{"id":490,"date":"2022-04-28T13:14:15","date_gmt":"2022-04-28T17:14:15","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/?post_type=chapter&#038;p=490"},"modified":"2022-08-22T18:33:46","modified_gmt":"2022-08-22T22:33:46","slug":"18-3-developing-the-content","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/chapter\/18-3-developing-the-content\/","title":{"raw":"18.3 Developing the Content","rendered":"18.3 Developing the Content"},"content":{"raw":"As with any type of messaging, it helps if you create an outline of your speech or presentation before you create it fully. This ensures that each element is in the right place and gives you a place to start to avoid the dreaded blank page. Table 18.2 is an outline template that you can adapt for your purpose. Replace the placeholders in the Content column with your ideas or points.\r\n\r\n<img class=\"wp-image-777 aligncenter\" src=\"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-content\/uploads\/sites\/983\/2022\/04\/Screen-Shot-2022-07-11-at-8.40.42-AM-1024x808.png\" alt=\"Presentation Outline 2\" width=\"680\" height=\"537\" \/>\r\n<p style=\"text-align: left\"><span style=\"font-size: 0.8em;vertical-align: super;text-align: initial\">Table 18.2 | Presentation Outline<\/span><\/p>\r\n\r\n<h4>Introduction<\/h4>\r\nThe beginning of your speech needs an attention-grabber to get your audience interested right away. Choose your attention-grabbing device based on what works best for your topic. Your entire introduction should only be around 10 to 15 percent of your total speech, so be sure to keep this section short. Activity 18.1 illustrates some devices that you could try:\r\n<h3>[h5p id=\"71\"]<\/h3>\r\n<sup>Activity 18.2 | Attention-grabbing Devices<\/sup>\r\n\r\nAfter the attention-getter comes the rest of your introduction. It needs to do the following:\r\n<ul>\r\n \t<li style=\"font-weight: 400\">Capture the audience\u2019s interest<\/li>\r\n \t<li style=\"font-weight: 400\">State the purpose of your speech<\/li>\r\n \t<li style=\"font-weight: 400\">Establish credibility<\/li>\r\n \t<li style=\"font-weight: 400\">Give the audience a reason to listen<\/li>\r\n \t<li style=\"font-weight: 400\">Signpost the main ideas<\/li>\r\n<\/ul>\r\n<h4>Body<\/h4>\r\nOnce you have identified an attention-getting, it is time to develop the body of your presentation or speech. In your body, you will focus on the specific points you would like to communicate to your audience.\r\n\r\n<span style=\"color: #333333\"><strong><span style=\"font-family: 'Cormorant Garamond', serif;font-size: 1.26562em\">Rhetoric and Argument:\u00a0<\/span><\/strong><\/span>Your audience will think to themselves, Why should I listen to this speech? What\u2019s in it for me? One of the best things you can do as a speaker is to answer these questions early in your body, if you haven\u2019t already done so in your introduction. This will serve to gain their support early and will fill in the blanks of who, what, when, where, why, and how in their minds.\r\n\r\n<strong>Organization:<\/strong> An organized body helps your audience to follow your speech and recall your points later. When developing the body of your speech, recall the specific purpose you decided on, then choose main points to support it. Just two or three main points are usually sufficient, depending on the length of your speech. Anticipate one main point per two to three minutes of speaking.\r\n<h4>Concluding on a High Note<\/h4>\r\nYou\u2019ll need to keep your energy up until the very end of your speech. In your conclusion, your job is to let the audience know you are finished, help them remember what you\u2019ve told them, and leave them with a final thought or call-to-action, depending on the general purpose of your message.","rendered":"<p>As with any type of messaging, it helps if you create an outline of your speech or presentation before you create it fully. This ensures that each element is in the right place and gives you a place to start to avoid the dreaded blank page. Table 18.2 is an outline template that you can adapt for your purpose. Replace the placeholders in the Content column with your ideas or points.