{"id":20,"date":"2020-04-24T14:45:18","date_gmt":"2020-04-24T18:45:18","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/front-matter\/introduction-2\/"},"modified":"2022-08-24T12:32:08","modified_gmt":"2022-08-24T16:32:08","slug":"introduction-2","status":"publish","type":"front-matter","link":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/front-matter\/introduction-2\/","title":{"raw":"Introduction","rendered":"Introduction"},"content":{"raw":"<em>Fundamentals of Business Communication<\/em> <em>2nd Edition<\/em> is an updated version of <a href=\"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials\/\">Fundamentals of Business Communication<\/a>. The resource provides a comprehensive overview of current concepts readers need to understand when communicating professionally in the digital age. We wanted to redesign this new edition with Universal Design for Learning principles in mind. We hope the activities and assignments instructors design and use along with this resource will embody UDL principles as well. If you are new to UDL, <a href=\"https:\/\/www.cast.org\/impact\/universal-design-for-learning-udl\">cast.org<\/a> is a great place to start.\r\n\r\n<span style=\"text-align: initial;font-size: 1em\">This version differs from the original in the following ways:<\/span>\r\n<ol>\r\n \t<li>\r\n<h4>Structure<\/h4>\r\n<ul>\r\n \t<li>Chapter content is divided into manageable chunks of information to increase the processing of information<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>\r\n<h4>Content Updates<\/h4>\r\n<ul>\r\n \t<li>Chapter 1: Effective Business Communications\r\n<ul>\r\n \t<li data-aria-posinset=\"1\" data-aria-level=\"1\">1.4 Intercultural communication\u200b (new)<\/li>\r\n \t<li data-aria-posinset=\"2\" data-aria-level=\"1\">1.5 Theories of Cross-cultural communication\u200b (new)<\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\">1.6 Intercultural competence (new)<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\">Chapter 2: The Writing Process\r\n<ul>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun SCXP28320242 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP28320242 BCX0\">2.4 Outlining<\/span><\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\">Chapter 3: Style &amp; Tone\r\n<ul>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun SCXP259204947 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259204947 BCX0\">3.4 Inclusive Language (expanded)<\/span><\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun MacChromeBold SCXP94670575 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP94670575 BCX0\">Chapter 6: Emails, Memos and Letters<\/span><\/span>\r\n<ul>\r\n \t<li data-aria-posinset=\"1\" data-aria-level=\"1\">6.3 Texting and Instant messaging\u200b <span class=\"TextRun SCXP259204947 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259204947 BCX0\">(expanded)<\/span><\/span><\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\">6.4 Using Social Media at Work\u200b <span class=\"TextRun SCXP259204947 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259204947 BCX0\">(expanded)<\/span><\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun MacChromeBold BCX0 SCXP174204137\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP174204137\">Chapter 13: Business Proposals<\/span><\/span>\r\n<ul>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun SCXP136850881 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP136850881 BCX0\">13.2 Requests for Proposals (new)<\/span><\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\">\r\n<h4>Increased Engagement<\/h4>\r\n<ul>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun BCX0 SCXP255737774\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP255737774\">Content Prompt Questions for each chapter<\/span><\/span><\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun BCX0 SCXP206062870\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP206062870\">Chapter Introduction Videos<\/span><\/span><\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\">Content Videos<\/li>\r\n \t<li data-aria-posinset=\"3\" data-aria-level=\"1\">Over 70 H5P Activities<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n&nbsp;","rendered":"<p><em>Fundamentals of Business Communication<\/em> <em>2nd Edition<\/em> is an updated version of <a href=\"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials\/\">Fundamentals of Business Communication<\/a>. The resource provides a comprehensive overview of current concepts readers need to understand when communicating professionally in the digital age. We wanted to redesign this new edition with Universal Design for Learning principles in mind. We hope the activities and assignments instructors design and use along with this resource will embody UDL principles as well. If you are new to UDL, <a href=\"https:\/\/www.cast.org\/impact\/universal-design-for-learning-udl\">cast.org<\/a> is a great place to start.<\/p>\n<p><span style=\"text-align: initial;font-size: 1em\">This version differs from the original in the following ways:<\/span><\/p>\n<ol>\n<li>\n<h4>Structure<\/h4>\n<ul>\n<li>Chapter content is divided into manageable chunks of information to increase the processing of information<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4>Content Updates<\/h4>\n<ul>\n<li>Chapter 1: Effective Business Communications\n<ul>\n<li data-aria-posinset=\"1\" data-aria-level=\"1\">1.4 Intercultural communication\u200b (new)<\/li>\n<li data-aria-posinset=\"2\" data-aria-level=\"1\">1.5 Theories of Cross-cultural communication\u200b (new)<\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\">1.6 Intercultural competence (new)<\/li>\n<\/ul>\n<\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\">Chapter 2: The Writing Process\n<ul>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun SCXP28320242 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP28320242 BCX0\">2.4 Outlining<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\">Chapter 3: Style &amp; Tone\n<ul>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun SCXP259204947 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259204947 BCX0\">3.4 Inclusive Language (expanded)<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun MacChromeBold SCXP94670575 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP94670575 BCX0\">Chapter 6: Emails, Memos and Letters<\/span><\/span>\n<ul>\n<li data-aria-posinset=\"1\" data-aria-level=\"1\">6.3 Texting and Instant messaging\u200b <span class=\"TextRun SCXP259204947 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259204947 BCX0\">(expanded)<\/span><\/span><\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\">6.4 Using Social Media at Work\u200b <span class=\"TextRun SCXP259204947 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259204947 BCX0\">(expanded)<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun MacChromeBold BCX0 SCXP174204137\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP174204137\">Chapter 13: Business Proposals<\/span><\/span>\n<ul>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun SCXP136850881 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP136850881 BCX0\">13.2 Requests for Proposals (new)<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h4>Increased Engagement<\/h4>\n<ul>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun BCX0 SCXP255737774\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP255737774\">Content Prompt Questions for each chapter<\/span><\/span><\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\"><span class=\"TextRun BCX0 SCXP206062870\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP206062870\">Chapter Introduction Videos<\/span><\/span><\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\">Content Videos<\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"1\">Over 70 H5P Activities<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"author":847,"menu_order":3,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["venecia-williams","nia-sonja"],"pb_section_license":"cc-by-nc-sa"},"front-matter-type":[12],"contributor":[63,59],"license":[56],"class_list":["post-20","front-matter","type-front-matter","status-publish","hentry","front-matter-type-introduction","contributor-nia-sonja","contributor-venecia-williams","license-cc-by-nc-sa"],"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/front-matter\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/front-matter"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/types\/front-matter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/users\/847"}],"version-history":[{"count":9,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/front-matter\/20\/revisions"}],"predecessor-version":[{"id":1275,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/front-matter\/20\/revisions\/1275"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/front-matter\/20\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"front-matter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/pressbooks\/v2\/front-matter-type?post=20"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/contributor?post=20"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/businesswritingessentials2\/wp-json\/wp\/v2\/license?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}