Educational lead magnets teach your target audience something they do not already know:

• Training / Tutorials (How-to)
  Create a variety of how-to training / tutorial content. Please note that this content can be produced as:
  • Video
  • Audio
  • Written or Video Transcript
• Short course
  Offer a short course or a portion of a longer course for free.
• Sample Chapter / Video Clip / Audio Clip
  Create a trailer or teaser of a longer piece of content.
• Downloadable eBook / PDF / Report / Guide / Audiobook
  Create a download piece of content
• Mind Map / Concept Map / Framework
  This content works particularly well in design by providing others with visual concepts.
• Infographics
  Visualize some text-heavy content in an infographic. Free services like Canva, Piktochart, and Visme offer many infographic templates.
• Webinar sign-up / Event Tickets
  Offer an educational webinar or in-person event.
• Predictions / Forecasts
  Publish some predictions or forecasts about your industry or other area of interest.
• Presentations
  Provide an educational presentation.
• Newsletters
  Create an educational newsletter or newsletter series.
• Virtual Library / Vault
  Build an online library or source where leads can access a variety of content on a specific topic.
• Market Research / Roundup / State of the Industry
  Conduct some market research and provide a summary of your findings.
• Recordings / Replays with additional commentary
  Record some content or replay some existing content with additional commentary provided by you or your team.
• Coles / Cliff Notes / Content Summaries

Useful lead magnets provide solutions with which your target audience can solve a problem:

• Cheat Sheets / List of Shortcuts
• Checklists
• Calculators, e.g., ROI calculators, Calorie Calculator, etc.
• Case Studies / Examples
• File & Design Templates (a.k.a. Swipe Files), e.g., Content Calendar Templates (digital or printable)
• Toolkits, e.g., design themes, digital assets, icons, etc.
• Scripts, e.g., Code Scripts, etc.
• List of Resources / Inspirations
• Calendars / Plans or Planner Pages
• Idea Generators
• Recipes

These lead magnets create a way for target audiences to build a community based on the things they have in common:

• Direct challenges, e.g., Bottle Cap Challenge
• Members-only website or portal
• Vertical, “niche” group forums
  • Mastodon (open, Twitter-like)
  • PixelFed (open, Instagram- like)
  • Okuna (open social network)
  • Mahara (open eportfolios)
  •  Slack forums
• Social Media Groups, e.g., Facebook / LinkedIn Groups

The following lead magnets may inspire or entertain your audience:

• Quizzes
• Surveys
• Contests / Giveaways
• Comic Strips
• List of Quotes / Image with a Quote (a.k.a. Quotography)
• Desktop Wallpaper
• Zoom Virtual Background
• Web / Mobile App or Game / Interactive
• Manifesto

These lead magnets (offers) move the target customer from lead to customer:

• Free Shipping
• Free Trial (service, course, or product)
• Coupon / Discount Codes
• Free Service Session / Consultation / Coaching Session
• Free Quote
• Instant access to a free add-on or premium service / feature
• Buy-one-get-one (BOGO) Offer
• Catalog
• Case Studies
• Moving Up a Waiting List