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-777 aligncenter\" src=\"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-content\/uploads\/sites\/983\/2022\/04\/Screen-Shot-2022-07-11-at-8.40.42-AM-1024x808.png\" alt=\"Presentation Outline 2\" width=\"680\" height=\"537\" srcset=\"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-content\/uploads\/sites\/983\/2022\/04\/Screen-Shot-2022-07-11-at-8.40.42-AM-1024x808.png 1024w, https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-content\/uploads\/sites\/983\/2022\/04\/Screen-Shot-2022-07-11-at-8.40.42-AM-300x237.png 300w, https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-content\/uploads\/sites\/983\/2022\/04\/Screen-Shot-2022-07-11-at-8.40.42-AM-768x606.png 768w, https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-content\/uploads\/sites\/983\/2022\/04\/Screen-Shot-2022-07-11-at-8.40.42-AM-65x51.png 65w, https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-content\/uploads\/sites\/983\/2022\/04\/Screen-Shot-2022-07-11-at-8.40.42-AM-225x178.png 225w, https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-content\/uploads\/sites\/983\/2022\/04\/Screen-Shot-2022-07-11-at-8.40.42-AM-350x276.png 350w, https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-content\/uploads\/sites\/983\/2022\/04\/Screen-Shot-2022-07-11-at-8.40.42-AM.png 1138w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p style=\"text-align: left\"><span style=\"font-size: 0.8em;vertical-align: super;text-align: initial\">Table 18.2 | Presentation Outline<\/span><\/p>\n<h4>Introduction<\/h4>\n<p>The beginning of your speech needs an attention-grabber to get your audience interested right away. Choose your attention-grabbing device based on what works best for your topic. Your entire introduction should only be around 10 to 15 percent of your total speech, so be sure to keep this section short. Activity 18.1 illustrates some devices that you could try:<\/p>\n<h3>\n<div id=\"h5p-71\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-71\" class=\"h5p-iframe\" data-content-id=\"71\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Attention-grabbing Devices\"><\/iframe><\/div>\n<\/div>\n<\/h3>\n<p><sup>Activity 18.2 | Attention-grabbing Devices<\/sup><\/p>\n<p>After the attention-getter comes the rest of your introduction. It needs to do the following:<\/p>\n<ul>\n<li style=\"font-weight: 400\">Capture the audience\u2019s interest<\/li>\n<li style=\"font-weight: 400\">State the purpose of your speech<\/li>\n<li style=\"font-weight: 400\">Establish credibility<\/li>\n<li style=\"font-weight: 400\">Give the audience a reason to listen<\/li>\n<li style=\"font-weight: 400\">Signpost the main ideas<\/li>\n<\/ul>\n<h4>Body<\/h4>\n<p>Once you have identified an attention-getting, it is time to develop the body of your presentation or speech. In your body, you will focus on the specific points you would like to communicate to your audience.<\/p>\n<p><span style=\"color: #333333\"><strong><span style=\"font-family: 'Cormorant Garamond', serif;font-size: 1.26562em\">Rhetoric and Argument:\u00a0<\/span><\/strong><\/span>Your audience will think to themselves, Why should I listen to this speech? What\u2019s in it for me? One of the best things you can do as a speaker is to answer these questions early in your body, if you haven\u2019t already done so in your introduction. This will serve to gain their support early and will fill in the blanks of who, what, when, where, why, and how in their minds.<\/p>\n<p><strong>Organization:<\/strong> An organized body helps your audience to follow your speech and recall your points later. When developing the body of your speech, recall the specific purpose you decided on, then choose main points to support it. Just two or three main points are usually sufficient, depending on the length of your speech. Anticipate one main point per two to three minutes of speaking.<\/p>\n<h4>Concluding on a High Note<\/h4>\n<p>You\u2019ll need to keep your energy up until the very end of your speech. In your conclusion, your job is to let the audience know you are finished, help them remember what you\u2019ve told them, and leave them with a final thought or call-to-action, depending on the general purpose of your message.<\/p>\n","protected":false},"author":847,"menu_order":3,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[48],"contributor":[],"license":[],"class_list":["post-490","chapter","type-chapter","status-publish","hentry","chapter-type-numberless"],"part":484,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/chapters\/490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/users\/847"}],"version-history":[{"count":9,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/chapters\/490\/revisions"}],"predecessor-version":[{"id":1240,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/chapters\/490\/revisions\/1240"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/parts\/484"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/chapters\/490\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/media?parent=490"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/chapter-type?post=490"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/contributor?post=490"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/license?post=490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}