is that\u00a0<em data-effect=\"italics\">difficult<\/em> goals result in better performance than easy goals. This does not mean that difficult goals are always achieved, but our performance will usually be better when we intend to achieve harder goals. Your goal of an A in your Organizational Behaviour course may not get you your A, but it may earn you a B+, which you wouldn\u2019t have gotten otherwise. Difficult goals cause us to exert more effort, and this almost always results in better performance.<\/p>\r\n<p id=\"fs-idm214026688\">Another premise of goal theory is that\u00a0<em data-effect=\"italics\">specific<\/em>\u00a0goals are better than vague goals. We often wonder what we need to do to be successful. Have you ever asked a professor \u201cWhat do I need to do to get an A in this course?\u201d If she responded \u201cDo well on the exams,\u201d you weren\u2019t much better off for having asked. This is a vague response. Goal theory says that we perform better when we have specific goals. Had your professor told you the key thrust of the course, to turn in\u00a0<em data-effect=\"italics\">all<\/em>\u00a0the problem sets, to pay close attention to the essay questions on exams, and to aim for scores in the 90s, you would have something concrete on which to build a strategy.<\/p>\r\n<p id=\"fs-idm269820240\">A key premise of goal theory is that people must\u00a0<em data-effect=\"italics\">accept<\/em> the goal. Usually, we set our own goals. But sometimes others set goals for us. Your professor telling you your goal is to \u201cscore at least a 90 percent on your exams\u201d doesn\u2019t mean that you\u2019ll accept this goal. Maybe you don\u2019t feel you can achieve scores in the 90s. Or, you\u2019ve heard that 90 isn\u2019t good enough for an A in this class. This happens in work organizations quite often. Supervisors give orders that something must be done by a certain time. The employees may fully understand what is wanted, yet if they feel the order is unreasonable or impossible, they may not exert much effort to accomplish it. Thus, it is important for people to accept the goal. They need to feel that it is also their goal. If they do not, goal theory predicts that they won\u2019t try as hard to achieve it.<\/p>\r\n<p id=\"fs-idm248001824\">Goal theory also states that people need to\u00a0<em data-effect=\"italics\">commit<\/em>\u00a0to a goal in addition to accepting it.\u00a0<span id=\"term205\" data-type=\"term\">Goal commitment<\/span> is the degree to which we dedicate ourselves to achieving a goal. Goal commitment is about setting priorities. We can accept many goals (go to all classes, stay awake during classes, take lecture notes), but we often end up doing only some of them. In other words, some goals are more important than others. And we exert more effort for certain goals. This also happens frequently at work. A software analyst\u2019s major goal may be to write a new program. Her minor goal may be to maintain previously written programs. It is minor because maintaining old programs is boring while writing new ones is fun. Goal theory predicts that her commitment, and thus her intensity, to the major goal will be greater.<\/p>\r\n<p id=\"fs-idm250314896\">Allowing people to participate in the goal-setting process often results in higher goal commitment. This has to do with ownership. And when people participate in the process, they tend to incorporate factors they think will make the goal more interesting, challenging, and attainable. Thus, it is advisable to allow people some input into the goal-setting process. Imposing goals on them from the outside usually results in less commitment (and acceptance).<\/p>\r\n<p id=\"fs-idm276184704\">The basic goal-setting model is shown in <strong><em>Figure 8.8.<\/em><\/strong> The process starts with our values. Values are our beliefs about how the world should be or act, and often include words like \u201cshould\u201d or \u201cought.\u201d We compare our present conditions against these values. For example, Randi holds the value that everyone should be a hard worker. After measuring her current work against this value, Randi concludes that she doesn\u2019t measure up to her own value. Following this, her goal-setting process begins. Randi will set a goal that affirms her status as a hard worker. <strong><em>Figure 5.9<\/em><\/strong>\u00a0lists the four types of goals. Some goals are self-set. (Randi decides to word process at least 70 pages per day.) Participative goals are jointly set. (Randi goes to her supervisor, and together they set some appropriate goals for her.) In still other cases, goals are assigned. (Her boss tells her that she must word process at least 60 pages per day.) The fourth type of goal, which can be self-set, jointly determined, or assigned, is a \u201cdo your best\u201d goal. But note this goal is vague, so it usually doesn\u2019t result in the best performance.<\/p>\r\n\r\n<div id=\"ch14fig12\" class=\"os-figure\">\r\n<figure class=\"scaled-down\" data-id=\"ch14fig12\"><span id=\"ch14media12\" data-type=\"media\" data-alt=\"An illustration shows the process of successful goal setting through the basic goal-setting model.\" data-longdesc=\"\/resources\/7b73de33be1b7ddc1570838bfe0db5ad06cbd677\"><img id=\"61505\" src=\"https:\/\/openstax.org\/resources\/f2b701205dc6e12f461d4e679e3e367db3d4d64e\" alt=\"An illustration shows the process of successful goal setting through the basic goal-setting model.\" longdesc=\"https:\/\/openstax.org\/resources\/7b73de33be1b7ddc1570838bfe0db5ad06cbd677\" data-media-type=\"image\/png\" \/><\/span><\/figure>\r\n<div class=\"os-caption-container\"><sup><span class=\"os-divider\">Figure 8.8\u00a0<\/span><span id=\"20948\" class=\"os-title\" data-type=\"title\">The Goal-Setting Process<\/span><span class=\"os-divider\">\u00a0<\/span><span class=\"os-caption\">(Attribution: Copyright Rice University, OpenStax, under CC-BY 4.0 license)<\/span><\/sup><\/div>\r\n<\/div>\r\n<p id=\"fs-idm267262368\">Depending on the characteristics of Randi\u2019s goals, she may or may not exert a lot of effort. For maximum effort to result, her goals should be difficult, specific, accepted, and committed to. Then, if she has sufficient ability and lack of constraints, maximum performance should occur. Examples of constraints could be that her old computer frequently breaks down or her supervisor constantly interferes. The consequence of endeavouring to reach her goal will be that Randi will be satisfied with herself. Her behaviour is consistent with her values. She\u2019ll be even more satisfied if her supervisor praises her performance and gives her a pay increase!<\/p>\r\n<p id=\"fs-idm259778368\">In Randi\u2019s case, her goal achievement resulted in several benefits. However, this doesn\u2019t always happen. If goals are not achieved, people may be unhappy with themselves, and their employer may be dissatisfied as well. Such an experience can make a person reluctant to accept goals in the future. Thus, setting difficult yet attainable goals cannot be stressed enough.<\/p>\r\n<p id=\"fs-idm258862816\">Goal theory can be a tremendous motivational tool. In fact, many organizations practise effective management by using a technique called \u201cmanagement by objectives\u201d (MBO). MBO is based on goal theory and is quite effective when implemented consistently with goal theory\u2019s basic premises.<\/p>\r\n<p id=\"fs-idm271744528\">Despite its many strengths, several cautions about goal theory are appropriate. Locke has identified most of them. First, setting goals in one area can lead people to neglect other areas. (Randi may word process 70 pages per day, but neglect her proofreading responsibilities.) It is important that goals be set for most major duties. Second, goal setting sometimes has unintended consequences. For example, employees set easy goals so that they look good when they achieve them. Or it causes unhealthy competition between employees. Or an employee sabotages the work of others so that only she has goal achievement.<\/p>\r\n<p id=\"fs-idm228186528\">Some managers use goal-setting in unethical ways. They may manipulate employees by setting impossible goals. This enables them to criticize employees even when the employees are doing superior work and, of course, causes much stress. Goal setting should never be abused. Perhaps the key caution about goal setting is that it often results in too much focus on quantified measures of performance. Qualitative aspects of a job or task may be neglected because they aren\u2019t easily measured. Managers must keep employees focused on the qualitative aspects of their jobs as well as the quantitative ones. Finally, setting individual goals in a teamwork environment can be counterproductive. Where possible, it is preferable to have group goals in situations where employees depend on one another in the performance of their jobs.<\/p>\r\n<p id=\"fs-idm270461632\">The cautions noted here are not intended to deter you from using goal theory. We note them so that you can avoid the pitfalls. Remember, employees have a right to reasonable performance expectations and the rewards that result from performance, and organizations have a right to expect high performance levels from employees. Goal theory should be used to optimize the employment relationship. Goal theory holds that people will exert effort to accomplish goals if those goals are difficult to achieve, accepted by the individual, and specific in nature.<\/p>\r\n\r\n<\/section><\/div>\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s02\" class=\"section\">\r\n<h2 class=\"title editable block\">Expectancy Theory<\/h2>\r\n<p id=\"fwk-122425-ch05_s02_s02_p01\" class=\"para editable block\">According to expectancy theory, individual motivation to put forth more or less effort is determined by a rational calculation in which individuals evaluate their situation (Porter &amp; Lawler, 1968; Vroom, 1964). According to this theory, individuals ask themselves three questions.<\/p>\r\n&nbsp;\r\n<div id=\"fwk-122425-ch05_s02_s02_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em;max-width: 500px\">\r\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.9<\/span> Summary of Expectancy Theory<\/p>\r\n<a href=\"\/app\/uploads\/sites\/197\/2016\/11\/dc267a077f307e12c03bc0e5603818f9.jpg\"><img src=\"https:\/\/pressbooks.bccampus.ca\/principlesofmgmt\/wp-content\/uploads\/sites\/1573\/2021\/12\/dc267a077f307e12c03bc0e5603818f9.jpg\" alt=\"Summary of Expectancy Theory. Expectancy: Effort 1) Will my effort lead to high performance? Instrumentality: Performance 2) Will performance lead to outcomes? Valence: Rewards 3) Do I find the outcomes desirable?\" width=\"500\" \/><\/a>\r\n<div class=\"copyright\">\r\n<p class=\"para\">Sources: Based on Porter, L. W., &amp; Lawler, E. E. (1968). <em class=\"emphasis\">Managerial attitudes and performance<\/em>. Homewood, IL: Irwin; Vroom, V. H. (1964). <em class=\"emphasis\">Work and motivation<\/em>. New York: Wiley.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<p id=\"fwk-122425-ch05_s02_s02_p02\" class=\"para editable block\">The first question is whether the person believes that high levels of effort will lead to outcomes of interest, such as performance or success. This perception is labelled <span class=\"margin_term\"><a class=\"glossterm\">expectancy<\/a><\/span>. For example, do you believe that the effort you put forth in a class is related to performing well in that class? If you do, you are more likely to put forth effort.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s02_p03\" class=\"para editable block\">The second question is the degree to which the person believes that performance is related to subsequent outcomes, such as rewards. This perception is labelled <span class=\"margin_term\"><a class=\"glossterm\">instrumentality<\/a><\/span>. For example, do you believe that getting a good grade in the class is related to rewards such as getting a better job, or gaining approval from your instructor, or from your friends or parents? If you do, you are more likely to put forth effort.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s02_p04\" class=\"para editable block\">Finally, individuals are also concerned about the value of the rewards awaiting them as a result of performance. The anticipated satisfaction that will result from an outcome is labelled <span class=\"margin_term\"><a class=\"glossterm\">valence<\/a><\/span>. For example, do you value getting a better job, or gaining approval from your instructor, friends, or parents? If these outcomes are desirable to you, your expectancy and instrumentality is high, and you are more likely to put forth effort.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s02_p05\" class=\"para editable block\">Expectancy theory is a well-accepted theory that has received a lot of research attention (Heneman &amp; Schwab, 1972; Van Eerde &amp; Thierry, 1996). It is simple and intuitive. Consider the following example. Let\u2019s assume that you are working in the concession stand of a movie theatre. You have been selling an average of 100 combos of popcorn and soft drinks a day. Now your manager asks you to increase this number to 300 combos a day. Would you be motivated to try to increase your numbers? Here is what you may be thinking:<\/p>\r\n\r\n<ul id=\"fwk-122425-ch05_s02_s02_l01\" class=\"itemizedlist editable block\">\r\n \t<li><em class=\"emphasis\">Expectancy<\/em>: Can I do it? If I try harder, can I really achieve this number? Is there a link between how hard I try and whether I reach this goal or not? If you feel that you can achieve this number if you try, you have high expectancy.<\/li>\r\n \t<li><em class=\"emphasis\">Instrumentality<\/em>: What is in it for me? What is going to happen if I reach 300? What are the outcomes that will follow? Are they going to give me a 2% pay raise? Am I going to be named the salesperson of the month? Am I going to receive verbal praise from my manager? If you believe that performing well is related to certain outcomes, instrumentality is high.<\/li>\r\n \t<li><em class=\"emphasis\">Valence<\/em>: How do I feel about the outcomes in question? Do I feel that a 2% pay raise is desirable? Do I find being named the salesperson of the month attractive? Do I think that being praised by my manager is desirable? If your answers are yes, valence is positive. In contrast, if you find the outcomes undesirable (you definitely do not want to be named the salesperson of the month because your friends would make fun of you), valence is negative.<\/li>\r\n<\/ul>\r\n<p id=\"fwk-122425-ch05_s02_s02_p06\" class=\"para editable block\">If your answers to all three questions are affirmative\u2014you feel that you can do it, you will get an outcome if you do it, and you value the reward\u2014you are more likely to be motivated to put forth more effort toward selling more combos.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s02_p07\" class=\"para editable block\">As a manager, how can you motivate employees? In fact, managers can influence all three perceptions (Cook, 1980).<\/p>\r\n\r\n<div id=\"fwk-122425-ch05_s02_s02_s01\" class=\"section\">\r\n<h3 class=\"title editable block\">Influencing Expectancy Perceptions<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s02_s01_p01\" class=\"para editable block\">Employees may not believe that their effort leads to high performance for a multitude of reasons. First, they may not have the skills, knowledge, or abilities to successfully perform their jobs. The answer to this problem may be training employees or hiring people who are qualified for the jobs in question. Second, low levels of expectancy may be because employees may feel that something other than effort predicts performance, such as political behaviours on the part of employees. If employees believe that the work environment is not conducive to performing well (resources are lacking or roles are unclear), expectancy will also suffer. Therefore, clearing the path to performance and creating an environment in which employees do not feel restricted will be helpful. Finally, some employees may perceive little connection between their effort and performance level because they have an external locus of control, low self-esteem, or other personality traits that condition them to believe that their effort will not make a difference. In such cases, providing positive feedback and encouragement may help motivate employees.<\/p>\r\n\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s02_s02\" class=\"section\">\r\n<h3 class=\"title editable block\">Influencing Instrumentality Perceptions<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s02_s02_p01\" class=\"para editable block\">Showing employees that their performance is rewarded is going to increase instrumentality perceptions. Therefore, the first step in influencing instrumentality is to connect pay and other rewards to performance using bonuses, award systems, and merit pay. However, this is not always sufficient, because people may not be aware of some of the rewards awaiting high performers. Publicizing any contests or award programs is needed to bring rewards to the awareness of employees. It is also important to highlight that performance, not something else, is being rewarded. For example, if a company has an employee of the month award that is rotated among employees, employees are unlikely to believe that performance is being rewarded. This type of meritless reward system may actually hamper the motivation of the highest performing employees by eroding instrumentality.<\/p>\r\n\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s02_s03\" class=\"section\">\r\n<h3 class=\"title editable block\">Influencing Valence<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s02_s03_p01\" class=\"para editable block\">Employees are more likely to be motivated if they find the reward to be attractive. This process involves managers finding what their employees value. Desirable rewards tend to be fair and satisfy different employees\u2019 diverging needs. Ensuring high valence involves getting to know a company\u2019s employees. Talking to employees and surveying them about what rewards they find valuable are some methods to gain understanding. Finally, giving employees a choice between multiple rewards may be a good idea to increase valence.<\/p>\r\n&nbsp;\r\n<div id=\"fwk-122425-ch05_s02_s02_s03_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em\">\r\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.10<\/span> Ways in Which Managers Can Influence Expectancy, Instrumentality, and Valence<\/p>\r\n\r\n<table>\r\n<tbody>\r\n<tr>\r\n<th><strong><span style=\"color: #993300\">Expectancy<\/span><\/strong><\/th>\r\n<th><strong><span style=\"color: #993300\">Instrumentality<\/span><\/strong><\/th>\r\n<th><strong><span style=\"color: #993300\">Valence<\/span><\/strong><\/th>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<ul>\r\n \t<li>Make sure employees have proper skills, abilities, and knowledge<\/li>\r\n \t<li>Ensure that the environment facilitates performance<\/li>\r\n \t<li>Provide encouragement to make people believe that their effort makes a difference<\/li>\r\n<\/ul>\r\n<\/td>\r\n<td>\r\n<ul>\r\n \t<li>Reward employee performance<\/li>\r\n \t<li>Inform people in advance about the rewards<\/li>\r\n \t<li>Try to eliminate non-performance influence over rewards<\/li>\r\n<\/ul>\r\n<\/td>\r\n<td>\r\n<ul>\r\n \t<li>Find rewards that are desirable to employees<\/li>\r\n \t<li>Make sure that the rewards are viewed as fair<\/li>\r\n \t<li>Give employees choice over rewards<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n&nbsp;\r\n\r\n<\/div>\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s03\" class=\"section\">\r\n<h2 class=\"title editable block\">Reinforcement Theory<\/h2>\r\n<p id=\"fwk-122425-ch05_s02_s03_p01\" class=\"para editable block\">Reinforcement theory is based on the work of Ivan Pavlov on behavioural conditioning and the later work of B. F. Skinner on operant conditioning (Skinner, 1953). According to reinforcement theory, behaviour is a function of its outcomes. Imagine that even though no one asked you to, you stayed late and drafted a report. When the manager found out, she was ecstatic and took you out to lunch and thanked you genuinely. The consequences following your good deed were favourable, and therefore you are more likely to demonstrate similar behaviours in the future. In other words, your taking initiative was reinforced. Instead, if your manager had said nothing about it and everyone ignored the sacrifice you made, you are less likely to demonstrate similar behaviours in the future.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s03_p02\" class=\"para editable block\">Reinforcement theory is based on a simple idea that may be viewed as common sense. Beginning at infancy we learn through reinforcement. If you have observed a small child discovering the environment, you will see reinforcement theory in action. When the child discovers manipulating a faucet leads to water coming out and finds this outcome pleasant, he is more likely to repeat the behaviour. If he burns his hand while playing with hot water, the child is likely to stay away from the faucet in the future.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s03_p03\" class=\"para editable block\">Despite the simplicity of reinforcement, how many times have you seen positive behaviour ignored, or worse, negative behaviour rewarded? In many organizations, this is a familiar scenario. People go above and beyond the call of duty, yet their actions are ignored or criticized. People with disruptive habits may receive no punishments because the manager is afraid of the reaction the person will give when confronted. Problem employees may even receive rewards such as promotions so they will be transferred to a different location and become someone else\u2019s problem. Moreover, it is common for people to be rewarded for the wrong kind of behaviour. Steven Kerr has labelled this phenomenon \u201cthe folly of rewarding A while hoping for B\u201d (Kerr, 1995). For example, a company may make public statements about the importance of quality. Yet, if they choose to reward shipments on time regardless of the amount of defects contained in the shipments, employees are more likely to ignore quality and focus on hurrying the delivery process. Because people learn to repeat their behaviours based on the consequences following their prior activities, managers will need to systematically examine the consequences of employee behaviour and make interventions when needed.<\/p>\r\n\r\n<div id=\"fwk-122425-ch05_s02_s03_s01\" class=\"section\">\r\n<h3 class=\"title editable block\">Reinforcement Interventions<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s03_s01_p01\" class=\"para editable block\">Reinforcement theory describes four interventions to modify employee behaviour. Two of these are methods of increasing the frequency of desired behaviours, while the remaining two are methods of reducing the frequency of undesired behaviours.<\/p>\r\n&nbsp;\r\n<div id=\"fwk-122425-ch05_s02_s03_s01_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em\">\r\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.11<\/span> Reinforcement Methods<\/p>\r\n\r\n<table>\r\n<tbody>\r\n<tr>\r\n<th>Positive Reinforcement<\/th>\r\n<th>Negative Reinforcement<\/th>\r\n<\/tr>\r\n<tr>\r\n<td>Positive behaviour followed by positive consequences (Manager praises the employee)<\/td>\r\n<td>Positive behaviour followed by removal of negative consequences (Manager stops nagging the employee)<\/td>\r\n<\/tr>\r\n<tr>\r\n<th>Punishment<\/th>\r\n<th>Extinction<\/th>\r\n<\/tr>\r\n<tr>\r\n<td>Negative behaviour followed by negative consequences (Manager demotes the employee)<\/td>\r\n<td>Negative behaviour followed by removal of positive consequences (Manager ignores the behaviour)<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n&nbsp;\r\n<p id=\"fwk-122425-ch05_s02_s03_s01_p02\" class=\"para editable block\"><span class=\"margin_term\"><a class=\"glossterm\">Positive reinforcement<\/a><\/span> is a method of increasing the desired behaviour (Beatty &amp; Schneier, 1975). Positive reinforcement involves making sure that behaviour is met with positive consequences. For example, praising an employee for treating a customer respectfully is an example of positive reinforcement. If the praise immediately follows the positive behaviour, the employee will see a link between the behaviour and positive consequences and will be motivated to repeat similar behaviours.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s03_s01_p03\" class=\"para editable block\"><span class=\"margin_term\"><a class=\"glossterm\">Negative reinforcement<\/a><\/span> is also used to increase the desired behaviour. Negative reinforcement involves removal of unpleasant outcomes once desired behaviour is demonstrated. Nagging an employee to complete a report is an example of negative reinforcement. The negative stimulus in the environment will remain present until positive behaviour is demonstrated. The problem with negative reinforcement is that the negative stimulus may lead to unexpected behaviours and may fail to stimulate the desired behaviour. For example, the person may start avoiding the manager to avoid being nagged.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s03_s01_p04\" class=\"para editable block\"><span class=\"margin_term\"><a class=\"glossterm\">Extinction<\/a><\/span> is used to decrease the frequency of negative behaviours. Extinction is the removal of rewards following negative behaviour. Sometimes, negative behaviours are demonstrated because they are being inadvertently rewarded. For example, it has been shown that when people are rewarded for their unethical behaviours, they tend to demonstrate higher levels of unethical behaviours (Harvey &amp; Sims, 1978). Thus, when the rewards following unwanted behaviours are removed, the frequency of future negative behaviours may be reduced. For example, if a coworker is forwarding unsolicited e-mail messages containing jokes, commenting and laughing at these jokes may be encouraging the person to keep forwarding these messages. Completely ignoring such messages may reduce their frequency.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s03_s01_p05\" class=\"para editable block\"><span class=\"margin_term\"><a class=\"glossterm\">Punishment<\/a><\/span> is another method of reducing the frequency of undesirable behaviours. Punishment involves presenting negative consequences following unwanted behaviours. Giving an employee a warning for consistently being late to work is an example of punishment.<\/p>\r\n\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s03_s02\" class=\"section\">\r\n<h3 class=\"title editable block\">Reinforcement Schedules<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s03_s02_p01\" class=\"para editable block\">In addition to types of reinforcements, researchers have focused their attention on schedules of reinforcement as well (Beatty &amp; Schneier, 1975). Reinforcement is presented on a <span class=\"margin_term\"><a class=\"glossterm\">continuous schedule<\/a><\/span> if reinforcers follow all instances of positive behaviour. An example of a continuous schedule would be giving an employee a sales commission every time he makes a sale. In many instances, continuous schedules are impractical. For example, it would be difficult to praise an employee every time he shows up to work on time. <span class=\"margin_term\"><a class=\"glossterm\">Fixed-ratio schedules<\/a><\/span> involve providing rewards every <strong><em class=\"emphasis\">nth<\/em><\/strong> time the right behaviour is demonstrated. An example of this would be giving the employee a bonus for every tenth sale he makes. <span class=\"margin_term\"><a class=\"glossterm\">Variable ratio<\/a><\/span> involves providing the reinforcement on a random pattern, such as praising the employee occasionally when the person shows up on time. In the case of continuous schedules, behavioural change is more temporary. Once the reward is withdrawn, the person may stop performing the desired behaviour. The most durable results occur under variable ratios, but there is also some evidence that continuous schedules produce higher performance than do variable schedules (Beatty &amp; Schneier, 1975; Cherrington &amp; Cerrington, 1974; Saari &amp; Latham, 1982; Yukl &amp; Latham, 1975).<\/p>\r\n\r\n<div class=\"textbox shaded\">\r\n<h4 class=\"title\">Be Effective in Your Use of Discipline<\/h4>\r\n<p id=\"fwk-122425-ch05_s02_s03_s02_p02\" class=\"para\">As a manager, sometimes you may have to discipline an employee to eliminate unwanted behaviour. Here are some tips to make this process more effective.<\/p>\r\n\r\n<ul id=\"fwk-122425-ch05_s02_s03_s02_l01\" class=\"itemizedlist\">\r\n \t<li><em class=\"emphasis\">Consider whether punishment is the most effective way to modify behaviour<\/em>. Sometimes catching people in the act of doing good things and praising or rewarding them is preferable to punishing negative behaviour. Instead of criticizing them for being late, consider praising them when they are on time. Carrots may be more effective than sticks. You can also make the behaviour extinct by removing any rewards that follow undesirable behaviour.<\/li>\r\n \t<li><em class=\"emphasis\">Be sure that the punishment fits the crime<\/em>. If a punishment is too harsh, both the employee in question and coworkers who will learn about the punishment will feel it is unfair. Unfair punishment may not change unwanted behaviour.<\/li>\r\n \t<li><em class=\"emphasis\">Be consistent in your treatment of employees<\/em>. Have disciplinary procedures and apply them in the same way to everyone. It is unfair to enforce a rule for one particular employee but then give others a free pass.<\/li>\r\n \t<li><em class=\"emphasis\">Document the behaviour in question<\/em>. If an employee is going to be disciplined, the evidence must go beyond hearsay.<\/li>\r\n \t<li><em class=\"emphasis\">Be timely with discipline<\/em>. When a long period of time passes between behaviour and punishment, it is less effective in reducing undesired behaviour because the connection between the behaviour and punishment is weaker.<\/li>\r\n<\/ul>\r\n<div class=\"copyright\">\r\n<p class=\"para\"><sub>Sources: Adapted from ideas in Ambrose, M. L., &amp; Kulik, C. T. (1999). Old friends, new faces: Motivation research in the 1990s. <em class=\"emphasis\">Journal of Management<\/em>, <em class=\"emphasis\">25<\/em>, 231\u2013292; Guffey, C. J., &amp; Helms, M. M. (2001). Effective employee discipline: A case of the Internal Revenue Service. <em class=\"emphasis\">Public Personnel Management<\/em>, <em class=\"emphasis\">30<\/em>, 111\u2013128.<\/sub><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<p id=\"fwk-122425-ch05_s02_s03_s02_p03\" class=\"para editable block\">A systematic way in which reinforcement theory principles are applied is called Organizational Behavior Modification (or <span class=\"margin_term\"><a class=\"glossterm\">OB Mod<\/a><\/span>) (Luthans &amp; Stajkovic, 1999). This is a systematic application of reinforcement theory to modify employee behaviours in the workplace. The model consists of five stages. The process starts with identifying the behaviour that will be modified. Let\u2019s assume that we are interested in reducing absenteeism among employees. In step 2, we need to measure the baseline level of absenteeism. How many times a month is a particular employee absent? In step 3, the behaviour\u2019s antecedents and consequences are determined. Why is this employee absent? More importantly, what is happening when the employee is absent? If the behaviour is being unintentionally rewarded (e.g., the person is still getting paid or is able to avoid unpleasant assignments because someone else is doing them), we may expect these positive consequences to reinforce the absenteeism. Instead, to reduce the frequency of absenteeism, it will be necessary to think of financial or social incentives to follow positive behaviour and negative consequences to follow negative behaviour. In step 4, an intervention is implemented. Removing the positive consequences of negative behaviour may be an effective way of dealing with the situation, or, in persistent situations, punishments may be used. Finally, in step 5 the behaviour is measured periodically and maintained.<\/p>\r\n<p id=\"fwk-122425-ch05_s02_s03_s02_p04\" class=\"para editable block\">Studies examining the effectiveness of OB Mod have been supportive of the model in general. A review of the literature found that OB Mod interventions resulted in 17% improvement in performance (Stajkovic &amp; Luthans, 1997). Particularly in manufacturing settings, OB Mod was an effective way of increasing performance, although positive effects were observed in service organizations as well.<\/p>\r\n&nbsp;\r\n<div id=\"fwk-122425-ch05_s02_s03_s02_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em\">\r\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.12<\/span> Stages of Organizational Behavior Modification<\/p>\r\n<a href=\"\/app\/uploads\/sites\/197\/2016\/11\/dc1856bda0dd213d6475e20524c344ca.jpg\"><img src=\"https:\/\/pressbooks.bccampus.ca\/principlesofmgmt\/wp-content\/uploads\/sites\/1573\/2021\/12\/dc1856bda0dd213d6475e20524c344ca.jpg\" \/> Step 2: Measure the baseline level -&gt; Step 3: Analyze its antecedents and outcomes -&gt; Step 5: Intervene -&gt; Step 5: Evaluate &amp; maintain\" width=\"500\"&gt;<\/a>\r\n<div class=\"copyright\">\r\n<p class=\"para\">Source: Based on information presented in Stajkovic, A. D., &amp; Luthans, F. (1997). A meta-analysis of the effects of organizational behaviour modification on task performance, 1975\u20131995. <em class=\"emphasis\">Academy of Management Journal<\/em>, <em class=\"emphasis\">40<\/em>, 1122\u20131149.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<div id=\"fwk-122425-ch05_s02_s03_s02_n02\" class=\"bcc-box bcc-success\">\r\n<h3 class=\"title\">Key Takeaway<\/h3>\r\n<p id=\"fwk-122425-ch05_s02_s03_s02_p05\" class=\"para\">Process-based theories use the mental processes of employees as the key to understanding employee motivation. According to equity theory, employees are demotivated when they view reward distribution as unfair. Perceptions of fairness are shaped by the comparisons they make between their inputs and outcomes with respect to a referent\u2019s inputs and outcomes. Following equity theory, research identified two other types of fairness (procedural and interactional) that also affect worker reactions and motivation. According to expectancy theory, employees are motivated when they believe that their effort will lead to high performance (expectancy), when they believe that their performance will lead to outcomes (instrumentality), and when they find the outcomes following performance to be desirable (valence). Reinforcement theory argues that behaviour is a function of its consequences. By properly tying rewards to positive behaviours, eliminating rewards following negative behaviours, and punishing negative behaviours, leaders can increase the frequency of desired behaviours. These three theories are particularly useful in designing reward systems within a company.<\/p>\r\n\r\n<\/div>\r\n<div id=\"fwk-122425-ch05_s02_s03_s02_n03\" class=\"bcc-box bcc-info\">\r\n<h3 class=\"title\">Exercises<\/h3>\r\n<ol id=\"fwk-122425-ch05_s02_s03_s02_l02\" class=\"orderedlist\">\r\n \t<li>Your manager tells you that the best way of ensuring fairness in reward distribution is to keep the pay a secret. How would you respond to this assertion?<\/li>\r\n \t<li>When distributing bonuses or pay, how would you ensure perceptions of fairness?<\/li>\r\n \t<li>What are the differences between procedural, interactional, and distributive justice? List ways in which you could increase each of these justice perceptions.<\/li>\r\n \t<li>Using examples, explain the concepts of expectancy, instrumentality, and valence.<\/li>\r\n \t<li>Some practitioners and researchers consider OB Mod unethical because it may be viewed as a way of manipulation. What would be your reaction to such a criticism?<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<h2>Attribution<\/h2>\r\nThis chapter contains content from <em data-effect=\"italics\">Organizational Behavior, <\/em>which\u00a0is an OpenStax resource licensed under a <a href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">Creative Commons Attribution 4.0 International (CC BY) license<\/a>.\r\n<h2>References<\/h2>\r\nAdams, J. S. (1965). Inequity in social exchange. In L. Berkowitz (Ed.), <em class=\"emphasis\">Advances in experimental social psychology<\/em> (Vol. 2, pp. 267\u2013299). New York: Academic Press.\r\n\r\nAlge, B. J. (2001). Effects of computer surveillance on perceptions of privacy and procedural justice. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">86<\/em>, 797\u2013804.\r\n\r\nAustin, W., &amp; Walster, E. (1974). Reactions to confirmations and disconfirmations of expectancies of equity and inequity. <em class=\"emphasis\">Journal of Personality and Social Psychology<\/em>, <em class=\"emphasis\">30<\/em>, 208\u2013216.\r\n\r\nBauer, T. N., Maertz, C. P., Jr., Dolen, M. R., &amp; Campion, M. A. (1998). Longitudinal assessment of applicant reactions to employment testing and test outcome feedback. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">83<\/em>, 892\u2013903.\r\n\r\nBeatty, R. W., &amp; Schneier, C. E. (1975). A case for positive reinforcement. <em class=\"emphasis\">Business Horizons<\/em>, <em class=\"emphasis\">18<\/em>, 57\u201366.\r\n\r\nBlader, S. L. (2007). What leads organizational members to collectivize? Injustice and identification as precursors of union certification. <em class=\"emphasis\">Organization Science<\/em>, <em class=\"emphasis\">18<\/em>, 108\u2013126.\r\n\r\nBrockner, J., Fishman, A. Y., Reb, J., Goldman, B., Spiegel, S., &amp; Garden, C. (2007). Procedural fairness, outcome favorability, and judgments of an authority\u2019s responsibility. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">92<\/em>, 1657\u20131671.\r\n\r\nBrockner, J., &amp; Wiesenfeld, B. M. (1996). An integrative framework for explaining reactions to decisions: Interactive effects of outcomes and procedures. <em class=\"emphasis\">Psychological Bulletin<\/em>, <em class=\"emphasis\">120<\/em>, 189\u2013208.\r\n\r\nCarrell, M. R., &amp; Dittrich, J. E. (1978). Equity theory: The recent literature, methodological considerations, and new directions. <em class=\"emphasis\">Academy of Management Review<\/em>, <em class=\"emphasis\">3<\/em>, 202\u2013210.\r\n\r\nCherrington, D. J., &amp; Cherrington, J. O. (1974). Participation, performance, and appraisal. <em class=\"emphasis\">Business Horizons<\/em>, <em class=\"emphasis\">17<\/em>, 35\u201344.\r\n\r\nCohen-Charash, Y., &amp; Spector, P. E. (2001). The role of justice in organizations: A meta-analysis. <em class=\"emphasis\">Organizational Behavior and Human Decision Processes<\/em>, <em class=\"emphasis\">86<\/em>, 278\u2013321.\r\n\r\nColquitt, J. A., Conlon, D. E., Wesson, M. J., Porter, C. O. L. H., &amp; Ng, K. Y. (2001). Justice at the millennium: A meta-analytic review of 25 years of organizational justice research. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">86<\/em>, 425\u2013445.\r\n\r\nCook, C. W. (1980). Guidelines for managing motivation. <em class=\"emphasis\">Business Horizons<\/em>, <em class=\"emphasis\">23<\/em>, 61\u201369.\r\n\r\nCropanzano, R., Bowen, D. E., &amp; Gilliland, S. W. (2007). The management of organizational justice. <em class=\"emphasis\">Academy of Management Perspectives<\/em>, <em class=\"emphasis\">21<\/em>, 34\u201348.\r\n\r\nEvan, W. M., &amp; Simmons, R. G. (1969). Organizational effects of inequitable rewards: Two experiments in status inconsistency. <em class=\"emphasis\">IEEE Engineering Management Review<\/em>, <em class=\"emphasis\">1<\/em>, 95\u2013108.\r\n\r\nGoodman, P. S., &amp; Friedman, A. (1971). An examination of Adams\u2019 theory of inequity. <em class=\"emphasis\">Administrative Science Quarterly<\/em>, <em class=\"emphasis\">16<\/em>, 271\u2013288.\r\n\r\nGreenberg, J. (1993). Stealing in the name of justice: Informational and interpersonal moderators of theft reactions to underpayment inequity. <em class=\"emphasis\">Organizational Behavior and Human Decision Processes<\/em>, <em class=\"emphasis\">54<\/em>, 81\u2013103.\r\n\r\nGreenberg, J. (2004). Managing workplace stress by promoting organizational justice. <em class=\"emphasis\">Organizational Dynamics<\/em>, <em class=\"emphasis\">33<\/em>, 352\u2013365.