{"id":100,"date":"2023-08-09T17:53:25","date_gmt":"2023-08-09T21:53:25","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/introductiontosociology3\/chapter\/3-1-what-is-culture\/"},"modified":"2023-12-29T19:36:28","modified_gmt":"2023-12-30T00:36:28","slug":"3-1-what-is-culture","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/introductiontosociology3\/chapter\/3-1-what-is-culture\/","title":{"raw":"2.1. What Is Culture?","rendered":"2.1. What Is Culture?"},"content":{"raw":"[caption id=\"attachment_94\" align=\"alignleft\" width=\"236\"]\"\" Figure 3.5<\/strong> What is culture? (Image courtesy ofAlex-David Baldi\/ Flickr.) CC BY NC-SA 2.0<\/a>[\/caption]\r\n\r\nHumans are social creatures. Since the dawn of Homo sapiens<\/em>, nearly 200,000 years ago, people have grouped together into communities in order to survive. Living together, people developed forms of cooperation which created the common habits, behaviours, and ways of life known as culture \u2014 from specific methods of childrearing to preferred techniques for obtaining food. Peter Berger (b. 1929) argued that culture is the product of a fundamental human predicament (1967). Unlike other animals, humans lack the biological programming to live on their own. They require an extended period of dependency in order to survive in the environment. The creation of culture makes this possible by providing a kind of protective shield against the harsh impositions of nature. Culture provides the ongoing transmission of knowledge and stability that enables human existence. It allows humans to know that one plant is poisonous and another plant is edible, and so on. This means, however, that the human environment is not nature per se but culture itself. Humans live in a world defined by culture.\r\n\r\nOver the history of humanity, this has lead to an incredible diversity in how humans have imagined and lived life on Earth, the sum total of which Wade Davis (b. 1953) has called the\u00a0ethnosphere<\/strong>.\u00a0<\/strong>The ethnosphere is the entirety of all cultures' \u201cways of thinking, ways of being, and ways of orienting oneself on the Earth\u201d (Davis, 2007). It is the collective cultural heritage of the human species. A single culture, as the sphere of meanings shared by a single social group, is the means by which that group makes sense of the world and of each other. But there are many cultures and many ways of making sense of the world. Through a multiplicity of cultural inventions, human societies have adapted to the environmental and biological conditions of human existence in many different ways. What do we learn from this?\r\n\r\nFirst, almost every human behaviour, from shopping to marriage to expressions of feelings, is learned. In Canada, people tend to view marriage as a choice between two people based on mutual feelings of love. In other nations and in other times, marriages have been arranged through an intricate process of interviews and negotiations between entire families, or in other cases, through a direct system such as a mail-order bride. To someone raised in Winnipeg, the marriage customs of a family from Nigeria may seem strange or even wrong. Conversely, someone from a traditional Kolkata family might be perplexed with the idea of romantic love as the foundation for the lifelong commitment of marriage. In other words, the way in which people view marriage depends largely on what they have been taught. Being familiar with these written and unwritten rules of culture helps people feel secure and \u201cnormal.\u201d Most people want to live their daily lives confident that their behaviours will not be challenged or disrupted. Behaviour based on learned customs is, therefore, a good thing, but it does raise the problem of how to respond to cultural differences.\r\n\r\n[caption id=\"attachment_94\" align=\"aligncenter\" width=\"800\"]\"Crowded Figure 3.6<\/strong> The cultural norms governing public transportation vary in Canada, Austria, Mumbai, and Tokyo. How would a visitor from a rural Canadian town act and feel on this crowded Tokyo train? (Photo courtesy of Tokyoform\/Flickr.) CC BY-NC-ND 2.0<\/a><\/span>[\/caption]\r\n\r\nSecond, culture is innovative. The existence of different cultural practices reveals the way in which societies find different solutions to real life problems. The different forms of marriage are various solutions to a common problem, the problem of organizing families in order to raise children and reproduce the species. As structural functionalists argue, the basic problem is shared by the different societies, but the solutions are different. This illustrates the point that culture in general is a means of solving problems. It is a tool composed of the capacity to abstract and conceptualize, to cooperate and coordinate complex collective endeavours, and to modify and construct the world to suit human purposes. It is the repository of creative solutions, techniques, and technologies humans draw on when confronting the basic shared problems of human existence. Culture is, therefore, key to the way humans, as a species, have successfully adapted to the environment. The existence of different cultures refers to the different means by which humans use innovation to free themselves from biological and environmental constraints.\r\n\r\nThird, culture is also restraining. Cultures retain their distinctive patterns through time and impose them on their members. In contemporary life, global capitalism increasingly imposes a common cultural playing field on the cultures of the world. As a result, Canadian culture, French culture, Malaysian culture, and Kazakhstani<\/span> culture will share certain features like rationalization and commodification, even if they also differ in terms of languages, beliefs, dietary practices, and other ways of life. There are two sides to the response of local cultures to global culture. Different cultures adapt and respond to capitalism in unique manners according to their specific shared heritages. Local cultural forms have the capacity to restrain the changes produced by globalization. Moreover, unique local cultures are transported around the world due to global migration, diasporas and media, leading to the diversification of cultural practices in countries like Canada, as well as to innovative forms of cultural blending and hybridization.\u00a0 On the other hand, the diversity of local cultures is increasingly limited by the homogenizing pressures of globalization. Economic practices that prove inefficient or uncompetitive in the global market disappear. The meanings of cultural practices and knowledges change as they are turned into commodities for tourist consumption or are patented by pharmaceutical companies. Globalization also increasingly restrains cultural forms, practices, and possibilities.\r\n\r\nThere is therefore a dynamic within culture of innovation and restriction. The cultural fabric of shared meanings and orientations that allows individuals to make sense of the world and their place within it can change with contact with other cultures and changes in the socioeconomic formation, allowing people to reinvision and reinvent themselves. Or, it can remain stable, even rigid, and restrict change. Many contemporary issues to do with identity and belonging, from multiculturalism and hybrid identities to religious fundamentalism and white nationalist movements, can be understood within this dynamic of innovation and restriction. Similarly, the effects of social change on ways of life, from new modes of electronic communication to societal responses to climate change and global pandemics, involve a tension between innovation and restriction.\r\n
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Making Connections: Big Picture<\/h2>\r\n

\"Yes, but what does it mean?\"<\/h3>\r\n[caption id=\"attachment_91\" align=\"alignleft\" width=\"300\"]\"Head Figure 3.7<\/strong> In the teaching of traditional Chinese acupuncture, meanings are literally written on the human body. (Photo courtesy of Jenni C\/Flickr.) CC BY 2.0<\/a><\/span>[\/caption]\r\n\r\nThe premise we will be exploring in this chapter is that the human world, unlike the natural world, cannot be understood unless its meaningfulness is taken into account. Human social life is necessarily conducted through the meanings humans attribute to things, actions, others, and themselves. In a sense, people do not live in direct, immediate contact with the world and each other; instead, they live only indirectly through the medium of the shared meanings provided by culture. The sociology of culture is, therefore, concerned with the study of how things and actions assume meanings, how these meanings orient human behaviour, and how social life is organized around and through meaning.\r\n\r\nMax Weber notes that it is possible to imagine situations in which human experience appears direct and unmediated; for example, you are riding your bike and get hit by a car (1968, pp. 94\u201396). It is quite possible that if you were flying through the air after being hit by a car, you would not be thinking or attributing meaning to the event. You would be simply a physical projectile. But afterwards, when you reconstruct the story for your friends, the police, or the insurance company, the event would become part of your life through this narration of what happened.\r\n\r\nEqually important to note here is that the meaning of such an event changes depending on the cultural context. In Canada, when an automobile driver hits a cyclist or pedestrian it is considered an 'accident' and often blamed on the actions of the victim (failure to wear bright clothing etc.) whereas in the Netherlands, such incidents are by default considered the fault of drivers as they are expected to drive in a manner that crashes will be avoided even when 'imperfect' behaviour of more vulnerable road users happens. What is considered an accident to most Canadians is understood as legally liable bad driving by the Dutch. While we might feel sorry for a driver who hits a cyclist on a rain soaked evening, the Dutch would be outraged that said driver was so careless.\r\n\r\nThis is not simply about how the cultural context shapes the meaning we ascribe to similar events as these different meanings have influenced both the laws of road use and even the roads themselves.\u00a0 While in North America, roads are built principally for automobiles, in places such as the Netherlands much of the road space is set aside for other users including cyclists. Like much of Europe, there is no law in the Netherlands for 'jaywalking' (crossing a street outside of a crosswalk) as it is expected that pedestrians can cross most roadways at any place.\r\n\r\nThe problem of meaning in sociological analysis, then, is to determine how events or things acquire meaning (e.g. as interpreted through cultural norms); how the true or right meanings are determined (e.g., through custom or juridical procedures of determining responsibility); how meaning works in the organization of social life (e.g., through laws of traffic circulation and ); and how humans gain the capacity to interpret and share meanings in the first place (e.g., through the process of socialization into medical, legal, insurance, and traffic systems). Sociological research into culture studies all of these problems of meaning.\r\n\r\n<\/div>\r\n

