{"id":1293,"date":"2019-07-18T17:22:20","date_gmt":"2019-07-18T21:22:20","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/chapter\/2-2-design-research-and-concept-generation\/"},"modified":"2020-08-13T17:34:02","modified_gmt":"2020-08-13T21:34:02","slug":"2-2-design-research-and-concept-generation","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/chapter\/2-2-design-research-and-concept-generation\/","title":{"raw":"2.2 Design Research and Concept Generation","rendered":"2.2 Design Research and Concept Generation"},"content":{"raw":"<h1>Defining Design Problem Parameters<\/h1>\r\nMany designers define communication design as a problem-solving process. The problem\/opportunity is how to deliver information effectively to the desired audience. The process that takes the designer from the initial stages of identifying a communication problem to the final stage of solving it covers a lot of ground, and different models can be used to describe it. Some are very complicated, and some are simple. The following sections break the design problem-solving process into four steps: (1) define, (2) research, (3) develop concepts, and (4) implement solutions.","rendered":"<h1>Defining Design Problem Parameters<\/h1>\n<p>Many designers define communication design as a problem-solving process. The problem\/opportunity is how to deliver information effectively to the desired audience. The process that takes the designer from the initial stages of identifying a communication problem to the final stage of solving it covers a lot of ground, and different models can be used to describe it. Some are very complicated, and some are simple. The following sections break the design problem-solving process into four steps: (1) define, (2) research, (3) develop concepts, and (4) implement solutions.<\/p>\n","protected":false},"author":515,"menu_order":2,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["alex-hass"],"pb_section_license":"cc-by"},"chapter-type":[],"contributor":[67],"license":[52],"class_list":["post-1293","chapter","type-chapter","status-publish","hentry","contributor-alex-hass","license-cc-by"],"part":1288,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/pressbooks\/v2\/chapters\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/wp\/v2\/users\/515"}],"version-history":[{"count":2,"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/pressbooks\/v2\/chapters\/1293\/revisions"}],"predecessor-version":[{"id":1353,"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/pressbooks\/v2\/chapters\/1293\/revisions\/1353"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/pressbooks\/v2\/parts\/1288"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/pressbooks\/v2\/chapters\/1293\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/pressbooks\/v2\/chapter-type?post=1293"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/wp\/v2\/contributor?post=1293"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/designandproductionforpr\/wp-json\/wp\/v2\/license?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}