{"id":74,"date":"2020-11-02T13:35:29","date_gmt":"2020-11-02T18:35:29","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/chapter\/leadership\/"},"modified":"2024-12-07T00:13:04","modified_gmt":"2024-12-07T05:13:04","slug":"leadership","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/chapter\/leadership\/","title":{"raw":"Chapter 9 - The Role of Managers","rendered":"Chapter 9 &#8211; The Role of Managers"},"content":{"raw":"<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<h1 class=\"textbox__title\">Learning Objectives<\/h1>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nBy the end of the chapter, you should be able to:\r\n<ol>\r\n \t<li>identify the four interrelated functions of management: planning, organizing, leading, and controlling;<\/li>\r\n \t<li>explain the process by which a company develops and implements a strategic plan;<\/li>\r\n \t<li>explain how managers direct others and motivate them to achieve company goals;<\/li>\r\n \t<li>describe the process by which a manager monitors operations and assesses performance;<\/li>\r\n \t<li>explain what benchmarking is and its importance for managing organizations;<\/li>\r\n \t<li>describe the skills needed to be a successful manager; and<\/li>\r\n \t<li>explain [pb_glossary id=\"456\"]key terms[\/pb_glossary] in the chapter.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<h2><img class=\"alignleft size-thumbnail wp-image-28\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/>Show What You Know<\/h2>\r\n<p style=\"text-align: center\">[h5p id=\"22\"]<\/p>\r\n\r\n<div class=\"page-break-before\"><\/div>\r\n<h1>Noteworthy Management<\/h1>\r\n<p class=\"c5\"><span class=\"c16\">Consider this scenario: you\u2019re halfway through the semester and ready for midterms. You open your class notes and declare them \u201cpathetic\u201d. You regret scribbling everything so carelessly and skipping class so many times. That\u2019s when it hits you: what if there was a note-taking service on campus? When you were ready to study for a big test, you could buy complete and legible class notes. You\u2019ve heard that there are class-notes services at some larger schools, but there\u2019s no such thing on your campus. So you ask yourself, why don\u2019t I start a note-taking business? Your upcoming set of exams may not be salvageable, but after that, you\u2019d always have great notes. And in the process, you could learn how to manage a business (isn\u2019t that what majoring in business is all about?).<\/span><\/p>\r\n<p class=\"c51\"><span class=\"c16\">You might begin by hiring a bunch of students to take class notes. Then the note takers will e-mail them to your assistant, who\u2019ll get them copied (on a special type of paper that can\u2019t be duplicated). The last step will be assembling packages of notes and, of course, selling them. You decide to name your company \u201cNotes-4-You.\u201d<\/span><\/p>\r\n<p class=\"c5\">It sounds like a great idea, but you\u2019re troubled by one question: why does this business need you? Do the note takers need a boss? Couldn\u2019t they just sell the notes themselves? This process could work, but it would work better if there was someone to oversee the operations: a manager \u2014 to make sure that the operations involved in preparing and selling notes were performed in both an effective and an efficient manner. You\u2019d make the process <span class=\"c6\">effective<\/span>\u00a0by ensuring that the right things got done and that they all contributed to the success of the enterprise. You\u2019d make the process <span class=\"c6\">efficient<\/span><span class=\"c16\">\u00a0by ensuring that activities were performed in the right way and used the fewest possible resources.<\/span><\/p>\r\n\r\n<h1 id=\"h.16lqr2jmeogb\" class=\"c60\"><span class=\"c6 c49\">The Management Process<\/span><\/h1>\r\n[caption id=\"attachment_70\" align=\"aligncenter\" width=\"749\"]<img class=\"wp-image-70\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/management-process-1024x576.png\" alt=\"Circular management process: planning to organizing to leanding to controlling\" width=\"749\" height=\"421\" \/> Chart 9.1 Circular management process: planning to organizing to leading to controlling[\/caption]\r\n<p class=\"c5 c20\">The effective performance of your business will require solid <span class=\"c6\">management<\/span>: the process of planning, organizing, leading, and controlling resources to achieve specific goals. A <span class=\"c6\">plan<\/span>\u00a0enables you to take your business concept beyond the idea stage. It does not, however, get the work done. For that to happen, you have to <span class=\"c6\">organize<\/span>\u00a0things effectively. You\u2019ll have to put people and other resources in place to make things happen. And because your note-taking venture is supposed to be better off with you in charge, you need to be a <span class=\"c6\">leader<\/span>\u00a0who can motivate your people to do well. Finally, to know whether things are in fact going well, you\u2019ll have to <span class=\"c6\">control<\/span><span class=\"c16\"> your operations \u2014 that is, measure the results and compare them with the results that you laid out in your plan. The management process below summarizes the interrelationship between planning and the other functions that managers perform. This chapter will explore planning, leading, and controlling in some detail. Organizing is an especially complex topic, and deserves its own chapter.<\/span><\/p>\r\n\r\n<h1 class=\"c40\"><span class=\"c35 c6\">Planning<\/span><\/h1>\r\n<p class=\"c5 c20\"><span class=\"c16\">Without a plan, it\u2019s hard to succeed at anything. The reason is simple: if you don\u2019t know where you\u2019re going, you can\u2019t move forward. Successful managers decide where they want to be and then figure out how to get there; they set goals and determine the best way to achieve them. As a result of the planning process, everyone in the organization knows what should be done, who should do it, and how to do it.<\/span><\/p>\r\n\r\n<h2><span class=\"c11 c2 c6\">Developing a Strategic Plan<\/span><\/h2>\r\n<p class=\"c5 c20\">Coming up with an idea \u2014 say, starting a note-taking business \u2014 is a good start, but it\u2019s only a start. Planning for it is a step forward. Planning begins at the highest level and works its way down through the organization. Step one is usually called <span class=\"c6\">strategic planning<\/span>: the process of establishing an overall course of action. To begin this process, you should ask yourself a couple of very basic questions: Why, for example, does the organization exist? What value does it create? Sam Walton posed these questions in the process of founding Walmart: his new chain of stores would exist to offer customers the lowest prices with the best possible service.[footnote]Walmart. (2016). <em>Our Story<\/em>. http:\/\/corporate.walmart.com\/our-story\/our-history[\/footnote]<\/p>\r\nThe purpose of strategic planning is to set the overall goals for the business and to develop a plan to achieve them. It involves stepping back from the day-to-day operations and asking where your business is headed and what are the priorities.\r\n<p class=\"c5 c20\"><span class=\"c16\">Once you\u2019ve identified the purpose of your company, you\u2019re ready to take the remaining steps in the strategic-planning process:<\/span><\/p>\r\n\r\n<ul class=\"c24 lst-kix_list_5-0 start\">\r\n \t<li>Write a vision statement that support the strategic plan. The vision statement outlines the organization's overall goals and states the purpose of the organization's existence.<\/li>\r\n \t<li class=\"c21 c20\"><span class=\"c16\">Write a mission statement that tells customers, employees, and others why your organization exists.<\/span><\/li>\r\n \t<li class=\"c21 c20\"><span class=\"c16\">Identify core values or beliefs that will guide the behavior of members of the organization.<\/span><\/li>\r\n \t<li class=\"c20 c21\"><span class=\"c16\">Assess the company\u2019s strengths, weaknesses, opportunities, and threats.<\/span><\/li>\r\n \t<li class=\"c21 c20\"><span class=\"c16\">Establish goals and objectives, or performance targets, to direct all the activities that you\u2019ll perform to achieve your mission.<\/span><\/li>\r\n \t<li class=\"c21 c20\"><span class=\"c16\">Develop and implement tactical and operational plans to achieve goals and objectives.<\/span><\/li>\r\n<\/ul>\r\n<p class=\"c5 c20\"><span class=\"c16\">In the next few sections, we\u2019ll examine these components of the strategic-planning process.<\/span><\/p>\r\n\r\n<h3>Vision Statement or Purpose<\/h3>\r\nThe vision statement indicates why an organization exists and what kind of organization it wants to be. It distills the organization's vision for the future in a way that outlines its long-term goals. For example, Disney\u2019s vision statement is \u201cto be one of the world\u2019s leading producers and providers of entertainment and information\". The statement is concise, and adopts ambitious worldwide goals, extending their product reach beyond entertainment \u2014 which is what they\u2019re known for \u2014 into information.\r\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Mission Statement<\/span><\/h3>\r\n<p class=\"c5 c20\"><span class=\"c6\">The mission statement<\/span> describes the reason for an organization's existence. It tells the reader what the organization is committed to doing. It can be very concise, like the one from Mary Kay Inc. (the cosmetics company): \u201cto enrich the lives of women around the world.\u201d[footnote]Mary Kay. (2016). <em>Corporate Careers: Discover what you love about Mary Kay<\/em>. http:\/\/www.marykay.com\/en-US\/About-Mary-Kay\/EmploymentMaryKay[\/footnote] Or it can be as detailed as the one from Harley-Davidson: \u201cWe fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.\u201d[footnote]Harley Davidson. (2016). <em>About Harley Davidson<\/em>. http:\/\/www.harley-davidson.com\/content\/h-d\/en_US\/company.html[\/footnote]<\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">A mission statement for Notes-4-You could be the following: \u201cTo provide high-quality class notes to college students.\u201d On the other hand, you could prepare a more detailed statement that explains what the company is committed to doing, who its customers are, what its focus is, what goods or services it provides, and how it serves its customers. <\/span><\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">It is worth noting that some companies no longer use mission statements, preferring to communicate their reason for being in other manners.<\/span><\/p>\r\n\r\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Core Values<\/span><\/h3>\r\n<p class=\"c5 c20\">Whether or not your company has defined a mission, it is important to identify what your organization stands for in terms of its values and the principles that will guide its actions. In the chapter, \"Business Ethics and Social Responsibility\", we explained that the small set of guiding principles that you identify as crucial to your company are known as <span class=\"c6\">core values <\/span>\u2014 fundamental beliefs about what\u2019s important and what is and isn\u2019t appropriate in conducting company activities. Core values affect the overall planning processes and operations. At Volvo, three values \u2014 safety, quality, and environmental care \u2014 define the firm\u2019s \u201capproach to product development, design and production.\u201d[footnote]Volvo Group. (2016). <em>Volvo Group Global: Our Values<\/em>. http:\/\/www.volvogroup.com\/group\/global\/en-gb\/volvo group\/ourvalues\/Pages\/volvovalues.aspx[\/footnote] Core values should also guide the behavior of every individual in the organization. At Coca-Cola, for instance, the values of leadership, collaboration, integrity, accountability, passion, diversity, and quality tell employees exactly what behaviors are acceptable.[footnote]Coca Cola Company. (2016). <em>Our Company: Vision, Mission, and Values<\/em>. http:\/\/www.coca-colacompany.com\/our-company\/mission-vision-values[\/footnote]<span class=\"c16\">\u00a0Companies communicate core values to employees and hold them accountable for putting them into practice by linking their values to performance evaluations and compensation.<\/span><\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">In choosing core values for Notes-4-You, you\u2019re determined to be unique. After some thought, you settle on teamwork, trust, and dependability. Why these three? As you plan your business, you realize that it will need a workforce that functions as a team, trusts each other, and can be depended upon to satisfy customers. In building your workforce, you\u2019ll seek employees who\u2019ll embrace these values.<\/span><\/p>\r\n\r\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Conduct a SWOT Analysis<\/span><\/h3>\r\n<p class=\"c5 c20\">The next step in the strategic-planning process is to assess your company\u2019s fit with its environment. A common approach to environmental analysis is matching the strengths of your business with the opportunities available to it. It\u2019s called <span class=\"c6\">SWOT analysis<\/span> because it calls for analyzing an organization\u2019s Strengths, Weaknesses, Opportunities, and Threats. The next two paragraphs or S<a href=\"https:\/\/www.youtube.com\/watch?v=mR9eICQJLXA\">tarbucks SWOT Analysis video<\/a> <span class=\"c16\">explains the ins and outs of a SWOT analysis. <\/span><\/p>\r\n[embed]https:\/\/www.youtube.com\/watch?v=mR9eICQJLXA[\/embed]\r\n<p class=\"c5 c20\">It begins with an examination of <span class=\"c6\">external factors<\/span><span class=\"c16\">\u00a0that could influence the company in either a positive or a negative way. These could include economic conditions, competition, emerging technologies, laws and regulations, and customers\u2019 expectations.<\/span><\/p>\r\n<p class=\"c5 c20\">One purpose of assessing the external environment is to identify both <span class=\"c6\">opportunities<\/span>\u00a0that could benefit the company and <span class=\"c6\">threats<\/span><span class=\"c16\">\u00a0to its success. For example, a company that manufactures children\u2019s bicycle helmets would view a change in federal law requiring all children to wear helmets as an opportunity. The news that two large sports-equipment companies were coming out with bicycle helmets would be a threat.<\/span><\/p>\r\n<p class=\"c5 c20\">The next step is to evaluate the company\u2019s strengths and weaknesses, <span class=\"c6\">internal factors<\/span>\u00a0that could influence company performance in either a positive or negative way. <span class=\"c6\">Strengths<\/span>\u00a0might include a motivated workforce, state-of-the-art technology, impressive managerial talent, or a desirable location. The opposite of any of these strengths could signal a potential <span class=\"c6\">weakness<\/span><span class=\"c16\">\u00a0(poor workforce, obsolete technology, incompetent management, or poor location). Armed with a good idea of internal strengths and weaknesses, as well as external opportunities and threats, managers will be better positioned to capitalize on opportunities and strengths. Likewise, they want to improve on any weak areas and protect the organization from external threats.<\/span><\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">For example, Notes-4-You might say that by providing excellent service at a reasonable price while it's still small, it can solidify its position on campus. When the market grows due to increases in student enrollment, the company will have built a strong reputation and be in a position to grow. So even if a competitor comes to campus (a threat), the company expects to be the preferred supplier of class notes. This strategy will work only if the note-takers are dependable and if the process does not alienate the faculty or administration.