{"id":53,"date":"2020-11-02T13:35:10","date_gmt":"2020-11-02T18:35:10","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/chapter\/ethics-and-social-responsibility\/"},"modified":"2024-12-07T00:41:23","modified_gmt":"2024-12-07T05:41:23","slug":"ethics-and-social-responsibility","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/chapter\/ethics-and-social-responsibility\/","title":{"raw":"Chapter 5 - Ethics and Social Responsibility","rendered":"Chapter 5 &#8211; Ethics and Social Responsibility"},"content":{"raw":"<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<h1 class=\"textbox__title\">Learning Objectives<\/h1>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nBy the end of the chapter, you should be able to:\r\n<ol>\r\n \t<li>de\ufb01ne business ethics and explain what it means to act ethically in business;<\/li>\r\n \t<li>explain why we study business ethics;<\/li>\r\n \t<li>identify ethical issues that you might face in business, such as insider trading, conflicts of interest, and bribery, and explain rationalizations for unethical behaviour;<\/li>\r\n \t<li>identify steps you can take to maintain your honesty and integrity in a business environment;<\/li>\r\n \t<li>de\ufb01ne corporate social responsibility and explain how organizations are responsible to their stakeholders, including owners, employees, customers, and the community;<\/li>\r\n \t<li>list the stages of corporate responsibility;<\/li>\r\n \t<li>discuss how you can identify an ethical organization, and how organizations can prevent behaviour like sexual harassment;<\/li>\r\n \t<li>recognize how to avoid an ethical lapse, and why you should not rationalize when making decisions; and<\/li>\r\n \t<li>explain [pb_glossary id=\"456\"]key terms[\/pb_glossary] in the chapter.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<img class=\"wp-image-28 alignleft\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/>\r\n<h2>Show What You Know<\/h2>\r\n<p style=\"text-align: center\">[h5p id=\"7\"]<\/p>\r\n\r\n<div class=\"page-break-before\"><\/div>\r\n<h1>Canada\u2019s Leader: Passing or Failing the \u201cSmell Test\u201d?<\/h1>\r\n<p class=\"c11\"><span class=\"c6\">Ethics are not always black and white; the ethical decision is not always obvious to all. Even leaders can fail to act ethically all the time. Recent decisions impacted two leaders. <\/span><\/p>\r\n[embed]https:\/\/youtu.be\/LYZsQWZMz34[\/embed]\r\n\r\nCBC News's reporter, E. Thompson, filed the following story on December 21, 2017. It provides a detailed account of the ethical issues surrounding Prime Minister Trudeau's trip to Aga Khan's private island.\r\n<p id=\"h.8yetaxwnh0qo\" class=\"c24 c94\" style=\"text-align: left\"><strong><span class=\"c4 c72 c88\"><img class=\"alignleft wp-image-47\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1C-Articles-150x150.png\" alt=\"\" width=\"100\" height=\"100\" \/>Aga Khan could face lobbying probe for Trudeau trip<\/span><\/strong><\/p>\r\n<p id=\"h.4nepdkplnscb\" class=\"c24 c25\" style=\"text-align: left\"><strong><span class=\"c22 c21 c61\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=http:\/\/democracywatch.ca\/&amp;sa=D&amp;ust=1524160309659000\">Democracy Watch<\/a><\/span><span class=\"c21 c61 c68\">\u00a0files complaint, saying Bahamas vacation violated lobbying law.<\/span><\/strong><\/p>\r\n<p class=\"c11\"><span class=\"c7\">The Aga Khan could face an investigation into allegations he violated Canada's Lobbying Act by giving Prime Minister Justin Trudeau and his family free vacations on his private island in the Bahamas at the same time as he was discussing funding for projects.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Democracy Watch sent a letter to the Commissioner of Lobbying late Wednesday, urging her to investigate whether Prince Shah Karim Al Hussaini Aga Khan IV \"violated the Lobbyists Code by giving Prime Minister Trudeau and Liberal MP Seamus O'Regan the gifts of trips to his island home\".<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">In the letter, Democracy Watch co-founder Duff Conacher says the Aga Khan's actions have put Trudeau and O'Regan in a conflict of interest. It is also against the law to give a public office holder a gift that could create a sense of obligation.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">\"Your position must be that anyone working for or associated with a company that is registered to lobby a public office holder who gives to or does anything for that office holder\u2026that is more than an average voter does\u2026puts that office holder in an apparent conflict of interest,\" he wrote.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">The Aga Khan is the spiritual leader of millions of Ismaili Muslims and is listed as a member of the board of directors of the Aga Khan Foundation Canada. The foundation, which has received millions of dollars in federal government development aid over the years, is registered to lobby several federal government departments including the Prime Minister's Office, although the Aga Khan is not listed among those registered to lobby on its behalf.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">A search of the lobbyist registry shows the foundation has filed 132 reports since 2011 outlining its meetings with government decision makers. However, none of those reports list any meetings with Trudeau.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Representatives of the Aga Khan Foundation of Canada contacted by CBC News have yet to comment.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">The call for a lobbying investigation comes in the wake of a scathing report by Ethics Commissioner Mary Dawson on Wednesday.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Dawson found that Trudeau violated four sections of the Conflict of Interest Act when he accepted a vacation on the island in the Bahamas and a ride in the Aga Khan's personal helicopter.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">While Trudeau and his family got a tropical vacation, Canadian taxpayers got a bill for more than $215,000 in transportation and staffing costs \u2014 far more than the government initially disclosed to Parliament.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Dawson also revealed that Trudeau's trip during last year's Christmas holidays was one of three that Trudeau or members of his family had made to the island. Dawson disclosed that Sophie Gr\u00e9goire-Trudeau stayed on the island in March 2016 with a friend and their children.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Neither the Aga Khan, nor any member of his family, was on the island during their stay.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Dawson said the Aga Khan was on the island during the Trudeaus' Christmas-time visit last year as was a \"senior American official of a previous administration,\" who she did not name.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">In her report, Dawson describes the relationship between Trudeau and the Aga Khan, the times they met and the questions they discussed.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Among them was a bilateral meeting on May 17, 2016 that was arranged by \"representatives\" of the Aga Khan. After a 15-minute chat between the two men about \"personal matters, the Ismaili community in general and geopolitics,\" they were joined by three of the Aga Khan's representatives, Heritage Minister M\u00e9lanie Joly, staff members from the Prime Minister's Office and senior officials of the Privy Council Office.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Dawson's report says the government had found a funding mechanism to allow it to contribute to the Global Centre for Pluralism's endowment fund and Trudeau reaffirmed the government's $15 million commitment during the meeting.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">The Aga Khan's pitch for government funding for a $200 million riverfront renewal plan in Ottawa was also discussed.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Dawson ruled that Trudeau should have recused himself from two discussions in May 2016 involving the $15 million grant.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">\"Two months prior to the May 2016 occasions, Mr. Trudeau's family accepted a gift from the Aga Khan that might reasonably be seen to have been given to influence Mr. Trudeau in the exercise of an official power, duty or function as Prime Minister,\" she wrote.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">\"For this reason, the discussions with the Privy Council Office and later with the Aga Khan about the outstanding $15 million grant to the endowment fund provided an opportunity to improperly further the private interests of the Global Centre for Pluralism.\"<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">While the Aga Khan is not paid to lobby government (one of the criteria under the law) Conacher said he believes the Aga Khan violated the lobbying rules. Otherwise, it would create a giant loophole, he said.<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">\"Every single corporation, business, union, non-profit organization would start using board members to give gifts to politicians if this loophole were opened up by the lobbying commissioner.\"<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Conacher is also calling for outgoing lobbying commissioner Karen Shepherd and incoming lobbying commissioner Nancy B\u00e9langer to recuse themselves from ruling on the investigation because of the way Shepherd's contract was renewed and the way B\u00e9langer was chosen in \"a secretive, PMO-controlled process.\"<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c7\">Manon Dion, spokeswoman for the lobbying commissioner's office, said she cannot reveal whether they are already looking into the issue.[footnote]Thompson, E. (2017, December 21). <em>Aga Khan could face lobbying probe for Trudeau trip<\/em>. http:\/\/www.cbc.ca\/news\/politics\/trudeau-aga-khan-bahamas-lobbying-1.4459561[\/footnote]<\/span><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n<div class=\"textbox shaded\">\r\n\r\n<strong><strong>Point to Ponder<\/strong><\/strong>\r\n<p class=\"c11\"><span class=\"c7\">Could the Prime Minister and family have taken an ethical version of this vacation? If yes, how? If not, why not? <\/span><\/p>\r\n<p class=\"c11\"><span class=\"c22 c21\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=http:\/\/www.cbc.ca\/news\/politics\/trudeau-ethics-aga-khan-1.4458220&amp;sa=D&amp;ust=1524160309664000\">The Prime Minister\u2019s Response<\/a><\/span><span class=\"c7\">: http:\/\/www.cbc.ca\/news\/politics\/trudeau-ethics-aga-khan-1.4458220<\/span><\/p>\r\n<p class=\"c11\"><span class=\"c22 c21\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.documentcloud.org\/documents\/4334047-The-Trudeau-Report.html&amp;sa=D&amp;ust=1524160309665000\">The Ethics Commissioner\u2019s Report: https:\/\/www.documentcloud.org\/documents\/4334047-The-Trudeau-Report.html<\/a><\/span><\/p>\r\n\r\n<\/div>\r\n<h1 class=\"c8\">Moving Ethics To the Business World<\/h1>\r\n[caption id=\"attachment_48\" align=\"alignright\" width=\"201\"]<img class=\"wp-image-48 size-medium\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/3612816325_be295c8d70_o-201x300.jpg\" alt=\"a painted portrait of Bernie Madoff \" width=\"201\" height=\"300\" \/> Figure 5.1 Bernie Madoff by Thierry Ehrmann licensed CC BY | flickr[\/caption]\r\n<p class=\"c8\">Perhaps you have heard of Bernie Madoff, founder of Bernard L. Madoff Investment Securities and former chairman of the NASDAQ stock exchange.[footnote]Time Magazine. (2009). <em>Top 10 Crooked CEOs<\/em>. http:\/\/content.time.com\/time\/specials\/packages\/article\/0,28804,1903155_1903156_1903160,00.html[\/footnote] Madoff is alleged to have run a giant Ponzi scheme[footnote]Langan, F. (2008, December 15). <em>The $50-billion BMIS Debacle: How a Ponzi Scheme Works<\/em>. CBC News. http:\/\/www.cbc.ca\/news\/business\/the-50-billion-bmis-debacle-how-a-ponzi-scheme-works-1.709409[\/footnote]<span class=\"c6\"> that cheated investors of up to $65 billion. His wrongdoings won him a spot at the top of Time Magazine\u2019s Top 10 Crooked CEOs. According to the SEC charges, Madoff convinced investors to give him large sums of money. In return, he gave them an impressive 8 percent to 12 percent return a year. But Madoff never really invested their money. Instead, he kept it for himself. He got funds to pay the first investors their return (or their money back if they asked for it) by bringing in new investors. Everything was going smoothly until the fall of 2008, when the stock market plummeted and many of his investors asked for their money. As he no longer had it, the game was over and he had to admit that the whole thing was just one big lie. Thousands of investors, including many of his wealthy friends, not-so-rich retirees who trusted him with their life savings, and charitable foundations, were financially ruined. Those harmed by Madoff either directly or indirectly were likely pleased when he was sentenced to jail for one hundred and fifty years.<\/span><\/p>\r\n\r\n<h2 class=\"c37\"><span class=\"c17 c4\">The Idea of Business Ethics<\/span><\/h2>\r\n<p class=\"c40\"><span class=\"c6\">It is in the best interest of a company to operate ethically. Trustworthy companies are better at attracting and keeping customers, talented employees, and capital. Those tainted by questionable ethics suffer from dwindling customer bases, employee turnover, and investor mistrust.<\/span><\/p>\r\n<p class=\"c8\"><span class=\"c6\">Let us begin this section by addressing this question: What can individuals, organizations, and government agencies do to foster an environment of ethical behaviour in business? First, of course, we need to define the term [pb_glossary id=\"758\"]\"ethics\"[\/pb_glossary].<\/span><\/p>\r\n\r\n<h2 class=\"c37\"><span class=\"c17 c4\">What Is \"Ethics\"?<\/span><\/h2>\r\n<p class=\"c8\">You probably already know what it means to be <span class=\"c4\">ethical<\/span>: to know right from wrong and to know when you are practicing one instead of the other. [pb_glossary id=\"760\"]B<span class=\"c4\">usiness ethics<\/span>[\/pb_glossary]<span class=\"c6\"> is the application of ethical behaviour in a business context. Acting ethically in business means more than simply obeying applicable laws and regulations. It also means being honest, doing no harm to others, competing fairly, and declining to put your own interests above those of your company, its owners, and its workers. If you are in business you obviously need a strong sense of what is right and wrong. You need the personal conviction to do what\u2019s right, even if it means doing something that\u2019s difficult or personally disadvantageous.<\/span><\/p>\r\n\r\n<h2 class=\"c37\"><span class=\"c17 c4\">Why Study Ethics?<\/span><\/h2>\r\n<p class=\"c8\">Ideally, prison terms, heavy fines, and civil suits would discourage corporate misconduct, but, unfortunately, many experts suspect that this assumption is a bit optimistic. Whatever the condition of the ethical environment in the near future, one thing seems clear: the next generation entering business \u2014 which includes most of you \u2014 will find a world much different than the one that waited for the previous generation. Recent history tells us in no uncertain terms that today\u2019s business students, many of whom are tomorrow\u2019s business leaders, need a much sharper understanding of the difference between what is and is not ethically acceptable. As a business student, one of your key tasks is learning how to recognize and deal with the ethical challenges that will confront you. Asked what he looked for in a new hire, Warren Buffet, the world\u2019s most successful investor, replied: \u201cI look for three things. The first is personal integrity, the second is intelligence, and the third is a high energy level.\u201d He paused and then added: \u201cBut if you do not have the first, the second two do not matter\".[footnote]Gostick, A., &amp; Telford D. (2003). <em>The Integrity Advantage<\/em>. Salt Lake City: Gibbs Smith.[\/footnote]<\/p>\r\n\r\n<h1 class=\"c39\"><span class=\"c3\">Identifying Ethical Issues and Dilemmas<\/span><\/h1>\r\n<p class=\"c8\"><span class=\"c4\">Ethical issues<\/span><span class=\"c6\">\u00a0are the difficult social questions that involve some level of controversy over what is the right thing to do. Environmental protection is an example of a commonly discussed ethical issue, because there can be trade-offs between environmental and economic factors. <\/span><\/p>\r\n\r\n<div class=\"textbox examples\">\r\n<h3>Tips to maintain honesty and integrity<\/h3>\r\n<ul>\r\n \t<li>Follow your own code of personal conduct; act according to your own convictions rather than doing what is convenient (or profitable) at the time.<\/li>\r\n \t<li>While at work, focus on your job, not on non-work related activities, such as emails and personal phone calls.<\/li>\r\n \t<li>Do not appropriate office supplies or products or other company resources for your own use.<\/li>\r\n \t<li>Be honest with customers, management, coworkers, competitors, and the public.<\/li>\r\n \t<li>Remember that it is the small, seemingly trivial, day-to-day activities and gestures that build your character.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p class=\"c8\"><span class=\"c6\">Make no mistake about it: when you enter the business world, you will find yourself in situations in which you will have to choose the appropriate behaviour. How, for example, would you answer questions like the following?<\/span><\/p>\r\n\r\n<ol class=\"c10 lst-kix_list_5-0 start\" start=\"1\">\r\n \t<li class=\"c0\"><span class=\"c6\">Is it OK to accept a pair of sports tickets from a supplier?<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c6\">Can I buy office supplies from my brother-in-law?<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c6\">Is it appropriate to donate company funds to a local charity?<\/span><\/li>\r\n \t<li class=\"c57\"><span class=\"c6\">If I find out that a friend is about to be fired, can I warn her?<\/span><\/li>\r\n<\/ol>\r\n<p class=\"c8\"><span class=\"c6\">Obviously, the types of situations are numerous and varied. Fortunately, we can break them down into a few basic categories: issues of honesty and integrity, conflicts of interest and loyalty, bribes versus gifts, and whistle-blowing. Let us look a little more closely at each of these categories.<\/span><\/p>\r\n\r\n<h2 class=\"c37\"><span class=\"c17 c4\">Issues of Honesty and Integrity<\/span><\/h2>\r\nMaster investor Warren Buffet once told a group of business students the following: \u201cI cannot tell you that honesty is the best policy. I can not tell you that if you behave with perfect <span class=\"c4\">honesty <\/span>and<span class=\"c4\">\u00a0integrity<\/span> somebody somewhere would not behave the other way and make more money. But honesty is a good policy. You will do fine, you will sleep well at night and you will feel good about the example you are setting for your coworkers and the other people who care about you\".[footnote]Gostick, A., &amp; Telford D. (2003). <em>The Integrity Advantage<\/em>. Salt Lake City: Gibbs Smith.[\/footnote]\r\n<p class=\"c8\"><span class=\"c6\">If you work for a company that settles for its employees merely obeying the law and following a few internal regulations, you might think about moving on. If you are being asked to deceive customers about the quality or value of your product, you are in an ethically unhealthy environment.<\/span><\/p>\r\n<p class=\"c8\"><strong><span class=\"c63 c41 c4\">Think about this story:<\/span><\/strong><\/p>\r\n<p class=\"c38 c86\">\u201cA chef put two frogs in a pot of warm soup water. The first frog smelled the onions, recognized the danger, and immediately jumped out. The second frog hesitated: The water felt good, and he decided to stay and relax for a minute. After all, he could always jump out when things got too hot (so to speak). As the water got hotter, however, the frog adapted to it, hardly noticing the change. Before long, of course, he was the main ingredient in frog-leg soup.\u201d[footnote]Gostick, A., &amp; Telford D. (2003). <em>The Integrity Advantage<\/em>. Salt Lake City: Gibbs Smith.[\/footnote]<\/p>\r\n<p class=\"c8\"><span class=\"c6\">So, what is the moral of the story? Do not sit around in an ethically toxic environment and lose your integrity a little at a time; get out before the water gets too hot and your options have evaporated.\u00a0<\/span><\/p>\r\n\r\n<h1 class=\"c37\"><span class=\"c17 c4\">Conflicts of Interest<\/span><\/h1>\r\n<p class=\"c8\"><span class=\"c4\">Conflicts of interest<\/span><span class=\"c6\"> occur when individuals must choose between taking actions that promote their personal interests over the interests of others or taking actions that do not. A conflict can exist, for example, when an employee\u2019s own interests interfere with, or have the potential to interfere with, the best interests of the company\u2019s stakeholders (management, customers, and owners). Let us say that you work for a company with a contract to cater events at your college and that your uncle owns a local bakery. Obviously, this situation could create a conflict of interest (or at least give the appearance of one\u2014which is a problem in itself). When you are called on to furnish desserts for a luncheon, you might be tempted to send some business your uncle\u2019s way even if it is not in the best interest of your employer. What should you do? You should disclose the connection to your boss, who can then arrange things so that your personal interests don\u2019t conflict with the company\u2019s.<\/span><\/p>\r\n&nbsp;\r\n<p class=\"c8\">The same principle holds that an employee should not use private information about an employer for personal financial benefit. Say that you learn from a coworker at your pharmaceutical company that one of its most profitable drugs will be pulled off the market because of dangerous side effects. The recall will severely hurt the company\u2019s financial performance and cause its stock price to plummet. Before the news becomes public, you sell all the stock you own in the company. What you\u2019ve done is called <span class=\"c4\">insider trading<\/span><span class=\"c6\">\u00a0\u2013 acting on information that is not available to the general public, either by trading on it or providing it to others who trade on it. Insider trading is illegal, and you could go to jail for it.<\/span><\/p>\r\n\r\n<h1 class=\"c37\"><span class=\"c17 c4\">Conflicts of Loyalty<\/span><\/h1>\r\n<p class=\"c8 c24\">You may one day find yourself in a bind between being <span class=\"c4\">loyal<\/span><span class=\"c6\"> either to your employer or to a friend or family member. Perhaps you just learned that a coworker, a friend of yours, is about to be downsized out of his job. You also happen to know that he and his wife are getting ready to make a deposit on a house near the company headquarters. From a work standpoint, you know that you should not divulge the information. From a friendship standpoint, though, you feel it is your duty to tell your friend. Would he not tell you if the situation were reversed? So what do you do? As tempting as it is to be loyal to your friend, you should not tell. As an employee, your primary responsibility is to your employer. You might be able to soften your dilemma by convincing a manager with the appropriate authority to tell your friend the bad news before he puts down his deposit.<\/span><\/p>\r\n\r\n<h1 class=\"c37\"><span class=\"c17 c4\">Bribes Versus Gifts<\/span><\/h1>\r\n<p class=\"c8\">It is not uncommon in business to give and receive small gifts of appreciation, but when is a gift unacceptable? When is it really a <span class=\"c4\">bribe<\/span><span class=\"c6\">? <\/span><\/p>\r\n<p class=\"c8\"><span class=\"c6\">There is often a fine line between a gift and a bribe. The following information may help to draw that line, because it raises key issues in determining how a gesture should be interpreted: the cost of the item, the timing of the gift, the type of gift, and the connection between the giver and the receiver. If you are on the receiving end, it is a good idea to refuse any item that is overly generous or given for the purpose of influencing a decision. Because accepting even small gifts may violate company rules, always check on company policy.<\/span><\/p>\r\nRead through Bell Canada's <em>Code of Business Conduct <\/em>detailing its recommendations for gifts. If you cannot access the image below, find it on <a href=\"http:\/\/www.bce.ca\/governance\/code-of-business-conduct\/2017-august-code-of-business-conduct.pdf\">page 10 of the document<\/a>.[footnote]Bell. (2023). <em>Code of business conduct<\/em>. https:\/\/www.bce.ca\/about-bce\/governance[\/footnote]\r\n\r\n<strong>Figure 5.2<\/strong> Bell Canada's <em>Code of Business Conduct<\/em>\r\n\r\n[caption id=\"attachment_49\" align=\"aligncenter\" width=\"809\"]<img class=\"wp-image-49 size-large\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Bribes-2-809x1024.png\" alt=\"See PDF linked above and consult page 10.\" width=\"809\" height=\"1024\" \/> Figure 5.2 Bell Canada Code of Conduct from the Company website[\/caption]\r\n<h1 class=\"c37\"><span class=\"c17 c4\">Whistleblowing<\/span><\/h1>\r\nWhistleblowing was defined in 1972 by Ralph Nader as <em>\u201can act of a man or a woman who, believing in the public interest overrides the interest of the organization he serves, publicly blows the whistle if the organization is involved in corrupt, illegal, fraudulent or harmful activity\u201d.<\/em>\r\n\r\nWhile there are increasing incentives from governments and regulators for whistleblowers to go public about corporate misconduct, protections for whistleblowers are still very limited. Few Canadian laws pertain directly to whistleblowing and therefore whistleblowers are mostly unprotected by statute.