{"id":28,"date":"2021-07-30T17:13:36","date_gmt":"2021-07-30T21:13:36","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/?post_type=chapter&#038;p=28"},"modified":"2021-07-30T17:13:36","modified_gmt":"2021-07-30T21:13:36","slug":"the-4ps-of-marketing-product-price-place","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/chapter\/the-4ps-of-marketing-product-price-place\/","title":{"raw":"Module 4: The 4P\u2019s of marketing \u2013 Product, Price, Place","rendered":"Module 4: The 4P\u2019s of marketing \u2013 Product, Price, Place"},"content":{"raw":"<h1>Learning Topics<\/h1>\r\n<ul>\r\n \t<li>Pricing strategies<\/li>\r\n \t<li>Retail and distribution strategy<\/li>\r\n \t<li>Supply chain management<\/li>\r\n<\/ul>\r\nIn plain language:\r\n<ul>\r\n \t<li>We will evaluate the different ways we can price our product or service based on our costs, the competition, and the perceived value.<\/li>\r\n \t<li>We will assess the best methods to deliver our product or service to our customers and end-users.<\/li>\r\n \t<li>We will analyze how we source our supplies and how we can improve our products.<\/li>\r\n<\/ul>\r\n<h1>Learning Skills<\/h1>\r\n<ul>\r\n \t<li>We will learn about the 4 P\u2019s.<\/li>\r\n \t<li>We will confirm our product and servicing offering and develop competitive pricing.<\/li>\r\n \t<li>We will use Microsoft Office to create a marketing pamphlet.<\/li>\r\n \t<li>We will develop our analysis skills by determining our pricing and distribution.<\/li>\r\n<\/ul>\r\n<h1>Resources<\/h1>\r\n<ul>\r\n \t<li><a href=\"https:\/\/open.lib.umn.edu\/principlesmarketing\/part\/chapter-6-creating-offerings\/\">Chapter 6: Creating Offerings<\/a><\/li>\r\n \t<li><a href=\"https:\/\/open.lib.umn.edu\/principlesmarketing\/part\/chapter-9-using-supply-chains-to-create-value-for-customers\/\">Chapter 9: Using Supply Chains to Create Value for Customers<\/a><\/li>\r\n \t<li><a href=\"https:\/\/open.lib.umn.edu\/principlesmarketing\/part\/chapter-15-price-the-only-revenue-generator\/\">Chapter 15: Price, the Only Revenue Generator<\/a><\/li>\r\n \t<li><a href=\"https:\/\/www.youtube.com\/watch?v=Mco8vBAwOmA\">Video explanation of the 4 P\u2019s<\/a><\/li>\r\n \t<li><a href=\"https:\/\/www.cleverism.com\/understanding-marketing-mix-concept-4ps\/\">Article explanation of the 4 P\u2019s<\/a><\/li>\r\n<\/ul>\r\n<h1>Learning Activities<\/h1>\r\nIn your module 3 video, be sure to discuss the following:\r\n<ul>\r\n \t<li>The importance of the marketing program in the course \u2013 it is worth 40% of your overall grade<\/li>\r\n \t<li>What does a pamphlet consist of?\r\n<ul>\r\n \t<li>Many students make the same mistakes:\r\n<ul>\r\n \t<li>Have a one sided piece of paper.<\/li>\r\n \t<li>Does not include colour or images and just provides<\/li>\r\n \t<li>Does not answer the specific questions required such as what do the products cost? How can customers buy the product or service? What are the variants?<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h1>Assignment<\/h1>\r\n<div>\r\n\r\n<strong>Assignment Title:<\/strong> The 4P\u2019s of marketing \u2013 Product, Price, Place\r\n\r\n<strong>Topics: <\/strong>\r\n\r\n\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Pricing strategies\r\n\r\n\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Retail and distribution strategy\r\n\r\n\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Supply chain management\r\n\r\n<strong>Description:<\/strong>\r\n\r\nThis assignment focuses on the following sections of the marketing plan:\r\n\r\nPage 5: Marketing Program\r\n<ul>\r\n \t<li>Product Strategy<\/li>\r\n \t<li>Price Strategy<\/li>\r\n \t<li>Promotion Strategy<\/li>\r\n \t<li>Place (Distribution) Strategy<\/li>\r\n<\/ul>\r\n<h2 style=\"text-align: left;\">Marketing Program<\/h2>\r\nThe marketing program is the most important part of your marketing plan and the marks issued in this class represent the importance.\r\n\r\nThe marketing program will follow the 4 P\u2019s of marketing Product Strategy, Price Strategy, Promotion Strategy, Place (Distribution) Strategy. The four P\u2019s of marketing describe how you intend to reach your target market; each target market will have a different mix of the 4ps to effectively sell to. This <a href=\"https:\/\/www.cleverism.com\/understanding-marketing-mix-concept-4ps\/\">article<\/a> is a particularly good explanation and gives you guidelines to complete the assignment.