Educational Lead Magnets

Educational lead magnets teach your target audience something they do not already know:

  • Training / Tutorials (How-to)
    Create a variety of how-to training / tutorial content. Please note that this content can be produced as:
    • Video
    • Audio
    • Written or Video Transcript
  • Short course
    Offer a short course or a portion of a longer course for free.
  • Sample Chapter / Video Clip / Audio Clip
    Create a trailer or teaser of a longer piece of content.
  • Downloadable eBook / PDF / Report / Guide / Audiobook
    Create a download piece of content
  • Mind Map / Concept Map / Framework
    This content works particularly well in design by providing others with visual concepts.
  • Infographics
    Visualize some text-heavy content in an infographic. Free services like Canva, Piktochart, and Visme offer many infographic templates.
  • Webinar sign-up / Event Tickets
    Offer an educational webinar or in-person event.
  • Predictions / Forecasts
    Publish some predictions or forecasts about your industry or other area of interest.
  • Presentations
    Provide an educational presentation.
  • Newsletters
    Create an educational newsletter or newsletter series.
  • Virtual Library / Vault
    Build an online library or source where leads can access a variety of content on a specific topic.
  • Market Research / Roundup / State of the Industry
    Conduct some market research and provide a summary of your findings.
  • Recordings / Replays with additional commentary
    Record some content or replay some existing content with additional commentary provided by you or your team.
  • Coles / Cliff Notes / Content Summaries

Useful Lead Magnets

Useful lead magnets provide solutions with which your target audience can solve a problem:

  • Cheat Sheets / List of Shortcuts
  • Checklists
  • Calculators, e.g., ROI calculators, Calorie Calculator, etc.
  • Case Studies / Examples
  • File & Design Templates (a.k.a. Swipe Files), e.g., Content Calendar Templates (digital or printable)
  • Toolkits, e.g., design themes, digital assets, icons, etc.
  • Scripts, e.g., Code Scripts, etc.
  • List of Resources / Inspirations
  • Calendars / Plans or Planner Pages
  • Idea Generators
  • Recipes

 

Community-building Lead Magnets

These lead magnets create a way for target audiences to build a community based on the things they have in common:

  • Direct challenges, e.g., Bottle Cap Challenge
  • Members-only website or portal
  • Vertical, “niche” group forums
    • Mastodon (open, Twitter-like)
    • PixelFed (open, Instagram- like)
    • Okuna (open social network)
    • Mahara (open eportfolios)
    •  Slack forums
  • Social Media Groups, e.g., Facebook / LinkedIn Groups

 

Entertaining Lead Magnets

The following lead magnets may inspire or entertain your audience:

  • Quizzes
  • Surveys
  • Contests / Giveaways
  • Comic Strips
  • List of Quotes / Image with a Quote (a.k.a. Quotography)
  • Desktop Wallpaper
  • Zoom Virtual Background
  • Web / Mobile App or Game / Interactive
  • Manifesto

 

Bottom-of-funnel Lead Magnets

These lead magnets (offers) move the target customer from lead to customer:

  • Free Shipping
  • Free Trial (service, course, or product)
  • Coupon / Discount Codes
  • Free Service Session / Consultation / Coaching Session
  • Free Quote
  • Instant access to a free add-on or premium service / feature
  • Buy-one-get-one (BOGO) Offer
  • Catalog
  • Case Studies
  • Moving Up a Waiting List

 

  • Visit H5P.org to check out more cool content.