{"id":72,"date":"2017-12-07T19:50:14","date_gmt":"2017-12-08T00:50:14","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/part\/teamwork\/"},"modified":"2024-07-12T13:30:25","modified_gmt":"2024-07-12T17:30:25","slug":"social","status":"publish","type":"part","link":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/part\/social\/","title":{"raw":"Social Media Management and Marketing","rendered":"Social Media Management and Marketing"},"content":{"raw":"In today\u2019s digital landscape, establishing and nurturing an online business presence<\/em> goes beyond mere existence\u2014it\u2019s about fostering a vibrant community through strategic social media marketing. This dynamic field, constantly evolving and defying traditional norms, demands thoughtful planning and genuine engagement across major platforms. While I won\u2019t delve into the step-by-step specifics for each platform here, let\u2019s explore the broader strategies for authentic participation.\r\n
\r\n

Learning Objectives<\/p>\r\n\r\n<\/header>\r\n

\r\n\r\nThis section contains the following chapters with the following learning objectives:\r\n

4.1 Build a community<\/a><\/strong>: Understand why social media is so important for businesses and how to show-up, authentically.<\/p>\r\n

4.2 Owned, Paid and Earned Marketing<\/strong><\/a>: Understand the different ways content can be marketed on social media platforms.<\/p>\r\n

4.3 Policies & Terms of Use<\/strong><\/a>: Develop strategies for creating internal policy documents around social media use.<\/p>\r\n

4.4 Key Performance Indicators (KPIs)<\/strong><\/a>:\u00a0 Develop SMART goals and use metrics to determine if the goals are met.<\/p>\r\n

4.5 Meta<\/strong><\/a>: Understand best-practices around the use of Instagram & Facebook social media platforms.<\/p>\r\n

4.6 LinkedIn<\/a>:<\/strong> A use-case for businesses to show up and engage on LinkedIn.<\/p>\r\n

4.7 Social Media Integration<\/a>:<\/strong> How best to integrate your website and social media channels.<\/p>\r\n\r\n<\/div>\r\n<\/div>","rendered":"

In today\u2019s digital landscape, establishing and nurturing an online business presence<\/em> goes beyond mere existence\u2014it\u2019s about fostering a vibrant community through strategic social media marketing. This dynamic field, constantly evolving and defying traditional norms, demands thoughtful planning and genuine engagement across major platforms. While I won\u2019t delve into the step-by-step specifics for each platform here, let\u2019s explore the broader strategies for authentic participation.<\/p>\n

\n
\n

Learning Objectives<\/p>\n<\/header>\n

\n

This section contains the following chapters with the following learning objectives:<\/p>\n

4.1 Build a community<\/a><\/strong>: Understand why social media is so important for businesses and how to show-up, authentically.<\/p>\n

4.2 Owned, Paid and Earned Marketing<\/strong><\/a>: Understand the different ways content can be marketed on social media platforms.<\/p>\n

4.3 Policies & Terms of Use<\/strong><\/a>: Develop strategies for creating internal policy documents around social media use.<\/p>\n

4.4 Key Performance Indicators (KPIs)<\/strong><\/a>:\u00a0 Develop SMART goals and use metrics to determine if the goals are met.<\/p>\n

4.5 Meta<\/strong><\/a>: Understand best-practices around the use of Instagram & Facebook social media platforms.<\/p>\n

4.6 LinkedIn<\/a>:<\/strong> A use-case for businesses to show up and engage on LinkedIn.<\/p>\n

4.7 Social Media Integration<\/a>:<\/strong> How best to integrate your website and social media channels.<\/p>\n<\/div>\n<\/div>\n","protected":false},"parent":0,"menu_order":2,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-72","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/parts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":18,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/parts\/72\/revisions"}],"predecessor-version":[{"id":512,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/pressbooks\/v2\/parts\/72\/revisions\/512"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/wp\/v2\/contributor?post=72"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/onlinepresence\/wp-json\/wp\/v2\/license?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}