\r\n\r\nAfter you review the article, be sure to watch this video to further explain the concept:\u00a0 <a href=\"https:\/\/www.youtube.com\/watch?v=Mco8vBAwOmA\">The 4 P's of the Marketing Mix<\/a>\r\n\r\nFinally, review your open education textbook which has lots of information on this topic.\r\n<h2 style=\"text-align: left;\">Product Strategy<\/h2>\r\nThe product is what you are selling. If you have various models of your product, you would list the varieties and the differences in this section. The product can either be tangible, which have independent physical existence (from needle to motor parts) or an intangible service (like in IT and tourism industry). Launching the right kind of product with an appropriate number of variants is one of the critical decisions for marketing managers.\r\n<h2>Price Strategy<\/h2>\r\nThe price of a product determines the offering which the customers are willing to give to buy that product. The price can neither be too low that the seller incurs losses, nor be too high that the consumers cannot afford the product.\r\n\r\nYour pricing strategy would also include if you were to offer volume discounts, bundling deals, holiday rates, etc. How you price your product or service can be considered the most important decision you make regarding your business.\r\n<h2>Place (Distribution) Strategy<\/h2>\r\nThe market where the product is sold is known as place or distribution strategy. The markets should be convenient for the consumers to access which could include using a distribution network of shops or outlets. Digital and online sales can also be considered as places, you can choose from Ebay, Amazon, Shopify, or virtually endless amounts of options to develop a strategy. Place does not have to be a crucial business decision but can be as simple as how you may set up your farmers market booth.\r\n<h2>Promotion Strategy<\/h2>\r\nThe method of communication by which the marketer provides information about the product is known as promotion. It included advertisements, personal selling, word of mouth publicity etc.\r\n\r\nIn this assignment you will consider your promotion strategy but in the next module you will expand upon this area.\r\n\r\n<strong>Resources: <\/strong>Computer, Internet access.\r\n\r\n<strong>Technical specifications: <\/strong>\r\n\r\nPrepare a pamphlet for download in this section using Word or any program you may choose. Your pamphlet should be double sided and the color and imagery should match your marketing page plan.\r\n\r\nThe pamphlet should have the following information:\r\n<ul>\r\n \t<li>Product Strategy - A description of your products or services in detail. If you have variations of your product or services, you should include everything that is for detail. The information should clearly outline the product or service but still be presented as if a customer would read this pamphlet.<\/li>\r\n \t<li>Price Strategy \u2013 List the pricing of your products. If you are including variations of your pricing by sales or bulk purchases outline the deals customers can use.<\/li>\r\n \t<li>Place (distribution) strategy \u2013 Outline where your customers can purchase the product or service. This section should make purchasing your goods or service easy and convenient for your target customer.<\/li>\r\n \t<li>Promotion Strategy \u2013 In a small section, describe where your customer can learn more. Consider what your target market is and how they should be reached. For instance, if your target market is women over 60 years old, would you use tiktok as a promotion? In the next assignment you will mock up some promotional material.<\/li>\r\n<\/ul>\r\n<strong>Due Date: <\/strong>Sunday, 1159pm\r\n\r\n<strong>Marks: <\/strong>20% rubric\r\n\r\n<strong>Examples:\u00a0<\/strong>\r\n\r\n<a href=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7.png\"><img class=\"alignnone wp-image-29 size-full\" src=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7.png\" alt=\"\" width=\"983\" height=\"537\" \/><\/a>\r\n\r\nFigure 7: Example of a marketing program brochure within the webpage.