Culture and Biology<\/h1>\r\nThe central argument put forward in this chapter is that human social life is essentially meaningful and, therefore, has to be understood first through an analysis of the cultural practices and institutions that produce meaning. Nevertheless, a fascination in contemporary culture persists for finding biological or genetic explanations for complex human behaviours that would seem to contradict the emphasis on culture.\r\n\r\nIn one study, Swiss researchers had a group of women smell unwashed T-shirts worn by different men. The researchers argued that sexual attraction had a biochemical basis in the histo-compatibility signature that the women detected in the male pheromones left behind on the T-shirts. Women were attracted to the T-shirts of the men whose immune systems differed from their own (Wedekind et al., 1995). In another study, Dean Hamer (b. 1951) and his colleagues discovered that some homosexual men possessed the same region of DNA on their X chromosome, which led them to argue that homosexuality was determined genetically by a \u201cgay gene\u201d (Hamer et al., 1993). Another study found that the corpus callosum, the region of nerve fibres that connect the left and right brain hemispheres, was larger in women\u2019s brains than in men\u2019s (De Lacoste-Utamsing & Holloway, 1982). Therefore, women were thought to be able to use both sides of their brains simultaneously when processing visuo-spatial information, whereas men used only their left hemisphere. This finding was said to account for gender differences that ranged from women\u2019s supposedly greater emotional intuition to men\u2019s supposedly greater abilities in math, science, and parallel parking. In each of these three cases, the authors reduced a complex cultural behaviour \u2014 sexual attraction, homosexuality, cognitive ability \u2014 to a simple biological determination.\r\n\r\nIn each of these studies, the scientists\u2019 claims were quite narrow and restricted, however these were often misrepresented in the popular media. Nevertheless, they follow a logic of explanation known as biological determinism<\/strong>, which argues that the forms of human society and human behaviour are determined by biological mechanisms like genetics, instinctual behaviours, or evolutionary advantages. Within sociology, this type of framework underlies the paradigm of sociobiology<\/strong>,\u00a0which provides biological explanations for the evolution of human behaviour and social organization.\r\n\r\nDespite the popularity of this sort of reason, it is misguided from a sociological perspective for a number of reasons. First, as noted above, a distinctive trait of the human species is its ability to adapt quickly using cultural tools to changing conditions. Overly fixed biological imperatives would inhibit the very trait that has made humans (overly) successful.\u00a0 Second, while humans have biological requirements, it is relatively easy to see that our cultural norms often quite successfully lead us to ignore these.\u00a0 Think about reproduction, today many societies around the world have fertility rates lower than replacement.\u00a0 While reproduction is indeed a biological imperative there are a host of cultural reasons for reproduction rates.\u00a0 Finally, a\u00a0central problem of sociobiology as a type of sociological explanation is that while human biology does not vary greatly throughout history or between cultures, the forms of human behaviour vary wildly across place and time. Even in a world where globalization is said to have led to homogenization of cultures, travelling to a \u2018foreign\u2019 culture can be an overwhelming experience where local behaviours appear bizarre. How similar is your behaviour and life to that of your great grand-mothers?\r\n\r\nOne example of this is the question of mate choice. Sociobiologists and evolutionary psychologists have provided evidence that heterosexual men seek younger and \u2018attractive\u2019 mates (signals of healthy ability to bear children) and heterosexual women look for wealth and status (signals of ability to provide for children). However, evidence also shows that in countries where gender inequality is reduced, especially some Scandinavian countries, this cultural norm is diminished (Zentner 2012). What has been presumed to be an biological imperative turns out to be relative to cultural differences in gender relations.\r\n\r\n[caption id=\"attachment_996\" align=\"aligncenter\" width=\"300\"]\"A<\/a> Figure 3.9. The baby's smile: instinctive or learned? (Photo courtesy of Llee Wu\/Flickr)[\/caption]\r\n\r\nThe main consideration to make here is not that biology has no impact on human behaviour, but that the biological explanation is limited. While there may be interesting evolutionary roots our ability to smile, cultural variation in the meaning ascribed to this facial movement mean that in some societies smiling is common and accepted and in others it is considered a sign of stupidity or distrustfulness (Khazan 2016).\u00a0The physiological \u201chuman package\u201d is more or less constant across cultures; whereas, the range of cultural behaviours and beliefs is extremely broad. These sometimes radical differences between cultures have to be accounted for instead by their distinct processes of socialization through which individuals learn how to participate in their societies. From this point of view, as the anthropologist Margaret Mead (1901-1978) put it:\r\n
\r\n