\r\n\r\nGreenberg, J. (2006). Losing sleep over organizational injustice: Attenuating insomniac reactions to underpayment inequity with supervisory training in interactional justice. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">91<\/em>, 58\u201369.\r\n\r\nHarvey, H. W., &amp; Sims, H. P. (1978). Some determinants of unethical decision behavior: An experiment. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">63<\/em>, 451\u2013457.\r\n\r\nHeneman, H. G., &amp; Schwab, D. P. (1972). Evaluation of research on expectancy theory predictions of employee performance. <em class=\"emphasis\">Psychological Bulletin<\/em>, <em class=\"emphasis\">78<\/em>, 1\u20139.\r\n\r\nHuseman, R. C., Hatfield, J. D., &amp; Miles, E. W. (1987). A new perspective on equity theory: The equity sensitivity construct. <em class=\"emphasis\">Academy of Management Review<\/em>, <em class=\"emphasis\">12<\/em>, 222\u2013234.\r\n\r\nKernan, M. C., &amp; Hanges, P. J. (2002). Survivor reactions to reorganization: Antecedents and consequences of procedural, interpersonal, and informational justice. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">87<\/em>, 916\u2013928.\r\n\r\nKerr, S. (1995). On the folly of rewarding A while hoping for B. <em class=\"emphasis\">Academy of Management Executive<\/em>, <em class=\"emphasis\">9<\/em>, 7\u201314.\r\n\r\nKidwell, R. E. (1995). Pink slips without tears. <em class=\"emphasis\">Academy of Management Executive<\/em>, <em class=\"emphasis\">9<\/em>, 69\u201370.\r\n\r\nLind, E. A., Kanfer, R., &amp; Earley, C. P. (1990). Voice, control, and procedural justice: Instrumental and noninstrumental concerns in fairness judgments. <em class=\"emphasis\">Journal of Personality and Social Psychology<\/em>, <em class=\"emphasis\">59<\/em>, 952\u2013959.\r\n\r\nLuthans, F., &amp; Stajkovic, A. D. (1999). Reinforce for performance: The need to go beyond pay and even rewards. <em class=\"emphasis\">Academy of Management Executive<\/em>, <em class=\"emphasis\">13<\/em>, 49\u201357.\r\n\r\nMasterson, S. S. (2001). A trickle-down model of organizational justice: Relating employees\u2019 and customers\u2019 perceptions of and reactions to fairness. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">86<\/em>, 594\u2013604.\r\n\r\nMasterson, S. S., Lewis, K., Goldman, B. M., &amp; Taylor, S. M. (2000). Integrating justice and social exchange: The differing effects of fair procedures and treatment on work relationships. <em class=\"emphasis\">Academy of Management Journal<\/em>, <em class=\"emphasis\">43<\/em>, 738\u2013748.\r\n\r\nMoorman, R. H. (1991). Relationship between organizational justice and organizational citizenship behaviors: Do fairness perceptions influence employee citizenship? <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">76<\/em>, 845\u2013855.\r\n\r\nPorter, L. W., &amp; Lawler, E. E. (1968). <em class=\"emphasis\">Managerial attitudes and performance<\/em>. Homewood, IL: Irwin.\r\n\r\nSaari, L. M., &amp; Latham, G. P. (1982). Employee reactions to continuous and variable ratio reinforcement schedules involving a monetary incentive. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">67<\/em>, 506\u2013508.\r\n\r\nSchaubroeck, J., May, D. R., &amp; William, B. F. (1994). Procedural justice explanations and employee reactions to economic hardship: A field experiment. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">79<\/em>, 455\u2013460.\r\n\r\nSchmidt, D. R., &amp; Marwell, G. (1972). Withdrawal and reward reallocation as responses to inequity. <em class=\"emphasis\">Journal of Experimental Social Psychology<\/em>, <em class=\"emphasis\">8<\/em>, 207\u2013211.\r\n\r\nSkarlicki, D. P., &amp; Folger, R. (1997). Retaliation in the workplace: The roles of distributive, procedural, and interactional justice. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">82<\/em>, 434\u2013443.\r\n\r\nSkinner, B. F. (1953). <em class=\"emphasis\">Science and human behavior<\/em>. New York: Free Press.\r\n\r\nStajkovic, A. D., &amp; Luthans, F. (1997). A meta-analysis of the effects of organizational behavior modification on task performance, 1975\u20131995. <em class=\"emphasis\">Academy of Management Journal<\/em>, <em class=\"emphasis\">40<\/em>, 1122\u20131149.\r\n\r\nTepper, B. J. (2001). Health consequences of organizational injustice: Tests of main and interactive effects. <em class=\"emphasis\">Organizational Behavior and Human Decision Processes<\/em>, <em class=\"emphasis\">86<\/em>, 197\u2013215.\r\n\r\nTyler, T. R. (1994). Psychological models of the justice motive: Antecedents of distributive and procedural justice. <em class=\"emphasis\">Journal of Personality and Social Psychology<\/em>, <em class=\"emphasis\">67<\/em>, 850\u2013863.\r\n\r\nTyler, T., Degoey, P., &amp; Smith, H. (1996). Understanding why the justice of group procedures matters: A test of the psychological dynamics of the group-value model. <em class=\"emphasis\">Journal of Personality and Social Psychology<\/em>, <em class=\"emphasis\">70<\/em>, 913\u2013930.\r\n\r\nVan Eerde, W., &amp; Thierry, H. (1996). Vroom\u2019s expectancy models and work-related criteria: A meta-analysis. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">81<\/em>, 575\u2013586.\r\n\r\nVroom, V. H. (1964). <em class=\"emphasis\">Work and motivation<\/em>. New York: Wiley.\r\n\r\nYukl, G. A., &amp; Latham, G. P. (1975). Consequences of reinforcement schedules and incentive magnitudes for employee performance: Problems encountered in an industrial setting. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">60<\/em>, 294\u2013298.","rendered":"<h2>Process-Based Theories of Motivation<\/h2>\n<p id=\"fwk-122425-ch05_s02_p01\" class=\"para editable block\">A separate stream of research views motivation as something more than action aimed at satisfying a need. Instead, process-based theories view motivation as a rational process. Individuals analyze their environment, develop thoughts and feelings, and react in certain ways. Process theories attempt to explain the thought processes of individuals who demonstrate motivated behaviour. Under this category, we will review equity theory, expectancy theory, and reinforcement theory.<\/p>\n<div id=\"fwk-122425-ch05_s02_s01\" class=\"section\">\n<h2 class=\"title editable block\">Equity Theory<\/h2>\n<p id=\"fwk-122425-ch05_s02_s01_p01\" class=\"para editable block\">Imagine that you are paid $10 an hour working as an office assistant. You have held this job for 6 months. You are very good at what you do, you come up with creative ways to make things easier around you, and you are a good colleague who is willing to help others. You stay late when necessary and are flexible if requested to change hours. Now imagine that you found out they are hiring another employee who is going to work with you, who will hold the same job title, and who will perform the same type of tasks. This particular person has more advanced computer skills, but it is unclear whether these will be used on the job. The starting pay for this person will be $14 an hour. How would you feel? Would you be as motivated as before, going above and beyond your duties? How would you describe what you would be feeling?<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fwk-122425-ch05_s02_s01_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em;max-width: 500px\">\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.6<\/span><\/p>\n<p><a href=\"\/app\/uploads\/sites\/197\/2016\/11\/f3eb9395f7976a6dc370a716e76df279.jpg\"><img decoding=\"async\" src=\"https:\/\/pressbooks.bccampus.ca\/principlesofmgmt\/wp-content\/uploads\/sites\/1573\/2016\/11\/f3eb9395f7976a6dc370a716e76df279.jpg\" alt=\"Equity is determined by comparing one's input-outcome ratio with the input-outcome ratio of a referent. When the two ratios are equal, equity exists\" width=\"500\" \/><\/a><\/p>\n<p class=\"para\">Equity is determined by comparing one\u2019s input-outcome ratio with the input-outcome ratio of a referent. When the two ratios are equal, equity exists.<\/p>\n<div class=\"copyright\">\n<p class=\"para\">Source: Based on Adams, J. S. (1965). Inequity in social exchange. In L. Berkowitz (Ed.), <em class=\"emphasis\">Advances in experimental social psychology: Vol. 2<\/em> (pp. 267\u2013299). New York: Academic Press.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p id=\"fwk-122425-ch05_s02_s01_p02\" class=\"para editable block\">If your reaction to this scenario is along the lines of \u201cthis would be unfair,\u201d your behaviour may be explained using equity theory (Adams, 1965). According to this theory, individuals are motivated by <strong>a sense of fairness<\/strong> in their interactions. Moreover, our sense of fairness is a result of the social comparisons we make. Specifically, we compare our inputs and outcomes with other people\u2019s inputs and outcomes. We perceive fairness if we believe that the input-to-outcome ratio we are bringing into the situation is similar to the input-to-outcome ratio of a comparison person, or a <span class=\"margin_term\"><a class=\"glossterm\">referent<\/a><\/span>. Perceptions of inequity create tension within us and drive us to action that will reduce perceived inequity.<\/p>\n<div id=\"fwk-122425-ch05_s02_s01_s01\" class=\"section\">\n<h3 class=\"title editable block\">What Are Inputs and Outcomes?<\/h3>\n<p id=\"fwk-122425-ch05_s02_s01_s01_p01\" class=\"para editable block\">Inputs are the contributions people feel they are making to the environment. In the previous example, the person\u2019s hard work; loyalty to the organization; amount of time with the organization; and level of education, training, and skills may have been relevant inputs. Outcomes are the perceived rewards someone can receive from the situation. For the hourly wage employee in our example, the $10 an hour pay rate was a core outcome. There may also be other, more peripheral outcomes, such as acknowledgment or preferential treatment from a manager. In the prior example, however, the person may reason as follows: I have been working here for 6 months. I am loyal, and I perform well (inputs). I am paid $10 an hour for this (outcomes). The new person does not have any experience here (referent\u2019s inputs) but will be paid $14 an hour. This situation is unfair.<\/p>\n<p id=\"fwk-122425-ch05_s02_s01_s01_p02\" class=\"para editable block\">We should emphasize that equity perceptions develop as a result of a subjective process. Different people may look at the same situation and perceive different levels of equity. For example, another person may look at the same scenario and decide that the situation is fair because the newcomer has computer skills and the company is paying extra for those skills.<\/p>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s01_s02\" class=\"section\">\n<h3 class=\"title editable block\">Who Is the Referent?<\/h3>\n<p id=\"fwk-122425-ch05_s02_s01_s02_p01\" class=\"para editable block\">The referent other may be a specific person as well as a category of people. Referents should be comparable to us-otherwise, the comparison is not meaningful. It would be pointless for a student worker to compare himself to the CEO of the company, given the differences in the nature of inputs and outcomes. Instead, individuals may compare themselves to someone performing similar tasks within the same organization or, in the case of a CEO, a different organization.<\/p>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s01_s03\" class=\"section\">\n<h3 class=\"title editable block\">Reactions to Unfairness<\/h3>\n<p id=\"fwk-122425-ch05_s02_s01_s03_p01\" class=\"para editable block\">The theory outlines several potential reactions to perceived inequity. Oftentimes, the situation may be dealt with perceptually by <em class=\"emphasis\">altering our perceptions of our own or the referent\u2019s inputs and outcomes<\/em>. For example, we may justify the situation by downplaying our own inputs (I don\u2019t really work very hard on this job), valuing our outcomes more highly (I am gaining valuable work experience, so the situation is not that bad), distorting the other person\u2019s inputs (the new hire really is more competent than I am and deserves to be paid more), or distorting the other person\u2019s outcomes (she gets $14 an hour but will have to work with a lousy manager, so the situation is not unfair). Another option would be to <em class=\"emphasis\">have the referent increase inputs<\/em>. If the other person brings more to the situation, getting more out of the situation would be fair. If that person can be made to work harder or work on more complicated tasks, equity would be achieved. The person experiencing a perceived inequity may also <em class=\"emphasis\">reduce inputs or attempt to increase outcomes<\/em>. If the lower paid person puts forth less effort, the perceived inequity would be reduced. Research shows that people who perceive inequity reduce their work performance or reduce the quality of their inputs (Carrell &amp; Dittrich, 1978; Goodman &amp; Friedman, 1971). Increasing one\u2019s outcomes can be achieved through legitimate means such as negotiating a pay raise. At the same time, research shows that those feeling inequity sometimes resort to stealing to balance the scales (Greenberg, 1993). Other options include <em class=\"emphasis\">changing the comparison person<\/em> (e.g., others doing similar work in different organizations are paid only minimum wage) and <em class=\"emphasis\">leaving the situation<\/em> by quitting (Schmidt &amp; Marwell, 1972). Sometimes it may be necessary to consider taking legal action as a potential outcome of perceived inequity. For example, if an employee finds out the main reason behind a pay gap is gender-related, the person may react to the situation by taking legal action because sex discrimination in pay is illegal in the United States.