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong> <a href=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front.png\"><img class=\"alignnone wp-image-31 size-full\" src=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front.png\" alt=\"\" width=\"818\" height=\"635\" \/><\/a><\/strong>\r\n\r\nFigure 8: \u00a0Example of brochure back side\r\n\r\n<a href=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back.png\"><img class=\"alignnone wp-image-30 size-full\" src=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back.png\" alt=\"\" width=\"820\" height=\"606\" \/><\/a>\r\n\r\nFigure 9: Example of brochure front side\r\n\r\n<\/div>\r\n<strong>Rubric:<\/strong>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><strong>Criteria<\/strong><\/td>\r\n<td><strong>Excellent 3 Points<\/strong><\/td>\r\n<td><strong>Good 2 Points<\/strong><\/td>\r\n<td><strong>Satisfactory 1 Point<\/strong><\/td>\r\n<td><strong>Poor 0 Points<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>\u00a0<\/strong>\r\n\r\n<strong>Technical Specifications<\/strong>\r\n\r\n<strong>\u00a0<\/strong><\/td>\r\n<td>The project meets all the requirements of the assignment. The marketing plan looks professional and the entire marketing plan is described from all the required aspects.\r\n\r\nThe instructions were followed.<\/td>\r\n<td>The project meets the basic requirements of the assignment and includes some information about the marketing plan.\r\n\r\nThe instructions were adequately followed.<\/td>\r\n<td>The project meets some of the requirements and needs improvement.\r\n\r\nThe assignment needs improvement.\r\n\r\nThe instructions were not followed.<\/td>\r\n<td>The project is not complete. The assignments did not follow the instructions.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>\u00a0<\/strong>\r\n\r\n<strong>Materials \/ Content<\/strong>\r\n\r\n<strong>\u00a0<\/strong><\/td>\r\n<td>The student has shown all of the elements of the marketing plan and can easily answer questions related to the four segments. The student can easily describe how to create an effective marketing program.<\/td>\r\n<td>The student showed many elements of the marketing plan and can answer questions related to it. The student can summarize how to create a marketing program.<\/td>\r\n<td>The student has little elements of the marketing plan and is able to answer some of the questions. The student can describe most of the procedures involved in creating a marketing program.<\/td>\r\n<td>Student did not demonstrate good progress regarding the project and is unable to describe the marketing plan and its relevant segments.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>\u00a0<\/strong>\r\n\r\n<strong>Presentation and creativity<\/strong><\/td>\r\n<td>The assignments are clear and easy to read. High quality graphics are used which attract the audience. All the information provided is relevant to the topic. Students have used excellent creative skills which makes the assignment more attractive.<\/td>\r\n<td>The assignments are clear. Good quality graphics are used which attract the audience. No irrelevant information. The project shows creativity with the use of attracting colors.<\/td>\r\n<td>The assignments are of good quality. Little irrelevant details.\r\n\r\nThe student did not make an effort to show any creativity to make the project more attractive.<\/td>\r\n<td>Poor presentation and no signs of creativity<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Critical Thinking and decision making<\/strong><\/td>\r\n<td>The student has used critical thinking in the marketing program.<\/td>\r\n<td>The student has shown application of research and shown some critical thinking.<\/td>\r\n<td>The student has shown no use of research and shown little critical thinking.<\/td>\r\n<td>&nbsp;\r\n\r\nLittle to no use of critical thinking.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n&nbsp;","rendered":"<h1>Learning Topics<\/h1>\n<ul>\n<li>Pricing strategies<\/li>\n<li>Retail and distribution strategy<\/li>\n<li>Supply chain management<\/li>\n<\/ul>\n<p>In plain language:<\/p>\n<ul>\n<li>We will evaluate the different ways we can price our product or service based on our costs, the competition, and the perceived value.<\/li>\n<li>We will assess the best methods to deliver our product or service to our customers and end-users.<\/li>\n<li>We will analyze how we source our supplies and how we can improve our products.<\/li>\n<\/ul>\n<h1>Learning Skills<\/h1>\n<ul>\n<li>We will learn about the 4 P\u2019s.<\/li>\n<li>We will confirm our product and servicing offering and develop competitive pricing.<\/li>\n<li>We will use Microsoft Office to create a marketing pamphlet.<\/li>\n<li>We will develop our analysis skills by determining our pricing and distribution.