We are forced to conclude that human nature is almost unbelievably malleable, responding accurately and contrastingly to contrasting cultural conditions. The differences between individuals who are members of different cultures, like the differences between individuals within a culture, are almost entirely to be laid to differences in conditioning, especially during early childhood, and the form of this conditioning is culturally determined (1935).<\/div><\/blockquote>\r\n[caption id=\"attachment_494\" align=\"aligncenter\" width=\"221\"]\"""\"<\/a> Figure 3.10. Francis Galton, a cousin of Charles Darwin, was the founder of eugenics (Image coutesy of Wikimedia Commons).[\/caption]\r\n\r\nAside from the explanatory problems of biological determinism, it is important to bear in mind the social consequences of biological determinism, as these ideas have been used to support rigid cultural ideas concerning race, gender, disabilities, etc. that have their legacy in slavery, racism, gender inequality, eugenics programs, and the sterilization of \u201cthe unfit.\u201d Eugenics<\/strong>, meaning \"well born\" in ancient Greek, was a social movement that sought to improve the human \"stock\" through selective breeding and sterilization. Its founder, Francis Galton (1822-1911) defined eugenics in 1883 as \"the study of the agencies under social control that may improve or impair the racial qualities of future generations, either physically or mentally\" (Galton as\u00a0cited\u00a0in McLaren, 1990). In Canada, eugenics boards were established by the governments of Alberta and British Columbia to enable the sterilization of the \"feeble-minded.\" Based on a rigid\u00a0cultural concept of what a proper human was, and grounded in the biological determinist framework of evolutionary science, 4,725 individuals were proposed for sterilization in Alberta and 2,822 of them were sterilized\u00a0between 1928 and 1971. The racial component of the program is evident in the fact that while First Nations\u00a0and M\u00e9tis peoples made up only 2.5% of the population of Alberta, they accounted for 25% of the sterilizations. Several hundred individuals were also sterilized in British Columbia between 1933 and 1979 (McLaren, 1990).\r\n
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Making Connections: Sociology in the Real World<\/h2>\r\n

The Pop Gene<\/h3>\r\n[caption id=\"attachment_96\" align=\"alignleft\" width=\"220\"]\"""\" Figure 3.11<\/strong> Coding region in a segment of eukaryotic DNA. (Image courtesy of National Human Genome Research Institute\/Wikimedia Commons.) Public Domain<\/a>[\/caption]\r\n\r\nThe concept of the gene and the idea of genetic engineering have entered into popular consciousness in a number of strange and interesting ways, which speak to our enduring fascination with biological explanations of human behaviour. Some sociologists have begun to speak of a new eugenics movement<\/strong> in reference to the way the mapping and testing of the genome makes it possible, as a matter of consumer choice, to manipulate the genes of a foetus or an egg \u2014 to eliminate what are considered birth \u201cdefects\u201d or to produce what are considered desired qualities in a child (Rose, 2007). If the old eugenics movement promoted selective breeding and forced sterilization in order to improve the biological qualities and, in particular, the racial qualities of whole populations, the new eugenics is focused on calculations of individual risk or individual self-improvement and self-realization. In the new eugenics, individuals choose to act upon the genetic information provided by doctors, geneticists, and counselors to make decisions for their children or themselves.\r\n\r\nThis movement is based both on the commercial aspirations of biotechnology companies and the logic of a new biological determinism or geneticism<\/strong>, which suggests that the qualities of human life are caused by genes (Rose, 2007). The concept of the gene is a relatively recent addition to the way in which people begin to think about themselves in relationship to their bodies. The German historians Barbara Duden and Silja Samerski argue that the gene has become a kind of primordial reference point for the fundamental questions people ask about themselves (2007): Where do I come from? Who am I? What will happen to me in the future? The gene has shifted from its specific place within the parameters of medical science to become a source of popular understanding and speculation: a \"pop gene.\" Most tellingly, the gene has become a Trojan horse through which \u201crisk consciousness\u201d is implanted in people\u2019s bodies. People begin to worry and make decisions about their lives and medical care based on the perceived risks embedded in their genetic make-up. The popularization of the idea of the gene entails the development of a new relationship to the human body, health, and the genetic predispositions to health risks as people age.\r\n\r\nIn 2013, the movie star Angelina Jolie underwent a double mastectomy, not because she had breast cancer but because doctors estimated she had an 87% chance of developing breast cancer due to a mutation in the BRCA1 gene (Jolie, 2013). On the basis of what might happen to her based on probabilities of risk from genetic models, she decided to take drastic measures to avoid the breast cancer that caused her mother's death. Her very public stance on her surgery was to raise public awareness of the genetic risks of cancers that run in families and to normalize a medical procedure that many would be hesitant to take. At the same time she further solidified a notion of the gene as a site of invisible risk in peoples lives, encouraging more people to think about themselves in terms of their hidden dispositions to genetically programmed diseases.\r\n\r\n[caption id=\"attachment_96\" align=\"aligncenter\" width=\"300\"]\"\" Figure 3.12<\/strong> Angelina Jolie (2013): \"My doctors estimated that I had an 87% risk of breast cancer and a 50% risk of ovarian cancer, although the risk is different in the case of each woman.