\r\n\r\nThere is, however, a patchwork of protection provisions for whistleblowers under the Canadian <em>Criminal Code<\/em>, <em>Public Servants Disclosure Protection Act <\/em>(<em><abbr title=\"Public Servants Disclosure Protection Act\">PSDPA<\/abbr><\/em>), the <em>Public Service of Ontario Act, 2006<\/em> as well as the <em>Securities Act<\/em>.\r\n\r\n<a title=\"Section 425.1\" href=\"http:\/\/laws-lois.justice.gc.ca\/eng\/acts\/C-46\/page-90.html#h-113\" target=\"_blank\" rel=\"noopener noreferrer\">Section 425.1<\/a> of the <em>Criminal Code<\/em>, for example, states that employers may not threaten or take disciplinary action against, demote or terminate an employee in order to deter her\/him from reporting information regarding an offence s\/he believes has or is being committed by her\/his employer to the relevant law enforcement authorities.\r\n\r\nAn employer cannot threaten an employee with negative repercussions to deter them from contacting law enforcement with information about the employer\u2019s offence. Punishment for employers who make such threats or reprisals can include up to five years imprisonment and\/or fines.\r\n\r\nIn early 2018, a Canadian whistleblower received worldwide recognition for disclosing the amount and kinds of data harvested by Cambridge Analytica through personal Facebook accounts. However, there are other prominent Canadian whistleblowers that you can find at the Centre for Free Expressions - Toronto Metropolitan University.\r\n<h1>Corporate Social Responsibility<\/h1>\r\nCorporate social responsibility (CSR) refers to the approach that an organization takes in balancing its responsibilities toward different stakeholders when making legal, economical, ethical, and social decisions. Remember that we previously define stakeholders as those with a legitimate interest in the success or failure of the business and the policies it adopts. The term social responsibility refers to the approach that an organization takes in balancing its responsibilities toward their various stakeholders.\r\n\r\nWhat motivates companies to be \"socially responsible\"? We hope it is because they want to do the right thing, and for many companies , \"doing the right thing\" is a key motivator. The fact is, it's often hard to figure out what the \"right thing\" is: what is \"right\" for one group of stakeholders is not necessarily \"right\" for another. One thing, however, is certain: companies today are held to higher standards than ever before. Consumers and other groups consider not only the quality and price of a company's products but also its character. If too many groups see a company as a poor corporate citizen, it will have a harder time attracting qualified employees, finding investors, and selling its products. Good corporate citizens, by contrast, are more successful in all these areas.\r\n<div class=\"textbox\">\r\n\r\n<a href=\"http:\/\/rc-openlibrary-pb.ecampusontario.ca\/businessfuncdn\/chapter\/article-carrolls-corporate-social-responsibility-pyramid\/\">Included in this chapter is an optional open access article<\/a> updating Carroll's Pyramid by Carroll himself and diving deeper into CSR.[footnote]Carroll, A. B. (2016). Carroll\u2019s pyramid of CSR: taking another look. <em>International Journal of Corporate Social Responsibility<\/em>, 1(3). https:\/\/doi.org\/10.1186\/s40991-016-0004-6[\/footnote]\r\n\r\n<\/div>\r\n<h2>Another Lens<\/h2>\r\n<p class=\"c8\">Carroll's Pyramid is a well-respected resource for situating corporate social responsibility. Another view of corporate social responsibility is from the perspective of a company\u2019s relationships with its stakeholders. In this model, the focus is on <span class=\"c4\">managers<\/span>\u2014not owners\u2014as the principals involved in these relationships. <span class=\"c4\">Owners<\/span>\u00a0are the stakeholders who invest risk capital in the firm in expectation of a financial return. Other stakeholders include <span class=\"c4\">employees<\/span>, <span class=\"c4\">suppliers<\/span>, and the <span class=\"c4\">communities<\/span> in which the firm does business. Proponents of this model hold that customers, who provide the firm with revenue, have a special claim on managers\u2019 attention. The arrows indicate the two-way nature of corporation-stakeholder relationships. All stakeholders have some claim on the firm\u2019s resources and returns, and management\u2019s job is to make decisions that balance these claims.[footnote]Baron, D. P. (2003). <em>Business and Its Environment (4th ed.)<\/em>. Upper Saddle River, NJ: Prentice Hall.[\/footnote]<\/p>\r\n<strong>Chart 5.1<\/strong>\u00a0Management's relationship with stakeholders or interested parties.\r\n\r\n[caption id=\"attachment_50\" align=\"aligncenter\" width=\"800\"]<img class=\"wp-image-50\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic-1002x1024.png\" alt=\"Five circles surrounding a middle circle representing the corporation's managers. The five, surroudning circle are worker, owners, customers, communities, and suppliers. \" width=\"800\" height=\"817\" \/> Chart 5.1 Management\u2019s relationship with stakeholders or interested parties. Source: All icons from the Noun Project[\/caption]\r\n<p class=\"c89 c91\"><span class=\"c6\">The following examine some ways in which companies can be socially responsible in considering the claims of various stakeholders.\r\n<\/span><\/p>\r\n\r\n<h2 class=\"c89 c91\"><span class=\"c6\">Owners<\/span><\/h2>\r\n<p class=\"c8 c24\"><span class=\"c4\">Owners<\/span><span class=\"c6\"> invest money in companies. In return, the people who run a company have a responsibility to increase the value of owners\u2019 investments through profitable operations. \u00a0Managers also have a responsibility to provide owners (as well as other stakeholders having financial interests, such as creditors and suppliers) with accurate, reliable information about the performance of the business. Clearly, this is one of the areas in which WorldCom managers fell down on the job. Upper-level management purposely deceived shareholders by presenting them with fraudulent financial statements.<\/span><\/p>\r\n\r\n<h2 class=\"c37\"><span class=\"c17 c4\">Managers<\/span><\/h2>\r\n<p class=\"c8 c24\"><span class=\"c4\">Managers<\/span><span class=\"c6\">\u00a0have what is known as a fiduciary responsibility to owners: they\u2019re responsible for safeguarding the company\u2019s assets and handling its funds in a trustworthy manner. Yet managers experience what is called the agency problem; a situation in which their best interests do not align with those of the owners who employ them. To enforce managers\u2019 fiduciary responsibilities for a firm\u2019s financial statements and accounting records, Ontario\u2019s Keeping the Promise for a Strong Economy Act (Budget Measures) 2002, also known as Bill 198, (Canadian equivalent to Sarbanes-Oxley Act of 2002 in the United States) requires CEOs and CFOs to attest to their accuracy. The law also imposes penalties on corporate officers, auditors, board members, and any others who commit fraud. You\u2019ll learn more about this law in your accounting and business law courses.<\/span><\/p>\r\n\r\n<h2 class=\"c37\"><span class=\"c17 c4\">Employees<\/span><\/h2>\r\n<p class=\"c8\">Companies are responsible for providing <span class=\"c4\">employees<\/span><span class=\"c6\">\u00a0with safe, healthy places to work\u2014as well as environments that are free from sexual harassment and all types of discrimination. They should also offer appropriate wages and benefits. In the following sections, we\u2019ll take a closer look at these areas of corporate responsibility.<\/span><\/p>\r\n\r\n<h3 class=\"c28\"><span class=\"c9 c4\">Wages and Benefits<\/span><\/h3>\r\n<p class=\"c8\">At the very least, employers must obey laws governing minimum wage and overtime pay. A<span class=\"c4\">\u00a0minimum wage<\/span>\u00a0is set by the provincial government. As of January 1, 2018, the Ontario rate is $14.00 with another increase to $15.00 set for January 1, 2019. \u00a0By law, employers must also provide certain <span class=\"c4\">benefits: <\/span><span class=\"c6\">Canadian Pension Plan (CPP retirement funds), unemployment insurance (protection against loss of income in case of job loss), and depending on the industry, workers\u2019 compensation (insurance to cover lost wages and medical costs in case of on-the-job injury). Most large companies pay most of their workers more than minimum wage and offer broader benefits, including medical, dental, and vision care, as well as savings programs, in order to compete for talent.<\/span><\/p>\r\n\r\n<h3 class=\"c28\"><span class=\"c9 c4\">Safety and Health<\/span><\/h3>\r\n<p class=\"c8\">Though it seems obvious that companies should guard workers\u2019 <span class=\"c4\">safety and health<\/span>, some simply don\u2019t. For over four decades, for example, executives at Johns Manville suppressed evidence that one of its products, asbestos, was responsible for the deadly lung disease developed by many of its workers.[footnote]Gellerman, S. W. (1986, July). <em>Why \u201cGood\u201d Managers Make Bad Ethical Choices<\/em>. Harvard Business Review on Corporate Ethics. https:\/\/hbr.org\/1986\/07\/why-good-managers-make-bad-ethical-choices[\/footnote] The company concealed chest X-rays from stricken workers, and executives decided that it was simply cheaper to pay workers\u2019 compensation claims than to create a safer work environment. A New Jersey court was quite blunt in its judgment: Johns Manville, it held, had made a deliberate, cold-blooded decision to do nothing to protect at-risk workers, in blatant disregard of their rights.[footnote]Gellerman, S. W. (1986, July). <em>Why \u201cGood\u201d Managers Make Bad Ethical Choices<\/em>. Harvard Business Review on Corporate Ethics. https:\/\/hbr.org\/1986\/07\/why-good-managers-make-bad-ethical-choices[\/footnote]<\/p>\r\n<p class=\"c8\">In <span class=\"c27\">The Globe and Mail\u2019<\/span><span class=\"c6\">s 2017 article, \u201cStatistics Canada looks to close data gap on workplace death, injuries\u201d examines the different, Canadian landscape on safety and health. <\/span><\/p>\r\n<p class=\"c8 c38\"><span class=\"c6\">Currently, responsibility for workers' compensation and occupational health and safety issues falls largely to provinces or territories, and each jurisdiction has different approaches in capturing data. As a result, there is an \"uneven landscape\" of health and safety research capacity, said Barbara Neis, co-founder and senior research associate at the SafetyNet Centre for Occupational Health and Safety Research at Memorial University.<\/span><\/p>\r\n<p class=\"c8\"><span class=\"c6\">The last time Statistics Canada produced a national analysis was in 1996.<\/span><\/p>\r\n<p class=\"c8 c38\"><span class=\"c6\">Responsibility for fatality and injury counts, which are based on accepted workers' compensation claims, shifted over to the Association of Workers' Compensation Boards at that time. Detailed data must be purchased, and researchers say these counts do not represent the whole workforce, partly because not all sectors or types of workers are included in the workers' compensation system.<\/span><\/p>\r\n<p class=\"c8 c38\"><span class=\"c6\">Available workers' compensation numbers show about 350 Canadians die each year from an on-the-job injury at work. If longer-term work-related illnesses (such as mesothelioma from asbestos exposures, or lung cancers from silica dust) are factored in, this number climbs to about 1,000 deaths a year.<\/span><\/p>\r\n<p style=\"text-align: center\">[h5p id=\"8\"]<\/p>\r\n\r\n<h3 class=\"c37\"><span class=\"c17 c4\">Customers<\/span><\/h3>\r\n<p class=\"c8\">The purpose of any business is to satisfy <span class=\"c4\">customers<\/span><span class=\"c6\">, who reward businesses by buying their products. Sellers are also responsible\u2014both ethically and legally\u2014for treating customers fairly. This means customers have:\r\n<\/span><\/p>\r\n\r\n<ol class=\"c10 lst-kix_list_6-0 start\" start=\"1\">\r\n \t<li class=\"c0\"><span class=\"c23 c4\">The right to safe products<\/span><span class=\"c6\">. A company should sell no product that it suspects of being unsafe for buyers. Thus, producers have an obligation to safety-test products before releasing them for public consumption. The automobile industry, for example, conducts extensive safety testing before introducing new models (though recalls remain common).<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c23 c4\">The right to be informed about a product<\/span><span class=\"c6\">. Sellers should furnish consumers with the product information that they need to make an informed purchase decision. That\u2019s why pillows have labels identifying the materials used to make them, for instance.<\/span><\/li>\r\n \t<li class=\"c0 c24\"><span class=\"c23 c4\">The right to choose what to buy<\/span><span class=\"c6\">. Consumers have a right to decide which products to purchase, and sellers should let them know what their options are. Pharmacists, for example, should tell patients when a prescription can be filled with a cheaper brand-name or generic drug. Telephone companies should explain alternative calling plans.<\/span><\/li>\r\n \t<li class=\"c57\"><span class=\"c23 c4\">The right to be heard<\/span><span class=\"c6\">. Companies must tell customers how to contact them with complaints or concerns. They should also listen and respond.<\/span><\/li>\r\n<\/ol>\r\n<p class=\"c8\">Companies share the responsibility for the legal and ethical treatment of consumers with several government agencies.<\/p>\r\n<p class=\"c8\">From the federal Office of Consumer Affairs (<span class=\"c22\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.ic.gc.ca&amp;sa=D&amp;ust=1524160309701000\">https:\/\/www.ic.gc.ca<\/a><\/span><span class=\"c6\">): <\/span><\/p>\r\n<p class=\"c8 c38\"><span class=\"c6\">In Canada, consumer complaints are regulated by different levels of government, as well as non-government organizations. Finding the right place to direct your complaint is not always easy, but understanding your rights as a consumer is an important part of the complaint filing process.<\/span><\/p>\r\n<p class=\"c45 c38\" style=\"padding-left: 30px\"><strong><span class=\"c23 c4\">Provincial and territorial consumer protection legislation<\/span><\/strong><\/p>\r\n<p class=\"c46\" style=\"padding-left: 30px\"><span class=\"c6\">Many consumer complaints fall under provincial and territorial jurisdiction, including issues related to:<\/span><\/p>\r\n\r\n<ul class=\"c10 lst-kix_4hhta12g9t7a-0 start\">\r\n \t<li class=\"c12\"><span class=\"c6\">buying goods and services;<\/span><\/li>\r\n \t<li class=\"c12\"><span class=\"c6\">contracts;<\/span><\/li>\r\n \t<li class=\"c12\"><span class=\"c6\">the purchase, maintenance or repair of motor vehicles;<\/span><\/li>\r\n \t<li class=\"c12\"><span class=\"c6\">credit reporting agencies and the practices of collection agencies.<\/span><\/li>\r\n<\/ul>\r\n<p class=\"c45 c38\" style=\"padding-left: 30px\"><strong><span class=\"c23 c4\">Federal consumer protection legislation<\/span><\/strong><\/p>\r\n<p class=\"c46\" style=\"padding-left: 30px\"><span class=\"c6\">The Government of Canada has an important role in consumer awareness and protection.<\/span><\/p>\r\n<p class=\"c46\" style=\"padding-left: 30px\"><span class=\"c6\">Federal agencies and departments are responsible for enforcing legislation related to various issues, including:<\/span><\/p>\r\n\r\n<ul class=\"c10 lst-kix_l7fufpuikvn3-0 start\">\r\n \t<li class=\"c12\"><span class=\"c6\">consumer product safety;<\/span><\/li>\r\n \t<li class=\"c12\"><span class=\"c6\">food safety;<\/span><\/li>\r\n \t<li class=\"c12\"><span class=\"c6\">consumer product packaging and labelling;<\/span><\/li>\r\n \t<li class=\"c12\"><span class=\"c6\">anti-competitive practices, such as price fixing and misleading advertising; and<\/span><\/li>\r\n \t<li class=\"c12\"><span class=\"c6\">privacy complaints.<\/span><\/li>\r\n<\/ul>\r\n<h3>Additional resources to remember<\/h3>\r\n<p class=\"c92\">Follow or bookmark this link for some of the more relevant areas where federal agencies and departments regulate consumer issues: <span class=\"c22\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.ic.gc.ca\/eic\/site\/oca-bc.nsf\/eng\/ca02965.html&amp;sa=D&amp;ust=1524160309704000\">https:\/\/www.ic.gc.ca\/eic\/site\/oca-bc.nsf\/eng\/ca02965.html<\/a><\/span><\/p>\r\nIn Ontario, customers have the added protection of the <em><a href=\"https:\/\/www.ontario.ca\/page\/your-rights-under-consumer-protection-act\">Consumer Protection Act<\/a>.\u00a0<\/em>\r\n<p style=\"text-align: center\">[h5p id=\"9\"]<\/p>\r\n\r\n<h3 class=\"c37\"><span class=\"c17 c4\">Communities<\/span><\/h3>\r\n<p class=\"c8\">For obvious reasons, most <span class=\"c4\">communities<\/span><span class=\"c6\"> see getting a new business as an asset and view losing one\u2014 especially a large employer \u2014 as a detriment. After all, the economic impact of business activities on local communities is substantial: they provide jobs, pay taxes, and support local education, health, and recreation programs. Both big and small businesses donate funds to community projects, encourage employees to volunteer their time, and donate equipment and products for a variety of activities. Larger companies can make greater financial contributions.\u00a0<\/span><\/p>\r\n\r\n<h3>The Environment<\/h3>\r\nThe injection of harmful substances into the environment is a significant social responsibility challenge for organizations. Concerns about air, water and land pollution has led to an increasing emphasis on the development of clean, renewable energy such as solar, wind and hydroelectric power as a way of reducing the pollution caused by burning fossil fuels. Further, the recycling industry and stricter legislation for disposing of toxic waste, as well as banning single use plastics by 2030 has increased awareness and consciousness about land and water pollution.\r\n<h3 class=\"c37\"><span class=\"c17 c4\">Philanthropy<\/span><\/h3>\r\n<p class=\"c8\">Many large corporations support various charities, an activity called <span class=\"c4\">philanthropy<\/span>. Some donate a percentage of sales or profits to worthwhile causes. \u00a0Retailer Target, for example, donates 5 percent of its profits \u2014 about $2 million per week \u2014 to schools, neighborhoods, and local projects across the country; its store-based grants underwrite programs in early childhood education, the arts, and family violence prevention.[footnote]Target. (2012, October 30). <em>$4 million every week: a brief history of Target\u2019s community giving<\/em>. Target Corporate. https:\/\/corporate.target.com\/article\/2012\/10\/4-million-every-week-a-brief-history-of-target-s-c[\/footnote]\u00a0The late actor Paul Newman donated 100 percent of the profits from \u201cNewman\u2019s Own\u201d foods (salad dressing, pasta sauce, popcorn, and other products sold in eight countries). His company continues his legacy of donating all profits and distributing them to thousands of organizations, including the Hole in the Wall Gang camps for seriously ill children.[footnote]Barrett, J. (2003, November 2). <em>A secret recipe for success<\/em>. Newsweek. http:\/\/www.newsweek.com\/secret-recipe-success-133673[\/footnote]<\/p>\r\n<p class=\"c8\">Canadian companies also show their philanthropic side. Each summer, Tim Horton\u2019s Children\u2019s Foundation sends to camp 19,000 kids who would otherwise not have the resources to attend.[footnote]Tim Hortons Foundation Camps. (2015). <em>Camps<\/em>. https:\/\/www.timhortons.com\/ca\/en\/childrens-foundation\/camps.php[\/footnote]Its Timbits Minor Sports Program supports the participation of 300 000 kids in their pursuit of hockey, soccer, lacrosse, softball, baseball, and ringette.[footnote]Tim Hortons Corporate. (2018). <em>Timbits Minor Sports Program<\/em>. https:\/\/www.timhortons.com\/ca\/en\/corporate\/timbits-minor-sports-program.php[\/footnote] In 2017, Loblaw Companies and its President\u2019s Choice Children\u2019s Charity pledged $150 million over the next decade to address childhood hunger in Canada.[footnote]Loblaw Companies Limited. (2017). <em>Loblaw\u2019s President\u2019s Choice Children\u2019s Charity committed $150 million to childhood hunger and nutrition<\/em>. https:\/\/www.loblaw.ca\/en\/loblaws-presidents-choice-childrens-charity-commits-150-million-dollars-to-childhood-hunger-and-nutrition[\/footnote]<span class=\"c6\">\u00a0These are just two examples of Canadian companies giving back at the local and national levels. \u00a0<\/span><\/p>\r\n\r\n<h2><strong>Corporate Social Responsibility and Sustainable Development Goals<\/strong><\/h2>\r\nIn September 2015, all of the United Nations Member States adopted a \u201cshared blueprint for peace and prosperity for people and the planet, now and into the future\u201d. The 17 <strong>Sustainable Development Goals<\/strong> (SDGs) are \u201can urgent call for action by all countries\u201d \u2014 developed and developing \u2014 in a global partnership. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth, and address a range of social needs, including education, health, equality and job opportunities, while tackling climate change and working to preserve our ocean and forests.[footnote]United Nations (n.d.). <em>Sustainable Development Goals (SDGs)<\/em>. https:\/\/unosd.un.org\/content\/sustainable-development-goals-sdgs[\/footnote]\r\n\r\n<strong>Figure 5.3<\/strong> The 17 Sustainable Development Goals (SDGs)\r\n\r\n[caption id=\"\" align=\"aligncenter\" width=\"716\"]<img class=\"\" src=\"https:\/\/opentextbc.ca\/accessibilitytoolkit\/wp-content\/uploads\/sites\/349\/2019\/01\/E_2018_SDG_Poster_without_UN_emblem_Letter-US-1024x791-1.png\" alt=\"A colourful poster listing UNESCO's 17 Sustainable Development Goals.\" width=\"716\" height=\"553\" \/> Figure 5.3 UNESCO's The 17 Sustainable Development Goals (SDGs). UNESCO[\/caption]\r\n\r\nThe SDGs are as follows:\r\n<ol class=\"twocolumn\">\r\n \t<li>No poverty.<\/li>\r\n \t<li>Zero hunger.<\/li>\r\n \t<li>Good health and well-being.<\/li>\r\n \t<li>Quality education.<\/li>\r\n \t<li>Gender equality.<\/li>\r\n \t<li>Clean water and sanitation.<\/li>\r\n \t<li>Affordable and clean energy.<\/li>\r\n \t<li>Decent work and economic growth.<\/li>\r\n \t<li>Industry, innovation, and infrastructure.<\/li>\r\n \t<li>Reduced inequalities.<\/li>\r\n \t<li>Sustainable cities and communities.<\/li>\r\n \t<li>Responsible consumption and production.<\/li>\r\n \t<li>Climate action.<\/li>\r\n \t<li>Life below water.<\/li>\r\n \t<li>Life on land.<\/li>\r\n \t<li>Peace, justice, and strong institutions.<\/li>\r\n \t<li>Partnerships for the goals.<\/li>\r\n<\/ol>\r\nThe 17 SDGs contain targets for building a better world for people &amp; planet by 2030. Businesses, non-profits, NGOs, and educational institutions have developed their own frameworks to address the SDGs and meet individual targets. Sustainable development can be part of a company's corporate social responsibility program.\r\n\r\nOn January 16, 2019, The Washington Post reported that Microsoft has pledged $500 million to address homelessness and build affordable housing units in the Seattle and Puget Sound area, a region that has grown prosperous as the technology industry has swelled but is increasingly plagued by an affordable housing crisis. This is an example of how a business such as Microsoft enacted progress on these SDG goals, serving to benefit society and, at the same time, acting in its own economic interest.\r\n<h2 class=\"c39\"><span class=\"c3\">The Five Faces of Corporate Responsibility<\/span><\/h2>\r\nWe expect companies to recognize issues of social importance and to address them responsibly. The companies that do this earn reputations as good corporate citizens and enjoy certain benefits, such as the ability to keep satisfied customers, attract capital, and recruit and retain talented employees. But companies don\u2019t become good corporate citizens overnight. Learning to identify and develop the capacity to address social concerns takes time and requires commitment. The task is arduous because so many different issues are important to so many different members of the public \u2014 issues ranging from the environment to worker well-being (both at home and abroad), fairness to customers, and respect for the community in which a company operates.\r\n\r\nFaced with public criticism of a particular practice, how does a company respond? What actions does it take to demonstrate a higher level of corporate responsibility? According to Harvard University\u2019s Simon Zadek, exercising greater corporate responsibility generally means going through the series of five different stances summarized in Figure 5.4.\r\n\r\n<strong>Figure 5.4<\/strong> Stages of Corporate Responsibility\r\n\r\n[caption id=\"attachment_936\" align=\"aligncenter\" width=\"377\"]<img class=\"wp-image-936\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Five-Faces-of-Corporate-responsibility-_e9abc43b7d3c26724cbc91a66a69c70-287x300.jpg\" alt=\"\" width=\"377\" height=\"394\" \/> Figure 5.4 Stages of Corporate Responsibility by Zadex 2004[\/caption]\r\n<ol id=\"frank-ch02_s07_s01_l01\" class=\"orderedlist editable block\">\r\n \t<li><em class=\"emphasis\">Defensive<\/em>. When companies are first criticized over some problem or issue, they tend to take a defensive, often legalistic stance. They reject allegations of wrongdoing and refuse to take responsibility, arguing that fixing the problem or addressing the issue isn\u2019t their job.<\/li>\r\n \t<li><em class=\"emphasis\">Compliant<\/em>. During this stage, companies adopt policies that acknowledge the wishes of the public. As a rule, however, they do only what they have to do to satisfy their critics, and little more. They\u2019re acting mainly to protect brands or reputations and to reduce the risk of litigation.