{"id":271,"date":"2025-11-27T20:18:53","date_gmt":"2025-11-28T01:18:53","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/ccdw\/?post_type=chapter&#038;p=271"},"modified":"2025-11-29T18:08:20","modified_gmt":"2025-11-29T23:08:20","slug":"situating-generative-ai-within-diverse-cultural-contexts-challenges-and-trajectories","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/ccdw\/chapter\/situating-generative-ai-within-diverse-cultural-contexts-challenges-and-trajectories\/","title":{"raw":"Situating generative AI within diverse cultural contexts: Challenges and trajectories","rendered":"Situating generative AI within diverse cultural contexts: Challenges and trajectories"},"content":{"raw":"Generative AI \u201cis still most often discussed in the singular\u201d, even as it is acknowledged as a global phenomenon (Natale et al., 2025). We align with these authors\u2019 calls to <strong>situate AI in diverse cultural geographies<\/strong> and to <strong>treat culture as central to knowledge-making and ways of life<\/strong>.\r\n\r\nWhether ongoing AI development will follow this path is uncertain. Reflecting on <em>Third Age<\/em> technologies, McKenzie (2025, July 23) argues that social media firms prioritized building platforms and audiences before investing in the \u201ccivil infrastructure\u201d (norms, ethics, cultural practices) required for public benefit. The open question is whether current AI developers\u2013companies, institutions, and coalitions\u2013will repeat that sequence or embrace co-governance and localization from the outset.\r\n\r\nIf <em>Fourth Age<\/em> digital technologies are to serve diverse communities, developers will need to <strong>recognize plural \u201cAI cultures\u201d<\/strong> (Natale et al., 2025), not a single default; establish frameworks and processes for <strong>participatory data\/tuning governance<\/strong>; and evaluate digital technologies by their interactional and cultural outcomes, not just against benchmark scores.\r\n\r\n&nbsp;","rendered":"<p>Generative AI \u201cis still most often discussed in the singular\u201d, even as it is acknowledged as a global phenomenon (Natale et al., 2025). We align with these authors\u2019 calls to <strong>situate AI in diverse cultural geographies<\/strong> and to <strong>treat culture as central to knowledge-making and ways of life<\/strong>.<\/p>\n<p>Whether ongoing AI development will follow this path is uncertain. Reflecting on <em>Third Age<\/em> technologies, McKenzie (2025, July 23) argues that social media firms prioritized building platforms and audiences before investing in the \u201ccivil infrastructure\u201d (norms, ethics, cultural practices) required for public benefit. The open question is whether current AI developers\u2013companies, institutions, and coalitions\u2013will repeat that sequence or embrace co-governance and localization from the outset.<\/p>\n<p>If <em>Fourth Age<\/em> digital technologies are to serve diverse communities, developers will need to <strong>recognize plural \u201cAI cultures\u201d<\/strong> (Natale et al., 2025), not a single default; establish frameworks and processes for <strong>participatory data\/tuning governance<\/strong>; and evaluate digital technologies by their interactional and cultural outcomes, not just against benchmark scores.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":2031,"menu_order":2,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[49],"contributor":[],"license":[],"class_list":["post-271","chapter","type-chapter","status-publish","hentry","chapter-type-numberless"],"part":263,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/pressbooks\/v2\/chapters\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/wp\/v2\/users\/2031"}],"version-history":[{"count":2,"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/pressbooks\/v2\/chapters\/271\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/pressbooks\/v2\/chapters\/271\/revisions\/311"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/pressbooks\/v2\/parts\/263"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/pressbooks\/v2\/chapters\/271\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/pressbooks\/v2\/chapter-type?post=271"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/wp\/v2\/contributor?post=271"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/ccdw\/wp-json\/wp\/v2\/license?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}