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fwk-122425-ch05_s02_s01_s03_t01\" class=\"table block caption\">\n<p class=\"title\"><sub><span class=\"title-prefix\">Table 8.1<\/span> Potential Responses to Inequity<\/sub><\/p>\n<table style=\"border-spacing: 0px\" cellpadding=\"0\">\n<thead>\n<tr>\n<th><span style=\"color: #993300\">Reactions to inequity<\/span><\/th>\n<th><span style=\"color: #993300\">Example<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><em>Distort perceptions<\/em><\/td>\n<td>Changing one\u2019s thinking to believe that the referent actually is more skilled than previously thought<\/td>\n<\/tr>\n<tr>\n<td><em>Increase referent\u2019s inputs<\/em><\/td>\n<td>Encouraging the referent to work harder<\/td>\n<\/tr>\n<tr>\n<td><em>Reduce own input<\/em><\/td>\n<td>Deliberately putting forth less effort at work. Reducing the quality of one\u2019s work<\/td>\n<\/tr>\n<tr>\n<td><em>Increase own outcomes<\/em><\/td>\n<td>Negotiating a raise for oneself or using unethical ways of increasing rewards such as stealing from the company<\/td>\n<\/tr>\n<tr>\n<td><em>Change referent<\/em><\/td>\n<td>Comparing oneself to someone who is worse off<\/td>\n<\/tr>\n<tr>\n<td><em>Leave the situation<\/em><\/td>\n<td>Quitting one\u2019s job<\/td>\n<\/tr>\n<tr>\n<td><em>Seek legal action<\/em><\/td>\n<td>Suing the company or filing a complaint if the unfairness in question is under legal protection<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"copyright\">\n<p class=\"para\"><sup>Source: Based on research findings reported in Carrell, M. R., &amp; Dittrich, J. E. (1978). Equity theory: The recent literature, methodological considerations, and new directions. <em class=\"emphasis\">Academy of Management Review<\/em>, <em class=\"emphasis\">3<\/em>, 202\u2013210; Goodman, P. S., &amp; Friedman, A. (1971). An examination of Adams\u2019s theory of inequity. <em class=\"emphasis\">Administrative Science Quarterly<\/em>, <em class=\"emphasis\">16<\/em>, 271\u2013288; Greenberg, J. (1993). Stealing in the name of justice: Informational and interpersonal moderators of theft reactions to underpayment inequity. <em class=\"emphasis\">Organizational Behavior and Human Decision Processes<\/em>, <em class=\"emphasis\">54<\/em>, 81\u2013103; Schmidt, D. R., &amp; Marwell, G. (1972). Withdrawal and reward reallocation as responses to inequity. <em class=\"emphasis\">Journal of Experimental Social Psychology<\/em>, <em class=\"emphasis\">8<\/em>, 207\u2013211.<\/sup><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s01_s04\" class=\"section\">\n<h3 class=\"title editable block\">Overpayment Inequity<\/h3>\n<p id=\"fwk-122425-ch05_s02_s01_s04_p01\" class=\"para editable block\">What would you do if you felt you were over-rewarded? In other words, how would you feel if you were the new employee in our student-worker scenario? Originally, equity theory proposed that over-rewarded individuals would experience guilt and would increase their effort to restore perceptions of equity. However, research does not provide support for this argument. Instead, it seems that individuals experience less distress as a result of being over-rewarded (Austin &amp; Walster, 1974). It is not hard to imagine that individuals find perceptual ways to deal with a situation like this, such as believing they have more skills and bring more to the situation compared to the referent person. Therefore, research does not support equity theory\u2019s predictions with respect to people who are overpaid (Evan &amp; Simmons, 1969).<\/p>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s01_s05\" class=\"section\">\n<h3 class=\"title editable block\">Individual Differences in Reactions to Inequity<\/h3>\n<p id=\"fwk-122425-ch05_s02_s01_s05_p01\" class=\"para editable block\">So far, we have assumed that once people feel a situation is inequitable, they will be motivated to react. However, does inequity disturb everyone equally? Researchers have identified a personality trait that explains different reactions to inequity and named this trait as <strong><span class=\"margin_term\"><a class=\"glossterm\">equity sensitivity<\/a><\/span> <\/strong>(Huseman, Hatfield, &amp; Miles, 1987). Equity-sensitive individuals expect to maintain equitable relationships, and they experience distress when they feel they are over-rewarded or under-rewarded. At the same time, there are some individuals who are <em><span class=\"margin_term\"><a class=\"glossterm\">benevolents<\/a><\/span><\/em>, those who give without waiting to receive much in return, and <em><span class=\"margin_term\"><a class=\"glossterm\">entitleds<\/a><\/span><\/em>, who expect to receive substantial compensation for relatively little input. Therefore, the theory is more useful in explaining the behaviour of equity-sensitive individuals, and organizations will need to pay particular attention to how these individuals view their relationships.<\/p>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s01_s06\" class=\"section\">\n<h2 class=\"title editable block\">Fairness Beyond Equity: Procedural and Interactional Justice<\/h2>\n<p id=\"fwk-122425-ch05_s02_s01_s06_p01\" class=\"para editable block\">Equity theory looks at perceived fairness as a motivator. However, the way equity theory defines fairness is limited to fairness of rewards. Starting in the 1970s, research on workplace fairness began taking a broader view of justice. Equity theory deals with outcome fairness, and therefore it is considered to be a distributive justice theory. <span class=\"margin_term\"><a class=\"glossterm\">Distributive justice<\/a><\/span> refers to the degree to which the outcomes received from the organization are perceived to be fair. Two other types of fairness have been identified: procedural justice and interactional justice.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fwk-122425-ch05_s02_s01_s06_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em\">\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.7<\/span> Dimensions of Organizational Justice<\/p>\n<p><a href=\"\/app\/uploads\/sites\/197\/2016\/11\/0e75f804d9c377bdefa167bb39f133c3.jpg\"><img decoding=\"async\" src=\"https:\/\/pressbooks.bccampus.ca\/principlesofmgmt\/wp-content\/uploads\/sites\/1573\/2021\/12\/0e75f804d9c377bdefa167bb39f133c3.jpg\" alt=\"Dimensions of Organizational Justice: Procedural, Interactional, and Distributive\" width=\"500\" \/><\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p id=\"fwk-122425-ch05_s02_s01_s06_p02\" class=\"para editable block\">Let\u2019s assume that you just found out you are getting a promotion. Clearly, this is an exciting outcome and comes with a pay raise, increased responsibilities, and prestige. If you feel you deserve to be promoted, you would perceive high distributive justice (your getting the promotion is fair). However, you later found out upper management picked your name out of a hat! What would you feel? You might still like the outcome but feel that the decision-making process was unfair. If so, you are describing feelings of procedural justice. <span class=\"margin_term\"><a class=\"glossterm\">Procedural justice<\/a><\/span> refers to the degree to which fair decision-making procedures are used to arrive at a decision. People do not care only about reward fairness. They also expect decision-making processes to be fair. In fact, research shows that employees care about the procedural justice of many organizational decisions, including layoffs, employee selection, surveillance of employees, performance appraisals, and pay decisions (Alge, 2001; Bauer et al., 1998; Kidwell, 1995). People also tend to care more about procedural justice in situations in which they do not get the outcome they feel they deserve (Brockner &amp; Wisenfeld, 1996). If you did not get the promotion and later discovered that management chose the candidate by picking names out of a hat, how would you feel? This may be viewed as adding insult to injury. When people do not get the rewards they want, they tend to hold management responsible if procedures are not fair (Brockner et al., 2007).<\/p>\n<p id=\"fwk-122425-ch05_s02_s01_s06_p03\" class=\"para editable block\">Why do employees care about procedural justice? There are three potential reasons (Cropanzano, Bowen, &amp; Gilliland, 2007; Tyler, 1994; Tyler, Degoey, &amp; Smith, 1996). First, people tend to believe that fairness is an end in itself and it is the right thing to do. Second, fair processes guarantee future rewards. If your name was picked out of a hat, you have no control over the process, and there is no guarantee that you will get future promotions. If the procedures are fair, you are more likely to believe that things will work out in the future. Third, fairness communicates that the organization values its employees and cares about their well-being.<\/p>\n<p id=\"fwk-122425-ch05_s02_s01_s06_p04\" class=\"para editable block\">Research has identified many ways of achieving procedural justice. For example, giving employees <em class=\"emphasis\">advance notice<\/em> before laying them off, firing them, or disciplining them is perceived as fair (Kidwell, 1995). Advance notice helps employees get ready for the changes facing them or gives them an opportunity to change their behaviour before it is too late. <em class=\"emphasis\">Allowing employees voice in decision making<\/em> is also important (Alge, 2001; Kernan &amp; Hanges, 2002; Lind, Kanfer, &amp; Earley, 1990). When designing a performance-appraisal system or implementing a reorganization, it may be a good idea to ask people for their input because it increases perceptions of fairness. Even when it is not possible to have employees participate, providing <em class=\"emphasis\">explanations<\/em> to employees is helpful in fostering procedural justice (Schaubroeck, May, &amp; William, 1994). Finally, people expect <em class=\"emphasis\">consistency<\/em> in treatment (Bauer et al., 1998). If one person is given extra time when taking a test while another is not, individuals would perceive decision making as unfair.<\/p>\n<p id=\"fwk-122425-ch05_s02_s01_s06_p05\" class=\"para editable block\">Now let\u2019s imagine the moment your boss told you that you are getting a promotion. Your manager\u2019s exact words were, \u201cYes, we are giving you the promotion. The job is so simple that we thought even you can handle it.\u201d Now, what is your reaction? The feeling of unfairness you may now feel is explained by interactional justice. <span class=\"margin_term\"><a class=\"glossterm\">Interactional justice<\/a><\/span> refers to the degree to which people are treated with respect, kindness, and dignity in interpersonal interactions. We expect to be treated with dignity by our peers, supervisors, and customers. When the opposite happens, we feel angry. Even when faced with negative outcomes such as a pay cut, being treated with dignity and respect serves as a buffer and alleviates our stress (Greenberg, 2006).<\/p>\n<div class=\"textbox shaded\">\n<h4 class=\"title\">Be a Fair Person!<\/h4>\n<ul id=\"fwk-122425-ch05_s02_s01_s06_l01\" class=\"itemizedlist\">\n<li><em class=\"emphasis\">When distributing rewards, make sure you pay attention to different contribution levels of employees<\/em>. Treating everyone equally could be unfair if they participated and contributed at different levels. People who are more qualified, skilled, or those who did more than others expect to receive a greater share of rewards.<\/li>\n<li><em class=\"emphasis\">Sometimes you may have to disregard people\u2019s contributions to distribute certain rewards<\/em>. Some rewards or privileges may be better distributed equally (e.g., health insurance) or based on the particular employee\u2019s needs (such as unpaid leave for health reasons).<\/li>\n<li><em class=\"emphasis\">Pay attention to how you make decisions<\/em>. Before making a decision, ask people to give you their opinions if possible. Explain your decisions to people who are affected by it. Before implementing a change, give people advance notice. Enforce rules consistently among employees.<\/li>\n<li><em class=\"emphasis\">Pay attention to how you talk to people<\/em>. Treat others the way you want to be treated. Be kind, courteous, and considerate of their feelings.<\/li>\n<li><em class=\"emphasis\">Remember that justice is in the eye of the beholder<\/em>. Even when you feel you are being fair, others may not feel the same way, and it is <em class=\"emphasis\">their<\/em> perception that counts. Therefore, pay attention to being perceived as fair.<\/li>\n<li><em class=\"emphasis\">People do not care only about their own justice level<\/em>. They also pay attention to how others are treated as well. Therefore, in addition to paying attention to how specific employees feel, creating a sense of justice in the entire organization is important.<\/li>\n<\/ul>\n<div class=\"copyright\">\n<p class=\"para\"><sub>Sources: Adapted from ideas in Colquitt, J. A. (2004). Does the justice of the one interact with the justice of the many? Reactions to procedural justice in teams. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">89<\/em>, 633\u2013646; Cropanzano, R., Bowen, D. E., &amp; Gilliland, S. W. (2007). The management of organizational justice. <em class=\"emphasis\">Academy of Management Perspectives<\/em>, <em class=\"emphasis\">21<\/em>, 34\u201348.<\/sub><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p id=\"fwk-122425-ch05_s02_s01_s06_p06\" class=\"para editable block\">Employers would benefit from paying attention to all three types of justice perceptions. In addition to being the right thing to do, paying attention to justice perceptions leads to outcomes companies care about. Injustice is directly harmful to employees\u2019 psychological health and well-being and contributes to stress (Greenberg, 2004; Tepper, 2001). High levels of justice create higher levels of employee commitment to organizations, and they are related to higher job performance, higher levels of organizational citizenship (behaviours that are not part of one\u2019s job description but help the organization in other ways, such as speaking positively about the company and helping others), and higher levels of customer satisfaction. Conversely, low levels of justice lead to retaliation and support of unionization (Blader, 2007; Cohen-Charash &amp; Spector, 2001; Colquitt et al., 2001; Cropanzano, Bowen, &amp; Gilliland, 2007; Masterson, 2001; Masterson et al., 2000; Moorman, 1991; Skarlicki &amp; Folger, 1997).<\/p>\n<h2 data-type=\"title\">Goal Theory<\/h2>\n<p id=\"fs-idm273461024\">No theory is perfect. If it was, it wouldn\u2019t be a theory. It would be a set of facts. Theories are sets of propositions that are right more often than they are wrong, but they are not infallible. However, the basic propositions of goal theory* come close to being infallible. Indeed, it is one of the strongest theories in organizational behaviour.<\/p>\n<section id=\"fs-idm261884880\" data-depth=\"2\">\n<h4 data-type=\"title\">The Basic Goal-Setting Model<\/h4>\n<p id=\"fs-idm269942304\"><span id=\"term204\" data-type=\"term\">Goal theory<\/span> states that people will perform better if they have difficult, specific, accepted performance goals or objectives. The first and most basic premise of goal theory is that people will attempt to achieve those goals that they\u00a0<em data-effect=\"italics\">intend<\/em>\u00a0to achieve. Thus, if we intend to do something (like get an A on an exam), we will exert effort to accomplish it. Without such goals, our effort at the task (studying) required to achieve the goal is less. Students whose goals are to get As study harder than students who don\u2019t have this goal\u2014we all know this. This doesn\u2019t mean that people without goals are unmotivated. It simply means that people with goals are more motivated. The intensity of their motivation is greater, and they are more directed.<\/p>\n<p id=\"fs-idm272382976\">The second basic premise is that\u00a0<em data-effect=\"italics\">difficult<\/em> goals result in better performance than easy goals. This does not mean that difficult goals are always achieved, but our performance will usually be better when we intend to achieve harder goals. Your goal of an A in your Organizational Behaviour course may not get you your A, but it may earn you a B+, which you wouldn\u2019t have gotten otherwise. Difficult goals cause us to exert more effort, and this almost always results in better performance.<\/p>\n<p id=\"fs-idm214026688\">Another premise of goal theory is that\u00a0<em data-effect=\"italics\">specific<\/em>\u00a0goals are better than vague goals. We often wonder what we need to do to be successful. Have you ever asked a professor \u201cWhat do I need to do to get an A in this course?\u201d If she responded \u201cDo well on the exams,\u201d you weren\u2019t much better off for having asked. This is a vague response. Goal theory says that we perform better when we have specific goals. Had your professor told you the key thrust of the course, to turn in\u00a0<em data-effect=\"italics\">all<\/em>\u00a0the problem sets, to pay close attention to the essay questions on exams, and to aim for scores in the 90s, you would have something concrete on which to build a strategy.<\/p>\n<p id=\"fs-idm269820240\">A key premise of goal theory is that people must\u00a0<em data-effect=\"italics\">accept<\/em> the goal. Usually, we set our own goals. But sometimes others set goals for us. Your professor telling you your goal is to \u201cscore at least a 90 percent on your exams\u201d doesn\u2019t mean that you\u2019ll accept this goal. Maybe you don\u2019t feel you can achieve scores in the 90s. Or, you\u2019ve heard that 90 isn\u2019t good enough for an A in this class. This happens in work organizations quite often. Supervisors give orders that something must be done by a certain time. The employees may fully understand what is wanted, yet if they feel the order is unreasonable or impossible, they may not exert much effort to accomplish it. Thus, it is important for people to accept the goal. They need to feel that it is also their goal. If they do not, goal theory predicts that they won\u2019t try as hard to achieve it.<\/p>\n<p id=\"fs-idm248001824\">Goal theory also states that people need to\u00a0<em data-effect=\"italics\">commit<\/em>\u00a0to a goal in addition to accepting it.\u00a0<span id=\"term205\" data-type=\"term\">Goal commitment<\/span> is the degree to which we dedicate ourselves to achieving a goal. Goal commitment is about setting priorities. We can accept many goals (go to all classes, stay awake during classes, take lecture notes), but we often end up doing only some of them. In other words, some goals are more important than others. And we exert more effort for certain goals. This also happens frequently at work. A software analyst\u2019s major goal may be to write a new program. Her minor goal may be to maintain previously written programs. It is minor because maintaining old programs is boring while writing new ones is fun. Goal theory predicts that her commitment, and thus her intensity, to the major goal will be greater.<\/p>\n<p id=\"fs-idm250314896\">Allowing people to participate in the goal-setting process often results in higher goal commitment. This has to do with ownership. And when people participate in the process, they tend to incorporate factors they think will make the goal more interesting, challenging, and attainable. Thus, it is advisable to allow people some input into the goal-setting process. Imposing goals on them from the outside usually results in less commitment (and acceptance).<\/p>\n<p id=\"fs-idm276184704\">The basic goal-setting model is shown in <strong><em>Figure 8.8.<\/em><\/strong> The process starts with our values. Values are our beliefs about how the world should be or act, and often include words like \u201cshould\u201d or \u201cought.\u201d We compare our present conditions against these values. For example, Randi holds the value that everyone should be a hard worker. After measuring her current work against this value, Randi concludes that she doesn\u2019t measure up to her own value. Following this, her goal-setting process begins. Randi will set a goal that affirms her status as a hard worker. <strong><em>Figure 5.9<\/em><\/strong>\u00a0lists the four types of goals. Some goals are self-set. (Randi decides to word process at least 70 pages per day.) Participative goals are jointly set. (Randi goes to her supervisor, and together they set some appropriate goals for her.) In still other cases, goals are assigned. (Her boss tells her that she must word process at least 60 pages per day.) The fourth type of goal, which can be self-set, jointly determined, or assigned, is a \u201cdo your best\u201d goal. But note this goal is vague, so it usually doesn\u2019t result in the best performance.<\/p>\n<div id=\"ch14fig12\" class=\"os-figure\">\n<figure class=\"scaled-down\" data-id=\"ch14fig12\"><span id=\"ch14media12\" data-type=\"media\" data-alt=\"An illustration shows the process of successful goal setting through the basic goal-setting model.\" data-longdesc=\"\/resources\/7b73de33be1b7ddc1570838bfe0db5ad06cbd677\"><img decoding=\"async\" id=\"61505\" src=\"https:\/\/openstax.org\/resources\/f2b701205dc6e12f461d4e679e3e367db3d4d64e\" alt=\"An illustration shows the process of successful goal setting through the basic goal-setting model.\" longdesc=\"https:\/\/openstax.org\/resources\/7b73de33be1b7ddc1570838bfe0db5ad06cbd677\" data-media-type=\"image\/png\" \/><\/span><\/figure>\n<div class=\"os-caption-container\"><sup><span class=\"os-divider\">Figure 8.8\u00a0<\/span><span id=\"20948\" class=\"os-title\" data-type=\"title\">The Goal-Setting Process<\/span><span class=\"os-divider\">\u00a0<\/span><span class=\"os-caption\">(Attribution: Copyright Rice University, OpenStax, under CC-BY 4.0 license)<\/span><\/sup><\/div>\n<\/div>\n<p id=\"fs-idm267262368\">Depending on the characteristics of Randi\u2019s goals, she may or may not exert a lot of effort. For maximum effort to result, her goals should be difficult, specific, accepted, and committed to. Then, if she has sufficient ability and lack of constraints, maximum performance should occur. Examples of constraints could be that her old computer frequently breaks down or her supervisor constantly interferes. The consequence of endeavouring to reach her goal will be that Randi will be satisfied with herself. Her behaviour is consistent with her values. She\u2019ll be even more satisfied if her supervisor praises her performance and gives her a pay increase!<\/p>\n<p id=\"fs-idm259778368\">In Randi\u2019s case, her goal achievement resulted in several benefits. However, this doesn\u2019t always happen. If goals are not achieved, people may be unhappy with themselves, and their employer may be dissatisfied as well. Such an experience can make a person reluctant to accept goals in the future. Thus, setting difficult yet attainable goals cannot be stressed enough.<\/p>\n<p id=\"fs-idm258862816\">Goal theory can be a tremendous motivational tool. In fact, many organizations practise effective management by using a technique called \u201cmanagement by objectives\u201d (MBO). MBO is based on goal theory and is quite effective when implemented consistently with goal theory\u2019s basic premises.<\/p>\n<p id=\"fs-idm271744528\">Despite its many strengths, several cautions about goal theory are appropriate. Locke has identified most of them. First, setting goals in one area can lead people to neglect other areas. (Randi may word process 70 pages per day, but neglect her proofreading responsibilities.) It is important that goals be set for most major duties. Second, goal setting sometimes has unintended consequences. For example, employees set easy goals so that they look good when they achieve them. Or it causes unhealthy competition between employees. Or an employee sabotages the work of others so that only she has goal achievement.<\/p>\n<p id=\"fs-idm228186528\">Some managers use goal-setting in unethical ways. They may manipulate employees by setting impossible goals. This enables them to criticize employees even when the employees are doing superior work and, of course, causes much stress. Goal setting should never be abused. Perhaps the key caution about goal setting is that it often results in too much focus on quantified measures of performance. Qualitative aspects of a job or task may be neglected because they aren\u2019t easily measured. Managers must keep employees focused on the qualitative aspects of their jobs as well as the quantitative ones. Finally, setting individual goals in a teamwork environment can be counterproductive. Where possible, it is preferable to have group goals in situations where employees depend on one another in the performance of their jobs.<\/p>\n<p id=\"fs-idm270461632\">The cautions noted here are not intended to deter you from using goal theory. We note them so that you can avoid the pitfalls. Remember, employees have a right to reasonable performance expectations and the rewards that result from performance, and organizations have a right to expect high performance levels from employees. Goal theory should be used to optimize the employment relationship. Goal theory holds that people will exert effort to accomplish goals if those goals are difficult to achieve, accepted by the individual, and specific in nature.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s02\" class=\"section\">\n<h2 class=\"title editable block\">Expectancy Theory<\/h2>\n<p id=\"fwk-122425-ch05_s02_s02_p01\" class=\"para editable block\">According to expectancy theory, individual motivation to put forth more or less effort is determined by a rational calculation in which individuals evaluate their situation (Porter &amp; Lawler, 1968; Vroom, 1964). According to this theory, individuals ask themselves three questions.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fwk-122425-ch05_s02_s02_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em;max-width: 500px\">\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.9<\/span> Summary of Expectancy Theory<\/p>\n<p><a href=\"\/app\/uploads\/sites\/197\/2016\/11\/dc267a077f307e12c03bc0e5603818f9.jpg\"><img decoding=\"async\" src=\"https:\/\/pressbooks.bccampus.ca\/principlesofmgmt\/wp-content\/uploads\/sites\/1573\/2021\/12\/dc267a077f307e12c03bc0e5603818f9.jpg\" alt=\"Summary of Expectancy Theory. Expectancy: Effort 1) Will my effort lead to high performance? Instrumentality: Performance 2) Will performance lead to outcomes? Valence: Rewards 3) Do I find the outcomes desirable?