<\/li>\r\n \t<li><em class=\"emphasis\">Managerial<\/em>. When it becomes clear that the problem won\u2019t go away, companies admit that they need to take responsibility and action, so they look for practical long-term solutions.<\/li>\r\n \t<li><em class=\"emphasis\">Strategic<\/em>. At this point, they may start to reap the benefits of acting responsibly. They often find that responding to public needs gives them a competitive edge and enhances long-term success.<\/li>\r\n \t<li><em class=\"emphasis\">Civil<\/em>. Ultimately, many companies recognize the importance of getting other companies to follow their lead. They may promote participation by other firms in their industries, endorsing the principle that the public is best served through collective action.<\/li>\r\n<\/ol>\r\n<h2>Approaches to Social Responsibility<\/h2>\r\nA socially responsible organization attempts to remain ethical, putting morals ahead of profits. There are four approaches that businesses take in order to be more responsible. Some businesses are obstructive or defensive, while others are accommodating or proactive. Companies that take an obstructive approach demonstrate far less social responsibility than those that are more proactive about social responsibility.\r\n\r\n<em>Companies that take an obstructive stance<\/em> to social responsibility do not make social responsibility an effort, instead making profits the most important aspect of their businesses. When faced with specific social demands, obstructive companies often deny any wrongdoing and may even use obstacles to deliberately delay or divert investigation of their practices.\r\n\r\n<em>Companies that take a defensive stance<\/em> towards social responsibility are not particularly responsible. Such companies make a point of following the law to ensure that others cannot take legal action against them. For example, a company may create more waste than necessary, but it will remove the waste in a legal method rather than dumping it illegally.\r\n\r\n<em>Companies that take an accommodating stance<\/em> indicate that the company believes social responsibility is important \u2014 perhaps as important as making a profit. Such a company does not attempt to hide its actions and remains open about why it takes specific actions. For example, it may decrease its creation of waste, source products that are not tested on animals and pay its employees a fair wage. The company would keep its records open to the public. Though these companies are often socially responsible, they may change their policies in response to criticism.\r\n\r\n<em>Companies that take a proactive stance<\/em> make social responsibility a priority, even if doing so cuts into their profits. Instead of reacting to criticism, a proactive company attempts to remain ahead of the curve when it comes to social responsibility. It may make ethics part of its mission statement and attempt to avoid any harm to the environment or its employees. A proactive company may go out of its way to institute new recycling programs, give all of its employees a living wage and benefits, and donate a portion of its profits to charity.\r\n\r\nFigure 5.5 Approaches to Social Responsibility\r\n\r\n[caption id=\"attachment_1500\" align=\"alignnone\" width=\"683\"]<img class=\"wp-image-1500\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Approaches-to-Social-Responsibility-300x130.jpg\" alt=\"\" width=\"683\" height=\"296\" \/> Figure 5.5 Approaches to Social Responsibility[\/caption]\r\n\r\n&nbsp;\r\n\r\n<strong>Social Responsibility - SKWACH\u00c0YS LODGE<\/strong>\r\n\r\n[caption id=\"attachment_1512\" align=\"alignright\" width=\"199\"]<img class=\"wp-image-1512\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Skwachays-Lodge-288072352-3.jpg\" alt=\"\" width=\"199\" height=\"287\" \/> Figure 5.6 Skwach\u00e0ys Lodge - 29W Pender Street Vancouver[\/caption]\r\n\r\nThe Vancouver Native Housing Society (VNHS) opened the first Indigenous boutique art hotel in Canada in June 2012. The socially responsible accommodation and gallery showcase Indigenous art and culture. The business sustains a supportive housing program with studio space for Indigenous artists. The hotel and gallery create a space for learning and relationship building between Indigenous and non-Indigenous cultures through art, hospitality and community building. The rooftop Smudge Room and Longhouse Patio support cultural practice and create a space for Indigenous artists and staff to share ceremony and culture with hotel guests. Skwach\u00e0ys is committed to sourcing environmentally friendly products for the business, as well as supplies from Indigenous-owned companies.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<div>\r\n\r\n<span style=\"font-family: 'Cormorant Garamond', serif;font-size: 1.80225em;font-weight: bold\">How Can You Recognize an Ethical Organization?<\/span>\r\n\r\n<\/div>\r\n<p class=\"c8\">One goal of anyone engaged in business should be to foster <span class=\"c4\">ethical behavior<\/span><span class=\"c6\">\u00a0in the organizational environment. How do we know when an organization is behaving ethically? Most lists of ethical organizational activities include the following criteria:<\/span><\/p>\r\n\r\n<ul class=\"c10 lst-kix_list_7-0 start\">\r\n \t<li class=\"c0\"><span class=\"c6\">treating employees, customers, investors, and the public fairly;<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c6\">holding every member personally accountable for his or her action;<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c6\">communicating core values and principles to all members; and<\/span><\/li>\r\n \t<li class=\"c57\"><span class=\"c6\">demanding and rewarding integrity from all members in all situations<\/span>[footnote]Axelrod, A. (2007). <em>My First Book of Business Ethics<\/em>. Philadelphia: Quirk Books.[\/footnote].<\/li>\r\n<\/ul>\r\n<p class=\"c8\">Employees at companies that consistently make Business Ethics Magazine\u2019s list, \u201cThe 100 Best Corporate Citizens\u201d, regard the items on the previous list as business as usual in the workplace. Companies at the top of the 2021 list include Owens Corning, General Mills, HP, Cisco Systems and Intel Corporation[footnote]3BL MEDIA. (2016). <em>100 Best Corporate Citizens for 2016<\/em>. https:\/\/100best.3blmedia.com\/?_ga=2.152845628.467356796.1634236287-1529998415.1634236287[\/footnote].<\/p>\r\n<p class=\"c8\"><span class=\"c6\">By contrast, employees with the following attitudes tend to suspect that their employers are not as ethical as they should be:<\/span><\/p>\r\n\r\n<ul class=\"c10 lst-kix_list_8-0 start\">\r\n \t<li class=\"c0\"><span class=\"c6\">They consistently feel uneasy about the work they do.<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c6\">They object to the way they\u2019re treated.<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c6\">They\u2019re uncomfortable about the way coworkers are treated.<\/span><\/li>\r\n \t<li class=\"c57\"><span class=\"c6\">They question the appropriateness of management directives and policies<\/span>.[footnote]Axelrod, A. (2007). <em>My First Book of Business Ethics<\/em>. Philadelphia: Quirk Books.[\/footnote]<\/li>\r\n<\/ul>\r\n<!-- x-tinymce\/html-mce_86916187911644158991378 -->Canadian businesses regularly publish sustainability reports that explain how companies are performing on issues such as the environment, employee relations, workplace diversity, and business ethics. A study by Stratos Inc., based in Ottawa, found that 60% of the 100 largest Canadian companies report at least some sustainability performance information, which includes social audits and sustainability developments.\r\n<h1 class=\"c37\"><span class=\"c17 c4\">Sexual Harassment<\/span><\/h1>\r\n<p class=\"c8 c24\"><span class=\"c4\">Sexual harassment<\/span> occurs when an employee makes \u201cunwelcome sexual advances, requests for sexual favours, and other verbal or physical conduct of a sexual nature\u201d to another employee. It\u2019s also considered sexual harassment when \u201csubmission to or rejection of this conduct explicitly or implicitly affects an individual\u2019s employment, unreasonably interferes with an individual\u2019s work performance or creates an intimidating, hostile or offensive work environment.\u201d[footnote]U.S. Equal Employment Opportunity Commission. (2016). <em>Facts about Sexual Harassment<\/em>. https:\/\/www.eeoc.gov\/facts\/fs-sex.html[\/footnote]<\/p>\r\nSexual harassment rocketed to the top of news reports and social media when on October 5, 2017, <em>The New York Times<\/em> broke the story of Harvey Weinstein's decades of harassment in Hollywood. In March of 2018,<a href=\"http:\/\/www.cbc.ca\/radio\/day6\/here-s-a-list-of-well-known-men-in-canada-called-out-for-alleged-sexual-misconduct-since-weinstein-1.4428132\"> CBC News collated the allegations of sexual harassment against prominent Canadians<\/a>. The list, including only those allegations reported by CBC, highlights the prevalence of this issue.\r\n<p class=\"c8\">To prevent sexual harassment \u2014 or at least minimize its likelihood \u2014 a company should adopt a formal anti-harassment <span class=\"c4\">policy<\/span>\u00a0describing prohibited conduct, asserting its objections to the behaviour, and detailing penalties for violating the policy. Employers also have an obligation to investigate harassment complaints. Failure to enforce anti-harassment policies can be very costly. At the end of 2017, 353 women had submitted and finalized <span class=\"gnca-article-story-txt gn-speakable-description\"> sexual harassment, discrimination or intimidation claims against the RCMP,<\/span> with as many as another 650 expected to file. To settle these claims, the government of Canada has set aside $100 million.<\/p>\r\n\r\n<h1 class=\"c37\"><span class=\"c17 c4\">Workforce Diversity | Inclusive Workplaces\r\n<\/span><\/h1>\r\n<p class=\"c8\">In addition to complying with equal employment opportunity laws, many companies make special efforts to recruit employees who are underrepresented in the workforce according to sex, race, or some other characteristic. In helping to build more <span class=\"c4\">inclusive<\/span><span class=\"c6\"> workforces, such initiatives contribute to competitive advantage for two reasons: <\/span><\/p>\r\n\r\n<ol class=\"c10 lst-kix_list_9-0 start\" start=\"1\">\r\n \t<li class=\"c0\"><span class=\"c6\">People from diverse backgrounds bring new talents and fresh perspectives to an organization, typically enhancing creativity in the development of new products. <\/span><\/li>\r\n \t<li class=\"c57\"><span class=\"c6\">By more accurately reflecting the demographics of the marketplace and community, a diverse workforce improves a company\u2019s ability to serve an ethnically diverse population.<\/span><\/li>\r\n<\/ol>\r\nAttracting workers who are not all alike is an important first step in the process of achieving greater diversity. However, managers cannot stop there. Their goals must also encompass\u00a0<span id=\"term-00002\" data-type=\"term\">inclusion<\/span>, or the engagement of all employees in the corporate culture. \u201cThe far bigger challenge is how people interact with each other once they\u2019re on the job,\u201d says Howard J. Ross, founder and chief learning officer at Cook Ross, a consulting firm specializing in diversity. \u201cDiversity is being invited to the party; inclusion is being asked to dance. Diversity is about the ingredients, the mix of people and perspectives. Inclusion is about the container\u2014the place that allows employees to feel they belong, to feel both accepted and different.\u201d[footnote]Novid Parsi, \u201cWorkplace Diversity and Inclusion Gets Innovative,\u201d Society for Human Resource Management, January 16, 2017. https:\/\/www.shrm.org\/topics-tools\/news\/hr-magazine\/workplace-diversity-inclusion-gets-innovative[\/footnote]\r\n\r\nCompanies need to expand their definition of diversity beyond race and gender. For example, differences in age, experience, and country of residence may result in a more refined global mind-set and cultural fluency, which can help companies succeed in international business. A salesperson may know the language of customers or potential customers from a specific region or country, for example, or a customer service representative may understand the norms of another culture. Diverse product-development teams can grasp what a group of customers may want that is not currently being offered.\r\n\r\nIn Canada, <span class=\"NormalTextRun SCXW184746902 BCX0\">Equity, Diversity, and Inclusion (EDI) programs are tools that are utilized to address inequality in the workplace, including the inequities experienced by Indigenous populations in corporate environments. EDI initiatives that are designed for Indigenous populations in Canada must first become informed about the historic relationship between the settler government and its First Nations, M\u00e9tis, and Inuit inhabitants. Corporations attempt to address the anti-Indigenous racism within their own companies by providing opportunities for their employees to engage with Indigenous culture, language, and\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW184746902 BCX0\">art, and <\/span><span class=\"NormalTextRun SCXW184746902 BCX0\">offering financial support for Indigenous community non-profit organizations and the advancement of Indigenous education. If EDI principles are not sufficiently applied, corporations have established protocols and policies that are built to do so in their <\/span><span class=\"NormalTextRun SCXW184746902 BCX0\">place. Dr Russell Evans, an Indigenous professor at the University of Windsor, speaks about the\u00a0<\/span><span class=\"NormalTextRun AdvancedProofingIssueV2 SCXW184746902 BCX0\">manner in which<\/span><span class=\"NormalTextRun SCXW184746902 BCX0\">\u00a0EDI and Indigenization serves to improve corporate culture for Indigenous populations and other marginalized groups.\u00a0<\/span>\r\n\r\n<a href=\"https:\/\/uwindsor.yuja.com\/V\/Video?v=508756&amp;node=2106721&amp;a=1869312696&amp;autoplay=1\">Corporate Indigenous Inclusion<\/a>\r\n<h2 data-type=\"title\">The Challenges of a Diverse Workforce<\/h2>\r\nDiversity is not always an instant success; it can sometimes introduce workplace tensions and lead to significant challenges for a business to address. Some employees simply are slow to come around to a greater appreciation of the value of diversity because they may never have considered this perspective before. Others may be prejudiced and consequently attempt to undermine the success of diversity initiatives in general.\r\n\r\nAs inclusion initiatives and considerations of diversity become more prominent in employment practices, wise leaders should be prepared to fully explain the advantages to the company of greater diversity in the workforce as well as making the appropriate accommodations to support it. Accommodations can take various forms. For example, if you hire more women, should you change the way you run meetings so everyone has a chance to be heard? Have you recognized that women returning to work after childrearing may bring improved skills such as time management or the ability to work well under pressure? If you are hiring more people of different faiths, should you set aside a prayer room? Should you give out tickets to football games as incentives? Or build team spirit with trips to a local bar? Your managers may need to accept that these initiatives may not suit everyone. Adherents of some faiths may abstain from alcohol, and some people prefer cultural events to sports. Many might welcome a menu of perquisites (\u201cperks\u201d) from which to choose, and these will not necessarily be the ones that were valued in the past. Mentoring new and diverse peers can help erase bias and overcome preconceptions about others. However, all levels of a company must be engaged in achieving diversity, and all must work together to overcome resistance.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<div class=\"textbox shaded\">\r\n\r\nEach year <a href=\"http:\/\/www.canadastop100.com\/diversity\/\">The Globe and Mail, reports on Canada's Top 100 Employers<\/a>. Peruse the list of industry winners and follow through to highlights detailing why the company topped the list.\r\n\r\nPlease note the selection process:\r\n\r\nTo determine this year's winners of the <i>Canada's Best Diversity Employers<\/i> competition, Mediacorp editors reviewed diversity and inclusiveness initiatives aimed at employers that applied for the Canada's Top 100 Employers project. From this applicant pool, a smaller short-list of employers with noteworthy and unique diversity initiatives was developed. The short-listed candidates' programs were compared to those of other employers in the same field. The finalists chosen represent the diversity leaders in their industry and region of Canada.\r\n\r\n<\/div>\r\n<h1 class=\"c39\"><span class=\"c3\">The Individual Approach to Ethics<\/span><\/h1>\r\n<p class=\"c8 c24\">How can you make sure that you do the right thing in the business world? How should you respond to the kinds of challenges that you will be facing? Because your actions in the business world will be strongly influenced by your moral character, let\u2019s begin by assessing your current moral condition. Which of the following best applies to you (select one)?<\/p>\r\n\r\n<ol class=\"c10 lst-kix_list_10-0 start\" start=\"1\">\r\n \t<li class=\"c69\"><span class=\"c6\">I\u2019m always ethical.<\/span><\/li>\r\n \t<li class=\"c69\"><span class=\"c6\">I\u2019m mostly ethical.<\/span><\/li>\r\n \t<li class=\"c69\"><span class=\"c6\">I\u2019m somewhat ethical.<\/span><\/li>\r\n \t<li class=\"c69\"><span class=\"c6\">I\u2019m seldom ethical.<\/span><\/li>\r\n \t<li class=\"c87\"><span class=\"c6\">I\u2019m never ethical.<\/span><\/li>\r\n<\/ol>\r\n<p class=\"c8\"><span class=\"c6\">Now that you have placed yourself in one of these categories, here are some general observations. Few people put themselves below the second category. Most of us are ethical most of the time, and most people assign themselves to category number two\u2014 \u201cI\u2019m mostly ethical.\u201d Why don\u2019t more people claim that they are always ethical?<\/span><\/p>\r\n<p class=\"c8\">Apparently, most people realize that being ethical all the time takes a great deal of moral energy. If you placed yourself in category number two, ask yourself this question: How can I change my behaviour so that I can move up a notch? The answer to this question may be simple. Just ask yourself an easier question: How would I like to be treated in a given situation?[footnote]Maxwell, J. C. (2003). <em>There\u2019s No Such Thing as \u201cBusiness Ethics\u201d: There\u2019s Only One Rule for Making Decisions<\/em>. New York: Warner Books.[\/footnote]<\/p>\r\n<p class=\"c8\"><span class=\"c6\">Unfortunately, practicing this philosophy might be easier in your personal life than in the business world. Ethical challenges arise in business because companies, especially large ones, have multiple stakeholders who sometimes make competing demands. Making decisions that affect multiple stakeholders is not easy even for seasoned managers; for new entrants to the business world, the task can be extremely daunting. You can, however, get a head start in learning how to make ethical decisions by looking at two types of challenges that you\u2019ll encounter in the business world: ethical dilemmas and ethical decisions.\u00a0<\/span><\/p>\r\n&nbsp;\r\n<h1><span class=\"c17 c4\"><img class=\"alignleft size-thumbnail wp-image-51\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1A-CaseStudy-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/>Case Study: How a Bottle Cap Restored a Reputation (Temporarily)<\/span><\/h1>\r\n<h1 class=\"c37\"><span class=\"c17 c4\">Addressing Ethical Dilemmas<\/span><\/h1>\r\n<p class=\"c8\">An <span class=\"c4\">ethical dilemma<\/span> is a morally problematic situation: you must choose between two or more acceptable but often opposing alternatives that are important to different groups. Experts often frame this type of situation as a \u201cright-versus-right\u201d decision. It\u2019s the sort of decision that Johnson &amp; Johnson (known as J&amp;J) CEO James Burke had to make in 1982.[footnote]Kaplan, T. (1998). <em>The Tylenol Crisis: How Effective Public Relations Saved Johnson &amp; Johnson<\/em>. Aero Biological Engineering. https:\/\/studylib.net\/doc\/15994752\/the-tylenol-crisis\u2013how-effective-public-relations-saved-[\/footnote] On September 30, twelve-year-old Mary Kellerman of Chicago died after her parents gave her Extra-Strength Tylenol. That same morning, twenty-seven-year-old Adam Janus, also of Chicago, died after taking Tylenol for minor chest pain. That night, when family members came to console his parents, Adam\u2019s brother and his wife took Tylenol from the same bottle and died within forty-eight hours. Over the next two weeks, four more people in Chicago died after taking Tylenol. The actual connection between Tylenol and the series of deaths wasn\u2019t made until an off-duty fireman realized from news reports that every victim had taken Tylenol. As consumers panicked, J&amp;J pulled Tylenol off Chicago-area retail shelves. Researchers discovered Tylenol capsules containing large amounts of deadly cyanide. Because the poisoned bottles came from batches originating at different J&amp;J plants, investigators determined that the tampering had occurred after the product had been shipped.[footnote]Kaplan, T. (1998). <em>The Tylenol Crisis: How Effective Public Relations Saved Johnson &amp; Johnson<\/em>. Aero Biological Engineering. https:\/\/studylib.net\/doc\/15994752\/the-tylenol-crisis\u2013how-effective-public-relations-saved-[\/footnote]<\/p>\r\n<p class=\"c8\"><span class=\"c6\">So J&amp;J wasn\u2019t at fault. But CEO Burke was still faced with an extremely serious dilemma: Was it possible to respond to the tampering cases without destroying the reputation of a highly profitable brand?<\/span><\/p>\r\n<p class=\"c8\"><span class=\"c6\">Burke had two options:<\/span><\/p>\r\n\r\n<ol class=\"c10 lst-kix_list_11-0 start\" start=\"1\">\r\n \t<li class=\"c2\"><span class=\"c6\">He could recall only the lots of Extra-Strength Tylenol that were found to be tainted with cyanide. In 1991, Perrier executives recalled only tainted product when they discovered that cases of their bottled water had been poisoned with benzine. This option favoured J&amp;J financially but possibly put more people at risk.<\/span><\/li>\r\n \t<li class=\"c58 c38\"><span class=\"c6\">Burke could order a nationwide recall\u2014of all bottles of Extra-Strength Tylenol. This option would reverse the priority of the stakeholders, putting the safety of the public above stakeholders\u2019 financial interests.<\/span><\/li>\r\n<\/ol>\r\n[caption id=\"attachment_52\" align=\"alignright\" width=\"200\"]<a href=\"https:\/\/www.cnbc.com\/id\/21100105\"><img class=\"wp-image-52 size-full\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/21100653-tylenol_old_and_new_AP.jpg\" alt=\"Two bottles of Tylenol, side by side, showcasing the new, tamper-proof one on the right\" width=\"200\" height=\"200\" \/><\/a> Figure 5.7 Tylenol brand Source: CNBC[\/caption]\r\n<p class=\"c8\">Burke opted to recall all 31 million bottles of Extra-Strength Tylenol on the market. The cost to J&amp;J was $100 million, but public reaction was quite positive. Less than six weeks after the crisis began, Tylenol capsules were reintroduced in new tamper-resistant bottles, and by responding quickly and appropriately, J&amp;J was eventually able to restore the Tylenol brand to its previous market position. When Burke was applauded for moral courage, he replied that he\u2019d simply adhered to the long-standing J&amp;J credo that put the interests of customers above those of other stakeholders. His only regret was that the perpetrator was never caught.[footnote]Yaakov, W. (1999, June 13). <em>CEO Saves Company\u2019s Reputation, Products<\/em>. New Sunday Times. https:\/\/web.archive.org\/web\/20030712124829\/http:\/adtimes.nstp.com.my\/jobstory\/jun13.htm[\/footnote]<\/p>\r\n<p class=\"c8 c24\"><span class=\"c6\">If you\u2019re wondering what your thought process should be if you\u2019re confronted with an ethical dilemma, you might wish to remember the mental steps listed here\u2014which happen to be the steps that James Burke took in addressing the Tylenol crisis:<\/span><\/p>\r\n\r\n<ol class=\"c10 lst-kix_list_12-0 start\" start=\"1\">\r\n \t<li class=\"c0\"><span class=\"c23 c4\">Define the problem<\/span><span class=\"c6\">: how to respond to the tampering case without destroying the reputation of the Tylenol brand.<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c23 c4\">Identify feasible options<\/span><span class=\"c6\">: (1) Recall only the lots of Tylenol that were found to be tainted, or (2) order a nationwide recall of all bottles of Extra-Strength Tylenol.<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c23 c4\">Assess the effect of each option on stakeholders<\/span><span class=\"c6\">: Option 1 (recalling only the tainted lots of Tylenol) is cheaper but puts more people at risk. Option 2 (recalling all bottles of Extra-Strength Tylenol) puts the safety of the public above stakeholders\u2019 financial interests.<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c23 c4\">Establish criteria for determining the most appropriate action<\/span><span class=\"c6\">: adhere to the J&amp;J credo, which puts the interests of customers above those of other stakeholders.<\/span><\/li>\r\n \t<li class=\"c57 c24\"><span class=\"c23 c4\">Select the best option based on the established criteria<\/span><span class=\"c6\">: In 1982, Option 2 was selected, and a nationwide recall of all bottles of Extra-Strength Tylenol was conducted.<\/span><\/li>\r\n<\/ol>\r\n<h2 class=\"c37\"><span class=\"c17 c4\">Making Ethical Decisions<\/span><\/h2>\r\n<p class=\"c8\">In contrast to the \u201cright-versus-right\u201d problem posed by an ethical dilemma, an <span class=\"c4\">ethical decision<\/span><span class=\"c6\"> entails a \u201cright-versus-wrong\u201d decision\u2014one in which there is clearly a right (ethical) choice and a wrong (unethical or illegal) choice. When you make a decision that\u2019s unmistakably unethical or illegal, you have committed an ethical lapse. If you are presented with this type of choice, ask yourself the following questions and increase your odds of making an ethical decision.\r\n<\/span><\/p>\r\n\r\n<ol>\r\n \t<li><span style=\"color: #1e1a34\"><strong>Is the action illegal?<\/strong><\/span><\/li>\r\n \t<li><span style=\"color: #1e1a34\"><strong>Is it unfair to some stakeholders?<\/strong><\/span><\/li>\r\n \t<li><span style=\"color: #1e1a34\"><strong>If I do it, will I feel badly about it?<\/strong><\/span><\/li>\r\n \t<li><span style=\"color: #1e1a34\"><strong>Will I be ashamed to tell my family friends, coworkers, or boss?<\/strong><\/span><\/li>\r\n \t<li><span style=\"color: #1e1a34\"><strong>Will I be embarrassed if my action is written up in the newspaper?<\/strong><\/span><\/li>\r\n<\/ol>\r\n\r\n<hr \/>\r\n<p class=\"c40\"><span class=\"c41 c4 c74\">To test the validity of this approach, consider a point-by-point look at Trudeau\u2019s decisions.<\/span><\/p>\r\nHere use the five-question process for ethical decision-making to determine if Trudeau made an ethical choice in his decision to vacation on the Aga Khan's private island. You response is anonymous.\r\n<p style=\"text-align: center\">[h5p id=\"10\"]<\/p>\r\n<p class=\"c8\">I<span class=\"c6\">f you answer yes to any one of these five questions when considering an ethical dilemma, odds are that you\u2019re about to do something you shouldn\u2019t.<\/span><\/p>\r\n\r\n<h2 class=\"c29\"><span class=\"c4 c17\">Revisiting Johnson &amp; Johnson<\/span><\/h2>\r\n<p class=\"c8\">Johnson &amp; Johnson (J&amp;J) received tremendous praise for the actions taken by its CEO, James Burke, in response to the 1982 Tylenol catastrophe. However, things change. To learn how a company can destroy its good <span class=\"c4\">reputation<\/span>, let us fast forward to 2008 and revisit J&amp;J and its credo, which states, \u201cWe believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality.\u201d[footnote]Johnson and Johnson. (2016). <em>Our Credo<\/em>. Johnson &amp; Johnson. http:\/\/www.jnj.com\/about-jnj\/jnj-credo[\/footnote] How could a company whose employees believed so strongly in its credo find itself under criminal and congressional investigation for a series of recalls due to defective products?[footnote]Kimes, M. (2010, August 19). <em>Why J&amp;J\u2019s Headache Won\u2019t Go Away<\/em>. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm[\/footnote] In a three-year period, the company recalled twenty-four products, including Children\u2019s, Infants\u2019 and Adults\u2019 Tylenol, Motrin, and Benadryl,[footnote]McNeil Consumer Healthcare. (2011). <em>Product Recall Information<\/em>.[\/footnote] 1-Day Acuvue TruEye contact lenses sold outside the U.S.,[footnote]Berkrot, B. (2010, December 1). <em>J&amp;J Confirms Widely Expanded Contact Lens Recall<\/em>. Reuters. http:\/\/www.reuters.com\/article\/us-jandj-recall-idUSTRE6B05G620101201[\/footnote] and hip replacements.[footnote]Singer, N. (2010, August 27). <em>Johnson &amp; Johnson Recalls Hip Implants<\/em>. The New York Times. http:\/\/www.nytimes.com\/2010\/08\/27\/business\/27hip.html[\/footnote]<\/p>\r\n<p class=\"c8 c24\">Unlike the Tylenol recall, no one had died from the defective products, but customers were certainly upset to find they had purchased over-the-counter medicines for themselves and their children that were potentially contaminated with dark particles or tiny specks of metal,[footnote]Kimes, M. (2010, August 18). <em>Why J&amp;J\u2019s Headache Won\u2019t Go Away<\/em>. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm[\/footnote] contact lenses that contained a type of acid that caused stinging or pain when inserted in the eye;[footnote]Rockoff, J. D., &amp; Kamp J. (2010, August 24). <em>J&amp;J Contact Lenses Recalled<\/em>. The Wall Street Journal. http:\/\/online.wsj.com\/article\/SB10001424052748703846604575447430303567108.html[\/footnote] and defective hip implants that required patients to undergo a second hip replacement.[footnote]Singer, N. (2010, August 27). <em>Johnson &amp; Johnson Recalls Hip Implants<\/em>. The New York Times. http:\/\/www.nytimes.com\/2010\/08\/27\/business\/27hip.html[\/footnote]<\/p>\r\n<p class=\"c8\">Who bears the responsibility for these image-damaging blunders? Two individuals who were at least partially responsible were William Weldon, CEO, and Colleen Goggins, Worldwide Chairman of J&amp;J\u2019s Consumer Group. Weldon has been criticized for being largely invisible and publicly absent during the recalls.[footnote]Kimes, M. (2010, August 18). <em>Why J&amp;J\u2019s Headache Won\u2019t Go Away<\/em>. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm[\/footnote] Additionally, he admitted that he did not understand the consumer division where many of the quality control problems originated.[footnote]Perrone, M. (2011). <em>J&amp;J CEO Gets 3% Raise, but Bonus Is Cut<\/em>. USA Today. http:\/\/usatoday30.usatoday.com\/money\/industries\/health\/2011-02-25-jnj_N.htm[\/footnote] Goggins was in charge of the factories that produced many of the recalled products. She was heavily criticized by fellow employees for her excessive cost-cutting measures and her propensity to replace experienced scientists with new hires.[footnote]Kimes, M. (2010, August 18). <em>Why J&amp;J\u2019s Headache Won\u2019t Go Away<\/em>. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm[\/footnote]<span class=\"c6\"> In addition, she was implicated in a scheme to avoid publicly disclosing another J&amp;J recall of a defective product.<\/span><\/p>\r\n<p class=\"c8 c24\">After learning that J&amp;J had released packets of Motrin that did not dissolve correctly, the company hired contractors to go into convenience stores and secretly buy up every pack of Motrin on the shelves. The instructions given to the contractors were the following: \u201cYou should simply act like a regular customer while making these purchases. THERE MUST BE NO MENTION OF THIS BEING A RECALL OF THE PRODUCT!\u201d[footnote]Kimes, M. (2010, August 18). <em>Why J&amp;J\u2019s Headache Won\u2019t Go Away<\/em>. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm[\/footnote] In May 2010, when Goggins appeared before a congressional committee investigating the \u201cphantom recall\u201d, she testified that she was not aware of the behavior of the contractors[footnote]Johnson and Johnson. (2010). <em>Testimony of Ms. Colleen A. Goggins, Worldwide Chairman, Consumer Group, Johnson &amp; Johnson, before the Committee on Oversight and Government Reform, U.S. House of Representatives<\/em>. http:\/\/graphics8.nytimes.com\/packages\/pdf\/business\/20100930_GogginsTestimony.PDF[\/footnote]<span class=\"c6\"> and that she had \u201cno knowledge of instructions to contractors involved in the phantom recall to not tell store employees what they were doing\u201d. In her September 2010 testimony to the House Committee on Oversight and Government Reform, she acknowledged that the company in fact wrote those very instructions. <\/span><\/p>\r\n\r\n<h2 class=\"c37\"><span class=\"c17 c4\">Refusing to Rationalize<\/span><\/h2>\r\n<p class=\"c8 c24\">Despite all the good arguments in favor of doing the right thing, why do many reasonable people act unethically (at least at times)? Why do good people make bad choices? According to one study, there are four common <span class=\"c4\">rationalizations<\/span> (excuses) for justifying misconduct:[footnote]Gellerman, S. W. (1986, July). <em>Why \u201cGood\u201d Managers Make Bad Ethical Choices<\/em>. Harvard Business Review. https:\/\/hbr.org\/1986\/07\/why-good-managers-make-bad-ethical-choices[\/footnote]<\/p>\r\n\r\n<ol class=\"c10 lst-kix_list_14-0 start\" start=\"1\">\r\n \t<li class=\"c0\"><span class=\"c23 c4\">My <\/span><span class=\"c4\">behavior<\/span><span class=\"c23 c4\"> is not really illegal or immoral<\/span><span class=\"c6\">. Rationalizers try to convince themselves that an action is OK if it isn\u2019t downright illegal or blatantly immoral. They tend to operate in a gray area where there\u2019s no clear evidence that the action is wrong.<\/span><\/li>\r\n \t<li class=\"c0\"><span class=\"c23 c4\">My action is in everyone\u2019s best interests<\/span><span class=\"c6\">. Some rationalizers tell themselves: \u201cI know I lied to make the deal, but it\u2019ll bring in a lot of business and pay a lot of bills.\u201d They convince themselves that they\u2019re expected to act in a certain way.<\/span>[footnote]Gostick, A., &amp; Telford, D. (2003). <em>The Integrity Advantage<\/em>. Salt Lake City: Gibbs Smith.[\/footnote]<\/li>\r\n \t<li><span class=\"c4 c23\">No one will find out what I have done<\/span><span class=\"c6\">. Here, the self-questioning comes down to \u201cIf I didn\u2019t get caught, did I really do it?\u201d The answer is yes. There\u2019s a simple way to avoid succumbing to this rationalization: always act as if you\u2019re being watched.<\/span><\/li>\r\n \t<li><span class=\"c23 c4\">The company will condone my action and protect me<\/span><span class=\"c6\">. This justification rests on a fallacy.\r\n<\/span><\/li>\r\n<\/ol>\r\n<p class=\"c8\"><span class=\"c6\">If you find yourself having to rationalize a decision, it\u2019s probably a bad one.<\/span><\/p>\r\n\r\n<h1 class=\"c37\"><span class=\"c17 c4\">What to Do When the Light Turns Yellow<\/span><\/h1>\r\n<p class=\"c8\">Like our five questions, some ethical problems are fairly straightforward. Others, unfortunately, are more complicated, but it will help to think of our five-question test as a set of signals that will warn you that you\u2019re facing a particularly tough decision\u2014 that you should think carefully about it and perhaps consult someone else. The situation is like approaching a traffic light. Red and green lights are easy; you know what they mean and exactly what to do. Yellow lights are trickier. Before you decide which pedal to hit, try posing our five questions. If you get a single yes, you\u2019ll almost surely be better off hitting the brake.[footnote]Online Ethics Center for Engineering and Science. (2004). <em>Advice from the Texas Instruments Ethics Office: Article Number 280: What do you do when the light turns yellow?<\/em> Onlineethics. https:\/\/web.archive.org\/web\/20060517161459\/http:\/\/onlineethics.org\/corp\/help.html[\/footnote]<\/p>\r\n[h5p id=\"56\"]\r\n<h1>Comprehension Check<\/h1>\r\n<ol>\r\n \t<li>Nonprofit organizations (such as your college or university) have social responsibilities to their stakeholders. Identify your school\u2019s stakeholders. For each category of stakeholder, indicate the ways in which your school is socially responsible to that group.<\/li>\r\n \t<li>What basic factors should be considered in any ethical decision?<\/li>\r\n \t<li>What are the major areas of social responsibility with which businesses should be concerned?<\/li>\r\n \t<li>What are the four basic approaches to social responsibility?<\/li>\r\n \t<li>In what ways do you think your personal code of ethics might clash with the operations of some companies? How might you try to resolve these differences?<\/li>\r\n<\/ol>\r\n&nbsp;\r\n<div class=\"textbox textbox--key-takeaways\"><header class=\"textbox__header\">\r\n<h1 class=\"textbox__title\">Key Takeaways<\/h1>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nImportant terms and concepts:\r\n<ol>\r\n \t<li>Business ethics is the application of ethical behavior in a business context. Ethical (trustworthy) companies are better able to attract and keep customers, talented employees, and capital.<\/li>\r\n \t<li>Acting ethically in business means more than just obeying laws and regulations. It also means being honest, doing no harm to others, competing fairly, and declining to put your own interests above those of your employer and coworkers.\r\nIn the business world, you\u2019ll encounter conflicts of interest: situations in which you\u2019ll have to choose between taking action that promotes your personal interest and action that favors the interest of others.<\/li>\r\n \t<li>Corporate social responsibility refers to the approach that an organization takes in balancing its responsibilities toward di\ufb00erent stakeholders (owners, employees, customers, and the communities in which they conduct business) when making legal, economic, ethical, and social decisions.<\/li>\r\n \t<li>Managers have several responsibilities: to increase the value of owners\u2019 investments through pro\ufb01table operations, to provide owners and other stakeholders with accurate, reliable \ufb01nancial information, to safeguard the company\u2019s assets, and to handle its funds in a trustworthy manner.<\/li>\r\n \t<li>Companies have a responsibility to pay appropriate wages and bene\ufb01ts, treat all workers fairly, and provide equal opportunities for all employees. In addition, they must guard workers\u2019 safety and health and to provide them with a work environment that\u2019s free from sexual harassment.<\/li>\r\n \t<li>Consumers have certain legal rights: to use safe products, to be informed about products, to choose what to buy, and to be heard. Sellers must comply with these requirements.<\/li>\r\n \t<li>Business people face two types of ethical challenges: ethical dilemmas and ethical decisions.<\/li>\r\n \t<li>An ethical dilemma is a morally problematic situation in which you must choose competing and often conflicting options which do not satisfy all stakeholders.<\/li>\r\n \t<li>An ethical decision is one in which there\u2019s a right (ethical) choice and a wrong (unethical or downright illegal) choice.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<h1>Media Attributions<\/h1>\r\n<ul>\r\n \t<li>The\u00a0<a href=\"https:\/\/www.un.org\/sustainabledevelopment\/news\/communications-material\/\">SDG Poster and individual icons<\/a>\u00a0are used for con-commercial, informational purposes in alignment with\u00a0<a href=\"https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/01\/SDG_Guidelines_AUG_2019_Final.pdf\">the United Nations Department of Global Communication\u2019s guidelines [PDF]<\/a>. They are not subject to the CC BY-NC-SA 4.0 Licence.<\/li>\r\n<\/ul>","rendered":"<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<h1 class=\"textbox__title\">Learning Objectives<\/h1>\n<\/header>\n<div class=\"textbox__content\">\n<p>By the end of the chapter, you should be able to:<\/p>\n<ol>\n<li>de\ufb01ne business ethics and explain what it means to act ethically in business;<\/li>\n<li>explain why we study business ethics;<\/li>\n<li>identify ethical issues that you might face in business, such as insider trading, conflicts of interest, and bribery, and explain rationalizations for unethical behaviour;<\/li>\n<li>identify steps you can take to maintain your honesty and integrity in a business environment;<\/li>\n<li>de\ufb01ne corporate social responsibility and explain how organizations are responsible to their stakeholders, including owners, employees, customers, and the community;<\/li>\n<li>list the stages of corporate responsibility;<\/li>\n<li>discuss how you can identify an ethical organization, and how organizations can prevent behaviour like sexual harassment;<\/li>\n<li>recognize how to avoid an ethical lapse, and why you should not rationalize when making decisions; and<\/li>\n<li>explain <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_53_456\">key terms<\/a> in the chapter.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28 alignleft\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-150x150.png 150w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-65x65.png 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-225x225.png 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1.png 294w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2>Show What You Know<\/h2>\n<p style=\"text-align: center\">\n<div id=\"h5p-7\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-7\" class=\"h5p-iframe\" data-content-id=\"7\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Show (Ethics)\"><\/iframe><\/div>\n<\/div>\n<div class=\"page-break-before\"><\/div>\n<h1>Canada\u2019s Leader: Passing or Failing the \u201cSmell Test\u201d?<\/h1>\n<p class=\"c11\"><span class=\"c6\">Ethics are not always black and white; the ethical decision is not always obvious to all. Even leaders can fail to act ethically all the time. Recent decisions impacted two leaders. <\/span><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Rick&#39;s Rant - Trudeau and the Aga Khan\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LYZsQWZMz34?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>CBC News&#8217;s reporter, E. Thompson, filed the following story on December 21, 2017. It provides a detailed account of the ethical issues surrounding Prime Minister Trudeau&#8217;s trip to Aga Khan&#8217;s private island.<\/p>\n<p id=\"h.8yetaxwnh0qo\" class=\"c24 c94\" style=\"text-align: left\"><strong><span class=\"c4 c72 c88\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-47\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1C-Articles-150x150.png\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1C-Articles-150x150.png 150w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1C-Articles-65x65.png 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1C-Articles-225x225.png 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1C-Articles.png 294w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>Aga Khan could face lobbying probe for Trudeau trip<\/span><\/strong><\/p>\n<p id=\"h.4nepdkplnscb\" class=\"c24 c25\" style=\"text-align: left\"><strong><span class=\"c22 c21 c61\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=http:\/\/democracywatch.ca\/&amp;sa=D&amp;ust=1524160309659000\">Democracy Watch<\/a><\/span><span class=\"c21 c61 c68\">\u00a0files complaint, saying Bahamas vacation violated lobbying law.<\/span><\/strong><\/p>\n<p class=\"c11\"><span class=\"c7\">The Aga Khan could face an investigation into allegations he violated Canada&#8217;s Lobbying Act by giving Prime Minister Justin Trudeau and his family free vacations on his private island in the Bahamas at the same time as he was discussing funding for projects.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Democracy Watch sent a letter to the Commissioner of Lobbying late Wednesday, urging her to investigate whether Prince Shah Karim Al Hussaini Aga Khan IV &#8220;violated the Lobbyists Code by giving Prime Minister Trudeau and Liberal MP Seamus O&#8217;Regan the gifts of trips to his island home&#8221;.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">In the letter, Democracy Watch co-founder Duff Conacher says the Aga Khan&#8217;s actions have put Trudeau and O&#8217;Regan in a conflict of interest. It is also against the law to give a public office holder a gift that could create a sense of obligation.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">&#8220;Your position must be that anyone working for or associated with a company that is registered to lobby a public office holder who gives to or does anything for that office holder\u2026that is more than an average voter does\u2026puts that office holder in an apparent conflict of interest,&#8221; he wrote.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">The Aga Khan is the spiritual leader of millions of Ismaili Muslims and is listed as a member of the board of directors of the Aga Khan Foundation Canada. The foundation, which has received millions of dollars in federal government development aid over the years, is registered to lobby several federal government departments including the Prime Minister&#8217;s Office, although the Aga Khan is not listed among those registered to lobby on its behalf.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">A search of the lobbyist registry shows the foundation has filed 132 reports since 2011 outlining its meetings with government decision makers. However, none of those reports list any meetings with Trudeau.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Representatives of the Aga Khan Foundation of Canada contacted by CBC News have yet to comment.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">The call for a lobbying investigation comes in the wake of a scathing report by Ethics Commissioner Mary Dawson on Wednesday.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Dawson found that Trudeau violated four sections of the Conflict of Interest Act when he accepted a vacation on the island in the Bahamas and a ride in the Aga Khan&#8217;s personal helicopter.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">While Trudeau and his family got a tropical vacation, Canadian taxpayers got a bill for more than $215,000 in transportation and staffing costs \u2014 far more than the government initially disclosed to Parliament.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Dawson also revealed that Trudeau&#8217;s trip during last year&#8217;s Christmas holidays was one of three that Trudeau or members of his family had made to the island. Dawson disclosed that Sophie Gr\u00e9goire-Trudeau stayed on the island in March 2016 with a friend and their children.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Neither the Aga Khan, nor any member of his family, was on the island during their stay.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Dawson said the Aga Khan was on the island during the Trudeaus&#8217; Christmas-time visit last year as was a &#8220;senior American official of a previous administration,&#8221; who she did not name.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">In her report, Dawson describes the relationship between Trudeau and the Aga Khan, the times they met and the questions they discussed.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Among them was a bilateral meeting on May 17, 2016 that was arranged by &#8220;representatives&#8221; of the Aga Khan. After a 15-minute chat between the two men about &#8220;personal matters, the Ismaili community in general and geopolitics,&#8221; they were joined by three of the Aga Khan&#8217;s representatives, Heritage Minister M\u00e9lanie Joly, staff members from the Prime Minister&#8217;s Office and senior officials of the Privy Council Office.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Dawson&#8217;s report says the government had found a funding mechanism to allow it to contribute to the Global Centre for Pluralism&#8217;s endowment fund and Trudeau reaffirmed the government&#8217;s $15 million commitment during the meeting.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">The Aga Khan&#8217;s pitch for government funding for a $200 million riverfront renewal plan in Ottawa was also discussed.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Dawson ruled that Trudeau should have recused himself from two discussions in May 2016 involving the $15 million grant.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">&#8220;Two months prior to the May 2016 occasions, Mr. Trudeau&#8217;s family accepted a gift from the Aga Khan that might reasonably be seen to have been given to influence Mr. Trudeau in the exercise of an official power, duty or function as Prime Minister,&#8221; she wrote.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">&#8220;For this reason, the discussions with the Privy Council Office and later with the Aga Khan about the outstanding $15 million grant to the endowment fund provided an opportunity to improperly further the private interests of the Global Centre for Pluralism.&#8221;<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">While the Aga Khan is not paid to lobby government (one of the criteria under the law) Conacher said he believes the Aga Khan violated the lobbying rules. Otherwise, it would create a giant loophole, he said.<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">&#8220;Every single corporation, business, union, non-profit organization would start using board members to give gifts to politicians if this loophole were opened up by the lobbying commissioner.&#8221;<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Conacher is also calling for outgoing lobbying commissioner Karen Shepherd and incoming lobbying commissioner Nancy B\u00e9langer to recuse themselves from ruling on the investigation because of the way Shepherd&#8217;s contract was renewed and the way B\u00e9langer was chosen in &#8220;a secretive, PMO-controlled process.&#8221;<\/span><\/p>\n<p class=\"c11\"><span class=\"c7\">Manon Dion, spokeswoman for the lobbying commissioner&#8217;s office, said she cannot reveal whether they are already looking into the issue.<a class=\"footnote\" title=\"Thompson, E. (2017, December 21). Aga Khan could face lobbying probe for Trudeau trip. http:\/\/www.cbc.ca\/news\/politics\/trudeau-aga-khan-bahamas-lobbying-1.4459561\" id=\"return-footnote-53-1\" href=\"#footnote-53-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<div class=\"textbox shaded\">\n<p><strong><strong>Point to Ponder<\/strong><\/strong><\/p>\n<p class=\"c11\"><span class=\"c7\">Could the Prime Minister and family have taken an ethical version of this vacation? If yes, how? If not, why not? <\/span><\/p>\n<p class=\"c11\"><span class=\"c22 c21\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=http:\/\/www.cbc.ca\/news\/politics\/trudeau-ethics-aga-khan-1.4458220&amp;sa=D&amp;ust=1524160309664000\">The Prime Minister\u2019s Response<\/a><\/span><span class=\"c7\">: http:\/\/www.cbc.ca\/news\/politics\/trudeau-ethics-aga-khan-1.4458220<\/span><\/p>\n<p class=\"c11\"><span class=\"c22 c21\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.documentcloud.org\/documents\/4334047-The-Trudeau-Report.html&amp;sa=D&amp;ust=1524160309665000\">The Ethics Commissioner\u2019s Report: https:\/\/www.documentcloud.org\/documents\/4334047-The-Trudeau-Report.html<\/a><\/span><\/p>\n<\/div>\n<h1 class=\"c8\">Moving Ethics To the Business World<\/h1>\n<figure id=\"attachment_48\" aria-describedby=\"caption-attachment-48\" style=\"width: 201px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-48 size-medium\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/3612816325_be295c8d70_o-201x300.jpg\" alt=\"a painted portrait of Bernie Madoff\" width=\"201\" height=\"300\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/3612816325_be295c8d70_o-201x300.jpg 201w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/3612816325_be295c8d70_o-65x97.jpg 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/3612816325_be295c8d70_o-225x336.jpg 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/3612816325_be295c8d70_o-350x522.jpg 350w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/3612816325_be295c8d70_o.jpg 536w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><figcaption id=\"caption-attachment-48\" class=\"wp-caption-text\">Figure 5.1 Bernie Madoff by Thierry Ehrmann licensed CC BY | flickr<\/figcaption><\/figure>\n<p class=\"c8\">Perhaps you have heard of Bernie Madoff, founder of Bernard L. Madoff Investment Securities and former chairman of the NASDAQ stock exchange.<a class=\"footnote\" title=\"Time Magazine. (2009). Top 10 Crooked CEOs. http:\/\/content.time.com\/time\/specials\/packages\/article\/0,28804,1903155_1903156_1903160,00.html\" id=\"return-footnote-53-2\" href=\"#footnote-53-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a> Madoff is alleged to have run a giant Ponzi scheme<a class=\"footnote\" title=\"Langan, F. (2008, December 15). The $50-billion BMIS Debacle: How a Ponzi Scheme Works. CBC News. http:\/\/www.cbc.ca\/news\/business\/the-50-billion-bmis-debacle-how-a-ponzi-scheme-works-1.709409\" id=\"return-footnote-53-3\" href=\"#footnote-53-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a><span class=\"c6\"> that cheated investors of up to $65 billion. His wrongdoings won him a spot at the top of Time Magazine\u2019s Top 10 Crooked CEOs. According to the SEC charges, Madoff convinced investors to give him large sums of money. In return, he gave them an impressive 8 percent to 12 percent return a year. But Madoff never really invested their money. Instead, he kept it for himself. He got funds to pay the first investors their return (or their money back if they asked for it) by bringing in new investors. Everything was going smoothly until the fall of 2008, when the stock market plummeted and many of his investors asked for their money. As he no longer had it, the game was over and he had to admit that the whole thing was just one big lie. Thousands of investors, including many of his wealthy friends, not-so-rich retirees who trusted him with their life savings, and charitable foundations, were financially ruined. Those harmed by Madoff either directly or indirectly were likely pleased when he was sentenced to jail for one hundred and fifty years.<\/span><\/p>\n<h2 class=\"c37\"><span class=\"c17 c4\">The Idea of Business Ethics<\/span><\/h2>\n<p class=\"c40\"><span class=\"c6\">It is in the best interest of a company to operate ethically. Trustworthy companies are better at attracting and keeping customers, talented employees, and capital. Those tainted by questionable ethics suffer from dwindling customer bases, employee turnover, and investor mistrust.<\/span><\/p>\n<p class=\"c8\"><span class=\"c6\">Let us begin this section by addressing this question: What can individuals, organizations, and government agencies do to foster an environment of ethical behaviour in business? First, of course, we need to define the term <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_53_758\">\"ethics\"<\/a>.<\/span><\/p>\n<h2 class=\"c37\"><span class=\"c17 c4\">What Is &#8220;Ethics&#8221;?<\/span><\/h2>\n<p class=\"c8\">You probably already know what it means to be <span class=\"c4\">ethical<\/span>: to know right from wrong and to know when you are practicing one instead of the other. <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_53_760\">B<span class=\"c4\">usiness ethics<\/span><\/a><span class=\"c6\"> is the application of ethical behaviour in a business context. Acting ethically in business means more than simply obeying applicable laws and regulations. It also means being honest, doing no harm to others, competing fairly, and declining to put your own interests above those of your company, its owners, and its workers. If you are in business you obviously need a strong sense of what is right and wrong. You need the personal conviction to do what\u2019s right, even if it means doing something that\u2019s difficult or personally disadvantageous.<\/span><\/p>\n<h2 class=\"c37\"><span class=\"c17 c4\">Why Study Ethics?<\/span><\/h2>\n<p class=\"c8\">Ideally, prison terms, heavy fines, and civil suits would discourage corporate misconduct, but, unfortunately, many experts suspect that this assumption is a bit optimistic. Whatever the condition of the ethical environment in the near future, one thing seems clear: the next generation entering business \u2014 which includes most of you \u2014 will find a world much different than the one that waited for the previous generation. Recent history tells us in no uncertain terms that today\u2019s business students, many of whom are tomorrow\u2019s business leaders, need a much sharper understanding of the difference between what is and is not ethically acceptable. As a business student, one of your key tasks is learning how to recognize and deal with the ethical challenges that will confront you. Asked what he looked for in a new hire, Warren Buffet, the world\u2019s most successful investor, replied: \u201cI look for three things. The first is personal integrity, the second is intelligence, and the third is a high energy level.\u201d He paused and then added: \u201cBut if you do not have the first, the second two do not matter&#8221;.<a class=\"footnote\" title=\"Gostick, A., &amp; Telford D. (2003). The Integrity Advantage. Salt Lake City: Gibbs Smith.\" id=\"return-footnote-53-4\" href=\"#footnote-53-4\" aria-label=\"Footnote 4\"><sup class=\"footnote\">[4]<\/sup><\/a><\/p>\n<h1 class=\"c39\"><span class=\"c3\">Identifying Ethical Issues and Dilemmas<\/span><\/h1>\n<p class=\"c8\"><span class=\"c4\">Ethical issues<\/span><span class=\"c6\">\u00a0are the difficult social questions that involve some level of controversy over what is the right thing to do. Environmental protection is an example of a commonly discussed ethical issue, because there can be trade-offs between environmental and economic factors. <\/span><\/p>\n<div class=\"textbox examples\">\n<h3>Tips to maintain honesty and integrity<\/h3>\n<ul>\n<li>Follow your own code of personal conduct; act according to your own convictions rather than doing what is convenient (or profitable) at the time.<\/li>\n<li>While at work, focus on your job, not on non-work related activities, such as emails and personal phone calls.<\/li>\n<li>Do not appropriate office supplies or products or other company resources for your own use.<\/li>\n<li>Be honest with customers, management, coworkers, competitors, and the public.<\/li>\n<li>Remember that it is the small, seemingly trivial, day-to-day activities and gestures that build your character.<\/li>\n<\/ul>\n<\/div>\n<p class=\"c8\"><span class=\"c6\">Make no mistake about it: when you enter the business world, you will find yourself in situations in which you will have to choose the appropriate behaviour. How, for example, would you answer questions like the following?<\/span><\/p>\n<ol class=\"c10 lst-kix_list_5-0 start\" start=\"1\">\n<li class=\"c0\"><span class=\"c6\">Is it OK to accept a pair of sports tickets from a supplier?<\/span><\/li>\n<li class=\"c0\"><span class=\"c6\">Can I buy office supplies from my brother-in-law?<\/span><\/li>\n<li class=\"c0\"><span class=\"c6\">Is it appropriate to donate company funds to a local charity?<\/span><\/li>\n<li class=\"c57\"><span class=\"c6\">If I find out that a friend is about to be fired, can I warn her?<\/span><\/li>\n<\/ol>\n<p class=\"c8\"><span class=\"c6\">Obviously, the types of situations are numerous and varied. Fortunately, we can break them down into a few basic categories: issues of honesty and integrity, conflicts of interest and loyalty, bribes versus gifts, and whistle-blowing. Let us look a little more closely at each of these categories.<\/span><\/p>\n<h2 class=\"c37\"><span class=\"c17 c4\">Issues of Honesty and Integrity<\/span><\/h2>\n<p>Master investor Warren Buffet once told a group of business students the following: \u201cI cannot tell you that honesty is the best policy. I can not tell you that if you behave with perfect <span class=\"c4\">honesty <\/span>and<span class=\"c4\">\u00a0integrity<\/span> somebody somewhere would not behave the other way and make more money. But honesty is a good policy. You will do fine, you will sleep well at night and you will feel good about the example you are setting for your coworkers and the other people who care about you&#8221;.<a class=\"footnote\" title=\"Gostick, A., &amp; Telford D. (2003). The Integrity Advantage. Salt Lake City: Gibbs Smith.\" id=\"return-footnote-53-5\" href=\"#footnote-53-5\" aria-label=\"Footnote 5\"><sup class=\"footnote\">[5]<\/sup><\/a><\/p>\n<p class=\"c8\"><span class=\"c6\">If you work for a company that settles for its employees merely obeying the law and following a few internal regulations, you might think about moving on. If you are being asked to deceive customers about the quality or value of your product, you are in an ethically unhealthy environment.<\/span><\/p>\n<p class=\"c8\"><strong><span class=\"c63 c41 c4\">Think about this story:<\/span><\/strong><\/p>\n<p class=\"c38 c86\">\u201cA chef put two frogs in a pot of warm soup water. The first frog smelled the onions, recognized the danger, and immediately jumped out. The second frog hesitated: The water felt good, and he decided to stay and relax for a minute. After all, he could always jump out when things got too hot (so to speak). As the water got hotter, however, the frog adapted to it, hardly noticing the change. Before long, of course, he was the main ingredient in frog-leg soup.\u201d<a class=\"footnote\" title=\"Gostick, A., &amp; Telford D. (2003). The Integrity Advantage. Salt Lake City: Gibbs Smith.\" id=\"return-footnote-53-6\" href=\"#footnote-53-6\" aria-label=\"Footnote 6\"><sup class=\"footnote\">[6]<\/sup><\/a><\/p>\n<p class=\"c8\"><span class=\"c6\">So, what is the moral of the story? Do not sit around in an ethically toxic environment and lose your integrity a little at a time; get out before the water gets too hot and your options have evaporated.\u00a0<\/span><\/p>\n<h1 class=\"c37\"><span class=\"c17 c4\">Conflicts of Interest<\/span><\/h1>\n<p class=\"c8\"><span class=\"c4\">Conflicts of interest<\/span><span class=\"c6\"> occur when individuals must choose between taking actions that promote their personal interests over the interests of others or taking actions that do not. A conflict can exist, for example, when an employee\u2019s own interests interfere with, or have the potential to interfere with, the best interests of the company\u2019s stakeholders (management, customers, and owners). Let us say that you work for a company with a contract to cater events at your college and that your uncle owns a local bakery. Obviously, this situation could create a conflict of interest (or at least give the appearance of one\u2014which is a problem in itself). When you are called on to furnish desserts for a luncheon, you might be tempted to send some business your uncle\u2019s way even if it is not in the best interest of your employer. What should you do? You should disclose the connection to your boss, who can then arrange things so that your personal interests don\u2019t conflict with the company\u2019s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c8\">The same principle holds that an employee should not use private information about an employer for personal financial benefit. Say that you learn from a coworker at your pharmaceutical company that one of its most profitable drugs will be pulled off the market because of dangerous side effects. The recall will severely hurt the company\u2019s financial performance and cause its stock price to plummet. Before the news becomes public, you sell all the stock you own in the company. What you\u2019ve done is called <span class=\"c4\">insider trading<\/span><span class=\"c6\">\u00a0\u2013 acting on information that is not available to the general public, either by trading on it or providing it to others who trade on it. Insider trading is illegal, and you could go to jail for it.<\/span><\/p>\n<h1 class=\"c37\"><span class=\"c17 c4\">Conflicts of Loyalty<\/span><\/h1>\n<p class=\"c8 c24\">You may one day find yourself in a bind between being <span class=\"c4\">loyal<\/span><span class=\"c6\"> either to your employer or to a friend or family member. Perhaps you just learned that a coworker, a friend of yours, is about to be downsized out of his job. You also happen to know that he and his wife are getting ready to make a deposit on a house near the company headquarters. From a work standpoint, you know that you should not divulge the information. From a friendship standpoint, though, you feel it is your duty to tell your friend. Would he not tell you if the situation were reversed? So what do you do? As tempting as it is to be loyal to your friend, you should not tell. As an employee, your primary responsibility is to your employer. You might be able to soften your dilemma by convincing a manager with the appropriate authority to tell your friend the bad news before he puts down his deposit.<\/span><\/p>\n<h1 class=\"c37\"><span class=\"c17 c4\">Bribes Versus Gifts<\/span><\/h1>\n<p class=\"c8\">It is not uncommon in business to give and receive small gifts of appreciation, but when is a gift unacceptable? When is it really a <span class=\"c4\">bribe<\/span><span class=\"c6\">? <\/span><\/p>\n<p class=\"c8\"><span class=\"c6\">There is often a fine line between a gift and a bribe. The following information may help to draw that line, because it raises key issues in determining how a gesture should be interpreted: the cost of the item, the timing of the gift, the type of gift, and the connection between the giver and the receiver. If you are on the receiving end, it is a good idea to refuse any item that is overly generous or given for the purpose of influencing a decision. Because accepting even small gifts may violate company rules, always check on company policy.<\/span><\/p>\n<p>Read through Bell Canada&#8217;s <em>Code of Business Conduct <\/em>detailing its recommendations for gifts. If you cannot access the image below, find it on <a href=\"http:\/\/www.bce.ca\/governance\/code-of-business-conduct\/2017-august-code-of-business-conduct.pdf\">page 10 of the document<\/a>.<a class=\"footnote\" title=\"Bell. (2023). Code of business conduct. https:\/\/www.bce.ca\/about-bce\/governance\" id=\"return-footnote-53-7\" href=\"#footnote-53-7\" aria-label=\"Footnote 7\"><sup class=\"footnote\">[7]<\/sup><\/a><\/p>\n<p><strong>Figure 5.2<\/strong> Bell Canada&#8217;s <em>Code of Business Conduct<\/em><\/p>\n<figure id=\"attachment_49\" aria-describedby=\"caption-attachment-49\" style=\"width: 809px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49 size-large\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Bribes-2-809x1024.png\" alt=\"See PDF linked above and consult page 10.\" width=\"809\" height=\"1024\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Bribes-2-809x1024.png 809w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Bribes-2-237x300.png 237w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Bribes-2-768x972.png 768w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Bribes-2-65x82.png 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Bribes-2-225x285.png 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Bribes-2-350x443.png 350w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Bribes-2.png 1151w\" sizes=\"auto, (max-width: 809px) 100vw, 809px\" \/><figcaption id=\"caption-attachment-49\" class=\"wp-caption-text\">Figure 5.2 Bell Canada Code of Conduct from the Company website<\/figcaption><\/figure>\n<h1 class=\"c37\"><span class=\"c17 c4\">Whistleblowing<\/span><\/h1>\n<p>Whistleblowing was defined in 1972 by Ralph Nader as <em>\u201can act of a man or a woman who, believing in the public interest overrides the interest of the organization he serves, publicly blows the whistle if the organization is involved in corrupt, illegal, fraudulent or harmful activity\u201d.<\/em><\/p>\n<p>While there are increasing incentives from governments and regulators for whistleblowers to go public about corporate misconduct, protections for whistleblowers are still very limited. Few Canadian laws pertain directly to whistleblowing and therefore whistleblowers are mostly unprotected by statute.<\/p>\n<p>There is, however, a patchwork of protection provisions for whistleblowers under the Canadian <em>Criminal Code<\/em>, <em>Public Servants Disclosure Protection Act <\/em>(<em><abbr title=\"Public Servants Disclosure Protection Act\">PSDPA<\/abbr><\/em>), the <em>Public Service of Ontario Act, 2006<\/em> as well as the <em>Securities Act<\/em>.<\/p>\n<p><a title=\"Section 425.1\" href=\"http:\/\/laws-lois.justice.gc.ca\/eng\/acts\/C-46\/page-90.html#h-113\" target=\"_blank\" rel=\"noopener noreferrer\">Section 425.1<\/a> of the <em>Criminal Code<\/em>, for example, states that employers may not threaten or take disciplinary action against, demote or terminate an employee in order to deter her\/him from reporting information regarding an offence s\/he believes has or is being committed by her\/his employer to the relevant law enforcement authorities.<\/p>\n<p>An employer cannot threaten an employee with negative repercussions to deter them from contacting law enforcement with information about the employer\u2019s offence. Punishment for employers who make such threats or reprisals can include up to five years imprisonment and\/or fines.<\/p>\n<p>In early 2018, a Canadian whistleblower received worldwide recognition for disclosing the amount and kinds of data harvested by Cambridge Analytica through personal Facebook accounts. However, there are other prominent Canadian whistleblowers that you can find at the Centre for Free Expressions &#8211; Toronto Metropolitan University.<\/p>\n<h1>Corporate Social Responsibility<\/h1>\n<p>Corporate social responsibility (CSR) refers to the approach that an organization takes in balancing its responsibilities toward different stakeholders when making legal, economical, ethical, and social decisions. Remember that we previously define stakeholders as those with a legitimate interest in the success or failure of the business and the policies it adopts. The term social responsibility refers to the approach that an organization takes in balancing its responsibilities toward their various stakeholders.<\/p>\n<p>What motivates companies to be &#8220;socially responsible&#8221;? We hope it is because they want to do the right thing, and for many companies , &#8220;doing the right thing&#8221; is a key motivator. The fact is, it&#8217;s often hard to figure out what the &#8220;right thing&#8221; is: what is &#8220;right&#8221; for one group of stakeholders is not necessarily &#8220;right&#8221; for another. One thing, however, is certain: companies today are held to higher standards than ever before. Consumers and other groups consider not only the quality and price of a company&#8217;s products but also its character. If too many groups see a company as a poor corporate citizen, it will have a harder time attracting qualified employees, finding investors, and selling its products. Good corporate citizens, by contrast, are more successful in all these areas.<\/p>\n<div class=\"textbox\">\n<p><a href=\"http:\/\/rc-openlibrary-pb.ecampusontario.ca\/businessfuncdn\/chapter\/article-carrolls-corporate-social-responsibility-pyramid\/\">Included in this chapter is an optional open access article<\/a> updating Carroll&#8217;s Pyramid by Carroll himself and diving deeper into CSR.<a class=\"footnote\" title=\"Carroll, A. B. (2016). Carroll\u2019s pyramid of CSR: taking another look. International Journal of Corporate Social Responsibility, 1(3). https:\/\/doi.org\/10.1186\/s40991-016-0004-6\" id=\"return-footnote-53-8\" href=\"#footnote-53-8\" aria-label=\"Footnote 8\"><sup class=\"footnote\">[8]<\/sup><\/a><\/p>\n<\/div>\n<h2>Another Lens<\/h2>\n<p class=\"c8\">Carroll&#8217;s Pyramid is a well-respected resource for situating corporate social responsibility. Another view of corporate social responsibility is from the perspective of a company\u2019s relationships with its stakeholders. In this model, the focus is on <span class=\"c4\">managers<\/span>\u2014not owners\u2014as the principals involved in these relationships. <span class=\"c4\">Owners<\/span>\u00a0are the stakeholders who invest risk capital in the firm in expectation of a financial return. Other stakeholders include <span class=\"c4\">employees<\/span>, <span class=\"c4\">suppliers<\/span>, and the <span class=\"c4\">communities<\/span> in which the firm does business. Proponents of this model hold that customers, who provide the firm with revenue, have a special claim on managers\u2019 attention. The arrows indicate the two-way nature of corporation-stakeholder relationships. All stakeholders have some claim on the firm\u2019s resources and returns, and management\u2019s job is to make decisions that balance these claims.<a class=\"footnote\" title=\"Baron, D. P. (2003). Business and Its Environment (4th ed.). Upper Saddle River, NJ: Prentice Hall.\" id=\"return-footnote-53-9\" href=\"#footnote-53-9\" aria-label=\"Footnote 9\"><sup class=\"footnote\">[9]<\/sup><\/a><\/p>\n<p><strong>Chart 5.1<\/strong>\u00a0Management&#8217;s relationship with stakeholders or interested parties.<\/p>\n<figure id=\"attachment_50\" aria-describedby=\"caption-attachment-50\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic-1002x1024.png\" alt=\"Five circles surrounding a middle circle representing the corporation's managers. The five, surroudning circle are worker, owners, customers, communities, and suppliers.\" width=\"800\" height=\"817\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic-1002x1024.png 1002w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic-294x300.png 294w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic-768x785.png 768w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic-1503x1536.png 1503w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic-65x66.png 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic-225x230.png 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic-350x358.png 350w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/2-Management-Infographic.png 1747w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50\" class=\"wp-caption-text\">Chart 5.1 Management\u2019s relationship with stakeholders or interested parties. Source: All icons from the Noun Project<\/figcaption><\/figure>\n<p class=\"c89 c91\"><span class=\"c6\">The following examine some ways in which companies can be socially responsible in considering the claims of various stakeholders.<br \/>\n<\/span><\/p>\n<h2 class=\"c89 c91\"><span class=\"c6\">Owners<\/span><\/h2>\n<p class=\"c8 c24\"><span class=\"c4\">Owners<\/span><span class=\"c6\"> invest money in companies. In return, the people who run a company have a responsibility to increase the value of owners\u2019 investments through profitable operations. \u00a0Managers also have a responsibility to provide owners (as well as other stakeholders having financial interests, such as creditors and suppliers) with accurate, reliable information about the performance of the business. Clearly, this is one of the areas in which WorldCom managers fell down on the job. Upper-level management purposely deceived shareholders by presenting them with fraudulent financial statements.<\/span><\/p>\n<h2 class=\"c37\"><span class=\"c17 c4\">Managers<\/span><\/h2>\n<p class=\"c8 c24\"><span class=\"c4\">Managers<\/span><span class=\"c6\">\u00a0have what is known as a fiduciary responsibility to owners: they\u2019re responsible for safeguarding the company\u2019s assets and handling its funds in a trustworthy manner. Yet managers experience what is called the agency problem; a situation in which their best interests do not align with those of the owners who employ them. To enforce managers\u2019 fiduciary responsibilities for a firm\u2019s financial statements and accounting records, Ontario\u2019s Keeping the Promise for a Strong Economy Act (Budget Measures) 2002, also known as Bill 198, (Canadian equivalent to Sarbanes-Oxley Act of 2002 in the United States) requires CEOs and CFOs to attest to their accuracy. The law also imposes penalties on corporate officers, auditors, board members, and any others who commit fraud. You\u2019ll learn more about this law in your accounting and business law courses.<\/span><\/p>\n<h2 class=\"c37\"><span class=\"c17 c4\">Employees<\/span><\/h2>\n<p class=\"c8\">Companies are responsible for providing <span class=\"c4\">employees<\/span><span class=\"c6\">\u00a0with safe, healthy places to work\u2014as well as environments that are free from sexual harassment and all types of discrimination. They should also offer appropriate wages and benefits. In the following sections, we\u2019ll take a closer look at these areas of corporate responsibility.<\/span><\/p>\n<h3 class=\"c28\"><span class=\"c9 c4\">Wages and Benefits<\/span><\/h3>\n<p class=\"c8\">At the very least, employers must obey laws governing minimum wage and overtime pay. A<span class=\"c4\">\u00a0minimum wage<\/span>\u00a0is set by the provincial government. As of January 1, 2018, the Ontario rate is $14.00 with another increase to $15.00 set for January 1, 2019. \u00a0By law, employers must also provide certain <span class=\"c4\">benefits: <\/span><span class=\"c6\">Canadian Pension Plan (CPP retirement funds), unemployment insurance (protection against loss of income in case of job loss), and depending on the industry, workers\u2019 compensation (insurance to cover lost wages and medical costs in case of on-the-job injury). Most large companies pay most of their workers more than minimum wage and offer broader benefits, including medical, dental, and vision care, as well as savings programs, in order to compete for talent.<\/span><\/p>\n<h3 class=\"c28\"><span class=\"c9 c4\">Safety and Health<\/span><\/h3>\n<p class=\"c8\">Though it seems obvious that companies should guard workers\u2019 <span class=\"c4\">safety and health<\/span>, some simply don\u2019t. For over four decades, for example, executives at Johns Manville suppressed evidence that one of its products, asbestos, was responsible for the deadly lung disease developed by many of its workers.<a class=\"footnote\" title=\"Gellerman, S. W. (1986, July). Why \u201cGood\u201d Managers Make Bad Ethical Choices. Harvard Business Review on Corporate Ethics. https:\/\/hbr.org\/1986\/07\/why-good-managers-make-bad-ethical-choices\" id=\"return-footnote-53-10\" href=\"#footnote-53-10\" aria-label=\"Footnote 10\"><sup class=\"footnote\">[10]<\/sup><\/a> The company concealed chest X-rays from stricken workers, and executives decided that it was simply cheaper to pay workers\u2019 compensation claims than to create a safer work environment. A New Jersey court was quite blunt in its judgment: Johns Manville, it held, had made a deliberate, cold-blooded decision to do nothing to protect at-risk workers, in blatant disregard of their rights.<a class=\"footnote\" title=\"Gellerman, S. W. (1986, July). Why \u201cGood\u201d Managers Make Bad Ethical Choices. Harvard Business Review on Corporate Ethics. https:\/\/hbr.org\/1986\/07\/why-good-managers-make-bad-ethical-choices\" id=\"return-footnote-53-11\" href=\"#footnote-53-11\" aria-label=\"Footnote 11\"><sup class=\"footnote\">[11]<\/sup><\/a><\/p>\n<p class=\"c8\">In <span class=\"c27\">The Globe and Mail\u2019<\/span><span class=\"c6\">s 2017 article, \u201cStatistics Canada looks to close data gap on workplace death, injuries\u201d examines the different, Canadian landscape on safety and health. <\/span><\/p>\n<p class=\"c8 c38\"><span class=\"c6\">Currently, responsibility for workers&#8217; compensation and occupational health and safety issues falls largely to provinces or territories, and each jurisdiction has different approaches in capturing data. As a result, there is an &#8220;uneven landscape&#8221; of health and safety research capacity, said Barbara Neis, co-founder and senior research associate at the SafetyNet Centre for Occupational Health and Safety Research at Memorial University.<\/span><\/p>\n<p class=\"c8\"><span class=\"c6\">The last time Statistics Canada produced a national analysis was in 1996.<\/span><\/p>\n<p class=\"c8 c38\"><span class=\"c6\">Responsibility for fatality and injury counts, which are based on accepted workers&#8217; compensation claims, shifted over to the Association of Workers&#8217; Compensation Boards at that time. Detailed data must be purchased, and researchers say these counts do not represent the whole workforce, partly because not all sectors or types of workers are included in the workers&#8217; compensation system.<\/span><\/p>\n<p class=\"c8 c38\"><span class=\"c6\">Available workers&#8217; compensation numbers show about 350 Canadians die each year from an on-the-job injury at work. If longer-term work-related illnesses (such as mesothelioma from asbestos exposures, or lung cancers from silica dust) are factored in, this number climbs to about 1,000 deaths a year.<\/span><\/p>\n<p style=\"text-align: center\">\n<div id=\"h5p-8\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-8\" class=\"h5p-iframe\" data-content-id=\"8\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Dangerous Industries (Ethics)\"><\/iframe><\/div>\n<\/div>\n<h3 class=\"c37\"><span class=\"c17 c4\">Customers<\/span><\/h3>\n<p class=\"c8\">The purpose of any business is to satisfy <span class=\"c4\">customers<\/span><span class=\"c6\">, who reward businesses by buying their products. Sellers are also responsible\u2014both ethically and legally\u2014for treating customers fairly. This means customers have:<br \/>\n<\/span><\/p>\n<ol class=\"c10 lst-kix_list_6-0 start\" start=\"1\">\n<li class=\"c0\"><span class=\"c23 c4\">The right to safe products<\/span><span class=\"c6\">. A company should sell no product that it suspects of being unsafe for buyers. Thus, producers have an obligation to safety-test products before releasing them for public consumption. The automobile industry, for example, conducts extensive safety testing before introducing new models (though recalls remain common).<\/span><\/li>\n<li class=\"c0\"><span class=\"c23 c4\">The right to be informed about a product<\/span><span class=\"c6\">. Sellers should furnish consumers with the product information that they need to make an informed purchase decision. That\u2019s why pillows have labels identifying the materials used to make them, for instance.<\/span><\/li>\n<li class=\"c0 c24\"><span class=\"c23 c4\">The right to choose what to buy<\/span><span class=\"c6\">. Consumers have a right to decide which products to purchase, and sellers should let them know what their options are. Pharmacists, for example, should tell patients when a prescription can be filled with a cheaper brand-name or generic drug. Telephone companies should explain alternative calling plans.<\/span><\/li>\n<li class=\"c57\"><span class=\"c23 c4\">The right to be heard<\/span><span class=\"c6\">. Companies must tell customers how to contact them with complaints or concerns. They should also listen and respond.<\/span><\/li>\n<\/ol>\n<p class=\"c8\">Companies share the responsibility for the legal and ethical treatment of consumers with several government agencies.<\/p>\n<p class=\"c8\">From the federal Office of Consumer Affairs (<span class=\"c22\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.ic.gc.ca&amp;sa=D&amp;ust=1524160309701000\">https:\/\/www.ic.gc.ca<\/a><\/span><span class=\"c6\">): <\/span><\/p>\n<p class=\"c8 c38\"><span class=\"c6\">In Canada, consumer complaints are regulated by different levels of government, as well as non-government organizations. Finding the right place to direct your complaint is not always easy, but understanding your rights as a consumer is an important part of the complaint filing process.<\/span><\/p>\n<p class=\"c45 c38\" style=\"padding-left: 30px\"><strong><span class=\"c23 c4\">Provincial and territorial consumer protection legislation<\/span><\/strong><\/p>\n<p class=\"c46\" style=\"padding-left: 30px\"><span class=\"c6\">Many consumer complaints fall under provincial and territorial jurisdiction, including issues related to:<\/span><\/p>\n<ul class=\"c10 lst-kix_4hhta12g9t7a-0 start\">\n<li class=\"c12\"><span class=\"c6\">buying goods and services;<\/span><\/li>\n<li class=\"c12\"><span class=\"c6\">contracts;<\/span><\/li>\n<li class=\"c12\"><span class=\"c6\">the purchase, maintenance or repair of motor vehicles;<\/span><\/li>\n<li class=\"c12\"><span class=\"c6\">credit reporting agencies and the practices of collection agencies.<\/span><\/li>\n<\/ul>\n<p class=\"c45 c38\" style=\"padding-left: 30px\"><strong><span class=\"c23 c4\">Federal consumer protection legislation<\/span><\/strong><\/p>\n<p class=\"c46\" style=\"padding-left: 30px\"><span class=\"c6\">The Government of Canada has an important role in consumer awareness and protection.<\/span><\/p>\n<p class=\"c46\" style=\"padding-left: 30px\"><span class=\"c6\">Federal agencies and departments are responsible for enforcing legislation related to various issues, including:<\/span><\/p>\n<ul class=\"c10 lst-kix_l7fufpuikvn3-0 start\">\n<li class=\"c12\"><span class=\"c6\">consumer product safety;<\/span><\/li>\n<li class=\"c12\"><span class=\"c6\">food safety;<\/span><\/li>\n<li class=\"c12\"><span class=\"c6\">consumer product packaging and labelling;<\/span><\/li>\n<li class=\"c12\"><span class=\"c6\">anti-competitive practices, such as price fixing and misleading advertising; and<\/span><\/li>\n<li class=\"c12\"><span class=\"c6\">privacy complaints.<\/span><\/li>\n<\/ul>\n<h3>Additional resources to remember<\/h3>\n<p class=\"c92\">Follow or bookmark this link for some of the more relevant areas where federal agencies and departments regulate consumer issues: <span class=\"c22\"><a class=\"c20\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.ic.gc.ca\/eic\/site\/oca-bc.nsf\/eng\/ca02965.html&amp;sa=D&amp;ust=1524160309704000\">https:\/\/www.ic.gc.ca\/eic\/site\/oca-bc.nsf\/eng\/ca02965.html<\/a><\/span><\/p>\n<p>In Ontario, customers have the added protection of the <em><a href=\"https:\/\/www.ontario.ca\/page\/your-rights-under-consumer-protection-act\">Consumer Protection Act<\/a>.\u00a0<\/em><\/p>\n<p style=\"text-align: center\">\n<div id=\"h5p-9\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-9\" class=\"h5p-iframe\" data-content-id=\"9\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Accordian Cooling Off (Ethics)\"><\/iframe><\/div>\n<\/div>\n<h3 class=\"c37\"><span class=\"c17 c4\">Communities<\/span><\/h3>\n<p class=\"c8\">For obvious reasons, most <span class=\"c4\">communities<\/span><span class=\"c6\"> see getting a new business as an asset and view losing one\u2014 especially a large employer \u2014 as a detriment. After all, the economic impact of business activities on local communities is substantial: they provide jobs, pay taxes, and support local education, health, and recreation programs. Both big and small businesses donate funds to community projects, encourage employees to volunteer their time, and donate equipment and products for a variety of activities. Larger companies can make greater financial contributions.\u00a0<\/span><\/p>\n<h3>The Environment<\/h3>\n<p>The injection of harmful substances into the environment is a significant social responsibility challenge for organizations. Concerns about air, water and land pollution has led to an increasing emphasis on the development of clean, renewable energy such as solar, wind and hydroelectric power as a way of reducing the pollution caused by burning fossil fuels. Further, the recycling industry and stricter legislation for disposing of toxic waste, as well as banning single use plastics by 2030 has increased awareness and consciousness about land and water pollution.<\/p>\n<h3 class=\"c37\"><span class=\"c17 c4\">Philanthropy<\/span><\/h3>\n<p class=\"c8\">Many large corporations support various charities, an activity called <span class=\"c4\">philanthropy<\/span>. Some donate a percentage of sales or profits to worthwhile causes. \u00a0Retailer Target, for example, donates 5 percent of its profits \u2014 about $2 million per week \u2014 to schools, neighborhoods, and local projects across the country; its store-based grants underwrite programs in early childhood education, the arts, and family violence prevention.<a class=\"footnote\" title=\"Target. (2012, October 30). $4 million every week: a brief history of Target\u2019s community giving. Target Corporate. https:\/\/corporate.target.com\/article\/2012\/10\/4-million-every-week-a-brief-history-of-target-s-c\" id=\"return-footnote-53-12\" href=\"#footnote-53-12\" aria-label=\"Footnote 12\"><sup class=\"footnote\">[12]<\/sup><\/a>\u00a0The late actor Paul Newman donated 100 percent of the profits from \u201cNewman\u2019s Own\u201d foods (salad dressing, pasta sauce, popcorn, and other products sold in eight countries). His company continues his legacy of donating all profits and distributing them to thousands of organizations, including the Hole in the Wall Gang camps for seriously ill children.<a class=\"footnote\" title=\"Barrett, J. (2003, November 2). A secret recipe for success. Newsweek. http:\/\/www.newsweek.com\/secret-recipe-success-133673\" id=\"return-footnote-53-13\" href=\"#footnote-53-13\" aria-label=\"Footnote 13\"><sup class=\"footnote\">[13]<\/sup><\/a><\/p>\n<p class=\"c8\">Canadian companies also show their philanthropic side. Each summer, Tim Horton\u2019s Children\u2019s Foundation sends to camp 19,000 kids who would otherwise not have the resources to attend.<a class=\"footnote\" title=\"Tim Hortons Foundation Camps. (2015). Camps. https:\/\/www.timhortons.com\/ca\/en\/childrens-foundation\/camps.php\" id=\"return-footnote-53-14\" href=\"#footnote-53-14\" aria-label=\"Footnote 14\"><sup class=\"footnote\">[14]<\/sup><\/a>Its Timbits Minor Sports Program supports the participation of 300 000 kids in their pursuit of hockey, soccer, lacrosse, softball, baseball, and ringette.<a class=\"footnote\" title=\"Tim Hortons Corporate. (2018). Timbits Minor Sports Program. https:\/\/www.timhortons.com\/ca\/en\/corporate\/timbits-minor-sports-program.php\" id=\"return-footnote-53-15\" href=\"#footnote-53-15\" aria-label=\"Footnote 15\"><sup class=\"footnote\">[15]<\/sup><\/a> In 2017, Loblaw Companies and its President\u2019s Choice Children\u2019s Charity pledged $150 million over the next decade to address childhood hunger in Canada.<a class=\"footnote\" title=\"Loblaw Companies Limited. (2017). Loblaw\u2019s President\u2019s Choice Children\u2019s Charity committed $150 million to childhood hunger and nutrition. https:\/\/www.loblaw.ca\/en\/loblaws-presidents-choice-childrens-charity-commits-150-million-dollars-to-childhood-hunger-and-nutrition\" id=\"return-footnote-53-16\" href=\"#footnote-53-16\" aria-label=\"Footnote 16\"><sup class=\"footnote\">[16]<\/sup><\/a><span class=\"c6\">\u00a0These are just two examples of Canadian companies giving back at the local and national levels. \u00a0<\/span><\/p>\n<h2><strong>Corporate Social Responsibility and Sustainable Development Goals<\/strong><\/h2>\n<p>In September 2015, all of the United Nations Member States adopted a \u201cshared blueprint for peace and prosperity for people and the planet, now and into the future\u201d. The 17 <strong>Sustainable Development Goals<\/strong> (SDGs) are \u201can urgent call for action by all countries\u201d \u2014 developed and developing \u2014 in a global partnership. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth, and address a range of social needs, including education, health, equality and job opportunities, while tackling climate change and working to preserve our ocean and forests.<a class=\"footnote\" title=\"United Nations (n.d.). Sustainable Development Goals (SDGs). https:\/\/unosd.un.org\/content\/sustainable-development-goals-sdgs\" id=\"return-footnote-53-17\" href=\"#footnote-53-17\" aria-label=\"Footnote 17\"><sup class=\"footnote\">[17]<\/sup><\/a><\/p>\n<p><strong>Figure 5.3<\/strong> The 17 Sustainable Development Goals (SDGs)<\/p>\n<figure style=\"width: 716px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/opentextbc.ca\/accessibilitytoolkit\/wp-content\/uploads\/sites\/349\/2019\/01\/E_2018_SDG_Poster_without_UN_emblem_Letter-US-1024x791-1.png\" alt=\"A colourful poster listing UNESCO's 17 Sustainable Development Goals.\" width=\"716\" height=\"553\" \/><figcaption class=\"wp-caption-text\">Figure 5.3 UNESCO&#8217;s The 17 Sustainable Development Goals (SDGs). UNESCO<\/figcaption><\/figure>\n<p>The SDGs are as follows:<\/p>\n<ol class=\"twocolumn\">\n<li>No poverty.<\/li>\n<li>Zero hunger.<\/li>\n<li>Good health and well-being.<\/li>\n<li>Quality education.<\/li>\n<li>Gender equality.<\/li>\n<li>Clean water and sanitation.<\/li>\n<li>Affordable and clean energy.<\/li>\n<li>Decent work and economic growth.<\/li>\n<li>Industry, innovation, and infrastructure.<\/li>\n<li>Reduced inequalities.<\/li>\n<li>Sustainable cities and communities.<\/li>\n<li>Responsible consumption and production.<\/li>\n<li>Climate action.<\/li>\n<li>Life below water.<\/li>\n<li>Life on land.<\/li>\n<li>Peace, justice, and strong institutions.<\/li>\n<li>Partnerships for the goals.<\/li>\n<\/ol>\n<p>The 17 SDGs contain targets for building a better world for people &amp; planet by 2030. Businesses, non-profits, NGOs, and educational institutions have developed their own frameworks to address the SDGs and meet individual targets. Sustainable development can be part of a company&#8217;s corporate social responsibility program.<\/p>\n<p>On January 16, 2019, The Washington Post reported that Microsoft has pledged $500 million to address homelessness and build affordable housing units in the Seattle and Puget Sound area, a region that has grown prosperous as the technology industry has swelled but is increasingly plagued by an affordable housing crisis. This is an example of how a business such as Microsoft enacted progress on these SDG goals, serving to benefit society and, at the same time, acting in its own economic interest.<\/p>\n<h2 class=\"c39\"><span class=\"c3\">The Five Faces of Corporate Responsibility<\/span><\/h2>\n<p>We expect companies to recognize issues of social importance and to address them responsibly. The companies that do this earn reputations as good corporate citizens and enjoy certain benefits, such as the ability to keep satisfied customers, attract capital, and recruit and retain talented employees. But companies don\u2019t become good corporate citizens overnight. Learning to identify and develop the capacity to address social concerns takes time and requires commitment. The task is arduous because so many different issues are important to so many different members of the public \u2014 issues ranging from the environment to worker well-being (both at home and abroad), fairness to customers, and respect for the community in which a company operates.<\/p>\n<p>Faced with public criticism of a particular practice, how does a company respond? What actions does it take to demonstrate a higher level of corporate responsibility? According to Harvard University\u2019s Simon Zadek, exercising greater corporate responsibility generally means going through the series of five different stances summarized in Figure 5.4.<\/p>\n<p><strong>Figure 5.4<\/strong> Stages of Corporate Responsibility<\/p>\n<figure id=\"attachment_936\" aria-describedby=\"caption-attachment-936\" style=\"width: 377px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-936\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Five-Faces-of-Corporate-responsibility-_e9abc43b7d3c26724cbc91a66a69c70-287x300.jpg\" alt=\"\" width=\"377\" height=\"394\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Five-Faces-of-Corporate-responsibility-_e9abc43b7d3c26724cbc91a66a69c70-287x300.jpg 287w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Five-Faces-of-Corporate-responsibility-_e9abc43b7d3c26724cbc91a66a69c70-768x804.jpg 768w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Five-Faces-of-Corporate-responsibility-_e9abc43b7d3c26724cbc91a66a69c70-65x68.jpg 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Five-Faces-of-Corporate-responsibility-_e9abc43b7d3c26724cbc91a66a69c70-225x236.jpg 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Five-Faces-of-Corporate-responsibility-_e9abc43b7d3c26724cbc91a66a69c70-350x366.jpg 350w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Five-Faces-of-Corporate-responsibility-_e9abc43b7d3c26724cbc91a66a69c70.jpg 830w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><figcaption id=\"caption-attachment-936\" class=\"wp-caption-text\">Figure 5.4 Stages of Corporate Responsibility by Zadex 2004<\/figcaption><\/figure>\n<ol id=\"frank-ch02_s07_s01_l01\" class=\"orderedlist editable block\">\n<li><em class=\"emphasis\">Defensive<\/em>. When companies are first criticized over some problem or issue, they tend to take a defensive, often legalistic stance. They reject allegations of wrongdoing and refuse to take responsibility, arguing that fixing the problem or addressing the issue isn\u2019t their job.<\/li>\n<li><em class=\"emphasis\">Compliant<\/em>. During this stage, companies adopt policies that acknowledge the wishes of the public. As a rule, however, they do only what they have to do to satisfy their critics, and little more. They\u2019re acting mainly to protect brands or reputations and to reduce the risk of litigation.<\/li>\n<li><em class=\"emphasis\">Managerial<\/em>. When it becomes clear that the problem won\u2019t go away, companies admit that they need to take responsibility and action, so they look for practical long-term solutions.<\/li>\n<li><em class=\"emphasis\">Strategic<\/em>. At this point, they may start to reap the benefits of acting responsibly. They often find that responding to public needs gives them a competitive edge and enhances long-term success.<\/li>\n<li><em class=\"emphasis\">Civil<\/em>. Ultimately, many companies recognize the importance of getting other companies to follow their lead. They may promote participation by other firms in their industries, endorsing the principle that the public is best served through collective action.<\/li>\n<\/ol>\n<h2>Approaches to Social Responsibility<\/h2>\n<p>A socially responsible organization attempts to remain ethical, putting morals ahead of profits. There are four approaches that businesses take in order to be more responsible. Some businesses are obstructive or defensive, while others are accommodating or proactive. Companies that take an obstructive approach demonstrate far less social responsibility than those that are more proactive about social responsibility.<\/p>\n<p><em>Companies that take an obstructive stance<\/em> to social responsibility do not make social responsibility an effort, instead making profits the most important aspect of their businesses. When faced with specific social demands, obstructive companies often deny any wrongdoing and may even use obstacles to deliberately delay or divert investigation of their practices.<\/p>\n<p><em>Companies that take a defensive stance<\/em> towards social responsibility are not particularly responsible. Such companies make a point of following the law to ensure that others cannot take legal action against them. For example, a company may create more waste than necessary, but it will remove the waste in a legal method rather than dumping it illegally.<\/p>\n<p><em>Companies that take an accommodating stance<\/em> indicate that the company believes social responsibility is important \u2014 perhaps as important as making a profit. Such a company does not attempt to hide its actions and remains open about why it takes specific actions. For example, it may decrease its creation of waste, source products that are not tested on animals and pay its employees a fair wage. The company would keep its records open to the public. Though these companies are often socially responsible, they may change their policies in response to criticism.<\/p>\n<p><em>Companies that take a proactive stance<\/em> make social responsibility a priority, even if doing so cuts into their profits. Instead of reacting to criticism, a proactive company attempts to remain ahead of the curve when it comes to social responsibility. It may make ethics part of its mission statement and attempt to avoid any harm to the environment or its employees. A proactive company may go out of its way to institute new recycling programs, give all of its employees a living wage and benefits, and donate a portion of its profits to charity.<\/p>\n<p>Figure 5.5 Approaches to Social Responsibility<\/p>\n<figure id=\"attachment_1500\" aria-describedby=\"caption-attachment-1500\" style=\"width: 683px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1500\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Approaches-to-Social-Responsibility-300x130.jpg\" alt=\"\" width=\"683\" height=\"296\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Approaches-to-Social-Responsibility-300x130.jpg 300w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Approaches-to-Social-Responsibility-65x28.jpg 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Approaches-to-Social-Responsibility-225x98.jpg 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Approaches-to-Social-Responsibility-350x152.jpg 350w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Approaches-to-Social-Responsibility.jpg 686w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption id=\"caption-attachment-1500\" class=\"wp-caption-text\">Figure 5.5 Approaches to Social Responsibility<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>Social Responsibility &#8211; SKWACH\u00c0YS LODGE<\/strong><\/p>\n<figure id=\"attachment_1512\" aria-describedby=\"caption-attachment-1512\" style=\"width: 199px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1512\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Skwachays-Lodge-288072352-3.jpg\" alt=\"\" width=\"199\" height=\"287\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Skwachays-Lodge-288072352-3.jpg 203w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Skwachays-Lodge-288072352-3-65x94.jpg 65w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><figcaption id=\"caption-attachment-1512\" class=\"wp-caption-text\">Figure 5.6 Skwach\u00e0ys Lodge &#8211; 29W Pender Street Vancouver<\/figcaption><\/figure>\n<p>The Vancouver Native Housing Society (VNHS) opened the first Indigenous boutique art hotel in Canada in June 2012. The socially responsible accommodation and gallery showcase Indigenous art and culture. The business sustains a supportive housing program with studio space for Indigenous artists. The hotel and gallery create a space for learning and relationship building between Indigenous and non-Indigenous cultures through art, hospitality and community building. The rooftop Smudge Room and Longhouse Patio support cultural practice and create a space for Indigenous artists and staff to share ceremony and culture with hotel guests. Skwach\u00e0ys is committed to sourcing environmentally friendly products for the business, as well as supplies from Indigenous-owned companies.