<\/span><\/p>\r\n\r\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Set Goals <\/span><\/h3>\r\n<p class=\"c5 c20\">Your mission statement affirms what your organization is generally committed to doing, but it doesn\u2019t tell you how to do it. So the next step in the strategic-planning process is establishing goals and objectives. <span class=\"c6\">Goals<\/span><span class=\"c16\">\u00a0are major accomplishments that the company wants to achieve over a long period. In order to challenge and yet manage, SMART is an often-applied acronym that guides the development of goals. A SMART goal is one that is:<\/span><\/p>\r\n\r\n\r\n[caption id=\"attachment_80\" align=\"aligncenter\" width=\"576\"]<img class=\"wp-image-80 \" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image5-1.png\" alt=\"Graphic is explained below\" width=\"576\" height=\"248\" \/> Chart 9.2 SMART acronym used for setting and developing goals.[\/caption]\r\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Specific<\/strong>: <\/span>The who, what, where, when, why, and the which involved with the goal.<span class=\"c6\">\u00a0<\/span><span class=\"c16\">Define the goal as much as possible with no ambiguous language.<\/span><\/p>\r\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Measurable<\/strong>: <\/span><span class=\"c16\">Can you track the progress and measure the outcome? How much, how many, how will I know when my goal is accomplished?<\/span><\/p>\r\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Attainable<\/strong>: <\/span><span class=\"c16\">Is the goal reasonable enough to be accomplished? Make sure the goal is not out of reach or below standard performance.<\/span><\/p>\r\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Relevant<\/strong>: <\/span><span class=\"c16\">Is the goal worthwhile and will it meet your and your organization\u2019s needs? Is each goal consistent with other established goals, plans, and timelines?<\/span><\/p>\r\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Timely<\/strong>: <\/span><span class=\"c16\">Your goal should include a time limit. It will establish a sense of urgency and prompt better time management.<\/span><\/p>\r\n\r\n<h3 id=\"h.pbryworhmwvw\" class=\"c34 c20\">Set Objectives<\/h3>\r\n<p class=\"c5 c20\"><span class=\"c6\">Objectives<\/span> are shorter-term performance targets that direct the activities of the organization toward the attainment of a goal. They should be clearly stated, achievable, and measurable: they should give target dates for the completion of tasks and stipulate who\u2019s responsible for taking necessary actions.[footnote]Safranski, S. and Kwon, I. (1991). <em>Strategic Planning for the Growing Business<\/em>. U.S. Small Business Administration.[\/footnote]<\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">An organization will have a number of goals and related objectives. Some will focus on financial measures, such as profit maximization and sales growth. Others will target operational efficiency or quality control. Still others will govern the company\u2019s relationships with its employees, its community, its environment, or all three.<\/span><\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">Finally, goals and objectives change over time. As a firm reassesses its place in its business environment, it rethinks not only its mission but also its approach to fulfilling it. The reality of change was a major theme when the late McDonald\u2019s CEO Jim Cantalupo explained his goal to revitalize the company:<\/span><\/p>\r\n<p class=\"c20 c68\"><span class=\"c54 c59\">\u201cThe world has changed. Our customers have changed. We have to change too. Growth comes from being better, not just expanding to have more restaurants. The new McDonald\u2019s is focused on building sales at existing restaurants rather than on adding new restaurants. We are introducing a new level of discipline and efficiency to all aspects of the business and are setting a new bar for performance.\u201d<\/span>[footnote]Bison, F. (2003). <em>McDonald\u2019s Announces Plans to Revitalize Its Worldwide Business and Sets New Financial Targets<\/em>. Franchisebison.[\/footnote]<\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">This change in focus was accompanied by specific performance objectives \u2014 annual sales growth of 3 to 5 percent and income growth of 6 to 7 percent at existing restaurants, plus a five-point improvement (based on customer surveys) in speed of service, friendliness, and food quality.<\/span><\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">In setting strategic goals and performance objectives for Notes-4-You, you should keep things simple. Because you need to make money to stay in business, you could include a financial goal (and related objectives). Your mission statement promises \u201chigh-quality, dependable, competitively priced class notes,\u201d so you could focus on the quality of the class notes that you\u2019ll be taking and distributing. Finally, because your mission is to serve students, one goal could be customer oriented. Your list of goals and objectives might look like this:<\/span><\/p>\r\n\r\n<ul class=\"c24 lst-kix_list_6-0 start\">\r\n \t<li class=\"c21 c20\"><span class=\"c53 c6\">Goal 1<\/span><span class=\"c16\">: Achieve a 10 percent return on profits in your first five years.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"c24 lst-kix_list_7-1 start\">\r\n \t<li class=\"c20 c52\"><span class=\"c19\">Objective<\/span><span class=\"c16\">: Sales of $20,000 and profit of $2,000 for the first 12 months of operation.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"c24 lst-kix_list_6-0\">\r\n \t<li class=\"c21 c20\"><span class=\"c6 c53\">Goal 2<\/span><span class=\"c16\">: Produce a high-quality product.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"c24 lst-kix_list_7-1 start\">\r\n \t<li class=\"c52 c20\"><span class=\"c19\">Objective<\/span><span class=\"c16\">: First-year satisfaction scores of 90 percent or higher on quality of notes (based on survey responses on understandability, readability, and completeness).<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"c24 lst-kix_list_6-0\">\r\n \t<li class=\"c21 c20\"><span class=\"c53 c6\">Goal 3<\/span><span class=\"c16\">: Attain 98 percent customer satisfaction by the end of your fifth year.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"c24 lst-kix_list_7-1 start\">\r\n \t<li class=\"c20 c48\"><span class=\"c19\">Objective<\/span><span class=\"c16\">: Making notes available within two days after class, 95 percent of the time.<\/span><\/li>\r\n<\/ul>\r\n<p class=\"c20 c57\"><span class=\"c16\">Consider how SMART these goals and objectives are.<\/span><\/p>\r\n\r\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Tactical Plans<\/span><\/h3>\r\n<p class=\"c5 c20\">The overall plan is broken down into more manageable, shorter-term components called <span class=\"c6\">tactical plans<\/span>. These plans specify the activities and allocation of <span class=\"c6\">resources<\/span><span class=\"c16\">\u00a0(people, equipment, money) needed to implement the strategic plan over a given period. Often, a long-range strategic plan is divided into several tactical plans; a five-year strategic plan, for instance, might be implemented as five one-year tactical plans.<\/span><\/p>\r\n\r\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Operational Plans<\/span><\/h3>\r\n<p class=\"c5 c20\">The tactical plan is then broken down into various operational components that provide detailed action steps to be taken by individuals or groups to implement the tactical and strategic plans. <span class=\"c6\">Operational plans<\/span><span class=\"c16\"> cover only a brief period \u2014 say, a month or two. At Notes-4-You, note-takers might be instructed to submit typed class notes five hours earlier than normal on the last day of the semester (an operational guideline). The goal is to improve the customer-satisfaction score on dependability (a tactical goal) and, as a result, to earn the loyalty of students through attention to customer service (a strategic goal).<\/span><\/p>\r\n\r\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Plan for Contingencies and Crises<\/span><\/h3>\r\n<p class=\"c5 c20\"><span class=\"c16\">Even with great planning, things don\u2019t always turn out the way they\u2019re supposed to. Perhaps your plans were flawed, or maybe something in the environment shifted unexpectedly. Successful managers anticipate and plan for the unexpected. Dealing with uncertainty requires contingency planning and crisis management.<\/span><\/p>\r\n\r\n<h4 class=\"c17 c64\"><span class=\"c47 c22\">Contingency Planning<\/span><\/h4>\r\n<p class=\"c5 c20\">With <span class=\"c6\">contingency planning<\/span><span class=\"c16\">, managers identify those aspects of the business that are most likely to be adversely affected by change. Then, they develop alternative courses of action in case an anticipated change does occur. You engage in contingency planning any time you develop a backup or fallback plan.<\/span><\/p>\r\n\r\n<h4 class=\"c17 c64\"><span class=\"c22 c47\">Crisis Management<\/span><\/h4>\r\n<p class=\"c5 c20\">Organizations also face the risk of encountering crises that require immediate attention. Rather than waiting until such a crisis occurs and then scrambling to figure out what to do, many firms practice <span class=\"c6\">crisis management<\/span>. Some, for instance, set up teams trained to deal with emergencies. Members gather information quickly and respond to the crisis while everyone else carries out his or her normal duties. The team also keeps the public, the employees, the press, and government officials informed about the situation and the company\u2019s response to it.<\/p>\r\n<p class=\"c5 c20\">An example of how to handle crisis management involves Wendy\u2019s. After learning that a woman claimed she found a fingertip in a bowl of chili she bought at a Wendy\u2019s restaurant in San Jose, California, the company\u2019s public relations team responded quickly. Within a few days, the company announced that the finger didn\u2019t come from an employee or a supplier. Soon after, the police arrested the woman and charged her with attempted grand larceny for lying about how the finger got in her bowl of chili and trying to extort $2.5 million from the company. But the crisis wasn\u2019t over for Wendy\u2019s. The incident was plastered all over the news as a grossed-out public sought an answer to the question, \u201cWhose finger is (or was) it?\u201d A $100,000 reward was offered by Wendy\u2019s to anyone with information that would help the police answer this question. The challenge Wendy\u2019s faced was how to entice customers to return to its fifty San Francisco\u2013area restaurants (where sales had plummeted) while keeping a low profile nationally. Wendy\u2019s accomplished this objective by giving out free milkshakes and discount coupons to customers in the affected regions and, to avoid calling attention to the missing finger, by making no changes in its national advertising. The crisis-management strategy worked and the story died down (though it flared up temporarily when the police arrested the woman\u2019s husband, who allegedly bought the finger from a coworker who had severed it in an accident months earlier).[footnote]Richtel, M. (2005, April 29). <em>Wendy\u2019s Gets a Break, But Still Has Work Ahead of it<\/em>. The New York Times. http:\/\/www.nytimes.com\/2005\/04\/29\/business\/media\/wendys-gets-a-break-but-still-has-work-ahead-of-it.html?_r=0[\/footnote]<\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">Even with crisis-management plans in place, however, it\u2019s unlikely that most companies will emerge from a potentially damaging episode as unscathed as Wendy\u2019s did. For one thing, the culprits in the Wendy\u2019s case were caught, and the public was willing to forgive an organization it viewed as a victim. Given the current public distrust of corporate behaviour, however, companies whose reputations have suffered due to questionable corporate judgement usually don\u2019t fare as well. <\/span><\/p>\r\n<p class=\"c5 c20\">Consider how this crisis from 2005 would have played out differently in today\u2019s media culture and climate. The more recent example from 2017 provides a glimpse. Pepsi seemed to miss a lot of red flags when it created its<a class=\"c41\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v=AfCiV6ysngU&amp;sa=D&amp;ust=1524536570163000\">\u00a0<\/a>campaign based on peace and understanding, set against a backdrop of protest against police brutality. Within minutes after the promotion was released, users of social media called for an immediate boycott against Pepsi and accused the company of undermining the Black Lives Matter movement, as well as exploiting it to sell products. Pepsi apologized and removed the ad, but it lived on in social media. See different collections of the Twitter backlash;\u00a0<span class=\"c25\"><a class=\"c41\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.harpersbazaar.com\/celebrity\/latest\/news\/a21830\/kendall-jenner-pepsi-commercial-twitter-reactions\/&amp;sa=D&amp;ust=1524536570163000\">Twitter is tearing apart Kendall Jenner\u2019s Pepsi ad<\/a><\/span><span class=\"c69\">.<\/span><span class=\"c69\">\u00a0<\/span><\/p>\r\n&nbsp;\r\n\r\n[caption id=\"attachment_253\" align=\"aligncenter\" width=\"389\"]<img class=\"wp-image-253 \" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Kendall-Pepsi-1-300x157.png\" alt=\"Kendall Jenner in a crowd with a Tweet underneath stating, &quot;And to think, all rodney king need to avoid that beating was a pepsi&quot;\" width=\"389\" height=\"204\" \/> Figure 9.1 Twitter screen capture responding to Pepsi ad featuring Kendall Jenner[\/caption]\r\n<h1 class=\"c40\"><span class=\"c6 c35\">Leading<\/span><\/h1>\r\n<p class=\"c5 c20\">The third management function is <span class=\"c6\">leading <\/span>\u2014 providing focus and direction to others and motivating them to achieve organizational goals. [Yes, ORGANIZING was skipped, since it will be covered in an additional chapter.] As owner and president of Notes-4-You, you might think of yourself as an orchestra conductor. You have given your musicians (employees) their sheet music (plans). You\u2019ve placed them in sections (departments) and arranged the sections (organizational structure) so the music will sound as good as possible. Now your job is to tap your baton and lead the orchestra so that its members make beautiful music together.[footnote]Reh, F. J. (2018). <em>Management Basic and the Manager Job Role<\/em>. Liveaboutdotcom. http:\/\/management.about.com\/cs\/generalmanagement\/a\/Management101.htm[\/footnote]<span class=\"c16\">Don\u2019t appreciate the conductor metaphor? What metaphor would you use to describe the process of leading?<\/span><\/p>\r\n<p class=\"c5 c20\"><span class=\"c16\">Which characteristics should a leader possess? You might consider a leader you know personally, e.g., a boss or a team captain; or think of a leader on the larger stage, e.g., politics, sports, or business. Which attributes make the person an effective leader or capable of leading a team? Google this and you get 50,000,000 hits, but many of the results list common elements. Take a look at a sound representative of the results from Brian Tracey (using this infographic does not endorse him or his product). <\/span><\/p>\r\n<p style=\"text-align: center\">[h5p id=\"23\"]<\/p>\r\n7 Leadership Qualities and Attributes of Great Leaders - An infographic by the team at <a href=\"\/\/www.briantracy.com\/\">Brian Tracy International<\/a>\r\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Leadership Styles<\/span><\/h2>\r\n<p class=\"c5\"><span class=\"c16\">As a conductor, it\u2019s fairly easy to pick up a baton, cue each section, and strike up the band; but it doesn\u2019t mean the music will sound good. What if your cues are ignored or misinterpreted or ambiguous? Maybe your musicians don\u2019t like your approach to making music and will just walk away. On top of everything else, you don\u2019t simply want to make music: you want to inspire your musicians to make great music. How do you accomplish this goal? How do you become an effective leader, and what style should you use to motivate others to achieve organizational goals?