\" (Photo courtesy of Georges Biard\/Wikimedia Commons.) CC BY-SA 3.0<\/a>[\/caption]\r\n\r\nMany misconceptions exist in popular culture about what a gene actually is or what it can do. Some of these misconceptions are funny \u2014 Duden and Samerski cite a hairdresser they interviewed as saying that her nail biting habit was part of the genetic programming she was born with \u2014 but some of them have serious consequences that can lead to the impossible decisions some individuals, including couples who are having a child, are forced to make. Informed decision making in genetic counseling often works with statistical probabilities of \"defects\" based on population data (e.g., \"With your family history, you have a 1 in 10 chance of having a child with the genetic mutation for Down's syndrome\"), but what does this mean to a particular individual? The actual causal\u00a0<\/em>mechanism for that particular individual is unknown and it is unlikely that they will actually have 10 children, one of whom might have Down's syndrome; therefore, what does this probability figure mean to someone who is pregnant? In this sense, the gene defines a set of cultural parameters by which people in the age of genetics make sense of themselves in relationship to their bodies. Like biological determinism in general, the gene introduces a kind of fatalism into the understanding of human life and human possibility.\r\n\r\n<\/div>\r\n

Cultural Universals<\/h1>\r\nOften, a comparison of one culture to another will reveal obvious differences. But all cultures share common elements. Cultural universals<\/strong> are patterns or traits that are globally common to all societies. One example of a cultural universal is the kinship system: Every human society recognizes a family structure that regulates sexual reproduction and the care of children (See Chapter 14. Marriage and Family<\/a>). In comparison to primate kinship however, human kinship configurations recognize a far wider range of recognized kin including matrilineal and patrilineal members (mother's and father's side relatives), several generations of family members, and members who live together as well as those who do not (Chapais, 2014). So what exactly is universal about kinship?\r\n\r\nThe significance of different types of relative varies and can be extremely complex \u2014 traditional Chinese kinship nomenclature has separate names for maternal and paternal lineages, relative age of siblings, gender of relatives, and nine generations of relative \u2014 but all human societies recognize a similar range of relations as kin. Four universal features of kinship systems include:\r\n
    \r\n \t
  1. A lengthy childhood maturation process that requires at least one adult to commit to prolonged child nurturing and educating;<\/li>\r\n \t
  2. The presence of a socially recognized bond between two (or more) people that regulates their sexual and domestic relationship through time;<\/li>\r\n \t
  3. A gender based division of labour within the household; and<\/li>\r\n \t
  4. An incest taboo that prohibits sexual intercourse between close kin.<\/li>\r\n<\/ol>\r\nEven so, there are many variations within these universals and each of the four are regularly broken in individual cases within societies. How the family unit is defined and how it functions vary. In many Asian cultures, for example, family members from all generations commonly live together in one household. In these cultures, young adults will continue to live in the extended household family structure until they marry and join their spouse\u2019s household, or they may remain and raise their nuclear family within the extended family\u2019s homestead. In Canada, by contrast, individuals are expected to leave home and live independently for a period before forming a family unit consisting of parents and their offspring.\r\n\r\nAnthropologist George Murdock (1897-1985) first recognized the existence of cultural universals while studying systems of kinship around the world. As a structural functionalist, Murdock found that cultural universals often revolve around the functional requisites all societies need to satisfy to ensure human survival, such as finding food, clothing, and shelter. They also form around universally shared human experiences, such as birth and death, or illness and healing. Through his research, Murdock identified other universals including language, the concept of personal names, and, interestingly, jokes. Humour seems to be a universal way to release tensions and create a sense of unity among people (Murdock, 1949). Sociologists consider humour necessary to human interaction because it helps individuals navigate otherwise tense situations.\r\n
    \r\n

    Making Connections: Sociological Research<\/h2>\r\n

    Is Music a Cultural Universal?<\/h3>\r\n[caption id=\"attachment_97\" align=\"alignleft\" width=\"300\"]\"A Figure 3.13<\/strong> Queenscliff Music Festival 2013. (Image courtesy of Tony Proudfoot\/Flickr.) CC BY-NC-SA 2.0<\/a>[\/caption]\r\n\r\nImagine that you are sitting in a theatre, watching a film. The movie opens with the hero sitting on a park bench with\u00a0a grim expression on her face. Cue the music. The first slow and mournful notes are played in a minor key. As the melody continues, the hero turns her head and sees a man walking toward her. The music slowly gets louder, and the dissonance of the chords sends a prickle of fear running down your spine. You sense that she\u00a0is in danger.Now imagine that you are watching the same movie, but with a different soundtrack. As the scene opens, the music is soft and soothing with a hint of sadness. You see the hero sitting on the park bench and sense her loneliness. Suddenly, the music swells. The woman looks up and sees a man walking toward her. The music grows fuller, and the pace picks up. You feel your heart rise in your chest. This is a happy moment.