<\/li>\n<\/ul>\n<h1>Resources<\/h1>\n<ul>\n<li><a href=\"https:\/\/open.lib.umn.edu\/principlesmarketing\/part\/chapter-6-creating-offerings\/\">Chapter 6: Creating Offerings<\/a><\/li>\n<li><a href=\"https:\/\/open.lib.umn.edu\/principlesmarketing\/part\/chapter-9-using-supply-chains-to-create-value-for-customers\/\">Chapter 9: Using Supply Chains to Create Value for Customers<\/a><\/li>\n<li><a href=\"https:\/\/open.lib.umn.edu\/principlesmarketing\/part\/chapter-15-price-the-only-revenue-generator\/\">Chapter 15: Price, the Only Revenue Generator<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=Mco8vBAwOmA\">Video explanation of the 4 P\u2019s<\/a><\/li>\n<li><a href=\"https:\/\/www.cleverism.com\/understanding-marketing-mix-concept-4ps\/\">Article explanation of the 4 P\u2019s<\/a><\/li>\n<\/ul>\n<h1>Learning Activities<\/h1>\n<p>In your module 3 video, be sure to discuss the following:<\/p>\n<ul>\n<li>The importance of the marketing program in the course \u2013 it is worth 40% of your overall grade<\/li>\n<li>What does a pamphlet consist of?\n<ul>\n<li>Many students make the same mistakes:\n<ul>\n<li>Have a one sided piece of paper.<\/li>\n<li>Does not include colour or images and just provides<\/li>\n<li>Does not answer the specific questions required such as what do the products cost? How can customers buy the product or service? What are the variants?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h1>Assignment<\/h1>\n<div>\n<p><strong>Assignment Title:<\/strong> The 4P\u2019s of marketing \u2013 Product, Price, Place<\/p>\n<p><strong>Topics: <\/strong><\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Pricing strategies<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Retail and distribution strategy<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Supply chain management<\/p>\n<p><strong>Description:<\/strong><\/p>\n<p>This assignment focuses on the following sections of the marketing plan:<\/p>\n<p>Page 5: Marketing Program<\/p>\n<ul>\n<li>Product Strategy<\/li>\n<li>Price Strategy<\/li>\n<li>Promotion Strategy<\/li>\n<li>Place (Distribution) Strategy<\/li>\n<\/ul>\n<h2 style=\"text-align: left;\">Marketing Program<\/h2>\n<p>The marketing program is the most important part of your marketing plan and the marks issued in this class represent the importance.<\/p>\n<p>The marketing program will follow the 4 P\u2019s of marketing Product Strategy, Price Strategy, Promotion Strategy, Place (Distribution) Strategy. The four P\u2019s of marketing describe how you intend to reach your target market; each target market will have a different mix of the 4ps to effectively sell to. This <a href=\"https:\/\/www.cleverism.com\/understanding-marketing-mix-concept-4ps\/\">article<\/a> is a particularly good explanation and gives you guidelines to complete the assignment.<\/p>\n<p>After you review the article, be sure to watch this video to further explain the concept:\u00a0 <a href=\"https:\/\/www.youtube.com\/watch?v=Mco8vBAwOmA\">The 4 P&#8217;s of the Marketing Mix<\/a><\/p>\n<p>Finally, review your open education textbook which has lots of information on this topic.<\/p>\n<h2 style=\"text-align: left;\">Product Strategy<\/h2>\n<p>The product is what you are selling. If you have various models of your product, you would list the varieties and the differences in this section. The product can either be tangible, which have independent physical existence (from needle to motor parts) or an intangible service (like in IT and tourism industry). Launching the right kind of product with an appropriate number of variants is one of the critical decisions for marketing managers.<\/p>\n<h2>Price Strategy<\/h2>\n<p>The price of a product determines the offering which the customers are willing to give to buy that product. The price can neither be too low that the seller incurs losses, nor be too high that the consumers cannot afford the product.<\/p>\n<p>Your pricing strategy would also include if you were to offer volume discounts, bundling deals, holiday rates, etc. How you price your product or service can be considered the most important decision you make regarding your business.