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div>\n<p><span style=\"font-family: 'Cormorant Garamond', serif;font-size: 1.80225em;font-weight: bold\">How Can You Recognize an Ethical Organization?<\/span><\/p>\n<\/div>\n<p class=\"c8\">One goal of anyone engaged in business should be to foster <span class=\"c4\">ethical behavior<\/span><span class=\"c6\">\u00a0in the organizational environment. How do we know when an organization is behaving ethically? Most lists of ethical organizational activities include the following criteria:<\/span><\/p>\n<ul class=\"c10 lst-kix_list_7-0 start\">\n<li class=\"c0\"><span class=\"c6\">treating employees, customers, investors, and the public fairly;<\/span><\/li>\n<li class=\"c0\"><span class=\"c6\">holding every member personally accountable for his or her action;<\/span><\/li>\n<li class=\"c0\"><span class=\"c6\">communicating core values and principles to all members; and<\/span><\/li>\n<li class=\"c57\"><span class=\"c6\">demanding and rewarding integrity from all members in all situations<\/span><a class=\"footnote\" title=\"Axelrod, A. (2007). My First Book of Business Ethics. Philadelphia: Quirk Books.\" id=\"return-footnote-53-18\" href=\"#footnote-53-18\" aria-label=\"Footnote 18\"><sup class=\"footnote\">[18]<\/sup><\/a>.<\/li>\n<\/ul>\n<p class=\"c8\">Employees at companies that consistently make Business Ethics Magazine\u2019s list, \u201cThe 100 Best Corporate Citizens\u201d, regard the items on the previous list as business as usual in the workplace. Companies at the top of the 2021 list include Owens Corning, General Mills, HP, Cisco Systems and Intel Corporation<a class=\"footnote\" title=\"3BL MEDIA. (2016). 100 Best Corporate Citizens for 2016. https:\/\/100best.3blmedia.com\/?_ga=2.152845628.467356796.1634236287-1529998415.1634236287\" id=\"return-footnote-53-19\" href=\"#footnote-53-19\" aria-label=\"Footnote 19\"><sup class=\"footnote\">[19]<\/sup><\/a>.<\/p>\n<p class=\"c8\"><span class=\"c6\">By contrast, employees with the following attitudes tend to suspect that their employers are not as ethical as they should be:<\/span><\/p>\n<ul class=\"c10 lst-kix_list_8-0 start\">\n<li class=\"c0\"><span class=\"c6\">They consistently feel uneasy about the work they do.<\/span><\/li>\n<li class=\"c0\"><span class=\"c6\">They object to the way they\u2019re treated.<\/span><\/li>\n<li class=\"c0\"><span class=\"c6\">They\u2019re uncomfortable about the way coworkers are treated.<\/span><\/li>\n<li class=\"c57\"><span class=\"c6\">They question the appropriateness of management directives and policies<\/span>.<a class=\"footnote\" title=\"Axelrod, A. (2007). My First Book of Business Ethics. Philadelphia: Quirk Books.\" id=\"return-footnote-53-20\" href=\"#footnote-53-20\" aria-label=\"Footnote 20\"><sup class=\"footnote\">[20]<\/sup><\/a><\/li>\n<\/ul>\n<p><!-- x-tinymce\/html-mce_86916187911644158991378 -->Canadian businesses regularly publish sustainability reports that explain how companies are performing on issues such as the environment, employee relations, workplace diversity, and business ethics. A study by Stratos Inc., based in Ottawa, found that 60% of the 100 largest Canadian companies report at least some sustainability performance information, which includes social audits and sustainability developments.<\/p>\n<h1 class=\"c37\"><span class=\"c17 c4\">Sexual Harassment<\/span><\/h1>\n<p class=\"c8 c24\"><span class=\"c4\">Sexual harassment<\/span> occurs when an employee makes \u201cunwelcome sexual advances, requests for sexual favours, and other verbal or physical conduct of a sexual nature\u201d to another employee. It\u2019s also considered sexual harassment when \u201csubmission to or rejection of this conduct explicitly or implicitly affects an individual\u2019s employment, unreasonably interferes with an individual\u2019s work performance or creates an intimidating, hostile or offensive work environment.\u201d<a class=\"footnote\" title=\"U.S. Equal Employment Opportunity Commission. (2016). Facts about Sexual Harassment. https:\/\/www.eeoc.gov\/facts\/fs-sex.html\" id=\"return-footnote-53-21\" href=\"#footnote-53-21\" aria-label=\"Footnote 21\"><sup class=\"footnote\">[21]<\/sup><\/a><\/p>\n<p>Sexual harassment rocketed to the top of news reports and social media when on October 5, 2017, <em>The New York Times<\/em> broke the story of Harvey Weinstein&#8217;s decades of harassment in Hollywood. In March of 2018,<a href=\"http:\/\/www.cbc.ca\/radio\/day6\/here-s-a-list-of-well-known-men-in-canada-called-out-for-alleged-sexual-misconduct-since-weinstein-1.4428132\"> CBC News collated the allegations of sexual harassment against prominent Canadians<\/a>. The list, including only those allegations reported by CBC, highlights the prevalence of this issue.<\/p>\n<p class=\"c8\">To prevent sexual harassment \u2014 or at least minimize its likelihood \u2014 a company should adopt a formal anti-harassment <span class=\"c4\">policy<\/span>\u00a0describing prohibited conduct, asserting its objections to the behaviour, and detailing penalties for violating the policy. Employers also have an obligation to investigate harassment complaints. Failure to enforce anti-harassment policies can be very costly. At the end of 2017, 353 women had submitted and finalized <span class=\"gnca-article-story-txt gn-speakable-description\"> sexual harassment, discrimination or intimidation claims against the RCMP,<\/span> with as many as another 650 expected to file. To settle these claims, the government of Canada has set aside $100 million.<\/p>\n<h1 class=\"c37\"><span class=\"c17 c4\">Workforce Diversity | Inclusive Workplaces<br \/>\n<\/span><\/h1>\n<p class=\"c8\">In addition to complying with equal employment opportunity laws, many companies make special efforts to recruit employees who are underrepresented in the workforce according to sex, race, or some other characteristic. In helping to build more <span class=\"c4\">inclusive<\/span><span class=\"c6\"> workforces, such initiatives contribute to competitive advantage for two reasons: <\/span><\/p>\n<ol class=\"c10 lst-kix_list_9-0 start\" start=\"1\">\n<li class=\"c0\"><span class=\"c6\">People from diverse backgrounds bring new talents and fresh perspectives to an organization, typically enhancing creativity in the development of new products. <\/span><\/li>\n<li class=\"c57\"><span class=\"c6\">By more accurately reflecting the demographics of the marketplace and community, a diverse workforce improves a company\u2019s ability to serve an ethnically diverse population.<\/span><\/li>\n<\/ol>\n<p>Attracting workers who are not all alike is an important first step in the process of achieving greater diversity. However, managers cannot stop there. Their goals must also encompass\u00a0<span id=\"term-00002\" data-type=\"term\">inclusion<\/span>, or the engagement of all employees in the corporate culture. \u201cThe far bigger challenge is how people interact with each other once they\u2019re on the job,\u201d says Howard J. Ross, founder and chief learning officer at Cook Ross, a consulting firm specializing in diversity. \u201cDiversity is being invited to the party; inclusion is being asked to dance. Diversity is about the ingredients, the mix of people and perspectives. Inclusion is about the container\u2014the place that allows employees to feel they belong, to feel both accepted and different.\u201d<a class=\"footnote\" title=\"Novid Parsi, \u201cWorkplace Diversity and Inclusion Gets Innovative,\u201d Society for Human Resource Management, January 16, 2017. https:\/\/www.shrm.org\/topics-tools\/news\/hr-magazine\/workplace-diversity-inclusion-gets-innovative\" id=\"return-footnote-53-22\" href=\"#footnote-53-22\" aria-label=\"Footnote 22\"><sup class=\"footnote\">[22]<\/sup><\/a><\/p>\n<p>Companies need to expand their definition of diversity beyond race and gender. For example, differences in age, experience, and country of residence may result in a more refined global mind-set and cultural fluency, which can help companies succeed in international business. A salesperson may know the language of customers or potential customers from a specific region or country, for example, or a customer service representative may understand the norms of another culture. Diverse product-development teams can grasp what a group of customers may want that is not currently being offered.<\/p>\n<p>In Canada, <span class=\"NormalTextRun SCXW184746902 BCX0\">Equity, Diversity, and Inclusion (EDI) programs are tools that are utilized to address inequality in the workplace, including the inequities experienced by Indigenous populations in corporate environments. EDI initiatives that are designed for Indigenous populations in Canada must first become informed about the historic relationship between the settler government and its First Nations, M\u00e9tis, and Inuit inhabitants. Corporations attempt to address the anti-Indigenous racism within their own companies by providing opportunities for their employees to engage with Indigenous culture, language, and\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW184746902 BCX0\">art, and <\/span><span class=\"NormalTextRun SCXW184746902 BCX0\">offering financial support for Indigenous community non-profit organizations and the advancement of Indigenous education. If EDI principles are not sufficiently applied, corporations have established protocols and policies that are built to do so in their <\/span><span class=\"NormalTextRun SCXW184746902 BCX0\">place. Dr Russell Evans, an Indigenous professor at the University of Windsor, speaks about the\u00a0<\/span><span class=\"NormalTextRun AdvancedProofingIssueV2 SCXW184746902 BCX0\">manner in which<\/span><span class=\"NormalTextRun SCXW184746902 BCX0\">\u00a0EDI and Indigenization serves to improve corporate culture for Indigenous populations and other marginalized groups.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/uwindsor.yuja.com\/V\/Video?v=508756&amp;node=2106721&amp;a=1869312696&amp;autoplay=1\">Corporate Indigenous Inclusion<\/a><\/p>\n<h2 data-type=\"title\">The Challenges of a Diverse Workforce<\/h2>\n<p>Diversity is not always an instant success; it can sometimes introduce workplace tensions and lead to significant challenges for a business to address. Some employees simply are slow to come around to a greater appreciation of the value of diversity because they may never have considered this perspective before. Others may be prejudiced and consequently attempt to undermine the success of diversity initiatives in general.<\/p>\n<p>As inclusion initiatives and considerations of diversity become more prominent in employment practices, wise leaders should be prepared to fully explain the advantages to the company of greater diversity in the workforce as well as making the appropriate accommodations to support it. Accommodations can take various forms. For example, if you hire more women, should you change the way you run meetings so everyone has a chance to be heard? Have you recognized that women returning to work after childrearing may bring improved skills such as time management or the ability to work well under pressure? If you are hiring more people of different faiths, should you set aside a prayer room? Should you give out tickets to football games as incentives? Or build team spirit with trips to a local bar? Your managers may need to accept that these initiatives may not suit everyone. Adherents of some faiths may abstain from alcohol, and some people prefer cultural events to sports. Many might welcome a menu of perquisites (\u201cperks\u201d) from which to choose, and these will not necessarily be the ones that were valued in the past. Mentoring new and diverse peers can help erase bias and overcome preconceptions about others. However, all levels of a company must be engaged in achieving diversity, and all must work together to overcome resistance.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"textbox shaded\">\n<p>Each year <a href=\"http:\/\/www.canadastop100.com\/diversity\/\">The Globe and Mail, reports on Canada&#8217;s Top 100 Employers<\/a>. Peruse the list of industry winners and follow through to highlights detailing why the company topped the list.<\/p>\n<p>Please note the selection process:<\/p>\n<p>To determine this year&#8217;s winners of the <i>Canada&#8217;s Best Diversity Employers<\/i> competition, Mediacorp editors reviewed diversity and inclusiveness initiatives aimed at employers that applied for the Canada&#8217;s Top 100 Employers project. From this applicant pool, a smaller short-list of employers with noteworthy and unique diversity initiatives was developed. The short-listed candidates&#8217; programs were compared to those of other employers in the same field. The finalists chosen represent the diversity leaders in their industry and region of Canada.<\/p>\n<\/div>\n<h1 class=\"c39\"><span class=\"c3\">The Individual Approach to Ethics<\/span><\/h1>\n<p class=\"c8 c24\">How can you make sure that you do the right thing in the business world? How should you respond to the kinds of challenges that you will be facing? Because your actions in the business world will be strongly influenced by your moral character, let\u2019s begin by assessing your current moral condition. Which of the following best applies to you (select one)?<\/p>\n<ol class=\"c10 lst-kix_list_10-0 start\" start=\"1\">\n<li class=\"c69\"><span class=\"c6\">I\u2019m always ethical.<\/span><\/li>\n<li class=\"c69\"><span class=\"c6\">I\u2019m mostly ethical.<\/span><\/li>\n<li class=\"c69\"><span class=\"c6\">I\u2019m somewhat ethical.<\/span><\/li>\n<li class=\"c69\"><span class=\"c6\">I\u2019m seldom ethical.<\/span><\/li>\n<li class=\"c87\"><span class=\"c6\">I\u2019m never ethical.<\/span><\/li>\n<\/ol>\n<p class=\"c8\"><span class=\"c6\">Now that you have placed yourself in one of these categories, here are some general observations. Few people put themselves below the second category. Most of us are ethical most of the time, and most people assign themselves to category number two\u2014 \u201cI\u2019m mostly ethical.\u201d Why don\u2019t more people claim that they are always ethical?<\/span><\/p>\n<p class=\"c8\">Apparently, most people realize that being ethical all the time takes a great deal of moral energy. If you placed yourself in category number two, ask yourself this question: How can I change my behaviour so that I can move up a notch? The answer to this question may be simple. Just ask yourself an easier question: How would I like to be treated in a given situation?<a class=\"footnote\" title=\"Maxwell, J. C. (2003). There\u2019s No Such Thing as \u201cBusiness Ethics\u201d: There\u2019s Only One Rule for Making Decisions. New York: Warner Books.\" id=\"return-footnote-53-23\" href=\"#footnote-53-23\" aria-label=\"Footnote 23\"><sup class=\"footnote\">[23]<\/sup><\/a><\/p>\n<p class=\"c8\"><span class=\"c6\">Unfortunately, practicing this philosophy might be easier in your personal life than in the business world. Ethical challenges arise in business because companies, especially large ones, have multiple stakeholders who sometimes make competing demands. Making decisions that affect multiple stakeholders is not easy even for seasoned managers; for new entrants to the business world, the task can be extremely daunting. You can, however, get a head start in learning how to make ethical decisions by looking at two types of challenges that you\u2019ll encounter in the business world: ethical dilemmas and ethical decisions.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span class=\"c17 c4\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-51\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1A-CaseStudy-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1A-CaseStudy-150x150.png 150w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1A-CaseStudy-65x65.png 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1A-CaseStudy-225x225.png 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1A-CaseStudy.png 294w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Case Study: How a Bottle Cap Restored a Reputation (Temporarily)<\/span><\/h1>\n<h1 class=\"c37\"><span class=\"c17 c4\">Addressing Ethical Dilemmas<\/span><\/h1>\n<p class=\"c8\">An <span class=\"c4\">ethical dilemma<\/span> is a morally problematic situation: you must choose between two or more acceptable but often opposing alternatives that are important to different groups. Experts often frame this type of situation as a \u201cright-versus-right\u201d decision. It\u2019s the sort of decision that Johnson &amp; Johnson (known as J&amp;J) CEO James Burke had to make in 1982.<a class=\"footnote\" title=\"Kaplan, T. (1998). The Tylenol Crisis: How Effective Public Relations Saved Johnson &amp; Johnson. Aero Biological Engineering. https:\/\/studylib.net\/doc\/15994752\/the-tylenol-crisis\u2013how-effective-public-relations-saved-\" id=\"return-footnote-53-24\" href=\"#footnote-53-24\" aria-label=\"Footnote 24\"><sup class=\"footnote\">[24]<\/sup><\/a> On September 30, twelve-year-old Mary Kellerman of Chicago died after her parents gave her Extra-Strength Tylenol. That same morning, twenty-seven-year-old Adam Janus, also of Chicago, died after taking Tylenol for minor chest pain. That night, when family members came to console his parents, Adam\u2019s brother and his wife took Tylenol from the same bottle and died within forty-eight hours. Over the next two weeks, four more people in Chicago died after taking Tylenol. The actual connection between Tylenol and the series of deaths wasn\u2019t made until an off-duty fireman realized from news reports that every victim had taken Tylenol. As consumers panicked, J&amp;J pulled Tylenol off Chicago-area retail shelves. Researchers discovered Tylenol capsules containing large amounts of deadly cyanide. Because the poisoned bottles came from batches originating at different J&amp;J plants, investigators determined that the tampering had occurred after the product had been shipped.<a class=\"footnote\" title=\"Kaplan, T. (1998). The Tylenol Crisis: How Effective Public Relations Saved Johnson &amp; Johnson. Aero Biological Engineering. https:\/\/studylib.net\/doc\/15994752\/the-tylenol-crisis\u2013how-effective-public-relations-saved-\" id=\"return-footnote-53-25\" href=\"#footnote-53-25\" aria-label=\"Footnote 25\"><sup class=\"footnote\">[25]<\/sup><\/a><\/p>\n<p class=\"c8\"><span class=\"c6\">So J&amp;J wasn\u2019t at fault. But CEO Burke was still faced with an extremely serious dilemma: Was it possible to respond to the tampering cases without destroying the reputation of a highly profitable brand?<\/span><\/p>\n<p class=\"c8\"><span class=\"c6\">Burke had two options:<\/span><\/p>\n<ol class=\"c10 lst-kix_list_11-0 start\" start=\"1\">\n<li class=\"c2\"><span class=\"c6\">He could recall only the lots of Extra-Strength Tylenol that were found to be tainted with cyanide. In 1991, Perrier executives recalled only tainted product when they discovered that cases of their bottled water had been poisoned with benzine. This option favoured J&amp;J financially but possibly put more people at risk.<\/span><\/li>\n<li class=\"c58 c38\"><span class=\"c6\">Burke could order a nationwide recall\u2014of all bottles of Extra-Strength Tylenol. This option would reverse the priority of the stakeholders, putting the safety of the public above stakeholders\u2019 financial interests.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_52\" aria-describedby=\"caption-attachment-52\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.cnbc.com\/id\/21100105\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-52 size-full\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/21100653-tylenol_old_and_new_AP.jpg\" alt=\"Two bottles of Tylenol, side by side, showcasing the new, tamper-proof one on the right\" width=\"200\" height=\"200\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/21100653-tylenol_old_and_new_AP.jpg 200w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/21100653-tylenol_old_and_new_AP-150x150.jpg 150w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/21100653-tylenol_old_and_new_AP-65x65.jpg 65w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-52\" class=\"wp-caption-text\">Figure 5.7 Tylenol brand Source: CNBC<\/figcaption><\/figure>\n<p class=\"c8\">Burke opted to recall all 31 million bottles of Extra-Strength Tylenol on the market. The cost to J&amp;J was $100 million, but public reaction was quite positive. Less than six weeks after the crisis began, Tylenol capsules were reintroduced in new tamper-resistant bottles, and by responding quickly and appropriately, J&amp;J was eventually able to restore the Tylenol brand to its previous market position. When Burke was applauded for moral courage, he replied that he\u2019d simply adhered to the long-standing J&amp;J credo that put the interests of customers above those of other stakeholders. His only regret was that the perpetrator was never caught.<a class=\"footnote\" title=\"Yaakov, W. (1999, June 13). CEO Saves Company\u2019s Reputation, Products. New Sunday Times. https:\/\/web.archive.org\/web\/20030712124829\/http:\/adtimes.nstp.com.my\/jobstory\/jun13.htm\" id=\"return-footnote-53-26\" href=\"#footnote-53-26\" aria-label=\"Footnote 26\"><sup class=\"footnote\">[26]<\/sup><\/a><\/p>\n<p class=\"c8 c24\"><span class=\"c6\">If you\u2019re wondering what your thought process should be if you\u2019re confronted with an ethical dilemma, you might wish to remember the mental steps listed here\u2014which happen to be the steps that James Burke took in addressing the Tylenol crisis:<\/span><\/p>\n<ol class=\"c10 lst-kix_list_12-0 start\" start=\"1\">\n<li class=\"c0\"><span class=\"c23 c4\">Define the problem<\/span><span class=\"c6\">: how to respond to the tampering case without destroying the reputation of the Tylenol brand.<\/span><\/li>\n<li class=\"c0\"><span class=\"c23 c4\">Identify feasible options<\/span><span class=\"c6\">: (1) Recall only the lots of Tylenol that were found to be tainted, or (2) order a nationwide recall of all bottles of Extra-Strength Tylenol.<\/span><\/li>\n<li class=\"c0\"><span class=\"c23 c4\">Assess the effect of each option on stakeholders<\/span><span class=\"c6\">: Option 1 (recalling only the tainted lots of Tylenol) is cheaper but puts more people at risk. Option 2 (recalling all bottles of Extra-Strength Tylenol) puts the safety of the public above stakeholders\u2019 financial interests.<\/span><\/li>\n<li class=\"c0\"><span class=\"c23 c4\">Establish criteria for determining the most appropriate action<\/span><span class=\"c6\">: adhere to the J&amp;J credo, which puts the interests of customers above those of other stakeholders.<\/span><\/li>\n<li class=\"c57 c24\"><span class=\"c23 c4\">Select the best option based on the established criteria<\/span><span class=\"c6\">: In 1982, Option 2 was selected, and a nationwide recall of all bottles of Extra-Strength Tylenol was conducted.<\/span><\/li>\n<\/ol>\n<h2 class=\"c37\"><span class=\"c17 c4\">Making Ethical Decisions<\/span><\/h2>\n<p class=\"c8\">In contrast to the \u201cright-versus-right\u201d problem posed by an ethical dilemma, an <span class=\"c4\">ethical decision<\/span><span class=\"c6\"> entails a \u201cright-versus-wrong\u201d decision\u2014one in which there is clearly a right (ethical) choice and a wrong (unethical or illegal) choice. When you make a decision that\u2019s unmistakably unethical or illegal, you have committed an ethical lapse. If you are presented with this type of choice, ask yourself the following questions and increase your odds of making an ethical decision.<br \/>\n<\/span><\/p>\n<ol>\n<li><span style=\"color: #1e1a34\"><strong>Is the action illegal?<\/strong><\/span><\/li>\n<li><span style=\"color: #1e1a34\"><strong>Is it unfair to some stakeholders?<\/strong><\/span><\/li>\n<li><span style=\"color: #1e1a34\"><strong>If I do it, will I feel badly about it?<\/strong><\/span><\/li>\n<li><span style=\"color: #1e1a34\"><strong>Will I be ashamed to tell my family friends, coworkers, or boss?<\/strong><\/span><\/li>\n<li><span style=\"color: #1e1a34\"><strong>Will I be embarrassed if my action is written up in the newspaper?<\/strong><\/span><\/li>\n<\/ol>\n<hr \/>\n<p class=\"c40\"><span class=\"c41 c4 c74\">To test the validity of this approach, consider a point-by-point look at Trudeau\u2019s decisions.<\/span><\/p>\n<p>Here use the five-question process for ethical decision-making to determine if Trudeau made an ethical choice in his decision to vacation on the Aga Khan&#8217;s private island. You response is anonymous.<\/p>\n<p style=\"text-align: center\">\n<div id=\"h5p-10\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-10\" class=\"h5p-iframe\" data-content-id=\"10\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Decision Making (Ethics)\"><\/iframe><\/div>\n<\/div>\n<p class=\"c8\">I<span class=\"c6\">f you answer yes to any one of these five questions when considering an ethical dilemma, odds are that you\u2019re about to do something you shouldn\u2019t.<\/span><\/p>\n<h2 class=\"c29\"><span class=\"c4 c17\">Revisiting Johnson &amp; Johnson<\/span><\/h2>\n<p class=\"c8\">Johnson &amp; Johnson (J&amp;J) received tremendous praise for the actions taken by its CEO, James Burke, in response to the 1982 Tylenol catastrophe. However, things change. To learn how a company can destroy its good <span class=\"c4\">reputation<\/span>, let us fast forward to 2008 and revisit J&amp;J and its credo, which states, \u201cWe believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality.\u201d<a class=\"footnote\" title=\"Johnson and Johnson. (2016). Our Credo. Johnson &amp; Johnson. http:\/\/www.jnj.com\/about-jnj\/jnj-credo\" id=\"return-footnote-53-27\" href=\"#footnote-53-27\" aria-label=\"Footnote 27\"><sup class=\"footnote\">[27]<\/sup><\/a> How could a company whose employees believed so strongly in its credo find itself under criminal and congressional investigation for a series of recalls due to defective products?