{"id":85,"date":"2017-12-16T19:57:06","date_gmt":"2017-12-17T00:57:06","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/chapter\/collaborativewriting\/"},"modified":"2025-08-25T12:01:24","modified_gmt":"2025-08-25T16:01:24","slug":"kpi","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/chapter\/kpi\/","title":{"raw":"4.4  Key Performance Indicators","rendered":"4.4  Key Performance Indicators"},"content":{"raw":"Understanding How We Measure Success Online\r\n\r\n&nbsp;\r\n\r\nWhen a business wants to grow and succeed, it needs to set clear goals. For example, a company might want to reach 5,000 new people in one month using social media. These goals help guide the business and keep it focused. But how do we know if a business is reaching its goals? That\u2019s where\u00a0<strong>Key Performance Indicators<\/strong>, or\u00a0<strong>KPIs<\/strong>, come in.\r\n<h2>Data | Metrics |\u00a0KPI<\/h2>\r\nData collection helps a business to measure growth, track customers, and can be used for employee accountability. A measurement or datum can be the number of clients, sales in a region, overall revenue, etc. Measurements, such as number of customers,\u00a0 only really have value when they are compared within the larger context of a business goal which is called metrics. For example, the number of new customers\u00a0in the past month.\r\n\r\nData and metrics are both necessary to build and develop statements that show how a particular action (e.g., targeted Facebook advertising) performs. Tracking key performance indicators narrows the set of data and metrics to only those relevant to a particular action.\r\n\r\nKPIs are special measurements that help a business understand how well it\u2019s doing. They show if the business is meeting its goals or if it needs to make changes.\r\n<h3><strong>KPIs vary depending on business and industry<\/strong><\/h3>\r\nThe KPIs that an organization measures will vary based on: the type of activity and industry, its customers, and its staff. However, they are likely to include most of the following:\r\n<ul>\r\n \t<li>Net profit<\/li>\r\n \t<li>Net promoter score<\/li>\r\n \t<li>Customer engagement<\/li>\r\n \t<li>Customer complaints<\/li>\r\n \t<li>Market share<\/li>\r\n \t<li>Share of voice<\/li>\r\n \t<li>Carbon footprint<\/li>\r\n \t<li>Supply chain miles<\/li>\r\n \t<li>Waste recycling rate<\/li>\r\n \t<li>Employee satisfaction<\/li>\r\n \t<li>Staff churn<\/li>\r\n \t<li>Return on investment (ROI)<\/li>\r\n<\/ul>\r\nOnce you have defined your business\u2019 goals and strategy, identifying and aligning the KPIs appropriately for your business is much easier.\r\n\r\n&nbsp;\r\n\r\nKPIs help businesses:\r\n<ul>\r\n \t<li>See what\u2019s working and what\u2019s not.<\/li>\r\n \t<li>Make smart decisions.<\/li>\r\n \t<li>Save time and money.<\/li>\r\n \t<li>Stay focused on their goals.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nA company's social media marketing plan will rely heavily on KPIs to understand the <em>value<\/em> of the actions and tasks taken in social media marketing.","rendered":"<p>Understanding How We Measure Success Online<\/p>\n<p>&nbsp;<\/p>\n<p>When a business wants to grow and succeed, it needs to set clear goals. For example, a company might want to reach 5,000 new people in one month using social media. These goals help guide the business and keep it focused. But how do we know if a business is reaching its goals? That\u2019s where\u00a0<strong>Key Performance Indicators<\/strong>, or\u00a0<strong>KPIs<\/strong>, come in.<\/p>\n<h2>Data | Metrics |\u00a0KPI<\/h2>\n<p>Data collection helps a business to measure growth, track customers, and can be used for employee accountability. A measurement or datum can be the number of clients, sales in a region, overall revenue, etc. Measurements, such as number of customers,\u00a0 only really have value when they are compared within the larger context of a business goal which is called metrics. For example, the number of new customers\u00a0in the past month.<\/p>\n<p>Data and metrics are both necessary to build and develop statements that show how a particular action (e.g., targeted Facebook advertising) performs. Tracking key performance indicators narrows the set of data and metrics to only those relevant to a particular action.<\/p>\n<p>KPIs are special measurements that help a business understand how well it\u2019s doing. They show if the business is meeting its goals or if it needs to make changes.<\/p>\n<h3><strong>KPIs vary depending on business and industry<\/strong><\/h3>\n<p>The KPIs that an organization measures will vary based on: the type of activity and industry, its customers, and its staff. However, they are likely to include most of the following:<\/p>\n<ul>\n<li>Net profit<\/li>\n<li>Net promoter score<\/li>\n<li>Customer engagement<\/li>\n<li>Customer complaints<\/li>\n<li>Market share<\/li>\n<li>Share of voice<\/li>\n<li>Carbon footprint<\/li>\n<li>Supply chain miles<\/li>\n<li>Waste recycling rate<\/li>\n<li>Employee satisfaction<\/li>\n<li>Staff churn<\/li>\n<li>Return on investment (ROI)<\/li>\n<\/ul>\n<p>Once you have defined your business\u2019 goals and strategy, identifying and aligning the KPIs appropriately for your business is much easier.<\/p>\n<p>&nbsp;<\/p>\n<p>KPIs help businesses:<\/p>\n<ul>\n<li>See what\u2019s working and what\u2019s not.<\/li>\n<li>Make smart decisions.<\/li>\n<li>Save time and money.<\/li>\n<li>Stay focused on their goals.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A company&#8217;s social media marketing plan will rely heavily on KPIs to understand the <em>value<\/em> of the actions and tasks taken in social media marketing.<\/p>\n","protected":false},"author":1518,"menu_order":4,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[48],"contributor":[],"license":[],"class_list":["post-85","chapter","type-chapter","status-publish","hentry","chapter-type-standard"],"part":72,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/chapters\/85","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/wp\/v2\/users\/1518"}],"version-history":[{"count":6,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/chapters\/85\/revisions"}],"predecessor-version":[{"id":522,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/chapters\/85\/revisions\/522"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/parts\/72"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/chapters\/85\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/wp\/v2\/media?parent=85"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/chapter-type?post=85"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/wp\/v2\/contributor?post=85"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/wp\/v2\/license?post=85"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}