<\/p>\n<h2>Place (Distribution) Strategy<\/h2>\n<p>The market where the product is sold is known as place or distribution strategy. The markets should be convenient for the consumers to access which could include using a distribution network of shops or outlets. Digital and online sales can also be considered as places, you can choose from Ebay, Amazon, Shopify, or virtually endless amounts of options to develop a strategy. Place does not have to be a crucial business decision but can be as simple as how you may set up your farmers market booth.<\/p>\n<h2>Promotion Strategy<\/h2>\n<p>The method of communication by which the marketer provides information about the product is known as promotion. It included advertisements, personal selling, word of mouth publicity etc.<\/p>\n<p>In this assignment you will consider your promotion strategy but in the next module you will expand upon this area.<\/p>\n<p><strong>Resources: <\/strong>Computer, Internet access.<\/p>\n<p><strong>Technical specifications: <\/strong><\/p>\n<p>Prepare a pamphlet for download in this section using Word or any program you may choose. Your pamphlet should be double sided and the color and imagery should match your marketing page plan.<\/p>\n<p>The pamphlet should have the following information:<\/p>\n<ul>\n<li>Product Strategy &#8211; A description of your products or services in detail. If you have variations of your product or services, you should include everything that is for detail. The information should clearly outline the product or service but still be presented as if a customer would read this pamphlet.<\/li>\n<li>Price Strategy \u2013 List the pricing of your products. If you are including variations of your pricing by sales or bulk purchases outline the deals customers can use.<\/li>\n<li>Place (distribution) strategy \u2013 Outline where your customers can purchase the product or service. This section should make purchasing your goods or service easy and convenient for your target customer.<\/li>\n<li>Promotion Strategy \u2013 In a small section, describe where your customer can learn more. Consider what your target market is and how they should be reached. For instance, if your target market is women over 60 years old, would you use tiktok as a promotion? In the next assignment you will mock up some promotional material.<\/li>\n<\/ul>\n<p><strong>Due Date: <\/strong>Sunday, 1159pm<\/p>\n<p><strong>Marks: <\/strong>20% rubric<\/p>\n<p><strong>Examples:\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29 size-full\" src=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7.png\" alt=\"\" width=\"983\" height=\"537\" srcset=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7.png 983w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7-300x164.png 300w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7-768x420.png 768w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7-65x36.png 65w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7-225x123.png 225w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/Figure-7-350x191.png 350w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><\/a><\/p>\n<p>Figure 7: Example of a marketing program brochure within the webpage.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong> <a href=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-31 size-full\" src=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front.png\" alt=\"\" width=\"818\" height=\"635\" srcset=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front.png 818w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front-300x233.png 300w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front-768x596.png 768w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front-65x50.png 65w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front-225x175.png 225w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig9-front-350x272.png 350w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/a><\/strong><\/p>\n<p>Figure 8: \u00a0Example of brochure back side<\/p>\n<p><a href=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30 size-full\" src=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back.png\" alt=\"\" width=\"820\" height=\"606\" srcset=\"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back.png 820w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back-300x222.png 300w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back-768x568.png 768w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back-65x48.png 65w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back-225x166.png 225w, https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-content\/uploads\/sites\/1466\/2021\/07\/fig8-back-350x259.png 