<\/span><\/p>\r\n<p class=\"c5\">Unfortunately, there are no definitive answers to questions like these. Over time, every manager refines his or her own <span class=\"c6\">leadership style<\/span><span class=\"c16\">, or way of interacting with and influencing others. Despite a vast range of personal differences, leadership styles tend to reflect one of the following approaches to leading and motivating people: the autocratic, the democratic (also known as participative), or the free rein. <\/span><\/p>\r\n\r\n<ul class=\"c24 lst-kix_list_8-2 start\">\r\n \t<li class=\"c21\"><span class=\"c53 c6\">Autocratic style<\/span><span class=\"c16\">. Managers who have developed an autocratic leadership style tend to make decisions without soliciting input from subordinates. They exercise authority and expect subordinates to take responsibility for performing the required tasks without undue explanation.<\/span><\/li>\r\n \t<li class=\"c21\"><span class=\"c53 c6\">Democratic style<\/span><span class=\"c16\">. Managers who favor a democratic leadership style generally seek input from subordinates while retaining the authority to make the final decisions. They\u2019re also more likely to keep subordinates informed about things that affect their work.<\/span><\/li>\r\n \t<li class=\"c4\"><span class=\"c53 c6\">Free-rein style<\/span><span class=\"c16\">. In practi<\/span>s<span class=\"c16\">ing a free-rein leadership style, managers adopt a \u201chands-off\u201d approach and provide relatively little direction to subordinates. They may advise employees but usually give them considerable freedom to solve problems and make decisions on their own.<\/span><\/li>\r\n<\/ul>\r\n<p class=\"c5\"><span class=\"c16\">At first glance, you\u2019d probably not want to work for an autocratic leader. After all, most people don\u2019t like to be told what to do without having any input. Many like the idea of working for a democratic leader; it\u2019s flattering to be asked for your input. And though working in a free rein environment might seem a little unsettling at first, the opportunity to make your own decisions is appealing to many people. Each leadership style can be appropriate in certain situations. <\/span><\/p>\r\n<p class=\"c5\"><span class=\"c16\">To illustrate, let\u2019s say that you\u2019re leading a group of fellow students in a team project for your class. Are there times when it would be best for you to use an autocratic leadership style? What if your team was newly formed, unfamiliar with what needs to be done, under a tight deadline, and looking to you for direction? In this situation, you might find it appropriate to follow an autocratic leadership style (on a temporary basis) and assign tasks to each member of the group. In an emergency situation, such as a fire, or in the final seconds of a close ball game, there is generally not time for debate \u2014 the leader or coach must make a split second decision that demands an autocratic style.<\/span><\/p>\r\n<p class=\"c5\"><span class=\"c16\">But since most situations are non-emergency and most people prefer the chance to give input, the democratic leadership style is often favored. People are simply more motivated and feel more ownership of decisions (i.e., buy-in) when they have had a chance to offer input. Note that when using this style, the leader will still make the decision in most cases. As long as their input is heard, most people accept that it is the leader\u2019s role to decide in cases where not everyone agrees.<\/span><\/p>\r\n<p class=\"c5\"><span class=\"c16\">How about free rein leadership? Many people function most effectively when they can set their own schedules and do their work in the manner they prefer. It takes a great deal of trust for a manager to employ this style. Some managers start with an assumption of trust that is up to the employee to maintain through strong performance. In other cases, this trust must be earned over a period of time. Would this approach always work with your study group? Obviously not. It will work if your team members are willing and able to work independently and welcome the chance to make decisions. On the other hand, if people are not ready to work responsibly to their best of their abilities, using the free-rein style could cause the team to miss deadlines or do poorly on the project.<\/span><\/p>\r\n<p class=\"c5\"><span class=\"c16\">The point being made here is that no one leadership style is effective all the time for all people or in all corporate cultures. While the democratic style is often viewed as the most appropriate (with the free-rein style a close second), there are times when following an autocratic style is essential. Good leaders learn how to adjust their styles to fit both the situation and the individuals being directed.\u00a0<\/span><\/p>\r\n\r\n<h3 class=\"c23\"><strong><span class=\"c11 c2 c6\">Situational Leadership<\/span><\/strong><\/h3>\r\nSituational leadership means adapting your management style to each unique situation or task to meet the needs of the team or team members. Ken Blanchard and Paul Hersey developed the Situational Leadership Theory in 1969. They believe that there is no \u201cone size fits all\u201d leadership style. Situational leaders are flexible to enhance their leadership skills to the changing condition of the work environment. They are also insightful and trustworthy. This character trait is exhibited in their management skills of easily modifying to new conditions and establishing trust with the participants through constant communication, close supervision and engagement.\r\n<h3 class=\"c23\"><strong><span class=\"c11 c2 c6\">Transformational and Transactional\u00a0<\/span><\/strong><\/h3>\r\n<p class=\"c5\">Theories on what constitutes effective leadership evolve over time. One theory that has received a lot of attention in the last decade contrasts two leadership styles: transactional and transformational. So-called<span class=\"c6\">\u00a0transactional leaders<\/span>\u00a0exercise authority based on their rank in the organization. They let subordinates know what\u2019s expected of them and what they will receive if they meet stated objectives. They focus their attention on identifying mistakes and disciplining employees for poor performance. By contrast, <span class=\"c6\">transformational leaders<\/span><span class=\"c16\">\u00a0mentor and develop subordinates, providing them with challenging opportunities, working one-on-one to help them meet their professional and personal needs, and encouraging people to approach problems from new perspectives. They stimulate employees to look beyond personal interests to those of the group.<\/span><\/p>\r\n<p class=\"c5\">So, which leadership style is more effective? You probably won\u2019t be surprised by the opinion of most experts. In today\u2019s organizations, in which team building and information sharing are important and projects are often collaborative in nature, transformational leadership has proven to be more effective. Modern organizations look for managers who can develop positive relationships with subordinates and motivate employees to focus on the interests of the organization. Leaders who can be both transactional and transformational are rare, and those few who have both capacities are very much in demand.[footnote]Burke, S., &amp; Collins, K. M. (2001). Gender differences in leadership styles and management skills. <em>Women in Management Review<\/em>, 16(5), 244\u2013257. https:\/\/doi.org\/10.1108\/09649420110395728[\/footnote]<\/p>\r\n\r\n<h1 class=\"c40\"><span class=\"c35 c6\">Controlling<\/span><\/h1>\r\n<p class=\"c5\"><span class=\"c16\">Let\u2019s pause for a minute and reflect on the management functions that we\u2019ve discussed so far \u2014 planning, organizing, and leading. As founder of Notes-4-You, you began by establishing plans for your new company. You defined its mission and set objectives, or performance targets, which you needed to meet in order to achieve your mission. Then, you organized your company by allocating the people and resources required to carry out your plans. Finally, you provided focus and direction to your employees and motivated them to achieve organizational objectives. Is your job finished? Can you take a well-earned vacation? Unfortunately, the answer is no: your work has just begun. Now that things are rolling along, you need to monitor your operations to see whether everything is going according to plan. If it\u2019s not, you\u2019ll need to take corrective action. This process of comparing actual to planned performance and taking necessary corrective action is called controlling. <\/span><\/p>\r\n\r\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">A Five-Step Control Process<\/span><\/h2>\r\n<ol>\r\n \t<li>Set the standards by which performance will be measured.<\/li>\r\n \t<li>Measure performance.<\/li>\r\n \t<li>Compare actual performance with the standard and identify any deviations from the standard.<\/li>\r\n \t<li>Determine the reasons for the deviation.<\/li>\r\n \t<li>Take corrective action if needed.<\/li>\r\n<\/ol>\r\n<p class=\"c5\">You can think of the <span class=\"c6\">control function<\/span><span class=\"c16\">\u00a0as the five-step process outlined above. Let\u2019s see how this process might work at Notes-4-You. Let\u2019s assume that, after evaluating class enrollments, you estimate that you can sell one hundred notes packages per month to students taking a popular first year geology course. So you set your standard at a hundred units. At the end of the month, however, you look over your records and find that you sold only eighty. In talking with your salespeople, you learn why you came up twenty packages short: it turns out that the copy machine broke down so often that packages frequently weren\u2019t ready on time. You immediately take corrective action by increasing maintenance on the copy machine.<\/span><\/p>\r\n<p class=\"c5\"><span class=\"c16\">Now, let\u2019s try a slightly different scenario. Let\u2019s say that you still have the same standard (one hundred packages) and that actual sales are still eighty packages. In investigating the reason for the shortfall, you find that you over-estimated the number of students taking the geology course. Calculating a more accurate number of students, you see that your original standard \u2014 estimated sales \u2014 was too high by twenty packages. In this case, you should adjust your standards to reflect expected sales of eighty packages.<\/span><\/p>\r\n<p class=\"c5\"><span class=\"c16\">In both situations, your control process has been helpful. In the first instance, you were alerted to a problem that cut into your sales. Correcting this problem would undoubtedly increase sales and, therefore, profits. In the second case, you encountered a defect in your planning and learned a good managerial lesson: plan more carefully.<\/span><\/p>\r\n\r\n<h3 class=\"c23\"><strong><span class=\"c11 c2 c6\">Benchmarking<\/span><\/strong><\/h3>\r\n<p class=\"c5\"><span class=\"c6\">Benchmarking<\/span><span class=\"c16\">\u00a0could be considered as a specialized kind of control activity. Rather than controlling a particular aspect of performance (say, defects for a specific product), benchmarking aims to improve a firm\u2019s overall performance. The process of benchmarking involves comparisons to other organizations\u2019 practices and processes with the objective of learning and improvement in both efficiency and effectiveness. Benchmarking exercises can be conducted in a number of ways:<\/span><\/p>\r\n\r\n<ul class=\"c24 lst-kix_list_12-0 start\">\r\n \t<li class=\"c33\"><span class=\"c16\">Organizations often monitor publicly available information to keep tabs on the competition. Annual reports, news articles, and other sources are monitored closely in order to stay aware of the latest developments. In academia, universities <\/span>and colleges <span class=\"c16\">often use published rankings tables to see how their programs compare on <\/span>student satisfaction<span class=\"c16\">, salaries of graduates, and other important dimensions.<\/span><\/li>\r\n \t<li class=\"c20 c33\"><span class=\"c16\">Organizations may also work directly with companies in unrelated industries in order to compare those functions of the business that are similar. A manufacturer of aircraft would not likely have a great deal in common with a company making engineered plastics, yet both have common functions such as accounting, finance, information technology, and human resources. Companies can exchange ideas that help each other improve efficiency, and often at a very low cost to either.<\/span><\/li>\r\n \t<li class=\"c62\"><span class=\"c16\">In order to compare more directly <\/span>with<span class=\"c16\">\u00a0competition without relying solely on publicly available data, companies may enter into benchmarking consortiums in which an outside consultant would collect key data from all participants, anonymize it, and then share the results with all participants. Companies can then gauge how they compare to others in the industry without revealing their own performance to others.<\/span><\/li>\r\n<\/ul>\r\n<h2 class=\"c40\"><span class=\"c35 c6\">Managerial Skills<\/span><\/h2>\r\n<p class=\"c5\"><span class=\"c16\">To be a successful manager, you\u2019ll have to master a number of skills. To get an entry-level position, you\u2019ll have to be technically competent at the tasks you\u2019re asked to perform. To advance, you\u2019ll need to develop strong interpersonal and conceptual skills. The relative importance of different skills varies from job to job and organization to organization, but to some extent, you\u2019ll need them all to forge a managerial career.<\/span><\/p>\r\n<p class=\"c5\"><span class=\"c16\">Throughout your career, you\u2019ll also be expected to communicate ideas clearly, use your time efficiently, and reach sound decisions.<\/span><\/p>\r\n\r\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Technical Skills<\/span><\/h2>\r\n<p class=\"c17\">You\u2019ll probably be hired for your first job based on your <span class=\"c6\">technical skills <\/span><span class=\"c16\">\u2014 the ones you need to perform specific tasks \u2014 and you\u2019ll use them extensively during your early career. If your college major is accounting, you\u2019ll use what you\u2019ve learned to prepare financial statements. If you have a marketing degree and you join an ad agency, you\u2019ll use what you know about promotion to prepare ad campaigns. Technical skills will come in handy when you move up to a first-line managerial job and oversee the task performance of subordinates. Technical skills, though developed through job training and work experience, are generally acquired during the course of your formal education.