\" width=\"500\" \/><\/a><\/p>\n<div class=\"copyright\">\n<p class=\"para\">Sources: Based on Porter, L. W., &amp; Lawler, E. E. (1968). <em class=\"emphasis\">Managerial attitudes and performance<\/em>. Homewood, IL: Irwin; Vroom, V. H. (1964). <em class=\"emphasis\">Work and motivation<\/em>. New York: Wiley.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p id=\"fwk-122425-ch05_s02_s02_p02\" class=\"para editable block\">The first question is whether the person believes that high levels of effort will lead to outcomes of interest, such as performance or success. This perception is labelled <span class=\"margin_term\"><a class=\"glossterm\">expectancy<\/a><\/span>. For example, do you believe that the effort you put forth in a class is related to performing well in that class? If you do, you are more likely to put forth effort.<\/p>\n<p id=\"fwk-122425-ch05_s02_s02_p03\" class=\"para editable block\">The second question is the degree to which the person believes that performance is related to subsequent outcomes, such as rewards. This perception is labelled <span class=\"margin_term\"><a class=\"glossterm\">instrumentality<\/a><\/span>. For example, do you believe that getting a good grade in the class is related to rewards such as getting a better job, or gaining approval from your instructor, or from your friends or parents? If you do, you are more likely to put forth effort.<\/p>\n<p id=\"fwk-122425-ch05_s02_s02_p04\" class=\"para editable block\">Finally, individuals are also concerned about the value of the rewards awaiting them as a result of performance. The anticipated satisfaction that will result from an outcome is labelled <span class=\"margin_term\"><a class=\"glossterm\">valence<\/a><\/span>. For example, do you value getting a better job, or gaining approval from your instructor, friends, or parents? If these outcomes are desirable to you, your expectancy and instrumentality is high, and you are more likely to put forth effort.<\/p>\n<p id=\"fwk-122425-ch05_s02_s02_p05\" class=\"para editable block\">Expectancy theory is a well-accepted theory that has received a lot of research attention (Heneman &amp; Schwab, 1972; Van Eerde &amp; Thierry, 1996). It is simple and intuitive. Consider the following example. Let\u2019s assume that you are working in the concession stand of a movie theatre. You have been selling an average of 100 combos of popcorn and soft drinks a day. Now your manager asks you to increase this number to 300 combos a day. Would you be motivated to try to increase your numbers? Here is what you may be thinking:<\/p>\n<ul id=\"fwk-122425-ch05_s02_s02_l01\" class=\"itemizedlist editable block\">\n<li><em class=\"emphasis\">Expectancy<\/em>: Can I do it? If I try harder, can I really achieve this number? Is there a link between how hard I try and whether I reach this goal or not? If you feel that you can achieve this number if you try, you have high expectancy.<\/li>\n<li><em class=\"emphasis\">Instrumentality<\/em>: What is in it for me? What is going to happen if I reach 300? What are the outcomes that will follow? Are they going to give me a 2% pay raise? Am I going to be named the salesperson of the month? Am I going to receive verbal praise from my manager? If you believe that performing well is related to certain outcomes, instrumentality is high.<\/li>\n<li><em class=\"emphasis\">Valence<\/em>: How do I feel about the outcomes in question? Do I feel that a 2% pay raise is desirable? Do I find being named the salesperson of the month attractive? Do I think that being praised by my manager is desirable? If your answers are yes, valence is positive. In contrast, if you find the outcomes undesirable (you definitely do not want to be named the salesperson of the month because your friends would make fun of you), valence is negative.<\/li>\n<\/ul>\n<p id=\"fwk-122425-ch05_s02_s02_p06\" class=\"para editable block\">If your answers to all three questions are affirmative\u2014you feel that you can do it, you will get an outcome if you do it, and you value the reward\u2014you are more likely to be motivated to put forth more effort toward selling more combos.<\/p>\n<p id=\"fwk-122425-ch05_s02_s02_p07\" class=\"para editable block\">As a manager, how can you motivate employees? In fact, managers can influence all three perceptions (Cook, 1980).<\/p>\n<div id=\"fwk-122425-ch05_s02_s02_s01\" class=\"section\">\n<h3 class=\"title editable block\">Influencing Expectancy Perceptions<\/h3>\n<p id=\"fwk-122425-ch05_s02_s02_s01_p01\" class=\"para editable block\">Employees may not believe that their effort leads to high performance for a multitude of reasons. First, they may not have the skills, knowledge, or abilities to successfully perform their jobs. The answer to this problem may be training employees or hiring people who are qualified for the jobs in question. Second, low levels of expectancy may be because employees may feel that something other than effort predicts performance, such as political behaviours on the part of employees. If employees believe that the work environment is not conducive to performing well (resources are lacking or roles are unclear), expectancy will also suffer. Therefore, clearing the path to performance and creating an environment in which employees do not feel restricted will be helpful. Finally, some employees may perceive little connection between their effort and performance level because they have an external locus of control, low self-esteem, or other personality traits that condition them to believe that their effort will not make a difference. In such cases, providing positive feedback and encouragement may help motivate employees.<\/p>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s02_s02\" class=\"section\">\n<h3 class=\"title editable block\">Influencing Instrumentality Perceptions<\/h3>\n<p id=\"fwk-122425-ch05_s02_s02_s02_p01\" class=\"para editable block\">Showing employees that their performance is rewarded is going to increase instrumentality perceptions. Therefore, the first step in influencing instrumentality is to connect pay and other rewards to performance using bonuses, award systems, and merit pay. However, this is not always sufficient, because people may not be aware of some of the rewards awaiting high performers. Publicizing any contests or award programs is needed to bring rewards to the awareness of employees. It is also important to highlight that performance, not something else, is being rewarded. For example, if a company has an employee of the month award that is rotated among employees, employees are unlikely to believe that performance is being rewarded. This type of meritless reward system may actually hamper the motivation of the highest performing employees by eroding instrumentality.<\/p>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s02_s03\" class=\"section\">\n<h3 class=\"title editable block\">Influencing Valence<\/h3>\n<p id=\"fwk-122425-ch05_s02_s02_s03_p01\" class=\"para editable block\">Employees are more likely to be motivated if they find the reward to be attractive. This process involves managers finding what their employees value. Desirable rewards tend to be fair and satisfy different employees\u2019 diverging needs. Ensuring high valence involves getting to know a company\u2019s employees. Talking to employees and surveying them about what rewards they find valuable are some methods to gain understanding. Finally, giving employees a choice between multiple rewards may be a good idea to increase valence.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fwk-122425-ch05_s02_s02_s03_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em\">\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.10<\/span> Ways in Which Managers Can Influence Expectancy, Instrumentality, and Valence<\/p>\n<table>\n<tbody>\n<tr>\n<th><strong><span style=\"color: #993300\">Expectancy<\/span><\/strong><\/th>\n<th><strong><span style=\"color: #993300\">Instrumentality<\/span><\/strong><\/th>\n<th><strong><span style=\"color: #993300\">Valence<\/span><\/strong><\/th>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>Make sure employees have proper skills, abilities, and knowledge<\/li>\n<li>Ensure that the environment facilitates performance<\/li>\n<li>Provide encouragement to make people believe that their effort makes a difference<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Reward employee performance<\/li>\n<li>Inform people in advance about the rewards<\/li>\n<li>Try to eliminate non-performance influence over rewards<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Find rewards that are desirable to employees<\/li>\n<li>Make sure that the rewards are viewed as fair<\/li>\n<li>Give employees choice over rewards<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s03\" class=\"section\">\n<h2 class=\"title editable block\">Reinforcement Theory<\/h2>\n<p id=\"fwk-122425-ch05_s02_s03_p01\" class=\"para editable block\">Reinforcement theory is based on the work of Ivan Pavlov on behavioural conditioning and the later work of B. F. Skinner on operant conditioning (Skinner, 1953). According to reinforcement theory, behaviour is a function of its outcomes. Imagine that even though no one asked you to, you stayed late and drafted a report. When the manager found out, she was ecstatic and took you out to lunch and thanked you genuinely. The consequences following your good deed were favourable, and therefore you are more likely to demonstrate similar behaviours in the future. In other words, your taking initiative was reinforced. Instead, if your manager had said nothing about it and everyone ignored the sacrifice you made, you are less likely to demonstrate similar behaviours in the future.<\/p>\n<p id=\"fwk-122425-ch05_s02_s03_p02\" class=\"para editable block\">Reinforcement theory is based on a simple idea that may be viewed as common sense. Beginning at infancy we learn through reinforcement. If you have observed a small child discovering the environment, you will see reinforcement theory in action. When the child discovers manipulating a faucet leads to water coming out and finds this outcome pleasant, he is more likely to repeat the behaviour. If he burns his hand while playing with hot water, the child is likely to stay away from the faucet in the future.<\/p>\n<p id=\"fwk-122425-ch05_s02_s03_p03\" class=\"para editable block\">Despite the simplicity of reinforcement, how many times have you seen positive behaviour ignored, or worse, negative behaviour rewarded? In many organizations, this is a familiar scenario. People go above and beyond the call of duty, yet their actions are ignored or criticized. People with disruptive habits may receive no punishments because the manager is afraid of the reaction the person will give when confronted. Problem employees may even receive rewards such as promotions so they will be transferred to a different location and become someone else\u2019s problem. Moreover, it is common for people to be rewarded for the wrong kind of behaviour. Steven Kerr has labelled this phenomenon \u201cthe folly of rewarding A while hoping for B\u201d (Kerr, 1995). For example, a company may make public statements about the importance of quality. Yet, if they choose to reward shipments on time regardless of the amount of defects contained in the shipments, employees are more likely to ignore quality and focus on hurrying the delivery process. Because people learn to repeat their behaviours based on the consequences following their prior activities, managers will need to systematically examine the consequences of employee behaviour and make interventions when needed.<\/p>\n<div id=\"fwk-122425-ch05_s02_s03_s01\" class=\"section\">\n<h3 class=\"title editable block\">Reinforcement Interventions<\/h3>\n<p id=\"fwk-122425-ch05_s02_s03_s01_p01\" class=\"para editable block\">Reinforcement theory describes four interventions to modify employee behaviour. Two of these are methods of increasing the frequency of desired behaviours, while the remaining two are methods of reducing the frequency of undesired behaviours.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fwk-122425-ch05_s02_s03_s01_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em\">\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.11<\/span> Reinforcement Methods<\/p>\n<table>\n<tbody>\n<tr>\n<th>Positive Reinforcement<\/th>\n<th>Negative Reinforcement<\/th>\n<\/tr>\n<tr>\n<td>Positive behaviour followed by positive consequences (Manager praises the employee)<\/td>\n<td>Positive behaviour followed by removal of negative consequences (Manager stops nagging the employee)<\/td>\n<\/tr>\n<tr>\n<th>Punishment<\/th>\n<th>Extinction<\/th>\n<\/tr>\n<tr>\n<td>Negative behaviour followed by negative consequences (Manager demotes the employee)<\/td>\n<td>Negative behaviour followed by removal of positive consequences (Manager ignores the behaviour)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p id=\"fwk-122425-ch05_s02_s03_s01_p02\" class=\"para editable block\"><span class=\"margin_term\"><a class=\"glossterm\">Positive reinforcement<\/a><\/span> is a method of increasing the desired behaviour (Beatty &amp; Schneier, 1975). Positive reinforcement involves making sure that behaviour is met with positive consequences. For example, praising an employee for treating a customer respectfully is an example of positive reinforcement. If the praise immediately follows the positive behaviour, the employee will see a link between the behaviour and positive consequences and will be motivated to repeat similar behaviours.