Now, let's practice calculating some email marketing rates ...

The following metrics are related to a recent email campaign:

  • Total subscribers: 10,000
  • Emails delivered: 8,500
  • Opened emails: 3,060
  • Links clicked: 400
  • Conversions: 102

Given the above results, please calculate the following:
(click on the blue "i" icons for hints!)

Delivery / Bounce Rate:

Open Rate:

Click-through Rate:

Click-to-open Rate:

Even though we haven't provided the specific formulas, try to calculate the following rates based on your understanding of the other formulas:

Conversion Rate:

Conversion-to-open Rate: