2 Communication Foundations

Dr. Aubrey Neil Leveridge

Elements in Communication

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Introduction to Communication in Natural Resources

Communication is at the heart of successful collaboration in the natural resources sector. Whether you’re working in forestry, ecology, or environmental science, the ability to effectively convey ideas and information is key. Communication goes beyond the simple exchange of information—it builds bridges between professionals, stakeholders, and the environment itself. In the fast-changing world of natural resources, where conservation efforts and industry are often in tension, mastering communication skills allows professionals to adapt and thrive.


Defining Communication in the Context of Natural Resources

Communication, derived from the Latin word communicare, meaning “to share,” is a deliberate process of exchanging information. In natural resources, communication takes on a unique role as it enables professionals to convey complex scientific data, advocate for sustainable practices, and engage with diverse stakeholders. Let’s break down the communication process with an example from the field.

Imagine you’re out in the field, discussing the results of a forest survey with a colleague. How do you communicate the health of a particular tree species? Are you using technical jargon, or explaining your findings in a more accessible way? Are you relying on visual aids like maps or diagrams? This scenario highlights the importance of tailoring communication strategies based on the audience, situation, and message.


The Communication Process in Natural Resources

In professional settings such as forestry, ecology, or environmental science, understanding the elements of the communication process is essential. Here’s how it works in practice:

  • Sender: The person initiating the message, crafting it based on their knowledge and perspective. In the example above, the sender could be you, summarizing the findings of a forest survey.
  • Message: The specific content being communicated. This could include data from your survey, insights about the ecosystem, or recommendations for future action.
  • Channel: The medium through which the message is transmitted. In natural resources, this could be verbal communication during a field survey, written reports, or visual aids such as charts or graphs.
  • Receiver: The person or group receiving the message. The receiver decodes the message, interpreting it based on their own background and knowledge. In our example, this could be your colleague or a group of stakeholders attending a presentation.
  • Feedback: The response from the receiver, which informs the sender about how well the message was understood. This could involve asking clarifying questions or offering additional insights during the survey discussion.
  • Noise: Any interference that may distort the message. In the field, noise might come from environmental distractions, like the sound of wind or rustling leaves, making it harder to hear or focus.
  • Context: The setting and circumstances surrounding the communication. For example, the urgency of delivering survey results after an ecological event may change how you communicate the information.

In professional communication, understanding how these elements interact helps ensure that your message is delivered clearly and effectively, whether you’re in the field or presenting in a formal setting.


Feedback and Noise in Field Communication

Feedback plays a critical role in ensuring that communication has been effective. In natural resources work, feedback often comes in the form of questions, clarifications, or even actions taken based on your message. For example, if your colleague asks for clarification about a specific tree species you mentioned during your field report, this feedback gives you the opportunity to refine your message and enhance understanding.

Noise can also impact communication significantly. In the field, physical noise from the environment—such as the sound of nearby wildlife or machinery—can interfere with communication. But noise isn’t always audible. It can also take the form of distractions, misunderstandings, or conflicting information. Recognizing and mitigating noise is a key part of ensuring your message gets across clearly in professional settings.


Understanding Audience in Professional Communication

Audience analysis is just as important in professional communication as it is when communicating to the public. In the natural resources sector, your audience may consist of colleagues, researchers, Indigenous rightsholders, or policymakers. Each of these groups has different backgrounds, knowledge levels, and interests. A good communicator adapts their message to suit the specific audience at hand.

Examples of Audience Considerations:

  • Technical Knowledge: When speaking to fellow professionals or researchers, using technical terms and in-depth data is often appropriate. However, when communicating with a general audience or community members, simplifying the language and focusing on key points is more effective.
  • Cultural Sensitivity: Indigenous rightsholders may bring traditional ecological knowledge (TEK) to the table. Understanding their unique perspectives and using inclusive language helps foster collaborative relationships in environmental management.
  • Stakeholder Interests: Policymakers or business leaders may be more interested in economic or regulatory impacts than scientific details. Tailoring your message to address these concerns ensures better engagement.

Practical Applications in Natural Resources

In the natural resources field, communication isn’t just theoretical—it’s a practical, everyday skill that can determine the success of projects and initiatives. Whether you’re reporting the results of an ecological survey, negotiating conservation strategies with Indigenous communities, or presenting policy recommendations to government officials, how you communicate matters. Here are a few practical applications of effective communication in this field:

  • Reporting Findings: Presenting research findings to different stakeholders requires an understanding of the audience’s knowledge and interests. For instance, a technical report for a scientific audience might include detailed data and methodology, while a presentation for the community would focus on key outcomes and recommendations.
  • Collaborative Problem Solving: In fieldwork, communication between team members is essential for identifying and solving problems efficiently. Clear, concise exchanges of information reduce misunderstandings and help the team stay on the same page.
  • Advocacy and Negotiation: When advocating for conservation or environmental policies, communication must be persuasive and adaptive. This includes understanding the socio-political context and building trust with stakeholders to achieve sustainable outcomes.

Learning Outcomes

  • Describe the communication process: Understand the basic elements of communication and how they apply in the natural resources sector, particularly in fieldwork and research contexts.
  • Recognize the importance of feedback: Feedback, whether verbal or non-verbal, is a key indicator of message effectiveness. Learning how to respond to feedback ensures clarity in professional exchanges.
  • Understand the role of environment and context: Recognize how the physical and psychological environment impacts communication, and adapt your approach accordingly, whether in the field or during formal presentations.
  • Identify and mitigate noise: Understand different forms of noise, from environmental distractions to misunderstandings, and learn strategies to reduce their impact on communication.

Reflective Question:

In your future work, how will you tailor your communication to different audiences—whether fellow researchers, Indigenous communities, or policymakers? How can you ensure that your message is clear, respectful, and impactful in these various contexts?


Chapter References

Connelly, J., Smith, G., Benson, J., & Saunders, C. (2012). Politics and the environment: From theory to practice (3rd ed.). Routledge.

Corbett, J. B. (2006). Communicating nature: How we create and understand environmental messages. Island Press.

Cox, R. (2013). Environmental communication and the public sphere. SAGE.

DesJardins, J. R. (2013). Environmental ethics: An introduction to environmental philosophy (5th ed.). Wadsworth, Cengage Learning.

Griffin, E. M. (2006). A first look at communication theory. McGraw-Hill.

Kydd, A. H. (2007). Trust and mistrust in international relations. Princeton University Press.

McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176-187.

Omilion-Hodges, L. (2017). The SAGE encyclopedia of communication research methods. SAGE Publications.

Stone, M. K., & Barlow, Z. (Eds.). (2005). Ecological literacy: Educating our children for a sustainable world. Sierra Club Books.

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