<\/p>\n<p id=\"fwk-122425-ch05_s02_s03_s01_p03\" class=\"para editable block\"><span class=\"margin_term\"><a class=\"glossterm\">Negative reinforcement<\/a><\/span> is also used to increase the desired behaviour. Negative reinforcement involves removal of unpleasant outcomes once desired behaviour is demonstrated. Nagging an employee to complete a report is an example of negative reinforcement. The negative stimulus in the environment will remain present until positive behaviour is demonstrated. The problem with negative reinforcement is that the negative stimulus may lead to unexpected behaviours and may fail to stimulate the desired behaviour. For example, the person may start avoiding the manager to avoid being nagged.<\/p>\n<p id=\"fwk-122425-ch05_s02_s03_s01_p04\" class=\"para editable block\"><span class=\"margin_term\"><a class=\"glossterm\">Extinction<\/a><\/span> is used to decrease the frequency of negative behaviours. Extinction is the removal of rewards following negative behaviour. Sometimes, negative behaviours are demonstrated because they are being inadvertently rewarded. For example, it has been shown that when people are rewarded for their unethical behaviours, they tend to demonstrate higher levels of unethical behaviours (Harvey &amp; Sims, 1978). Thus, when the rewards following unwanted behaviours are removed, the frequency of future negative behaviours may be reduced. For example, if a coworker is forwarding unsolicited e-mail messages containing jokes, commenting and laughing at these jokes may be encouraging the person to keep forwarding these messages. Completely ignoring such messages may reduce their frequency.<\/p>\n<p id=\"fwk-122425-ch05_s02_s03_s01_p05\" class=\"para editable block\"><span class=\"margin_term\"><a class=\"glossterm\">Punishment<\/a><\/span> is another method of reducing the frequency of undesirable behaviours. Punishment involves presenting negative consequences following unwanted behaviours. Giving an employee a warning for consistently being late to work is an example of punishment.<\/p>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s03_s02\" class=\"section\">\n<h3 class=\"title editable block\">Reinforcement Schedules<\/h3>\n<p id=\"fwk-122425-ch05_s02_s03_s02_p01\" class=\"para editable block\">In addition to types of reinforcements, researchers have focused their attention on schedules of reinforcement as well (Beatty &amp; Schneier, 1975). Reinforcement is presented on a <span class=\"margin_term\"><a class=\"glossterm\">continuous schedule<\/a><\/span> if reinforcers follow all instances of positive behaviour. An example of a continuous schedule would be giving an employee a sales commission every time he makes a sale. In many instances, continuous schedules are impractical. For example, it would be difficult to praise an employee every time he shows up to work on time. <span class=\"margin_term\"><a class=\"glossterm\">Fixed-ratio schedules<\/a><\/span> involve providing rewards every <strong><em class=\"emphasis\">nth<\/em><\/strong> time the right behaviour is demonstrated. An example of this would be giving the employee a bonus for every tenth sale he makes. <span class=\"margin_term\"><a class=\"glossterm\">Variable ratio<\/a><\/span> involves providing the reinforcement on a random pattern, such as praising the employee occasionally when the person shows up on time. In the case of continuous schedules, behavioural change is more temporary. Once the reward is withdrawn, the person may stop performing the desired behaviour. The most durable results occur under variable ratios, but there is also some evidence that continuous schedules produce higher performance than do variable schedules (Beatty &amp; Schneier, 1975; Cherrington &amp; Cerrington, 1974; Saari &amp; Latham, 1982; Yukl &amp; Latham, 1975).<\/p>\n<div class=\"textbox shaded\">\n<h4 class=\"title\">Be Effective in Your Use of Discipline<\/h4>\n<p id=\"fwk-122425-ch05_s02_s03_s02_p02\" class=\"para\">As a manager, sometimes you may have to discipline an employee to eliminate unwanted behaviour. Here are some tips to make this process more effective.<\/p>\n<ul id=\"fwk-122425-ch05_s02_s03_s02_l01\" class=\"itemizedlist\">\n<li><em class=\"emphasis\">Consider whether punishment is the most effective way to modify behaviour<\/em>. Sometimes catching people in the act of doing good things and praising or rewarding them is preferable to punishing negative behaviour. Instead of criticizing them for being late, consider praising them when they are on time. Carrots may be more effective than sticks. You can also make the behaviour extinct by removing any rewards that follow undesirable behaviour.<\/li>\n<li><em class=\"emphasis\">Be sure that the punishment fits the crime<\/em>. If a punishment is too harsh, both the employee in question and coworkers who will learn about the punishment will feel it is unfair. Unfair punishment may not change unwanted behaviour.<\/li>\n<li><em class=\"emphasis\">Be consistent in your treatment of employees<\/em>. Have disciplinary procedures and apply them in the same way to everyone. It is unfair to enforce a rule for one particular employee but then give others a free pass.<\/li>\n<li><em class=\"emphasis\">Document the behaviour in question<\/em>. If an employee is going to be disciplined, the evidence must go beyond hearsay.<\/li>\n<li><em class=\"emphasis\">Be timely with discipline<\/em>. When a long period of time passes between behaviour and punishment, it is less effective in reducing undesired behaviour because the connection between the behaviour and punishment is weaker.<\/li>\n<\/ul>\n<div class=\"copyright\">\n<p class=\"para\"><sub>Sources: Adapted from ideas in Ambrose, M. L., &amp; Kulik, C. T. (1999). Old friends, new faces: Motivation research in the 1990s. <em class=\"emphasis\">Journal of Management<\/em>, <em class=\"emphasis\">25<\/em>, 231\u2013292; Guffey, C. J., &amp; Helms, M. M. (2001). Effective employee discipline: A case of the Internal Revenue Service. <em class=\"emphasis\">Public Personnel Management<\/em>, <em class=\"emphasis\">30<\/em>, 111\u2013128.<\/sub><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p id=\"fwk-122425-ch05_s02_s03_s02_p03\" class=\"para editable block\">A systematic way in which reinforcement theory principles are applied is called Organizational Behavior Modification (or <span class=\"margin_term\"><a class=\"glossterm\">OB Mod<\/a><\/span>) (Luthans &amp; Stajkovic, 1999). This is a systematic application of reinforcement theory to modify employee behaviours in the workplace. The model consists of five stages. The process starts with identifying the behaviour that will be modified. Let\u2019s assume that we are interested in reducing absenteeism among employees. In step 2, we need to measure the baseline level of absenteeism. How many times a month is a particular employee absent? In step 3, the behaviour\u2019s antecedents and consequences are determined. Why is this employee absent? More importantly, what is happening when the employee is absent? If the behaviour is being unintentionally rewarded (e.g., the person is still getting paid or is able to avoid unpleasant assignments because someone else is doing them), we may expect these positive consequences to reinforce the absenteeism. Instead, to reduce the frequency of absenteeism, it will be necessary to think of financial or social incentives to follow positive behaviour and negative consequences to follow negative behaviour. In step 4, an intervention is implemented. Removing the positive consequences of negative behaviour may be an effective way of dealing with the situation, or, in persistent situations, punishments may be used. Finally, in step 5 the behaviour is measured periodically and maintained.<\/p>\n<p id=\"fwk-122425-ch05_s02_s03_s02_p04\" class=\"para editable block\">Studies examining the effectiveness of OB Mod have been supportive of the model in general. A review of the literature found that OB Mod interventions resulted in 17% improvement in performance (Stajkovic &amp; Luthans, 1997). Particularly in manufacturing settings, OB Mod was an effective way of increasing performance, although positive effects were observed in service organizations as well.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fwk-122425-ch05_s02_s03_s02_f01\" class=\"caption\" style=\"text-align: center;font-size: .8em\">\n<p class=\"title\"><span class=\"title-prefix\">Figure 8.12<\/span> Stages of Organizational Behavior Modification<\/p>\n<p><a href=\"\/app\/uploads\/sites\/197\/2016\/11\/dc1856bda0dd213d6475e20524c344ca.jpg\"><img decoding=\"async\" src=\"https:\/\/pressbooks.bccampus.ca\/principlesofmgmt\/wp-content\/uploads\/sites\/1573\/2021\/12\/dc1856bda0dd213d6475e20524c344ca.jpg\" alt=\"image\" \/> Step 2: Measure the baseline level -&gt; Step 3: Analyze its antecedents and outcomes -&gt; Step 5: Intervene -&gt; Step 5: Evaluate &amp; maintain&#8221; width=&#8221;500&#8243;&gt;<\/a><\/p>\n<div class=\"copyright\">\n<p class=\"para\">Source: Based on information presented in Stajkovic, A. D., &amp; Luthans, F. (1997). A meta-analysis of the effects of organizational behaviour modification on task performance, 1975\u20131995. <em class=\"emphasis\">Academy of Management Journal<\/em>, <em class=\"emphasis\">40<\/em>, 1122\u20131149.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"fwk-122425-ch05_s02_s03_s02_n02\" class=\"bcc-box bcc-success\">\n<h3 class=\"title\">Key Takeaway<\/h3>\n<p id=\"fwk-122425-ch05_s02_s03_s02_p05\" class=\"para\">Process-based theories use the mental processes of employees as the key to understanding employee motivation. According to equity theory, employees are demotivated when they view reward distribution as unfair. Perceptions of fairness are shaped by the comparisons they make between their inputs and outcomes with respect to a referent\u2019s inputs and outcomes. Following equity theory, research identified two other types of fairness (procedural and interactional) that also affect worker reactions and motivation. According to expectancy theory, employees are motivated when they believe that their effort will lead to high performance (expectancy), when they believe that their performance will lead to outcomes (instrumentality), and when they find the outcomes following performance to be desirable (valence). Reinforcement theory argues that behaviour is a function of its consequences. By properly tying rewards to positive behaviours, eliminating rewards following negative behaviours, and punishing negative behaviours, leaders can increase the frequency of desired behaviours. These three theories are particularly useful in designing reward systems within a company.<\/p>\n<\/div>\n<div id=\"fwk-122425-ch05_s02_s03_s02_n03\" class=\"bcc-box bcc-info\">\n<h3 class=\"title\">Exercises<\/h3>\n<ol id=\"fwk-122425-ch05_s02_s03_s02_l02\" class=\"orderedlist\">\n<li>Your manager tells you that the best way of ensuring fairness in reward distribution is to keep the pay a secret. How would you respond to this assertion?<\/li>\n<li>When distributing bonuses or pay, how would you ensure perceptions of fairness?<\/li>\n<li>What are the differences between procedural, interactional, and distributive justice? List ways in which you could increase each of these justice perceptions.<\/li>\n<li>Using examples, explain the concepts of expectancy, instrumentality, and valence.<\/li>\n<li>Some practitioners and researchers consider OB Mod unethical because it may be viewed as a way of manipulation. What would be your reaction to such a criticism?<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<h2>Attribution<\/h2>\n<p>This chapter contains content from <em data-effect=\"italics\">Organizational Behavior, <\/em>which\u00a0is an OpenStax resource licensed under a <a href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">Creative Commons Attribution 4.0 International (CC BY) license<\/a>.<\/p>\n<h2>References<\/h2>\n<p>Adams, J. S. (1965). Inequity in social exchange. In L. 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Consequences of reinforcement schedules and incentive magnitudes for employee performance: Problems encountered in an industrial setting. <em class=\"emphasis\">Journal of Applied Psychology<\/em>, <em class=\"emphasis\">60<\/em>, 294\u2013298.<\/p>\n","protected":false},"author":923,"menu_order":2,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["author-removed-at-request-of-original-publisher","venecia-williams"],"pb_section_license":""},"chapter-type":[],"contributor":[61,63],"license":[],"class_list":["post-128","chapter","type-chapter","status-publish","hentry","contributor-author-removed-at-request-of-original-publisher","contributor-venecia-williams"],"part":115,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/pressbooks\/v2\/chapters\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/wp\/v2\/users\/923"}],"version-history":[{"count":5,"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/pressbooks\/v2\/chapters\/128\/revisions"}],"predecessor-version":[{"id":1001,"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/pressbooks\/v2\/chapters\/128\/revisions\/1001"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/pressbooks\/v2\/parts\/115"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/pressbooks\/v2\/chapters\/128\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/pressbooks\/v2\/chapter-type?post=128"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/wp\/v2\/contributor?post=128"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businessessentials\/wp-json\/wp\/v2\/license?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}