<\/span><\/p>\r\n\r\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Interpersonal Skills<\/span><\/h2>\r\n<p class=\"c17\">As you move up the corporate ladder, you\u2019ll find that you can\u2019t do everything yourself: you\u2019ll have to rely on other people to help you achieve the goals for which you\u2019re responsible. That\u2019s why <span class=\"c6\">interpersonal skills<\/span>, also known as relational skills \u2014 the ability to get along with and motivate other people \u2014 are critical for managers in mid-level positions. These managers play a pivotal role because they report to top-level managers while overseeing the activities of first-line managers. Thus, they need strong working relationships with individuals at all levels and in all areas. More than most other managers, they must use \u201cpeople skills\u201d to foster teamwork, build trust, manage conflict, and encourage improvement.[footnote]Perkins, B. (2000). <em>Defining Crisis Management<\/em>. Wharton Magazine.[\/footnote]<\/p>\r\n\r\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Conceptual Skills<\/span><\/h2>\r\n<p class=\"c17\">Managers at the top, who are responsible for deciding what\u2019s good for the organization from the broadest perspective, rely on <span class=\"c6\">conceptual skills <\/span><span class=\"c16\">\u2014 the ability to reason abstractly and analyze complex situations. Senior executives are often called on to \u201cthink outside the box\u201d \u2014 to arrive at creative solutions to complex, sometimes ambiguous problems. They need both strong analytical abilities and strong creative talents. The chart below u<span class=\"TextRun SCXW96239251 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW96239251 BCX9\">nderlines the importance of human or people skills (interpersonal) at all levels of management.<\/span><\/span><\/span><\/p>\r\n<img class=\"\" src=\"https:\/\/openstax.org\/apps\/archive\/20221219.191545\/resources\/89bb789a74d96ff2e44090bec8f17aa3d74821aa\" alt=\"From left to right, the first column is conceptual skills. The second column is human skills. The third column is technical skills. From top to bottom, the first row is top management. The second row is middle management. The bottom row is supervisory management. At the bottom of the table, at the left hand side, is labeled as very important. On the bottom of the right side of the table is labeled as not as important.\" width=\"696\" height=\"569\" \/>\r\n<pre><span id=\"1\" class=\"os-title\" data-type=\"title\">The Importance of Managerial Skills at Different Management Levels<\/span>\u00a0<span class=\"os-caption\">(Attribution: Copyright Rice University, OpenStax, under CC BY 4.0 license.)<\/span><\/pre>\r\n<h2 class=\"c23\"><span class=\"c2 c6 c11\">Communication Skills<\/span><\/h2>\r\n<p class=\"c17\">Effective <span class=\"c6\">communication skills<\/span> are crucial to just about everyone. At all levels of an organization, you\u2019ll often be judged on your ability to communicate, both orally and in writing. Whether you\u2019re talking informally or making a formal presentation, you must express yourself clearly and concisely. Talking too loudly, rambling, and using poor grammar reduce your ability to influence others, as does poor written communication. Confusing and error-riddled documents (including emails) don\u2019t do your message any good, and they will reflect poorly on you.[footnote]Davis, B. L., et al. (1992). <em>Successful Manager\u2019s Handbook: Development Suggestions for Today\u2019s Managers<\/em>. Minneapolis: Personnel Decisions Inc.[\/footnote]<\/p>\r\n\r\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Time-Management Skills<\/span><\/h2>\r\n<p class=\"c5\">Managers face multiple demands on their time, and their days are usually filled with interruptions. Ironically, some technologies that were supposed to save time, such as voicemail and email, have actually increased workloads. Unless you develop certain <span class=\"c6\">time-management skills<\/span><span class=\"c16\">, you risk reaching the end of the day feeling that you\u2019ve worked a lot but accomplished little. What can managers do to ease the burden? Here are a few common-sense suggestions:<\/span><\/p>\r\n\r\n<ul class=\"c24 lst-kix_list_9-2 start\">\r\n \t<li class=\"c21\"><span class=\"c16\">Prioritize tasks, focusing on the most important things first.<\/span><\/li>\r\n \t<li class=\"c21\"><span class=\"c16\">Set aside a certain time each day to return phone calls and answer email.<\/span><\/li>\r\n \t<li class=\"c21\"><span class=\"c16\">Delegate routine tasks.<\/span><\/li>\r\n \t<li class=\"c21\"><span class=\"c16\">Don\u2019t procrastinate.<\/span><\/li>\r\n \t<li class=\"c21\"><span class=\"c16\">Insist that meetings start and end on time, and stick to an agenda.<\/span><\/li>\r\n \t<li class=\"c4\"><span class=\"c16\">Eliminate unnecessary paperwork.<\/span>[footnote]Davis, B. L., et al. (1992). <em>Successful Manager\u2019s Handbook: Development Suggestions for Today\u2019s Managers<\/em>. Minneapolis: Personnel Decisions Inc.[\/footnote]<\/li>\r\n<\/ul>\r\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Decision-Making Skills<\/span><\/h2>\r\n<p class=\"c5\">Every manager is expected to make decisions, whether alone or as part of a team. Drawing on your <span class=\"c6\">decision-making skills<\/span><span class=\"c16\">\u00a0is often a process in which you must define a problem, analyze possible solutions, and select the best outcome. As luck would have it, because the same process is good for making personal decisions, we\u2019ll use a personal example to demonstrate the process approach to decision making. Consider the following scenario: you\u2019re upset because your midterm grades are much lower than you\u2019d hoped. To make matters worse, not only are you in trouble academically, but also the other members of your business-project team are annoyed because you\u2019re not pulling your weight. Your lacrosse coach is very upset because you\u2019ve missed too many practices, and members of the mountain-biking club of which you\u2019re supposed to be president are talking about impeaching you if you don\u2019t show up at the next meeting. And your significant other is feeling ignored. <\/span><\/p>\r\n\r\n<h1 class=\"c23\"><span class=\"c11 c2 c6\">A Six-Step Approach to Decision Making<\/span><\/h1>\r\n<p class=\"c5 c20\"><span class=\"c16\">Assuming that your top priority is salvaging your GPA, let\u2019s tackle your problem by using a six-step approach to solving problems that don\u2019t have simple solutions.<\/span><\/p>\r\n<p class=\"c5\" style=\"text-align: center\"><span class=\"c16\">[h5p id=\"24\"]<\/span><\/p>\r\n\r\n<h1 class=\"c40\"><span class=\"c35 c6\">Applying Your Skills at Notes-4-You<\/span><\/h1>\r\n<p class=\"c14\">So, what types of skills will managers at Notes-4-You need? To oversee note-taking and copying operations, <span class=\"c6\">first-line managers<\/span>\u00a0will require technical skills, probably in operations and perhaps in accounting. <span class=\"c6\">Middle managers<\/span>\u00a0will need strong interpersonal skills to maintain positive working relationships with subordinates and to motivate them. As president (the <span class=\"c6\">top manager<\/span>), because you have to solve problems and come up with creative ways to keep the business growing, you\u2019ll need conceptual skills. And everyone will have to communicate effectively: after all, because you\u2019re in the business of selling written notes, it would look pretty bad if your employees wrote poorly. Finally, everyone will have to use time efficiently and call on problem-solving skills to handle the day-to-day crises that seem to plague every new company. Here is an example of an organization structure Notes-4-You might employ:<\/p>\r\n\r\n\r\n[caption id=\"attachment_73\" align=\"aligncenter\" width=\"850\"]<img class=\"wp-image-73\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image2-4-1024x790.jpg\" alt=\"Hierarchical flowchart of an organizational strucutre for Notes-4-You. the Owner | President is at the top. Four managers are on the next level with four supervisors on the next level reporting to two of the managers. Sales staff, note-takers, and copiers each report to one of the supervisors. \" width=\"850\" height=\"655\" \/> Chart 9.3 Potential organization chart for the Note-4-You company[\/caption]\r\n<h1>Comprehensive Check<\/h1>\r\n<div>1. Describe four skills needed to be a successful manager.<\/div>\r\n<div>\r\n\r\n2. Explain which of the four management functions (planning, organizing, leading, and controlling) is the most critical for business success. Provide an example to demonstrate your opinion.\r\n\r\n3. Explain the process of developing and implementing a strategic plan.\r\n\r\n4. <span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">Why is it important for businesses\u00a0<\/span><\/span><span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">to develop contingency plans?\u00a0<\/span><\/span><span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">Discuss your experiences in\u00a0<\/span><\/span><span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">contingency planning or crisis\u00a0<\/span><\/span><span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">management.<\/span><\/span>\r\n\r\n<\/div>\r\n<div><\/div>\r\n<div><\/div>\r\n<div class=\"textbox textbox--key-takeaways\"><header class=\"textbox__header\">\r\n<h1 class=\"textbox__title\">Key Takeaways<\/h1>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nImportant terms and concepts:\r\n<ol>\r\n \t<li>Management must include both efficiency (accomplishing goals using the fewest resources possible) and effectiveness (accomplishing goals as accurately as possible).<\/li>\r\n \t<li>The management process has four functions: planning, organizing, leading, and controlling.<\/li>\r\n \t<li>Planning for a business starts with strategic planning \u2014 the process of establishing an overall course of action.<\/li>\r\n \t<li>Management first identifies its purposes, creates a mission statement, and defines its core values.<\/li>\r\n \t<li>A SWOT analysis assesses the company\u2019s strengths and weaknesses and its fit with the external environment.<\/li>\r\n \t<li>Goals and objectives, or performance targets, are established to direct company actions; tactical plans and operational plans implement objectives.<\/li>\r\n \t<li>A manager\u2019s leadership style varies depending on the manager, the situation, and the people being directed. There are several management styles:\r\n<ul>\r\n \t<li>An autocratic manager tends to make decisions without input and expects subordinates to follow instructions.<\/li>\r\n \t<li>Managers who prefer a democratic style seek input into decisions.<\/li>\r\n \t<li>A free-rein manager provides no more guidance than necessary and lets subordinates make decisions and solve problems.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Transactional-style managers exercise authority according to their rank in the organization, let subordinates know what\u2019s expected of them, and step in when mistakes are made.<\/li>\r\n \t<li>Transformational-style managers mentor and develop subordinates and motivate them to achieve organizational goals.<\/li>\r\n \t<li>The control process can be viewed as a five-step process: (1) establish standards, (2) measure performance, (3) compare actual performance with standards and identify any deviations, (4) determine the reason for deviations, and (5) take corrective action if needed. Benchmarking is a process for improving overall company efficiency and effectiveness by comparing performance to competitors.<\/li>\r\n \t<li>Top managers need strong conceptual skills, while those at midlevel need good interpersonal skills and those at lower levels need technical skills.<\/li>\r\n \t<li>All managers need strong communication, decision-making, and time management skills.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<h1 class=\"textbox__title\">Learning Objectives<\/h1>\n<\/header>\n<div class=\"textbox__content\">\n<p>By the end of the chapter, you should be able to:<\/p>\n<ol>\n<li>identify the four interrelated functions of management: planning, organizing, leading, and controlling;<\/li>\n<li>explain the process by which a company develops and implements a strategic plan;<\/li>\n<li>explain how managers direct others and motivate them to achieve company goals;<\/li>\n<li>describe the process by which a manager monitors operations and assesses performance;<\/li>\n<li>explain what benchmarking is and its importance for managing organizations;<\/li>\n<li>describe the skills needed to be a successful manager; and<\/li>\n<li>explain <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_74_456\">key terms<\/a> in the chapter.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-28\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-150x150.png 150w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-65x65.png 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1-225x225.png 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/1E-ShowWhatYouKnow-1.png 294w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Show What You Know<\/h2>\n<p style=\"text-align: center\">\n<div id=\"h5p-22\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-22\" class=\"h5p-iframe\" data-content-id=\"22\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Show (Management)\"><\/iframe><\/div>\n<\/div>\n<div class=\"page-break-before\"><\/div>\n<h1>Noteworthy Management<\/h1>\n<p class=\"c5\"><span class=\"c16\">Consider this scenario: you\u2019re halfway through the semester and ready for midterms. You open your class notes and declare them \u201cpathetic\u201d. You regret scribbling everything so carelessly and skipping class so many times. That\u2019s when it hits you: what if there was a note-taking service on campus? When you were ready to study for a big test, you could buy complete and legible class notes. You\u2019ve heard that there are class-notes services at some larger schools, but there\u2019s no such thing on your campus. So you ask yourself, why don\u2019t I start a note-taking business? Your upcoming set of exams may not be salvageable, but after that, you\u2019d always have great notes. And in the process, you could learn how to manage a business (isn\u2019t that what majoring in business is all about?).<\/span><\/p>\n<p class=\"c51\"><span class=\"c16\">You might begin by hiring a bunch of students to take class notes. Then the note takers will e-mail them to your assistant, who\u2019ll get them copied (on a special type of paper that can\u2019t be duplicated). The last step will be assembling packages of notes and, of course, selling them. You decide to name your company \u201cNotes-4-You.\u201d<\/span><\/p>\n<p class=\"c5\">It sounds like a great idea, but you\u2019re troubled by one question: why does this business need you? Do the note takers need a boss? Couldn\u2019t they just sell the notes themselves? This process could work, but it would work better if there was someone to oversee the operations: a manager \u2014 to make sure that the operations involved in preparing and selling notes were performed in both an effective and an efficient manner. You\u2019d make the process <span class=\"c6\">effective<\/span>\u00a0by ensuring that the right things got done and that they all contributed to the success of the enterprise. You\u2019d make the process <span class=\"c6\">efficient<\/span><span class=\"c16\">\u00a0by ensuring that activities were performed in the right way and used the fewest possible resources.