\r\n\r\nMusic has the ability to evoke emotional responses. In television shows, movies, and even commercials, music elicits laughter, sadness, or fear. Are these types of musical cues cultural universals?\r\n\r\nIn 2009, a team of psychologists, led by Thomas Fritz of the Max Planck Institute for Human Cognitive and Brain Sciences in Leipzig, Germany, studied people\u2019s reactions to music they\u2019d never heard (Fritz et al., 2009). The research team travelled to Cameroon, Africa, and asked Mafa tribal members to listen to Western music. The tribe, isolated from Western culture, had never been exposed to Western culture and had no context or experience within which to interpret its music. Even so, as the tribal members listened to a Western piano piece, they were able to recognize three basic emotions: happiness, sadness, and fear. Music, it turns out, is a sort of universal language.\r\n\r\nResearchers also found that music can foster a sense of wholeness within a group. In fact, scientists who study the evolution of language have concluded that originally language (an established component of group identity) and music were one (Darwin, 1871). Additionally, since music is largely nonverbal, the sounds of music can cross societal boundaries more easily than words. Music allows people to make connections where language might be a more difficult barricade. As Fritz and his team found, music and the emotions it conveys can be cultural universals.\r\n\r\n<\/div>\r\n

    Ethnocentrism and Cultural Relativism<\/h1>\r\nDespite how much humans have in common, cultural differences are far more prevalent than cultural universals. For example, while all cultures have language, analysis of particular language structures and conversational etiquette reveals tremendous differences. In some Middle Eastern cultures, it is common to stand close to others in conversation. North Americans keep more distance, maintaining a large personal space. Even something as simple as eating and drinking varies greatly from culture to culture. If a professor comes into an early morning class holding a mug of liquid, what do students assume she is drinking? In Canada, it is most likely filled with coffee, not black tea, a favourite in England, or yak butter tea, a staple in Tibet.\r\n\r\nThe way cuisines vary across cultures fascinates many people. Some travelers, like celebrated food writer Anthony Bourdain, pride themselves on their willingness to try unfamiliar foods, while others return home expressing gratitude for their native culture\u2019s fare. Canadians might express disgust at other cultures\u2019 cuisine, thinking it is gross to eat meat from a dog or guinea pig for example, while they do not question their own habit of eating cows or pigs. Such attitudes are an example of ethnocentrism<\/strong>, or evaluating and judging another culture based on how it compares to one\u2019s own cultural norms. Ethnocentrism, as sociologist William Graham Sumner (1840-1910) described the term, involves a belief or attitude that one\u2019s own culture is better than all others\u00a0(1906). Almost everyone is a little bit ethnocentric. For example, Canadians tend to say that people from England drive on the \u201cwrong\u201d side of the road, rather than the \u201cother\u201d side. Someone from a country where dogs are considered dirty and unhygienic might find it off-putting to see a dog in a French restaurant.\r\n\r\nA high level of appreciation for one\u2019s own culture can be healthy; a shared sense of community pride, for example, connects people in a society. But ethnocentrism can lead to disdain or dislike for other cultures, causing misunderstanding and conflict. This is even more significant when ethnocentrism works its way into social scientific perspectives and public policy decision making. Social scientists with the best intentions sometimes travel to another society to \u201chelp\u201d its people, seeing them as uneducated or backward, essentially inferior. In reality, these scientists are guilty of cultural imperialism \u2014 the deliberate imposition of one\u2019s own cultural values on another culture.\r\n\r\nEurope\u2019s colonial expansion, begun in the 16th century, was often accompanied by a severe cultural imperialism. European colonizers often viewed the people in the lands they colonized as uncultured savages who were in need of European governance, dress, religion, and other cultural practices. On the Northwest coast of Canada, the various First Nations' potlatch<\/em> (gift-giving) ceremony was made illegal in 1885 because it was thought to prevent Indigenous peoples from acquiring the proper industriousness and respect for material goods required by civilization. A more modern example of cultural imperialism<\/strong> was the Green Revolution of the 1950s and 1960s in which international aid agencies introduced technologically intensive agricultural methods and hybrid crop strains from developed countries to improve agricultural output in Mexico, India, the Philippines, and Africa, while overlooking indigenous varieties and agricultural approaches that were better suited to the particular region.\r\n\r\nEthnocentrism can be so strong that when confronted with all the differences of a new culture, one may experience disorientation and frustration. Sociologists call this culture shock<\/strong>. A traveler from B.C. might find the established \"center of Canada\" urban culture of Toronto restrictive. An exchange student from China might be annoyed by the constant interruptions in class as other students ask questions \u2014 a practice that can be considered rude in China. Perhaps the B.C. traveler was initially captivated with Toronto's centrality to intellectual and cultural life in Canada, and the Chinese student was originally excited to see a Canadian-style classroom firsthand. But as they experience unanticipated differences from their own culture, their excitement gives way to discomfort and doubts about how to behave appropriately in the new situation. Eventually, as people learn more about a culture, they recover from culture shock.