{"id":3,"date":"2021-07-10T12:57:22","date_gmt":"2021-07-10T16:57:22","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/?p=3"},"modified":"2021-11-19T09:58:48","modified_gmt":"2021-11-19T14:58:48","slug":"fundamentals-of-digital-marketing","status":"publish","type":"part","link":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/part\/fundamentals-of-digital-marketing\/","title":{"raw":"Fundamentals of Digital Marketing","rendered":"Fundamentals of Digital Marketing"},"content":{"raw":"<a href=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure.png\"><img class=\"aligncenter size-large wp-image-765\" src=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-1024x514.png\" alt=\"Digital Marketing Textbook Structure\" width=\"1024\" height=\"514\" \/><\/a>\r\n\r\nThis textbook is divided into three core sections:\r\n<ol type=\"I\">\r\n \t<li><a href=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/part\/fundamentals-of-digital-marketing\/\">Fundamentals in Digital Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/part\/generating-leads-and-customer-demand\/\">Generating Customer Demand and Nurturing Leads &amp; Prospects<\/a><\/li>\r\n \t<li><a href=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/\">Analyzing Your Digital Marketing Performance<\/a><\/li>\r\n<\/ol>\r\nIn this first section, we will set the foundational building blocks and discuss fundamental theories, concepts, and frameworks essential to successful digital marketing strategies and campaigns. Specifically, we will:\r\n<ul>\r\n \t<li>define digital marketing and its role,<\/li>\r\n \t<li>introduce an overarching digital marketing strategy framework,<\/li>\r\n \t<li>explore visual storytelling best practices,<\/li>\r\n \t<li>develop customer personas, and<\/li>\r\n \t<li>map out customer journeys.<\/li>\r\n<\/ul>","rendered":"<p><a href=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-765\" src=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-1024x514.png\" alt=\"Digital Marketing Textbook Structure\" width=\"1024\" height=\"514\" srcset=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-1024x514.png 1024w, https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-300x150.png 300w, https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-768x385.png 768w, https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-1536x771.png 1536w, https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-2048x1027.png 2048w, https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-65x33.png 65w, https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-225x113.png 225w, https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure-350x176.png 350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>This textbook is divided into three core sections:<\/p>\n<ol type=\"I\">\n<li><a href=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/part\/fundamentals-of-digital-marketing\/\">Fundamentals in Digital Marketing<\/a><\/li>\n<li><a href=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/part\/generating-leads-and-customer-demand\/\">Generating Customer Demand and Nurturing Leads &amp; Prospects<\/a><\/li>\n<li><a href=\"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/\">Analyzing Your Digital Marketing Performance<\/a><\/li>\n<\/ol>\n<p>In this first section, we will set the foundational building blocks and discuss fundamental theories, concepts, and frameworks essential to successful digital marketing strategies and campaigns. Specifically, we will:<\/p>\n<ul>\n<li>define digital marketing and its role,<\/li>\n<li>introduce an overarching digital marketing strategy framework,<\/li>\n<li>explore visual storytelling best practices,<\/li>\n<li>develop customer personas, and<\/li>\n<li>map out customer journeys.<\/li>\n<\/ul>\n","protected":false},"parent":0,"menu_order":1,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-3","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-json\/pressbooks\/v2\/parts\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":9,"href":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-json\/pressbooks\/v2\/parts\/3\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-json\/pressbooks\/v2\/parts\/3\/revisions\/771"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-json\/wp\/v2\/media?parent=3"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-json\/wp\/v2\/contributor?post=3"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/foundationsindigitalmarketing\/wp-json\/wp\/v2\/license?post=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}