<\/span><\/p>\n<h1 id=\"h.16lqr2jmeogb\" class=\"c60\"><span class=\"c6 c49\">The Management Process<\/span><\/h1>\n<figure id=\"attachment_70\" aria-describedby=\"caption-attachment-70\" style=\"width: 749px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-70\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/management-process-1024x576.png\" alt=\"Circular management process: planning to organizing to leanding to controlling\" width=\"749\" height=\"421\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/management-process-1024x576.png 1024w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/management-process-300x169.png 300w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/management-process-768x432.png 768w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/management-process-65x37.png 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/management-process-225x127.png 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/management-process-350x197.png 350w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/management-process.png 1280w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><figcaption id=\"caption-attachment-70\" class=\"wp-caption-text\">Chart 9.1 Circular management process: planning to organizing to leading to controlling<\/figcaption><\/figure>\n<p class=\"c5 c20\">The effective performance of your business will require solid <span class=\"c6\">management<\/span>: the process of planning, organizing, leading, and controlling resources to achieve specific goals. A <span class=\"c6\">plan<\/span>\u00a0enables you to take your business concept beyond the idea stage. It does not, however, get the work done. For that to happen, you have to <span class=\"c6\">organize<\/span>\u00a0things effectively. You\u2019ll have to put people and other resources in place to make things happen. And because your note-taking venture is supposed to be better off with you in charge, you need to be a <span class=\"c6\">leader<\/span>\u00a0who can motivate your people to do well. Finally, to know whether things are in fact going well, you\u2019ll have to <span class=\"c6\">control<\/span><span class=\"c16\"> your operations \u2014 that is, measure the results and compare them with the results that you laid out in your plan. The management process below summarizes the interrelationship between planning and the other functions that managers perform. This chapter will explore planning, leading, and controlling in some detail. Organizing is an especially complex topic, and deserves its own chapter.<\/span><\/p>\n<h1 class=\"c40\"><span class=\"c35 c6\">Planning<\/span><\/h1>\n<p class=\"c5 c20\"><span class=\"c16\">Without a plan, it\u2019s hard to succeed at anything. The reason is simple: if you don\u2019t know where you\u2019re going, you can\u2019t move forward. Successful managers decide where they want to be and then figure out how to get there; they set goals and determine the best way to achieve them. As a result of the planning process, everyone in the organization knows what should be done, who should do it, and how to do it.<\/span><\/p>\n<h2><span class=\"c11 c2 c6\">Developing a Strategic Plan<\/span><\/h2>\n<p class=\"c5 c20\">Coming up with an idea \u2014 say, starting a note-taking business \u2014 is a good start, but it\u2019s only a start. Planning for it is a step forward. Planning begins at the highest level and works its way down through the organization. Step one is usually called <span class=\"c6\">strategic planning<\/span>: the process of establishing an overall course of action. To begin this process, you should ask yourself a couple of very basic questions: Why, for example, does the organization exist? What value does it create? Sam Walton posed these questions in the process of founding Walmart: his new chain of stores would exist to offer customers the lowest prices with the best possible service.<a class=\"footnote\" title=\"Walmart. (2016). Our Story. http:\/\/corporate.walmart.com\/our-story\/our-history\" id=\"return-footnote-74-1\" href=\"#footnote-74-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p>\n<p>The purpose of strategic planning is to set the overall goals for the business and to develop a plan to achieve them. It involves stepping back from the day-to-day operations and asking where your business is headed and what are the priorities.<\/p>\n<p class=\"c5 c20\"><span class=\"c16\">Once you\u2019ve identified the purpose of your company, you\u2019re ready to take the remaining steps in the strategic-planning process:<\/span><\/p>\n<ul class=\"c24 lst-kix_list_5-0 start\">\n<li>Write a vision statement that support the strategic plan. The vision statement outlines the organization&#8217;s overall goals and states the purpose of the organization&#8217;s existence.<\/li>\n<li class=\"c21 c20\"><span class=\"c16\">Write a mission statement that tells customers, employees, and others why your organization exists.<\/span><\/li>\n<li class=\"c21 c20\"><span class=\"c16\">Identify core values or beliefs that will guide the behavior of members of the organization.<\/span><\/li>\n<li class=\"c20 c21\"><span class=\"c16\">Assess the company\u2019s strengths, weaknesses, opportunities, and threats.<\/span><\/li>\n<li class=\"c21 c20\"><span class=\"c16\">Establish goals and objectives, or performance targets, to direct all the activities that you\u2019ll perform to achieve your mission.<\/span><\/li>\n<li class=\"c21 c20\"><span class=\"c16\">Develop and implement tactical and operational plans to achieve goals and objectives.<\/span><\/li>\n<\/ul>\n<p class=\"c5 c20\"><span class=\"c16\">In the next few sections, we\u2019ll examine these components of the strategic-planning process.<\/span><\/p>\n<h3>Vision Statement or Purpose<\/h3>\n<p>The vision statement indicates why an organization exists and what kind of organization it wants to be. It distills the organization&#8217;s vision for the future in a way that outlines its long-term goals. For example, Disney\u2019s vision statement is \u201cto be one of the world\u2019s leading producers and providers of entertainment and information&#8221;. The statement is concise, and adopts ambitious worldwide goals, extending their product reach beyond entertainment \u2014 which is what they\u2019re known for \u2014 into information.<\/p>\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Mission Statement<\/span><\/h3>\n<p class=\"c5 c20\"><span class=\"c6\">The mission statement<\/span> describes the reason for an organization&#8217;s existence. It tells the reader what the organization is committed to doing. It can be very concise, like the one from Mary Kay Inc. (the cosmetics company): \u201cto enrich the lives of women around the world.\u201d<a class=\"footnote\" title=\"Mary Kay. (2016). Corporate Careers: Discover what you love about Mary Kay. http:\/\/www.marykay.com\/en-US\/About-Mary-Kay\/EmploymentMaryKay\" id=\"return-footnote-74-2\" href=\"#footnote-74-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a> Or it can be as detailed as the one from Harley-Davidson: \u201cWe fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.\u201d<a class=\"footnote\" title=\"Harley Davidson. (2016). About Harley Davidson. http:\/\/www.harley-davidson.com\/content\/h-d\/en_US\/company.html\" id=\"return-footnote-74-3\" href=\"#footnote-74-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">A mission statement for Notes-4-You could be the following: \u201cTo provide high-quality class notes to college students.\u201d On the other hand, you could prepare a more detailed statement that explains what the company is committed to doing, who its customers are, what its focus is, what goods or services it provides, and how it serves its customers. <\/span><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">It is worth noting that some companies no longer use mission statements, preferring to communicate their reason for being in other manners.<\/span><\/p>\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Core Values<\/span><\/h3>\n<p class=\"c5 c20\">Whether or not your company has defined a mission, it is important to identify what your organization stands for in terms of its values and the principles that will guide its actions. In the chapter, &#8220;Business Ethics and Social Responsibility&#8221;, we explained that the small set of guiding principles that you identify as crucial to your company are known as <span class=\"c6\">core values <\/span>\u2014 fundamental beliefs about what\u2019s important and what is and isn\u2019t appropriate in conducting company activities. Core values affect the overall planning processes and operations. At Volvo, three values \u2014 safety, quality, and environmental care \u2014 define the firm\u2019s \u201capproach to product development, design and production.\u201d<a class=\"footnote\" title=\"Volvo Group. (2016). Volvo Group Global: Our Values. http:\/\/www.volvogroup.com\/group\/global\/en-gb\/volvo group\/ourvalues\/Pages\/volvovalues.aspx\" id=\"return-footnote-74-4\" href=\"#footnote-74-4\" aria-label=\"Footnote 4\"><sup class=\"footnote\">[4]<\/sup><\/a> Core values should also guide the behavior of every individual in the organization. At Coca-Cola, for instance, the values of leadership, collaboration, integrity, accountability, passion, diversity, and quality tell employees exactly what behaviors are acceptable.<a class=\"footnote\" title=\"Coca Cola Company. (2016). Our Company: Vision, Mission, and Values. http:\/\/www.coca-colacompany.com\/our-company\/mission-vision-values\" id=\"return-footnote-74-5\" href=\"#footnote-74-5\" aria-label=\"Footnote 5\"><sup class=\"footnote\">[5]<\/sup><\/a><span class=\"c16\">\u00a0Companies communicate core values to employees and hold them accountable for putting them into practice by linking their values to performance evaluations and compensation.<\/span><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">In choosing core values for Notes-4-You, you\u2019re determined to be unique. After some thought, you settle on teamwork, trust, and dependability. Why these three? As you plan your business, you realize that it will need a workforce that functions as a team, trusts each other, and can be depended upon to satisfy customers. In building your workforce, you\u2019ll seek employees who\u2019ll embrace these values.<\/span><\/p>\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Conduct a SWOT Analysis<\/span><\/h3>\n<p class=\"c5 c20\">The next step in the strategic-planning process is to assess your company\u2019s fit with its environment. A common approach to environmental analysis is matching the strengths of your business with the opportunities available to it. It\u2019s called <span class=\"c6\">SWOT analysis<\/span> because it calls for analyzing an organization\u2019s Strengths, Weaknesses, Opportunities, and Threats. The next two paragraphs or S<a href=\"https:\/\/www.youtube.com\/watch?v=mR9eICQJLXA\">tarbucks SWOT Analysis video<\/a> <span class=\"c16\">explains the ins and outs of a SWOT analysis. <\/span><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Starbucks SWOT Analysis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mR9eICQJLXA?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"c5 c20\">It begins with an examination of <span class=\"c6\">external factors<\/span><span class=\"c16\">\u00a0that could influence the company in either a positive or a negative way. These could include economic conditions, competition, emerging technologies, laws and regulations, and customers\u2019 expectations.<\/span><\/p>\n<p class=\"c5 c20\">One purpose of assessing the external environment is to identify both <span class=\"c6\">opportunities<\/span>\u00a0that could benefit the company and <span class=\"c6\">threats<\/span><span class=\"c16\">\u00a0to its success. For example, a company that manufactures children\u2019s bicycle helmets would view a change in federal law requiring all children to wear helmets as an opportunity. The news that two large sports-equipment companies were coming out with bicycle helmets would be a threat.<\/span><\/p>\n<p class=\"c5 c20\">The next step is to evaluate the company\u2019s strengths and weaknesses, <span class=\"c6\">internal factors<\/span>\u00a0that could influence company performance in either a positive or negative way. <span class=\"c6\">Strengths<\/span>\u00a0might include a motivated workforce, state-of-the-art technology, impressive managerial talent, or a desirable location. The opposite of any of these strengths could signal a potential <span class=\"c6\">weakness<\/span><span class=\"c16\">\u00a0(poor workforce, obsolete technology, incompetent management, or poor location). Armed with a good idea of internal strengths and weaknesses, as well as external opportunities and threats, managers will be better positioned to capitalize on opportunities and strengths. Likewise, they want to improve on any weak areas and protect the organization from external threats.<\/span><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">For example, Notes-4-You might say that by providing excellent service at a reasonable price while it&#8217;s still small, it can solidify its position on campus. When the market grows due to increases in student enrollment, the company will have built a strong reputation and be in a position to grow. So even if a competitor comes to campus (a threat), the company expects to be the preferred supplier of class notes. This strategy will work only if the note-takers are dependable and if the process does not alienate the faculty or administration.<\/span><\/p>\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Set Goals <\/span><\/h3>\n<p class=\"c5 c20\">Your mission statement affirms what your organization is generally committed to doing, but it doesn\u2019t tell you how to do it. So the next step in the strategic-planning process is establishing goals and objectives. <span class=\"c6\">Goals<\/span><span class=\"c16\">\u00a0are major accomplishments that the company wants to achieve over a long period. In order to challenge and yet manage, SMART is an often-applied acronym that guides the development of goals. A SMART goal is one that is:<\/span><\/p>\n<figure id=\"attachment_80\" aria-describedby=\"caption-attachment-80\" style=\"width: 576px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-80\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image5-1.png\" alt=\"Graphic is explained below\" width=\"576\" height=\"248\" \/><figcaption id=\"caption-attachment-80\" class=\"wp-caption-text\">Chart 9.2 SMART acronym used for setting and developing goals.<\/figcaption><\/figure>\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Specific<\/strong>: <\/span>The who, what, where, when, why, and the which involved with the goal.<span class=\"c6\">\u00a0<\/span><span class=\"c16\">Define the goal as much as possible with no ambiguous language.<\/span><\/p>\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Measurable<\/strong>: <\/span><span class=\"c16\">Can you track the progress and measure the outcome? How much, how many, how will I know when my goal is accomplished?<\/span><\/p>\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Attainable<\/strong>: <\/span><span class=\"c16\">Is the goal reasonable enough to be accomplished? Make sure the goal is not out of reach or below standard performance.<\/span><\/p>\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Relevant<\/strong>: <\/span><span class=\"c16\">Is the goal worthwhile and will it meet your and your organization\u2019s needs? Is each goal consistent with other established goals, plans, and timelines?<\/span><\/p>\n<p class=\"c5 c20\" style=\"padding-left: 30px\"><span class=\"c6\"><strong>Timely<\/strong>: <\/span><span class=\"c16\">Your goal should include a time limit. It will establish a sense of urgency and prompt better time management.<\/span><\/p>\n<h3 id=\"h.pbryworhmwvw\" class=\"c34 c20\">Set Objectives<\/h3>\n<p class=\"c5 c20\"><span class=\"c6\">Objectives<\/span> are shorter-term performance targets that direct the activities of the organization toward the attainment of a goal. They should be clearly stated, achievable, and measurable: they should give target dates for the completion of tasks and stipulate who\u2019s responsible for taking necessary actions.<a class=\"footnote\" title=\"Safranski, S. and Kwon, I. (1991). Strategic Planning for the Growing Business. U.S. Small Business Administration.\" id=\"return-footnote-74-6\" href=\"#footnote-74-6\" aria-label=\"Footnote 6\"><sup class=\"footnote\">[6]<\/sup><\/a><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">An organization will have a number of goals and related objectives. Some will focus on financial measures, such as profit maximization and sales growth. Others will target operational efficiency or quality control. Still others will govern the company\u2019s relationships with its employees, its community, its environment, or all three.<\/span><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">Finally, goals and objectives change over time. As a firm reassesses its place in its business environment, it rethinks not only its mission but also its approach to fulfilling it. The reality of change was a major theme when the late McDonald\u2019s CEO Jim Cantalupo explained his goal to revitalize the company:<\/span><\/p>\n<p class=\"c20 c68\"><span class=\"c54 c59\">\u201cThe world has changed. Our customers have changed. We have to change too. Growth comes from being better, not just expanding to have more restaurants. The new McDonald\u2019s is focused on building sales at existing restaurants rather than on adding new restaurants. We are introducing a new level of discipline and efficiency to all aspects of the business and are setting a new bar for performance.\u201d<\/span><a class=\"footnote\" title=\"Bison, F. (2003). McDonald\u2019s Announces Plans to Revitalize Its Worldwide Business and Sets New Financial Targets. Franchisebison.\" id=\"return-footnote-74-7\" href=\"#footnote-74-7\" aria-label=\"Footnote 7\"><sup class=\"footnote\">[7]<\/sup><\/a><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">This change in focus was accompanied by specific performance objectives \u2014 annual sales growth of 3 to 5 percent and income growth of 6 to 7 percent at existing restaurants, plus a five-point improvement (based on customer surveys) in speed of service, friendliness, and food quality.<\/span><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">In setting strategic goals and performance objectives for Notes-4-You, you should keep things simple. Because you need to make money to stay in business, you could include a financial goal (and related objectives). Your mission statement promises \u201chigh-quality, dependable, competitively priced class notes,\u201d so you could focus on the quality of the class notes that you\u2019ll be taking and distributing. Finally, because your mission is to serve students, one goal could be customer oriented. Your list of goals and objectives might look like this:<\/span><\/p>\n<ul class=\"c24 lst-kix_list_6-0 start\">\n<li class=\"c21 c20\"><span class=\"c53 c6\">Goal 1<\/span><span class=\"c16\">: Achieve a 10 percent return on profits in your first five years.<\/span><\/li>\n<\/ul>\n<ul class=\"c24 lst-kix_list_7-1 start\">\n<li class=\"c20 c52\"><span class=\"c19\">Objective<\/span><span class=\"c16\">: Sales of $20,000 and profit of $2,000 for the first 12 months of operation.<\/span><\/li>\n<\/ul>\n<ul class=\"c24 lst-kix_list_6-0\">\n<li class=\"c21 c20\"><span class=\"c6 c53\">Goal 2<\/span><span class=\"c16\">: Produce a high-quality product.<\/span><\/li>\n<\/ul>\n<ul class=\"c24 lst-kix_list_7-1 start\">\n<li class=\"c52 c20\"><span class=\"c19\">Objective<\/span><span class=\"c16\">: First-year satisfaction scores of 90 percent or higher on quality of notes (based on survey responses on understandability, readability, and completeness).<\/span><\/li>\n<\/ul>\n<ul class=\"c24 lst-kix_list_6-0\">\n<li class=\"c21 c20\"><span class=\"c53 c6\">Goal 3<\/span><span class=\"c16\">: Attain 98 percent customer satisfaction by the end of your fifth year.<\/span><\/li>\n<\/ul>\n<ul class=\"c24 lst-kix_list_7-1 start\">\n<li class=\"c20 c48\"><span class=\"c19\">Objective<\/span><span class=\"c16\">: Making notes available within two days after class, 95 percent of the time.<\/span><\/li>\n<\/ul>\n<p class=\"c20 c57\"><span class=\"c16\">Consider how SMART these goals and objectives are.<\/span><\/p>\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Tactical Plans<\/span><\/h3>\n<p class=\"c5 c20\">The overall plan is broken down into more manageable, shorter-term components called <span class=\"c6\">tactical plans<\/span>. These plans specify the activities and allocation of <span class=\"c6\">resources<\/span><span class=\"c16\">\u00a0(people, equipment, money) needed to implement the strategic plan over a given period. Often, a long-range strategic plan is divided into several tactical plans; a five-year strategic plan, for instance, might be implemented as five one-year tactical plans.<\/span><\/p>\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Operational Plans<\/span><\/h3>\n<p class=\"c5 c20\">The tactical plan is then broken down into various operational components that provide detailed action steps to be taken by individuals or groups to implement the tactical and strategic plans. <span class=\"c6\">Operational plans<\/span><span class=\"c16\"> cover only a brief period \u2014 say, a month or two. At Notes-4-You, note-takers might be instructed to submit typed class notes five hours earlier than normal on the last day of the semester (an operational guideline). The goal is to improve the customer-satisfaction score on dependability (a tactical goal) and, as a result, to earn the loyalty of students through attention to customer service (a strategic goal).<\/span><\/p>\n<h3 class=\"c34\"><span class=\"c26 c2 c6\">Plan for Contingencies and Crises<\/span><\/h3>\n<p class=\"c5 c20\"><span class=\"c16\">Even with great planning, things don\u2019t always turn out the way they\u2019re supposed to. Perhaps your plans were flawed, or maybe something in the environment shifted unexpectedly. Successful managers anticipate and plan for the unexpected. Dealing with uncertainty requires contingency planning and crisis management.<\/span><\/p>\n<h4 class=\"c17 c64\"><span class=\"c47 c22\">Contingency Planning<\/span><\/h4>\n<p class=\"c5 c20\">With <span class=\"c6\">contingency planning<\/span><span class=\"c16\">, managers identify those aspects of the business that are most likely to be adversely affected by change. Then, they develop alternative courses of action in case an anticipated change does occur. You engage in contingency planning any time you develop a backup or fallback plan.<\/span><\/p>\n<h4 class=\"c17 c64\"><span class=\"c22 c47\">Crisis Management<\/span><\/h4>\n<p class=\"c5 c20\">Organizations also face the risk of encountering crises that require immediate attention. Rather than waiting until such a crisis occurs and then scrambling to figure out what to do, many firms practice <span class=\"c6\">crisis management<\/span>. Some, for instance, set up teams trained to deal with emergencies. Members gather information quickly and respond to the crisis while everyone else carries out his or her normal duties. The team also keeps the public, the employees, the press, and government officials informed about the situation and the company\u2019s response to it.<\/p>\n<p class=\"c5 c20\">An example of how to handle crisis management involves Wendy\u2019s. After learning that a woman claimed she found a fingertip in a bowl of chili she bought at a Wendy\u2019s restaurant in San Jose, California, the company\u2019s public relations team responded quickly. Within a few days, the company announced that the finger didn\u2019t come from an employee or a supplier. Soon after, the police arrested the woman and charged her with attempted grand larceny for lying about how the finger got in her bowl of chili and trying to extort $2.5 million from the company. But the crisis wasn\u2019t over for Wendy\u2019s. The incident was plastered all over the news as a grossed-out public sought an answer to the question, \u201cWhose finger is (or was) it?\u201d A $100,000 reward was offered by Wendy\u2019s to anyone with information that would help the police answer this question. The challenge Wendy\u2019s faced was how to entice customers to return to its fifty San Francisco\u2013area restaurants (where sales had plummeted) while keeping a low profile nationally. Wendy\u2019s accomplished this objective by giving out free milkshakes and discount coupons to customers in the affected regions and, to avoid calling attention to the missing finger, by making no changes in its national advertising. The crisis-management strategy worked and the story died down (though it flared up temporarily when the police arrested the woman\u2019s husband, who allegedly bought the finger from a coworker who had severed it in an accident months earlier).<a class=\"footnote\" title=\"Richtel, M. (2005, April 29). Wendy\u2019s Gets a Break, But Still Has Work Ahead of it. The New York Times. http:\/\/www.nytimes.com\/2005\/04\/29\/business\/media\/wendys-gets-a-break-but-still-has-work-ahead-of-it.html?_r=0\" id=\"return-footnote-74-8\" href=\"#footnote-74-8\" aria-label=\"Footnote 8\"><sup class=\"footnote\">[8]<\/sup><\/a><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">Even with crisis-management plans in place, however, it\u2019s unlikely that most companies will emerge from a potentially damaging episode as unscathed as Wendy\u2019s did. For one thing, the culprits in the Wendy\u2019s case were caught, and the public was willing to forgive an organization it viewed as a victim. Given the current public distrust of corporate behaviour, however, companies whose reputations have suffered due to questionable corporate judgement usually don\u2019t fare as well. <\/span><\/p>\n<p class=\"c5 c20\">Consider how this crisis from 2005 would have played out differently in today\u2019s media culture and climate. The more recent example from 2017 provides a glimpse. Pepsi seemed to miss a lot of red flags when it created its<a class=\"c41\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v=AfCiV6ysngU&amp;sa=D&amp;ust=1524536570163000\">\u00a0<\/a>campaign based on peace and understanding, set against a backdrop of protest against police brutality. Within minutes after the promotion was released, users of social media called for an immediate boycott against Pepsi and accused the company of undermining the Black Lives Matter movement, as well as exploiting it to sell products. Pepsi apologized and removed the ad, but it lived on in social media. See different collections of the Twitter backlash;\u00a0<span class=\"c25\"><a class=\"c41\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.harpersbazaar.com\/celebrity\/latest\/news\/a21830\/kendall-jenner-pepsi-commercial-twitter-reactions\/&amp;sa=D&amp;ust=1524536570163000\">Twitter is tearing apart Kendall Jenner\u2019s Pepsi ad<\/a><\/span><span class=\"c69\">.<\/span><span class=\"c69\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_253\" aria-describedby=\"caption-attachment-253\" style=\"width: 389px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-253\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Kendall-Pepsi-1-300x157.png\" alt=\"Kendall Jenner in a crowd with a Tweet underneath stating, &quot;And to think, all rodney king need to avoid that beating was a pepsi&quot;\" width=\"389\" height=\"204\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Kendall-Pepsi-1-300x157.png 300w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Kendall-Pepsi-1-65x34.png 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Kendall-Pepsi-1-225x118.png 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Kendall-Pepsi-1-350x184.png 350w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/Kendall-Pepsi-1.png 696w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><figcaption id=\"caption-attachment-253\" class=\"wp-caption-text\">Figure 9.1 Twitter screen capture responding to Pepsi ad featuring Kendall Jenner<\/figcaption><\/figure>\n<h1 class=\"c40\"><span class=\"c6 c35\">Leading<\/span><\/h1>\n<p class=\"c5 c20\">The third management function is <span class=\"c6\">leading <\/span>\u2014 providing focus and direction to others and motivating them to achieve organizational goals. [Yes, ORGANIZING was skipped, since it will be covered in an additional chapter.] As owner and president of Notes-4-You, you might think of yourself as an orchestra conductor. You have given your musicians (employees) their sheet music (plans). You\u2019ve placed them in sections (departments) and arranged the sections (organizational structure) so the music will sound as good as possible. Now your job is to tap your baton and lead the orchestra so that its members make beautiful music together.<a class=\"footnote\" title=\"Reh, F. J. (2018). Management Basic and the Manager Job Role. Liveaboutdotcom. http:\/\/management.about.com\/cs\/generalmanagement\/a\/Management101.htm\" id=\"return-footnote-74-9\" href=\"#footnote-74-9\" aria-label=\"Footnote 9\"><sup class=\"footnote\">[9]<\/sup><\/a><span class=\"c16\">Don\u2019t appreciate the conductor metaphor? What metaphor would you use to describe the process of leading?<\/span><\/p>\n<p class=\"c5 c20\"><span class=\"c16\">Which characteristics should a leader possess? You might consider a leader you know personally, e.g., a boss or a team captain; or think of a leader on the larger stage, e.g., politics, sports, or business. Which attributes make the person an effective leader or capable of leading a team? Google this and you get 50,000,000 hits, but many of the results list common elements. Take a look at a sound representative of the results from Brian Tracey (using this infographic does not endorse him or his product). <\/span><\/p>\n<p style=\"text-align: center\">\n<div id=\"h5p-23\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-23\" class=\"h5p-iframe\" data-content-id=\"23\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Leadership Qualities (Management)\"><\/iframe><\/div>\n<\/div>\n<p>7 Leadership Qualities and Attributes of Great Leaders &#8211; An infographic by the team at <a href=\"\/\/www.briantracy.com\/\">Brian Tracy International<\/a><\/p>\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Leadership Styles<\/span><\/h2>\n<p class=\"c5\"><span class=\"c16\">As a conductor, it\u2019s fairly easy to pick up a baton, cue each section, and strike up the band; but it doesn\u2019t mean the music will sound good. What if your cues are ignored or misinterpreted or ambiguous? Maybe your musicians don\u2019t like your approach to making music and will just walk away. On top of everything else, you don\u2019t simply want to make music: you want to inspire your musicians to make great music. How do you accomplish this goal? How do you become an effective leader, and what style should you use to motivate others to achieve organizational goals?<\/span><\/p>\n<p class=\"c5\">Unfortunately, there are no definitive answers to questions like these. Over time, every manager refines his or her own <span class=\"c6\">leadership style<\/span><span class=\"c16\">, or way of interacting with and influencing others. Despite a vast range of personal differences, leadership styles tend to reflect one of the following approaches to leading and motivating people: the autocratic, the democratic (also known as participative), or the free rein. <\/span><\/p>\n<ul class=\"c24 lst-kix_list_8-2 start\">\n<li class=\"c21\"><span class=\"c53 c6\">Autocratic style<\/span><span class=\"c16\">. Managers who have developed an autocratic leadership style tend to make decisions without soliciting input from subordinates. They exercise authority and expect subordinates to take responsibility for performing the required tasks without undue explanation.<\/span><\/li>\n<li class=\"c21\"><span class=\"c53 c6\">Democratic style<\/span><span class=\"c16\">. Managers who favor a democratic leadership style generally seek input from subordinates while retaining the authority to make the final decisions. They\u2019re also more likely to keep subordinates informed about things that affect their work.