2. Plan before you start writing

The point of plain writing is to put the reader first. That is the reason you are writing—to communicate information to someone.

You need to figure out —

1. what the reader needs
2. what information is essential, and
3. how to organize it so it is most useful to the reader.

With a reader-centred approach, it is important that you think about your audience before you start writing. Planning does take time, but it will save you time later.