350w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a><\/p>\n<p>Figure 9: Example of brochure front side<\/p>\n<\/div>\n<p><strong>Rubric:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Criteria<\/strong><\/td>\n<td><strong>Excellent 3 Points<\/strong><\/td>\n<td><strong>Good 2 Points<\/strong><\/td>\n<td><strong>Satisfactory 1 Point<\/strong><\/td>\n<td><strong>Poor 0 Points<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>\u00a0<\/strong><\/p>\n<p><strong>Technical Specifications<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/td>\n<td>The project meets all the requirements of the assignment. The marketing plan looks professional and the entire marketing plan is described from all the required aspects.<\/p>\n<p>The instructions were followed.<\/td>\n<td>The project meets the basic requirements of the assignment and includes some information about the marketing plan.<\/p>\n<p>The instructions were adequately followed.<\/td>\n<td>The project meets some of the requirements and needs improvement.<\/p>\n<p>The assignment needs improvement.<\/p>\n<p>The instructions were not followed.<\/td>\n<td>The project is not complete. The assignments did not follow the instructions.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u00a0<\/strong><\/p>\n<p><strong>Materials \/ Content<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/td>\n<td>The student has shown all of the elements of the marketing plan and can easily answer questions related to the four segments. The student can easily describe how to create an effective marketing program.<\/td>\n<td>The student showed many elements of the marketing plan and can answer questions related to it. The student can summarize how to create a marketing program.<\/td>\n<td>The student has little elements of the marketing plan and is able to answer some of the questions. The student can describe most of the procedures involved in creating a marketing program.<\/td>\n<td>Student did not demonstrate good progress regarding the project and is unable to describe the marketing plan and its relevant segments.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u00a0<\/strong><\/p>\n<p><strong>Presentation and creativity<\/strong><\/td>\n<td>The assignments are clear and easy to read. High quality graphics are used which attract the audience. All the information provided is relevant to the topic. Students have used excellent creative skills which makes the assignment more attractive.<\/td>\n<td>The assignments are clear. Good quality graphics are used which attract the audience. No irrelevant information. The project shows creativity with the use of attracting colors.<\/td>\n<td>The assignments are of good quality. Little irrelevant details.<\/p>\n<p>The student did not make an effort to show any creativity to make the project more attractive.<\/td>\n<td>Poor presentation and no signs of creativity<\/td>\n<\/tr>\n<tr>\n<td><strong>Critical Thinking and decision making<\/strong><\/td>\n<td>The student has used critical thinking in the marketing program.<\/td>\n<td>The student has shown application of research and shown some critical thinking.<\/td>\n<td>The student has shown no use of research and shown little critical thinking.<\/td>\n<td>&nbsp;<\/p>\n<p>Little to no use of critical thinking.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"author":120,"menu_order":4,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[48],"contributor":[],"license":[],"class_list":["post-28","chapter","type-chapter","status-publish","hentry","chapter-type-numberless"],"part":3,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/pressbooks\/v2\/chapters\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/wp\/v2\/users\/120"}],"version-history":[{"count":1,"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/pressbooks\/v2\/chapters\/28\/revisions"}],"predecessor-version":[{"id":32,"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/pressbooks\/v2\/chapters\/28\/revisions\/32"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/pressbooks\/v2\/chapters\/28\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/pressbooks\/v2\/chapter-type?post=28"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/wp\/v2\/contributor?post=28"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/intromarketingcourse\/wp-json\/wp\/v2\/license?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}