<\/span><\/li>\n<li class=\"c4\"><span class=\"c53 c6\">Free-rein style<\/span><span class=\"c16\">. In practi<\/span>s<span class=\"c16\">ing a free-rein leadership style, managers adopt a \u201chands-off\u201d approach and provide relatively little direction to subordinates. They may advise employees but usually give them considerable freedom to solve problems and make decisions on their own.<\/span><\/li>\n<\/ul>\n<p class=\"c5\"><span class=\"c16\">At first glance, you\u2019d probably not want to work for an autocratic leader. After all, most people don\u2019t like to be told what to do without having any input. Many like the idea of working for a democratic leader; it\u2019s flattering to be asked for your input. And though working in a free rein environment might seem a little unsettling at first, the opportunity to make your own decisions is appealing to many people. Each leadership style can be appropriate in certain situations. <\/span><\/p>\n<p class=\"c5\"><span class=\"c16\">To illustrate, let\u2019s say that you\u2019re leading a group of fellow students in a team project for your class. Are there times when it would be best for you to use an autocratic leadership style? What if your team was newly formed, unfamiliar with what needs to be done, under a tight deadline, and looking to you for direction? In this situation, you might find it appropriate to follow an autocratic leadership style (on a temporary basis) and assign tasks to each member of the group. In an emergency situation, such as a fire, or in the final seconds of a close ball game, there is generally not time for debate \u2014 the leader or coach must make a split second decision that demands an autocratic style.<\/span><\/p>\n<p class=\"c5\"><span class=\"c16\">But since most situations are non-emergency and most people prefer the chance to give input, the democratic leadership style is often favored. People are simply more motivated and feel more ownership of decisions (i.e., buy-in) when they have had a chance to offer input. Note that when using this style, the leader will still make the decision in most cases. As long as their input is heard, most people accept that it is the leader\u2019s role to decide in cases where not everyone agrees.<\/span><\/p>\n<p class=\"c5\"><span class=\"c16\">How about free rein leadership? Many people function most effectively when they can set their own schedules and do their work in the manner they prefer. It takes a great deal of trust for a manager to employ this style. Some managers start with an assumption of trust that is up to the employee to maintain through strong performance. In other cases, this trust must be earned over a period of time. Would this approach always work with your study group? Obviously not. It will work if your team members are willing and able to work independently and welcome the chance to make decisions. On the other hand, if people are not ready to work responsibly to their best of their abilities, using the free-rein style could cause the team to miss deadlines or do poorly on the project.<\/span><\/p>\n<p class=\"c5\"><span class=\"c16\">The point being made here is that no one leadership style is effective all the time for all people or in all corporate cultures. While the democratic style is often viewed as the most appropriate (with the free-rein style a close second), there are times when following an autocratic style is essential. Good leaders learn how to adjust their styles to fit both the situation and the individuals being directed.\u00a0<\/span><\/p>\n<h3 class=\"c23\"><strong><span class=\"c11 c2 c6\">Situational Leadership<\/span><\/strong><\/h3>\n<p>Situational leadership means adapting your management style to each unique situation or task to meet the needs of the team or team members. Ken Blanchard and Paul Hersey developed the Situational Leadership Theory in 1969. They believe that there is no \u201cone size fits all\u201d leadership style. Situational leaders are flexible to enhance their leadership skills to the changing condition of the work environment. They are also insightful and trustworthy. This character trait is exhibited in their management skills of easily modifying to new conditions and establishing trust with the participants through constant communication, close supervision and engagement.<\/p>\n<h3 class=\"c23\"><strong><span class=\"c11 c2 c6\">Transformational and Transactional\u00a0<\/span><\/strong><\/h3>\n<p class=\"c5\">Theories on what constitutes effective leadership evolve over time. One theory that has received a lot of attention in the last decade contrasts two leadership styles: transactional and transformational. So-called<span class=\"c6\">\u00a0transactional leaders<\/span>\u00a0exercise authority based on their rank in the organization. They let subordinates know what\u2019s expected of them and what they will receive if they meet stated objectives. They focus their attention on identifying mistakes and disciplining employees for poor performance. By contrast, <span class=\"c6\">transformational leaders<\/span><span class=\"c16\">\u00a0mentor and develop subordinates, providing them with challenging opportunities, working one-on-one to help them meet their professional and personal needs, and encouraging people to approach problems from new perspectives. They stimulate employees to look beyond personal interests to those of the group.<\/span><\/p>\n<p class=\"c5\">So, which leadership style is more effective? You probably won\u2019t be surprised by the opinion of most experts. In today\u2019s organizations, in which team building and information sharing are important and projects are often collaborative in nature, transformational leadership has proven to be more effective. Modern organizations look for managers who can develop positive relationships with subordinates and motivate employees to focus on the interests of the organization. Leaders who can be both transactional and transformational are rare, and those few who have both capacities are very much in demand.<a class=\"footnote\" title=\"Burke, S., &amp; Collins, K. M. (2001). Gender differences in leadership styles and management skills. Women in Management Review, 16(5), 244\u2013257. https:\/\/doi.org\/10.1108\/09649420110395728\" id=\"return-footnote-74-10\" href=\"#footnote-74-10\" aria-label=\"Footnote 10\"><sup class=\"footnote\">[10]<\/sup><\/a><\/p>\n<h1 class=\"c40\"><span class=\"c35 c6\">Controlling<\/span><\/h1>\n<p class=\"c5\"><span class=\"c16\">Let\u2019s pause for a minute and reflect on the management functions that we\u2019ve discussed so far \u2014 planning, organizing, and leading. As founder of Notes-4-You, you began by establishing plans for your new company. You defined its mission and set objectives, or performance targets, which you needed to meet in order to achieve your mission. Then, you organized your company by allocating the people and resources required to carry out your plans. Finally, you provided focus and direction to your employees and motivated them to achieve organizational objectives. Is your job finished? Can you take a well-earned vacation? Unfortunately, the answer is no: your work has just begun. Now that things are rolling along, you need to monitor your operations to see whether everything is going according to plan. If it\u2019s not, you\u2019ll need to take corrective action. This process of comparing actual to planned performance and taking necessary corrective action is called controlling. <\/span><\/p>\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">A Five-Step Control Process<\/span><\/h2>\n<ol>\n<li>Set the standards by which performance will be measured.<\/li>\n<li>Measure performance.<\/li>\n<li>Compare actual performance with the standard and identify any deviations from the standard.<\/li>\n<li>Determine the reasons for the deviation.<\/li>\n<li>Take corrective action if needed.<\/li>\n<\/ol>\n<p class=\"c5\">You can think of the <span class=\"c6\">control function<\/span><span class=\"c16\">\u00a0as the five-step process outlined above. Let\u2019s see how this process might work at Notes-4-You. Let\u2019s assume that, after evaluating class enrollments, you estimate that you can sell one hundred notes packages per month to students taking a popular first year geology course. So you set your standard at a hundred units. At the end of the month, however, you look over your records and find that you sold only eighty. In talking with your salespeople, you learn why you came up twenty packages short: it turns out that the copy machine broke down so often that packages frequently weren\u2019t ready on time. You immediately take corrective action by increasing maintenance on the copy machine.<\/span><\/p>\n<p class=\"c5\"><span class=\"c16\">Now, let\u2019s try a slightly different scenario. Let\u2019s say that you still have the same standard (one hundred packages) and that actual sales are still eighty packages. In investigating the reason for the shortfall, you find that you over-estimated the number of students taking the geology course. Calculating a more accurate number of students, you see that your original standard \u2014 estimated sales \u2014 was too high by twenty packages. In this case, you should adjust your standards to reflect expected sales of eighty packages.<\/span><\/p>\n<p class=\"c5\"><span class=\"c16\">In both situations, your control process has been helpful. In the first instance, you were alerted to a problem that cut into your sales. Correcting this problem would undoubtedly increase sales and, therefore, profits. In the second case, you encountered a defect in your planning and learned a good managerial lesson: plan more carefully.<\/span><\/p>\n<h3 class=\"c23\"><strong><span class=\"c11 c2 c6\">Benchmarking<\/span><\/strong><\/h3>\n<p class=\"c5\"><span class=\"c6\">Benchmarking<\/span><span class=\"c16\">\u00a0could be considered as a specialized kind of control activity. Rather than controlling a particular aspect of performance (say, defects for a specific product), benchmarking aims to improve a firm\u2019s overall performance. The process of benchmarking involves comparisons to other organizations\u2019 practices and processes with the objective of learning and improvement in both efficiency and effectiveness. Benchmarking exercises can be conducted in a number of ways:<\/span><\/p>\n<ul class=\"c24 lst-kix_list_12-0 start\">\n<li class=\"c33\"><span class=\"c16\">Organizations often monitor publicly available information to keep tabs on the competition. Annual reports, news articles, and other sources are monitored closely in order to stay aware of the latest developments. In academia, universities <\/span>and colleges <span class=\"c16\">often use published rankings tables to see how their programs compare on <\/span>student satisfaction<span class=\"c16\">, salaries of graduates, and other important dimensions.<\/span><\/li>\n<li class=\"c20 c33\"><span class=\"c16\">Organizations may also work directly with companies in unrelated industries in order to compare those functions of the business that are similar. A manufacturer of aircraft would not likely have a great deal in common with a company making engineered plastics, yet both have common functions such as accounting, finance, information technology, and human resources. Companies can exchange ideas that help each other improve efficiency, and often at a very low cost to either.<\/span><\/li>\n<li class=\"c62\"><span class=\"c16\">In order to compare more directly <\/span>with<span class=\"c16\">\u00a0competition without relying solely on publicly available data, companies may enter into benchmarking consortiums in which an outside consultant would collect key data from all participants, anonymize it, and then share the results with all participants. Companies can then gauge how they compare to others in the industry without revealing their own performance to others.<\/span><\/li>\n<\/ul>\n<h2 class=\"c40\"><span class=\"c35 c6\">Managerial Skills<\/span><\/h2>\n<p class=\"c5\"><span class=\"c16\">To be a successful manager, you\u2019ll have to master a number of skills. To get an entry-level position, you\u2019ll have to be technically competent at the tasks you\u2019re asked to perform. To advance, you\u2019ll need to develop strong interpersonal and conceptual skills. The relative importance of different skills varies from job to job and organization to organization, but to some extent, you\u2019ll need them all to forge a managerial career.<\/span><\/p>\n<p class=\"c5\"><span class=\"c16\">Throughout your career, you\u2019ll also be expected to communicate ideas clearly, use your time efficiently, and reach sound decisions.<\/span><\/p>\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Technical Skills<\/span><\/h2>\n<p class=\"c17\">You\u2019ll probably be hired for your first job based on your <span class=\"c6\">technical skills <\/span><span class=\"c16\">\u2014 the ones you need to perform specific tasks \u2014 and you\u2019ll use them extensively during your early career. If your college major is accounting, you\u2019ll use what you\u2019ve learned to prepare financial statements. If you have a marketing degree and you join an ad agency, you\u2019ll use what you know about promotion to prepare ad campaigns. Technical skills will come in handy when you move up to a first-line managerial job and oversee the task performance of subordinates. Technical skills, though developed through job training and work experience, are generally acquired during the course of your formal education.<\/span><\/p>\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Interpersonal Skills<\/span><\/h2>\n<p class=\"c17\">As you move up the corporate ladder, you\u2019ll find that you can\u2019t do everything yourself: you\u2019ll have to rely on other people to help you achieve the goals for which you\u2019re responsible. That\u2019s why <span class=\"c6\">interpersonal skills<\/span>, also known as relational skills \u2014 the ability to get along with and motivate other people \u2014 are critical for managers in mid-level positions. These managers play a pivotal role because they report to top-level managers while overseeing the activities of first-line managers. Thus, they need strong working relationships with individuals at all levels and in all areas. More than most other managers, they must use \u201cpeople skills\u201d to foster teamwork, build trust, manage conflict, and encourage improvement.<a class=\"footnote\" title=\"Perkins, B. (2000). Defining Crisis Management. Wharton Magazine.\" id=\"return-footnote-74-11\" href=\"#footnote-74-11\" aria-label=\"Footnote 11\"><sup class=\"footnote\">[11]<\/sup><\/a><\/p>\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Conceptual Skills<\/span><\/h2>\n<p class=\"c17\">Managers at the top, who are responsible for deciding what\u2019s good for the organization from the broadest perspective, rely on <span class=\"c6\">conceptual skills <\/span><span class=\"c16\">\u2014 the ability to reason abstractly and analyze complex situations. Senior executives are often called on to \u201cthink outside the box\u201d \u2014 to arrive at creative solutions to complex, sometimes ambiguous problems. They need both strong analytical abilities and strong creative talents. The chart below u<span class=\"TextRun SCXW96239251 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW96239251 BCX9\">nderlines the importance of human or people skills (interpersonal) at all levels of management.<\/span><\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/openstax.org\/apps\/archive\/20221219.191545\/resources\/89bb789a74d96ff2e44090bec8f17aa3d74821aa\" alt=\"From left to right, the first column is conceptual skills. The second column is human skills. The third column is technical skills. From top to bottom, the first row is top management. The second row is middle management. The bottom row is supervisory management. At the bottom of the table, at the left hand side, is labeled as very important. On the bottom of the right side of the table is labeled as not as important.