<a class=\"footnote\" title=\"Kimes, M. (2010, August 19). Why J&amp;J\u2019s Headache Won\u2019t Go Away. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm\" id=\"return-footnote-53-28\" href=\"#footnote-53-28\" aria-label=\"Footnote 28\"><sup class=\"footnote\">[28]<\/sup><\/a> In a three-year period, the company recalled twenty-four products, including Children\u2019s, Infants\u2019 and Adults\u2019 Tylenol, Motrin, and Benadryl,<a class=\"footnote\" title=\"McNeil Consumer Healthcare. (2011). Product Recall Information.\" id=\"return-footnote-53-29\" href=\"#footnote-53-29\" aria-label=\"Footnote 29\"><sup class=\"footnote\">[29]<\/sup><\/a> 1-Day Acuvue TruEye contact lenses sold outside the U.S.,<a class=\"footnote\" title=\"Berkrot, B. (2010, December 1). J&amp;J Confirms Widely Expanded Contact Lens Recall. Reuters. http:\/\/www.reuters.com\/article\/us-jandj-recall-idUSTRE6B05G620101201\" id=\"return-footnote-53-30\" href=\"#footnote-53-30\" aria-label=\"Footnote 30\"><sup class=\"footnote\">[30]<\/sup><\/a> and hip replacements.<a class=\"footnote\" title=\"Singer, N. (2010, August 27). Johnson &amp; Johnson Recalls Hip Implants. The New York Times. http:\/\/www.nytimes.com\/2010\/08\/27\/business\/27hip.html\" id=\"return-footnote-53-31\" href=\"#footnote-53-31\" aria-label=\"Footnote 31\"><sup class=\"footnote\">[31]<\/sup><\/a><\/p>\n<p class=\"c8 c24\">Unlike the Tylenol recall, no one had died from the defective products, but customers were certainly upset to find they had purchased over-the-counter medicines for themselves and their children that were potentially contaminated with dark particles or tiny specks of metal,<a class=\"footnote\" title=\"Kimes, M. (2010, August 18). Why J&amp;J\u2019s Headache Won\u2019t Go Away. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm\" id=\"return-footnote-53-32\" href=\"#footnote-53-32\" aria-label=\"Footnote 32\"><sup class=\"footnote\">[32]<\/sup><\/a> contact lenses that contained a type of acid that caused stinging or pain when inserted in the eye;<a class=\"footnote\" title=\"Rockoff, J. D., &amp; Kamp J. (2010, August 24). J&amp;J Contact Lenses Recalled. The Wall Street Journal. http:\/\/online.wsj.com\/article\/SB10001424052748703846604575447430303567108.html\" id=\"return-footnote-53-33\" href=\"#footnote-53-33\" aria-label=\"Footnote 33\"><sup class=\"footnote\">[33]<\/sup><\/a> and defective hip implants that required patients to undergo a second hip replacement.<a class=\"footnote\" title=\"Singer, N. (2010, August 27). Johnson &amp; Johnson Recalls Hip Implants. The New York Times. http:\/\/www.nytimes.com\/2010\/08\/27\/business\/27hip.html\" id=\"return-footnote-53-34\" href=\"#footnote-53-34\" aria-label=\"Footnote 34\"><sup class=\"footnote\">[34]<\/sup><\/a><\/p>\n<p class=\"c8\">Who bears the responsibility for these image-damaging blunders? Two individuals who were at least partially responsible were William Weldon, CEO, and Colleen Goggins, Worldwide Chairman of J&amp;J\u2019s Consumer Group. Weldon has been criticized for being largely invisible and publicly absent during the recalls.<a class=\"footnote\" title=\"Kimes, M. (2010, August 18). Why J&amp;J\u2019s Headache Won\u2019t Go Away. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm\" id=\"return-footnote-53-35\" href=\"#footnote-53-35\" aria-label=\"Footnote 35\"><sup class=\"footnote\">[35]<\/sup><\/a> Additionally, he admitted that he did not understand the consumer division where many of the quality control problems originated.<a class=\"footnote\" title=\"Perrone, M. (2011). J&amp;J CEO Gets 3% Raise, but Bonus Is Cut. USA Today. http:\/\/usatoday30.usatoday.com\/money\/industries\/health\/2011-02-25-jnj_N.htm\" id=\"return-footnote-53-36\" href=\"#footnote-53-36\" aria-label=\"Footnote 36\"><sup class=\"footnote\">[36]<\/sup><\/a> Goggins was in charge of the factories that produced many of the recalled products. She was heavily criticized by fellow employees for her excessive cost-cutting measures and her propensity to replace experienced scientists with new hires.<a class=\"footnote\" title=\"Kimes, M. (2010, August 18). Why J&amp;J\u2019s Headache Won\u2019t Go Away. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm\" id=\"return-footnote-53-37\" href=\"#footnote-53-37\" aria-label=\"Footnote 37\"><sup class=\"footnote\">[37]<\/sup><\/a><span class=\"c6\"> In addition, she was implicated in a scheme to avoid publicly disclosing another J&amp;J recall of a defective product.<\/span><\/p>\n<p class=\"c8 c24\">After learning that J&amp;J had released packets of Motrin that did not dissolve correctly, the company hired contractors to go into convenience stores and secretly buy up every pack of Motrin on the shelves. The instructions given to the contractors were the following: \u201cYou should simply act like a regular customer while making these purchases. THERE MUST BE NO MENTION OF THIS BEING A RECALL OF THE PRODUCT!\u201d<a class=\"footnote\" title=\"Kimes, M. (2010, August 18). Why J&amp;J\u2019s Headache Won\u2019t Go Away. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm\" id=\"return-footnote-53-38\" href=\"#footnote-53-38\" aria-label=\"Footnote 38\"><sup class=\"footnote\">[38]<\/sup><\/a> In May 2010, when Goggins appeared before a congressional committee investigating the \u201cphantom recall\u201d, she testified that she was not aware of the behavior of the contractors<a class=\"footnote\" title=\"Johnson and Johnson. (2010). Testimony of Ms. Colleen A. Goggins, Worldwide Chairman, Consumer Group, Johnson &amp; Johnson, before the Committee on Oversight and Government Reform, U.S. House of Representatives. http:\/\/graphics8.nytimes.com\/packages\/pdf\/business\/20100930_GogginsTestimony.PDF\" id=\"return-footnote-53-39\" href=\"#footnote-53-39\" aria-label=\"Footnote 39\"><sup class=\"footnote\">[39]<\/sup><\/a><span class=\"c6\"> and that she had \u201cno knowledge of instructions to contractors involved in the phantom recall to not tell store employees what they were doing\u201d. In her September 2010 testimony to the House Committee on Oversight and Government Reform, she acknowledged that the company in fact wrote those very instructions. <\/span><\/p>\n<h2 class=\"c37\"><span class=\"c17 c4\">Refusing to Rationalize<\/span><\/h2>\n<p class=\"c8 c24\">Despite all the good arguments in favor of doing the right thing, why do many reasonable people act unethically (at least at times)? Why do good people make bad choices? According to one study, there are four common <span class=\"c4\">rationalizations<\/span> (excuses) for justifying misconduct:<a class=\"footnote\" title=\"Gellerman, S. W. (1986, July). Why \u201cGood\u201d Managers Make Bad Ethical Choices. Harvard Business Review. https:\/\/hbr.org\/1986\/07\/why-good-managers-make-bad-ethical-choices\" id=\"return-footnote-53-40\" href=\"#footnote-53-40\" aria-label=\"Footnote 40\"><sup class=\"footnote\">[40]<\/sup><\/a><\/p>\n<ol class=\"c10 lst-kix_list_14-0 start\" start=\"1\">\n<li class=\"c0\"><span class=\"c23 c4\">My <\/span><span class=\"c4\">behavior<\/span><span class=\"c23 c4\"> is not really illegal or immoral<\/span><span class=\"c6\">. Rationalizers try to convince themselves that an action is OK if it isn\u2019t downright illegal or blatantly immoral. They tend to operate in a gray area where there\u2019s no clear evidence that the action is wrong.<\/span><\/li>\n<li class=\"c0\"><span class=\"c23 c4\">My action is in everyone\u2019s best interests<\/span><span class=\"c6\">. Some rationalizers tell themselves: \u201cI know I lied to make the deal, but it\u2019ll bring in a lot of business and pay a lot of bills.\u201d They convince themselves that they\u2019re expected to act in a certain way.<\/span><a class=\"footnote\" title=\"Gostick, A., &amp; Telford, D. (2003). The Integrity Advantage. Salt Lake City: Gibbs Smith.\" id=\"return-footnote-53-41\" href=\"#footnote-53-41\" aria-label=\"Footnote 41\"><sup class=\"footnote\">[41]<\/sup><\/a><\/li>\n<li><span class=\"c4 c23\">No one will find out what I have done<\/span><span class=\"c6\">. Here, the self-questioning comes down to \u201cIf I didn\u2019t get caught, did I really do it?\u201d The answer is yes. There\u2019s a simple way to avoid succumbing to this rationalization: always act as if you\u2019re being watched.<\/span><\/li>\n<li><span class=\"c23 c4\">The company will condone my action and protect me<\/span><span class=\"c6\">. This justification rests on a fallacy.<br \/>\n<\/span><\/li>\n<\/ol>\n<p class=\"c8\"><span class=\"c6\">If you find yourself having to rationalize a decision, it\u2019s probably a bad one.<\/span><\/p>\n<h1 class=\"c37\"><span class=\"c17 c4\">What to Do When the Light Turns Yellow<\/span><\/h1>\n<p class=\"c8\">Like our five questions, some ethical problems are fairly straightforward. Others, unfortunately, are more complicated, but it will help to think of our five-question test as a set of signals that will warn you that you\u2019re facing a particularly tough decision\u2014 that you should think carefully about it and perhaps consult someone else. The situation is like approaching a traffic light. Red and green lights are easy; you know what they mean and exactly what to do. Yellow lights are trickier. Before you decide which pedal to hit, try posing our five questions. If you get a single yes, you\u2019ll almost surely be better off hitting the brake.<a class=\"footnote\" title=\"Online Ethics Center for Engineering and Science. (2004). Advice from the Texas Instruments Ethics Office: Article Number 280: What do you do when the light turns yellow? Onlineethics. https:\/\/web.archive.org\/web\/20060517161459\/http:\/\/onlineethics.org\/corp\/help.html\" id=\"return-footnote-53-42\" href=\"#footnote-53-42\" aria-label=\"Footnote 42\"><sup class=\"footnote\">[42]<\/sup><\/a><\/p>\n<div id=\"h5p-56\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-56\" class=\"h5p-iframe\" data-content-id=\"56\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Comprehensive Check - Ethics\"><\/iframe><\/div>\n<\/div>\n<h1>Comprehension Check<\/h1>\n<ol>\n<li>Nonprofit organizations (such as your college or university) have social responsibilities to their stakeholders. Identify your school\u2019s stakeholders. For each category of stakeholder, indicate the ways in which your school is socially responsible to that group.<\/li>\n<li>What basic factors should be considered in any ethical decision?<\/li>\n<li>What are the major areas of social responsibility with which businesses should be concerned?<\/li>\n<li>What are the four basic approaches to social responsibility?<\/li>\n<li>In what ways do you think your personal code of ethics might clash with the operations of some companies? How might you try to resolve these differences?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div class=\"textbox textbox--key-takeaways\">\n<header class=\"textbox__header\">\n<h1 class=\"textbox__title\">Key Takeaways<\/h1>\n<\/header>\n<div class=\"textbox__content\">\n<p>Important terms and concepts:<\/p>\n<ol>\n<li>Business ethics is the application of ethical behavior in a business context. Ethical (trustworthy) companies are better able to attract and keep customers, talented employees, and capital.<\/li>\n<li>Acting ethically in business means more than just obeying laws and regulations. It also means being honest, doing no harm to others, competing fairly, and declining to put your own interests above those of your employer and coworkers.<br \/>\nIn the business world, you\u2019ll encounter conflicts of interest: situations in which you\u2019ll have to choose between taking action that promotes your personal interest and action that favors the interest of others.<\/li>\n<li>Corporate social responsibility refers to the approach that an organization takes in balancing its responsibilities toward di\ufb00erent stakeholders (owners, employees, customers, and the communities in which they conduct business) when making legal, economic, ethical, and social decisions.<\/li>\n<li>Managers have several responsibilities: to increase the value of owners\u2019 investments through pro\ufb01table operations, to provide owners and other stakeholders with accurate, reliable \ufb01nancial information, to safeguard the company\u2019s assets, and to handle its funds in a trustworthy manner.<\/li>\n<li>Companies have a responsibility to pay appropriate wages and bene\ufb01ts, treat all workers fairly, and provide equal opportunities for all employees. In addition, they must guard workers\u2019 safety and health and to provide them with a work environment that\u2019s free from sexual harassment.<\/li>\n<li>Consumers have certain legal rights: to use safe products, to be informed about products, to choose what to buy, and to be heard. Sellers must comply with these requirements.<\/li>\n<li>Business people face two types of ethical challenges: ethical dilemmas and ethical decisions.<\/li>\n<li>An ethical dilemma is a morally problematic situation in which you must choose competing and often conflicting options which do not satisfy all stakeholders.<\/li>\n<li>An ethical decision is one in which there\u2019s a right (ethical) choice and a wrong (unethical or downright illegal) choice.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<h1>Media Attributions<\/h1>\n<ul>\n<li>The\u00a0<a href=\"https:\/\/www.un.org\/sustainabledevelopment\/news\/communications-material\/\">SDG Poster and individual icons<\/a>\u00a0are used for con-commercial, informational purposes in alignment with\u00a0<a href=\"https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/01\/SDG_Guidelines_AUG_2019_Final.pdf\">the United Nations Department of Global Communication\u2019s guidelines [PDF]<\/a>. They are not subject to the CC BY-NC-SA 4.0 Licence.<\/li>\n<\/ul>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-53-1\">Thompson, E. (2017, December 21). <em>Aga Khan could face lobbying probe for Trudeau trip<\/em>. http:\/\/www.cbc.ca\/news\/politics\/trudeau-aga-khan-bahamas-lobbying-1.4459561 <a href=\"#return-footnote-53-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-53-2\">Time Magazine. (2009). <em>Top 10 Crooked CEOs<\/em>. http:\/\/content.time.com\/time\/specials\/packages\/article\/0,28804,1903155_1903156_1903160,00.html <a href=\"#return-footnote-53-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-53-3\">Langan, F. (2008, December 15). <em>The $50-billion BMIS Debacle: How a Ponzi Scheme Works<\/em>. CBC News. http:\/\/www.cbc.ca\/news\/business\/the-50-billion-bmis-debacle-how-a-ponzi-scheme-works-1.709409 <a href=\"#return-footnote-53-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><li id=\"footnote-53-4\">Gostick, A., &amp; Telford D. (2003). <em>The Integrity Advantage<\/em>. Salt Lake City: Gibbs Smith. <a href=\"#return-footnote-53-4\" class=\"return-footnote\" aria-label=\"Return to footnote 4\">&crarr;<\/a><\/li><li id=\"footnote-53-5\">Gostick, A., &amp; Telford D. (2003). <em>The Integrity Advantage<\/em>. Salt Lake City: Gibbs Smith. <a href=\"#return-footnote-53-5\" class=\"return-footnote\" aria-label=\"Return to footnote 5\">&crarr;<\/a><\/li><li id=\"footnote-53-6\">Gostick, A., &amp; Telford D. (2003). <em>The Integrity Advantage<\/em>. Salt Lake City: Gibbs Smith. <a href=\"#return-footnote-53-6\" class=\"return-footnote\" aria-label=\"Return to footnote 6\">&crarr;<\/a><\/li><li id=\"footnote-53-7\">Bell. (2023). <em>Code of business conduct<\/em>. https:\/\/www.bce.ca\/about-bce\/governance <a href=\"#return-footnote-53-7\" class=\"return-footnote\" aria-label=\"Return to footnote 7\">&crarr;<\/a><\/li><li id=\"footnote-53-8\">Carroll, A. B. (2016). Carroll\u2019s pyramid of CSR: taking another look. <em>International Journal of Corporate Social Responsibility<\/em>, 1(3). https:\/\/doi.org\/10.1186\/s40991-016-0004-6 <a href=\"#return-footnote-53-8\" class=\"return-footnote\" aria-label=\"Return to footnote 8\">&crarr;<\/a><\/li><li id=\"footnote-53-9\">Baron, D. P. (2003). <em>Business and Its Environment (4th ed.)<\/em>. Upper Saddle River, NJ: Prentice Hall. <a href=\"#return-footnote-53-9\" class=\"return-footnote\" aria-label=\"Return to footnote 9\">&crarr;<\/a><\/li><li id=\"footnote-53-10\">Gellerman, S. W. (1986, July). <em>Why \u201cGood\u201d Managers Make Bad Ethical Choices<\/em>. Harvard Business Review on Corporate Ethics. https:\/\/hbr.org\/1986\/07\/why-good-managers-make-bad-ethical-choices <a href=\"#return-footnote-53-10\" class=\"return-footnote\" aria-label=\"Return to footnote 10\">&crarr;<\/a><\/li><li id=\"footnote-53-11\">Gellerman, S. W. (1986, July). <em>Why \u201cGood\u201d Managers Make Bad Ethical Choices<\/em>. Harvard Business Review on Corporate Ethics. https:\/\/hbr.org\/1986\/07\/why-good-managers-make-bad-ethical-choices <a href=\"#return-footnote-53-11\" class=\"return-footnote\" aria-label=\"Return to footnote 11\">&crarr;<\/a><\/li><li id=\"footnote-53-12\">Target. (2012, October 30). <em>$4 million every week: a brief history of Target\u2019s community giving<\/em>. Target Corporate. https:\/\/corporate.target.com\/article\/2012\/10\/4-million-every-week-a-brief-history-of-target-s-c <a href=\"#return-footnote-53-12\" class=\"return-footnote\" aria-label=\"Return to footnote 12\">&crarr;<\/a><\/li><li id=\"footnote-53-13\">Barrett, J. (2003, November 2). <em>A secret recipe for success<\/em>. Newsweek. http:\/\/www.newsweek.com\/secret-recipe-success-133673 <a href=\"#return-footnote-53-13\" class=\"return-footnote\" aria-label=\"Return to footnote 13\">&crarr;<\/a><\/li><li id=\"footnote-53-14\">Tim Hortons Foundation Camps. (2015). <em>Camps<\/em>. https:\/\/www.timhortons.com\/ca\/en\/childrens-foundation\/camps.php <a href=\"#return-footnote-53-14\" class=\"return-footnote\" aria-label=\"Return to footnote 14\">&crarr;<\/a><\/li><li id=\"footnote-53-15\">Tim Hortons Corporate. (2018). <em>Timbits Minor Sports Program<\/em>. https:\/\/www.timhortons.com\/ca\/en\/corporate\/timbits-minor-sports-program.php <a href=\"#return-footnote-53-15\" class=\"return-footnote\" aria-label=\"Return to footnote 15\">&crarr;<\/a><\/li><li id=\"footnote-53-16\">Loblaw Companies Limited. (2017). <em>Loblaw\u2019s President\u2019s Choice Children\u2019s Charity committed $150 million to childhood hunger and nutrition<\/em>. https:\/\/www.loblaw.ca\/en\/loblaws-presidents-choice-childrens-charity-commits-150-million-dollars-to-childhood-hunger-and-nutrition <a href=\"#return-footnote-53-16\" class=\"return-footnote\" aria-label=\"Return to footnote 16\">&crarr;<\/a><\/li><li id=\"footnote-53-17\">United Nations (n.d.). <em>Sustainable Development Goals (SDGs)<\/em>. https:\/\/unosd.un.org\/content\/sustainable-development-goals-sdgs <a href=\"#return-footnote-53-17\" class=\"return-footnote\" aria-label=\"Return to footnote 17\">&crarr;<\/a><\/li><li id=\"footnote-53-18\">Axelrod, A. (2007). <em>My First Book of Business Ethics<\/em>. Philadelphia: Quirk Books. <a href=\"#return-footnote-53-18\" class=\"return-footnote\" aria-label=\"Return to footnote 18\">&crarr;<\/a><\/li><li id=\"footnote-53-19\">3BL MEDIA. (2016). <em>100 Best Corporate Citizens for 2016<\/em>. https:\/\/100best.3blmedia.com\/?_ga=2.152845628.467356796.1634236287-1529998415.1634236287 <a href=\"#return-footnote-53-19\" class=\"return-footnote\" aria-label=\"Return to footnote 19\">&crarr;<\/a><\/li><li id=\"footnote-53-20\">Axelrod, A. (2007). <em>My First Book of Business Ethics<\/em>. Philadelphia: Quirk Books. <a href=\"#return-footnote-53-20\" class=\"return-footnote\" aria-label=\"Return to footnote 20\">&crarr;<\/a><\/li><li id=\"footnote-53-21\">U.S. Equal Employment Opportunity Commission. (2016). <em>Facts about Sexual Harassment<\/em>. https:\/\/www.eeoc.gov\/facts\/fs-sex.html <a href=\"#return-footnote-53-21\" class=\"return-footnote\" aria-label=\"Return to footnote 21\">&crarr;<\/a><\/li><li id=\"footnote-53-22\">Novid Parsi, \u201cWorkplace Diversity and Inclusion Gets Innovative,\u201d Society for Human Resource Management, January 16, 2017. https:\/\/www.shrm.org\/topics-tools\/news\/hr-magazine\/workplace-diversity-inclusion-gets-innovative <a href=\"#return-footnote-53-22\" class=\"return-footnote\" aria-label=\"Return to footnote 22\">&crarr;<\/a><\/li><li id=\"footnote-53-23\">Maxwell, J. C. (2003). <em>There\u2019s No Such Thing as \u201cBusiness Ethics\u201d: There\u2019s Only One Rule for Making Decisions<\/em>. New York: Warner Books. <a href=\"#return-footnote-53-23\" class=\"return-footnote\" aria-label=\"Return to footnote 23\">&crarr;<\/a><\/li><li id=\"footnote-53-24\">Kaplan, T. (1998). <em>The Tylenol Crisis: How Effective Public Relations Saved Johnson &amp; Johnson<\/em>. Aero Biological Engineering. https:\/\/studylib.net\/doc\/15994752\/the-tylenol-crisis\u2013how-effective-public-relations-saved- <a href=\"#return-footnote-53-24\" class=\"return-footnote\" aria-label=\"Return to footnote 24\">&crarr;<\/a><\/li><li id=\"footnote-53-25\">Kaplan, T. (1998). <em>The Tylenol Crisis: How Effective Public Relations Saved Johnson &amp; Johnson<\/em>. Aero Biological Engineering. https:\/\/studylib.net\/doc\/15994752\/the-tylenol-crisis\u2013how-effective-public-relations-saved- <a href=\"#return-footnote-53-25\" class=\"return-footnote\" aria-label=\"Return to footnote 25\">&crarr;<\/a><\/li><li id=\"footnote-53-26\">Yaakov, W. (1999, June 13). <em>CEO Saves Company\u2019s Reputation, Products<\/em>. 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Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm <a href=\"#return-footnote-53-35\" class=\"return-footnote\" aria-label=\"Return to footnote 35\">&crarr;<\/a><\/li><li id=\"footnote-53-36\">Perrone, M. (2011). <em>J&amp;J CEO Gets 3% Raise, but Bonus Is Cut<\/em>. USA Today. http:\/\/usatoday30.usatoday.com\/money\/industries\/health\/2011-02-25-jnj_N.htm <a href=\"#return-footnote-53-36\" class=\"return-footnote\" aria-label=\"Return to footnote 36\">&crarr;<\/a><\/li><li id=\"footnote-53-37\">Kimes, M. (2010, August 18). <em>Why J&amp;J\u2019s Headache Won\u2019t Go Away<\/em>. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm <a href=\"#return-footnote-53-37\" class=\"return-footnote\" aria-label=\"Return to footnote 37\">&crarr;<\/a><\/li><li id=\"footnote-53-38\">Kimes, M. (2010, August 18). <em>Why J&amp;J\u2019s Headache Won\u2019t Go Away<\/em>. Fortune. http:\/\/archive.fortune.com\/2010\/08\/18\/news\/companies\/jnj_drug_recalls.fortune\/index.htm <a href=\"#return-footnote-53-38\" class=\"return-footnote\" aria-label=\"Return to footnote 38\">&crarr;<\/a><\/li><li id=\"footnote-53-39\">Johnson and Johnson. (2010). <em>Testimony of Ms. Colleen A. Goggins, Worldwide Chairman, Consumer Group, Johnson &amp; Johnson, before the Committee on Oversight and Government Reform, U.S. House of Representatives<\/em>. http:\/\/graphics8.nytimes.com\/packages\/pdf\/business\/20100930_GogginsTestimony.PDF <a href=\"#return-footnote-53-39\" class=\"return-footnote\" aria-label=\"Return to footnote 39\">&crarr;<\/a><\/li><li id=\"footnote-53-40\">Gellerman, S. W. (1986, July). <em>Why \u201cGood\u201d Managers Make Bad Ethical Choices<\/em>. Harvard Business Review. https:\/\/hbr.org\/1986\/07\/why-good-managers-make-bad-ethical-choices <a href=\"#return-footnote-53-40\" class=\"return-footnote\" aria-label=\"Return to footnote 40\">&crarr;<\/a><\/li><li id=\"footnote-53-41\">Gostick, A., &amp; Telford, D. (2003). <em>The Integrity Advantage<\/em>. Salt Lake City: Gibbs Smith. <a href=\"#return-footnote-53-41\" class=\"return-footnote\" aria-label=\"Return to footnote 41\">&crarr;<\/a><\/li><li id=\"footnote-53-42\">Online Ethics Center for Engineering and Science. (2004). <em>Advice from the Texas Instruments Ethics Office: Article Number 280: What do you do when the light turns yellow?<\/em> Onlineethics. https:\/\/web.archive.org\/web\/20060517161459\/http:\/\/onlineethics.org\/corp\/help.html <a href=\"#return-footnote-53-42\" class=\"return-footnote\" aria-label=\"Return to footnote 42\">&crarr;<\/a><\/li><\/ol><\/div><div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_53_456\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_53_456\"><div tabindex=\"-1\"><p>Key terms appear throughout the chapter. When you click on them, a definition will pop up. If you are using a downloaded or printed format, check the glossary in the back of the book. Please make sure you can define them!<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_53_758\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_53_758\"><div tabindex=\"-1\"><p>The term ethics is used to describe moral principles that governs a person's behavior or conduct during an activity.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_53_760\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_53_760\"><div tabindex=\"-1\"><p>Business ethics is the study of how a business should act when faced with ethical dilemmas and controversial situations in a business context.<br \/>\nBusiness ethics is important because  it enables a business to work within the boundaries of the law, and ensures that the the business is not committing crimes against its employees, customers, consumers and other stakeholders and interested parties.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":120,"menu_order":3,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-53","chapter","type-chapter","status-publish","hentry"],"part":27,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/users\/120"}],"version-history":[{"count":25,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters\/53\/revisions"}],"predecessor-version":[{"id":1863,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters\/53\/revisions\/1863"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/parts\/27"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters\/53\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=53"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/contributor?post=53"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/license?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}