\r\n\r\nCulture shock can occur when people do not expect to find cultural differences. Anthropologist Ken Barger\u00a0(1971) <\/span>discovered this when conducting participatory observation in an Inuit community in the Canadian Arctic. Originally from Indiana, Barger hesitated when invited to join a local snowshoe race. He knew he would never hold his own against these experts. Sure enough, he finished last, to his mortification. But the tribal members congratulated him, saying, \u201cYou really tried!\u201d In Barger\u2019s own culture, he had learned to value victory. it was not worth participating if there was no chance of winning. To the Inuit people winning was enjoyable, but their culture valued survival skills essential to their environment: How hard someone tried could mean the difference between life and death. Over the course of his stay, Barger participated in caribou hunts, learned how to take shelter in winter storms, and sometimes went days with little or no food to share among tribal members. Trying hard and working together, two nonmaterial values, were indeed much more important than winning.<\/span>\r\n\r\n[caption id=\"attachment_94\" align=\"alignleft\" width=\"300\"]\"Ruth<\/a> Figure 3.14<\/strong> American anthropologist Ruth Benedict: \"The purpose of anthropology is to make the world safe for human differences.\" (Photo courtesy of Library of Congress\/ Wikipedia.) No copyright restriction known (gift from WT staff photographer.) Public Domain<\/a>[\/caption]\r\n\r\nDuring his time with the Inuit, Barger learned to engage in cultural relativism. Cultural relativism<\/strong> is the practice of assessing a culture by its own standards rather than viewing it through the lens of one\u2019s own culture. The anthropologist Ruth Benedict (1887-1948) argued that each culture has an internally consistent pattern of thought and action, which alone could be the basis for judging the merits and morality of the culture\u2019s practices. In sociological research, cultural relativism requires an open mind and a willingness to consider new values and norms. Insight into unfamiliar sociological phenomena requires the abandonment of preconceptions and prejudgements.\r\n\r\nThe logic of cultural relativism is at the basis of contemporary policies of multiculturalism. However, indiscriminately embracing everything about a new culture is not always possible. Even the most culturally relativist people from egalitarian societies, such as Canada \u2014 societies in which women have political rights and control over their own bodies \u2014 would question whether the widespread practice of female genital circumcision in countries such as Ethiopia and Sudan should be accepted just because it has been a part of a cultural tradition.\r\n\r\nSociologists attempting to engage in cultural relativism may struggle to reconcile aspects of their own culture with aspects of a culture they are studying. Pride in one\u2019s own culture does not have to lead to imposing its values on others or using them to evaluate another culture's practices; A great deal of important information and insight can be overlooked or missed in this way. But nor does an appreciation for another culture preclude individuals from studying it with a critical eye. In the case of female genital circumcision, a universal <\/em>right to life and liberty of the person conflicts with the neutral stance of cultural relativism. It is not necessarily ethnocentric to be critical of practices that violate universal standards of human dignity because these standards are cultural universals<\/em>, contained in the cultural codes of all cultures, (even if they are not necessarily followed in practice). Not every practice can be regarded as culturally relative. Cultural traditions are not immune from power imbalances, disagreements, and emancipatory movements that seek to correct them. Research on female genital mutilation (FGM), for example, shows that when practicing communities themselves decide to abandon FGM, the practice can be eliminated very rapidly (WHO, 2020).\r\n\r\nFeminist sociology is particularly attuned to the way that most cultures present a male-dominated view of the world as if it were simply the<\/em> view of the world. Androcentrism<\/strong>\u00a0is a perspective in which male concerns, male attitudes, and male practices are presented as \u201cnormal\u201d or define what is significant and valued in a culture. Women\u2019s experiences, activities, and contributions to society and history are ignored, devalued, or marginalized.\r\n
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    As a result the perspectives, concerns, and interests of only one sex and class are represented as general. Only one sex and class are directly and actively involved in producing, debating, and developing its ideas, in creating its art, in forming its medical and psychological conceptions, in framing its laws, its political principles, its educational values and objectives. Thus a one-sided standpoint comes to be seen as natural, obvious, and general, and a one-sided set of interests preoccupy intellectual and creative work (Smith, 1987).<\/div><\/blockquote>\r\nIn part, this is simply a question of the bias of those who have the power to define cultural values, and in part, it is the result of a process in which women have been actively excluded from the culture-creating process. It is still common, for example, to read writing that uses the personal pronoun \u201che\u201d or the word \u201cman\u201d to represent people in general or humanity as a whole. The overall effect is to establish masculine values and imagery as normal. A \u201cpoliceman\u201d brings to mind a man who is doing a \u201cman\u2019s job,\u201d when in fact, women have been involved in policing for several decades now.\r\n