\" width=\"696\" height=\"569\" \/><\/p>\n<pre><span id=\"1\" class=\"os-title\" data-type=\"title\">The Importance of Managerial Skills at Different Management Levels<\/span>\u00a0<span class=\"os-caption\">(Attribution: Copyright Rice University, OpenStax, under CC BY 4.0 license.)<\/span><\/pre>\n<h2 class=\"c23\"><span class=\"c2 c6 c11\">Communication Skills<\/span><\/h2>\n<p class=\"c17\">Effective <span class=\"c6\">communication skills<\/span> are crucial to just about everyone. At all levels of an organization, you\u2019ll often be judged on your ability to communicate, both orally and in writing. Whether you\u2019re talking informally or making a formal presentation, you must express yourself clearly and concisely. Talking too loudly, rambling, and using poor grammar reduce your ability to influence others, as does poor written communication. Confusing and error-riddled documents (including emails) don\u2019t do your message any good, and they will reflect poorly on you.<a class=\"footnote\" title=\"Davis, B. L., et al. (1992). Successful Manager\u2019s Handbook: Development Suggestions for Today\u2019s Managers. Minneapolis: Personnel Decisions Inc.\" id=\"return-footnote-74-12\" href=\"#footnote-74-12\" aria-label=\"Footnote 12\"><sup class=\"footnote\">[12]<\/sup><\/a><\/p>\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Time-Management Skills<\/span><\/h2>\n<p class=\"c5\">Managers face multiple demands on their time, and their days are usually filled with interruptions. Ironically, some technologies that were supposed to save time, such as voicemail and email, have actually increased workloads. Unless you develop certain <span class=\"c6\">time-management skills<\/span><span class=\"c16\">, you risk reaching the end of the day feeling that you\u2019ve worked a lot but accomplished little. What can managers do to ease the burden? Here are a few common-sense suggestions:<\/span><\/p>\n<ul class=\"c24 lst-kix_list_9-2 start\">\n<li class=\"c21\"><span class=\"c16\">Prioritize tasks, focusing on the most important things first.<\/span><\/li>\n<li class=\"c21\"><span class=\"c16\">Set aside a certain time each day to return phone calls and answer email.<\/span><\/li>\n<li class=\"c21\"><span class=\"c16\">Delegate routine tasks.<\/span><\/li>\n<li class=\"c21\"><span class=\"c16\">Don\u2019t procrastinate.<\/span><\/li>\n<li class=\"c21\"><span class=\"c16\">Insist that meetings start and end on time, and stick to an agenda.<\/span><\/li>\n<li class=\"c4\"><span class=\"c16\">Eliminate unnecessary paperwork.<\/span><a class=\"footnote\" title=\"Davis, B. L., et al. (1992). Successful Manager\u2019s Handbook: Development Suggestions for Today\u2019s Managers. Minneapolis: Personnel Decisions Inc.\" id=\"return-footnote-74-13\" href=\"#footnote-74-13\" aria-label=\"Footnote 13\"><sup class=\"footnote\">[13]<\/sup><\/a><\/li>\n<\/ul>\n<h2 class=\"c23\"><span class=\"c11 c2 c6\">Decision-Making Skills<\/span><\/h2>\n<p class=\"c5\">Every manager is expected to make decisions, whether alone or as part of a team. Drawing on your <span class=\"c6\">decision-making skills<\/span><span class=\"c16\">\u00a0is often a process in which you must define a problem, analyze possible solutions, and select the best outcome. As luck would have it, because the same process is good for making personal decisions, we\u2019ll use a personal example to demonstrate the process approach to decision making. Consider the following scenario: you\u2019re upset because your midterm grades are much lower than you\u2019d hoped. To make matters worse, not only are you in trouble academically, but also the other members of your business-project team are annoyed because you\u2019re not pulling your weight. Your lacrosse coach is very upset because you\u2019ve missed too many practices, and members of the mountain-biking club of which you\u2019re supposed to be president are talking about impeaching you if you don\u2019t show up at the next meeting. And your significant other is feeling ignored. <\/span><\/p>\n<h1 class=\"c23\"><span class=\"c11 c2 c6\">A Six-Step Approach to Decision Making<\/span><\/h1>\n<p class=\"c5 c20\"><span class=\"c16\">Assuming that your top priority is salvaging your GPA, let\u2019s tackle your problem by using a six-step approach to solving problems that don\u2019t have simple solutions.<\/span><\/p>\n<p class=\"c5\" style=\"text-align: center\"><span class=\"c16\"><\/p>\n<div id=\"h5p-24\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-24\" class=\"h5p-iframe\" data-content-id=\"24\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Problem Solv and Decision Making Process (Management)\"><\/iframe><\/div>\n<\/div>\n<p><\/span><\/p>\n<h1 class=\"c40\"><span class=\"c35 c6\">Applying Your Skills at Notes-4-You<\/span><\/h1>\n<p class=\"c14\">So, what types of skills will managers at Notes-4-You need? To oversee note-taking and copying operations, <span class=\"c6\">first-line managers<\/span>\u00a0will require technical skills, probably in operations and perhaps in accounting. <span class=\"c6\">Middle managers<\/span>\u00a0will need strong interpersonal skills to maintain positive working relationships with subordinates and to motivate them. As president (the <span class=\"c6\">top manager<\/span>), because you have to solve problems and come up with creative ways to keep the business growing, you\u2019ll need conceptual skills. And everyone will have to communicate effectively: after all, because you\u2019re in the business of selling written notes, it would look pretty bad if your employees wrote poorly. Finally, everyone will have to use time efficiently and call on problem-solving skills to handle the day-to-day crises that seem to plague every new company. Here is an example of an organization structure Notes-4-You might employ:<\/p>\n<figure id=\"attachment_73\" aria-describedby=\"caption-attachment-73\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73\" src=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image2-4-1024x790.jpg\" alt=\"Hierarchical flowchart of an organizational strucutre for Notes-4-You. the Owner | President is at the top. Four managers are on the next level with four supervisors on the next level reporting to two of the managers. Sales staff, note-takers, and copiers each report to one of the supervisors.\" width=\"850\" height=\"655\" srcset=\"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image2-4-1024x790.jpg 1024w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image2-4-300x231.jpg 300w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image2-4-768x592.jpg 768w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image2-4-65x50.jpg 65w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image2-4-225x173.jpg 225w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image2-4-350x270.jpg 350w, https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-content\/uploads\/sites\/1177\/2020\/11\/image2-4.jpg 1197w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-73\" class=\"wp-caption-text\">Chart 9.3 Potential organization chart for the Note-4-You company<\/figcaption><\/figure>\n<h1>Comprehensive Check<\/h1>\n<div>1. Describe four skills needed to be a successful manager.<\/div>\n<div>\n<p>2. Explain which of the four management functions (planning, organizing, leading, and controlling) is the most critical for business success. Provide an example to demonstrate your opinion.<\/p>\n<p>3. Explain the process of developing and implementing a strategic plan.<\/p>\n<p>4. <span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">Why is it important for businesses\u00a0<\/span><\/span><span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">to develop contingency plans?\u00a0<\/span><\/span><span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">Discuss your experiences in\u00a0<\/span><\/span><span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">contingency planning or crisis\u00a0<\/span><\/span><span class=\"TextRun BCX9 SCXP95155960\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun BCX9 SCXP95155960\">management.<\/span><\/span><\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"textbox textbox--key-takeaways\">\n<header class=\"textbox__header\">\n<h1 class=\"textbox__title\">Key Takeaways<\/h1>\n<\/header>\n<div class=\"textbox__content\">\n<p>Important terms and concepts:<\/p>\n<ol>\n<li>Management must include both efficiency (accomplishing goals using the fewest resources possible) and effectiveness (accomplishing goals as accurately as possible).<\/li>\n<li>The management process has four functions: planning, organizing, leading, and controlling.<\/li>\n<li>Planning for a business starts with strategic planning \u2014 the process of establishing an overall course of action.<\/li>\n<li>Management first identifies its purposes, creates a mission statement, and defines its core values.<\/li>\n<li>A SWOT analysis assesses the company\u2019s strengths and weaknesses and its fit with the external environment.<\/li>\n<li>Goals and objectives, or performance targets, are established to direct company actions; tactical plans and operational plans implement objectives.<\/li>\n<li>A manager\u2019s leadership style varies depending on the manager, the situation, and the people being directed. There are several management styles:\n<ul>\n<li>An autocratic manager tends to make decisions without input and expects subordinates to follow instructions.<\/li>\n<li>Managers who prefer a democratic style seek input into decisions.<\/li>\n<li>A free-rein manager provides no more guidance than necessary and lets subordinates make decisions and solve problems.<\/li>\n<\/ul>\n<\/li>\n<li>Transactional-style managers exercise authority according to their rank in the organization, let subordinates know what\u2019s expected of them, and step in when mistakes are made.<\/li>\n<li>Transformational-style managers mentor and develop subordinates and motivate them to achieve organizational goals.<\/li>\n<li>The control process can be viewed as a five-step process: (1) establish standards, (2) measure performance, (3) compare actual performance with standards and identify any deviations, (4) determine the reason for deviations, and (5) take corrective action if needed. Benchmarking is a process for improving overall company efficiency and effectiveness by comparing performance to competitors.<\/li>\n<li>Top managers need strong conceptual skills, while those at midlevel need good interpersonal skills and those at lower levels need technical skills.<\/li>\n<li>All managers need strong communication, decision-making, and time management skills.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-74-1\">Walmart. (2016). <em>Our Story<\/em>. http:\/\/corporate.walmart.com\/our-story\/our-history <a href=\"#return-footnote-74-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-74-2\">Mary Kay. (2016). <em>Corporate Careers: Discover what you love about Mary Kay<\/em>. http:\/\/www.marykay.com\/en-US\/About-Mary-Kay\/EmploymentMaryKay <a href=\"#return-footnote-74-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-74-3\">Harley Davidson. (2016). <em>About Harley Davidson<\/em>. http:\/\/www.harley-davidson.com\/content\/h-d\/en_US\/company.html <a href=\"#return-footnote-74-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><li id=\"footnote-74-4\">Volvo Group. (2016). <em>Volvo Group Global: Our Values<\/em>. http:\/\/www.volvogroup.com\/group\/global\/en-gb\/volvo group\/ourvalues\/Pages\/volvovalues.aspx <a href=\"#return-footnote-74-4\" class=\"return-footnote\" aria-label=\"Return to footnote 4\">&crarr;<\/a><\/li><li id=\"footnote-74-5\">Coca Cola Company. (2016). <em>Our Company: Vision, Mission, and Values<\/em>. http:\/\/www.coca-colacompany.com\/our-company\/mission-vision-values <a href=\"#return-footnote-74-5\" class=\"return-footnote\" aria-label=\"Return to footnote 5\">&crarr;<\/a><\/li><li id=\"footnote-74-6\">Safranski, S. and Kwon, I. (1991). <em>Strategic Planning for the Growing Business<\/em>. U.S. Small Business Administration. <a href=\"#return-footnote-74-6\" class=\"return-footnote\" aria-label=\"Return to footnote 6\">&crarr;<\/a><\/li><li id=\"footnote-74-7\">Bison, F. (2003). <em>McDonald\u2019s Announces Plans to Revitalize Its Worldwide Business and Sets New Financial Targets<\/em>. Franchisebison. <a href=\"#return-footnote-74-7\" class=\"return-footnote\" aria-label=\"Return to footnote 7\">&crarr;<\/a><\/li><li id=\"footnote-74-8\">Richtel, M. (2005, April 29). <em>Wendy\u2019s Gets a Break, But Still Has Work Ahead of it<\/em>. The New York Times. http:\/\/www.nytimes.com\/2005\/04\/29\/business\/media\/wendys-gets-a-break-but-still-has-work-ahead-of-it.html?_r=0 <a href=\"#return-footnote-74-8\" class=\"return-footnote\" aria-label=\"Return to footnote 8\">&crarr;<\/a><\/li><li id=\"footnote-74-9\">Reh, F. J. (2018). <em>Management Basic and the Manager Job Role<\/em>. Liveaboutdotcom. http:\/\/management.about.com\/cs\/generalmanagement\/a\/Management101.htm <a href=\"#return-footnote-74-9\" class=\"return-footnote\" aria-label=\"Return to footnote 9\">&crarr;<\/a><\/li><li id=\"footnote-74-10\">Burke, S., &amp; Collins, K. M. (2001). Gender differences in leadership styles and management skills. <em>Women in Management Review<\/em>, 16(5), 244\u2013257. https:\/\/doi.org\/10.1108\/09649420110395728 <a href=\"#return-footnote-74-10\" class=\"return-footnote\" aria-label=\"Return to footnote 10\">&crarr;<\/a><\/li><li id=\"footnote-74-11\">Perkins, B. (2000). <em>Defining Crisis Management<\/em>. Wharton Magazine. <a href=\"#return-footnote-74-11\" class=\"return-footnote\" aria-label=\"Return to footnote 11\">&crarr;<\/a><\/li><li id=\"footnote-74-12\">Davis, B. L., et al. (1992). <em>Successful Manager\u2019s Handbook: Development Suggestions for Today\u2019s Managers<\/em>. Minneapolis: Personnel Decisions Inc. <a href=\"#return-footnote-74-12\" class=\"return-footnote\" aria-label=\"Return to footnote 12\">&crarr;<\/a><\/li><li id=\"footnote-74-13\">Davis, B. L., et al. (1992). <em>Successful Manager\u2019s Handbook: Development Suggestions for Today\u2019s Managers<\/em>. Minneapolis: Personnel Decisions Inc. <a href=\"#return-footnote-74-13\" class=\"return-footnote\" aria-label=\"Return to footnote 13\">&crarr;<\/a><\/li><\/ol><\/div><div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_74_456\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_74_456\"><div tabindex=\"-1\"><p>Key terms appear throughout the chapter. When you click on them, a definition will pop up. If you are using a downloaded or printed format, check the glossary in the back of the book. Please make sure you can define them!<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":120,"menu_order":1,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-74","chapter","type-chapter","status-publish","hentry"],"part":366,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/users\/120"}],"version-history":[{"count":25,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters\/74\/revisions"}],"predecessor-version":[{"id":1820,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters\/74\/revisions\/1820"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/parts\/366"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapters\/74\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=74"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/contributor?post=74"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/fundamentalsbusiness\/wp-json\/wp\/v2\/license?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}