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    Making Connections: Social Policy and Debate<\/span><\/h2>\r\n

    Multiculturalism in Canada<\/h3>\r\n[caption id=\"attachment_99\" align=\"alignleft\" width=\"300\"]\"A Figure 3.15<\/strong> Multiculturalism tree planted in Stanley Park to bring B.C.\u2019s 2012 Multiculturalism Week to a close. The gesture of planting the tree is meant to \"symbolize the deep roots and flourishing growth of B.C.\u2019s diverse communities.\" Is multiculturalism just a gesture or is it an effective means of recognizing and supporting Canadian diversity? (Image courtesy of the Province of British Columbia\/Flickr.) CC BY-NC-ND 2.0<\/a>[\/caption]\r\n\r\nOne prominent aspect of contemporary Canadian cultural identity is the idea of multiculturalism<\/strong>. Canada was the first officially declared multicultural society in which, as Prime Minister Pierre Trudeau declared in 1971, no culture would take precedence over any other. As he put it, \"What could be more absurd than the concept of an 'all-Canadian' boy or girl?\" (Trudeau cited in Graham,1998). Multiculturalism refers to both the existence of a diversity of cultures within one territory, and to a way of conceptualizing and managing cultural diversity through social policy. As a policy, multiculturalism seeks to both promote and recognize cultural differences while addressing the inevitability of cultural tensions. In the 1988 Multiculturalism Act, <\/em>the federal government officially acknowledged its role \"in bringing about equal access and participation for all Canadians in the economic, social, cultural, and political life of the nation\" (Government of Canada, as cited in Angelini &\u00a0Broderick, 2012).\r\n\r\nHowever, the focus on multiculturalism and culture per se has not always been so central to Canadian public discourse. Multiculturalism represents a relatively recent cultural development. Prior to the end of World War II, Canadian authorities used the concept of biological race to differentiate the various types of immigrants and Indigenous peoples in Canada. This focus on biology led to corresponding fears about the quality of immigrant \u201cstock\u201d and the problems of how to manage the mixture of races. In this context, three different models for how to manage diversity were in contention: (1) the American \"melting pot\" paradigm in which the mingling of races was thought to be able to produce a super race with the best qualities of all races intermingled, (2) strict exclusion or deportation of races seen to be \u201cunsuited\u201d to Canadian social and environmental conditions, or (3) the Canadian \u201cmosaic\u201d that advocated for the separation and compartmentalization of races (Day, 2000).\r\n\r\nAfter World War II, the category of race was replaced by culture and ethnicity in the public discourse, but the mosaic model was retained. Culture came to be understood in terms of the new anthropological definitions of culture as a deep-seated emotional-psychological phenomenon essential to social well-being and belonging. In this conceptualization, to be deprived of culture through coercive assimilation would be a type of cultural genocide. As a result, alternatives to cultural assimilation into the dominant Anglo-Saxon culture were debated, and the Canadian mosaic model for managing a diverse population was redefined as multiculturalism. Based on a new appreciation of the importance of culture, and with increased immigration from non-European countries, Canadian identity was re-imagined in the 1960s and 1970s as a happy cohabitation of cultures, each of which was encouraged to maintain their cultural distinctiveness. So while the cultural identities of Canadians are diverse, the cultural paradigm in which their coexistence is conceptualized \u2014 multiculturalism \u2014 has come to be equated with Canadian cultural identity.\r\n\r\nHowever, these developments have not alleviated the problems of cultural difference with which sociologists are concerned. Multicultural policy has sparked numerous, remarkably contentious issues ranging from whether Sikh RCMP officers can wear turbans to whether Mormon sects can have legal polygamous marriages. In 2014, the Parti Qu\u00e9b\u00e9cois in Quebec proposed a controversial Charter of Quebec Values that would, to reinforce the neutrality of the state, ban public employees from wearing \u201covert and conspicuous\u201d religious symbols and headgear. In 2019, the Quebec ban on religious symbols was enacted by governing Coalition Avenir Qu\u00e9bec (CAQ) Party as Bill 21. This position represented a unique Quebec-based concept of multiculturalism known as interculturalism<\/strong>. Whereas multiculturalism begins with the premise that there is no dominant culture in Canada, interculturalism begins with the premise that in Quebec, francophone culture is dominant but also precarious in the North American context. It cannot risk further fragmentation. Therefore the intercultural model of managing diversity is to recognize and respect the diversity of immigrants who seek to integrate into Quebec society but also to make clear to immigrants that they must recognize and respect Quebec's common or \"fundamental\" values.\r\n\r\nCritics of multiculturalism identify four related problems:\r\n