{"id":208,"date":"2021-06-09T18:50:11","date_gmt":"2021-06-09T22:50:11","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/pose2\/chapter\/oer-marketing-promotion\/"},"modified":"2021-07-09T18:11:59","modified_gmt":"2021-07-09T22:11:59","slug":"oer-marketing-promotion","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/pose2\/chapter\/oer-marketing-promotion\/","title":{"raw":"8.9 OER Marketing & Promotion","rendered":"8.9 OER Marketing & Promotion"},"content":{"raw":"\r\n
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Scenario \u2013 Promoting an OER<\/strong><\/p>\r\n\r\n\r\n\r\n

Jan has created a series of open 3D models and ancillary resources for their genomics course. They first developed the content to reduce barriers to access resources for students but Jan is curious about the potential of their resource to benefit and reach others. While Jan knows how to share the resource, measuring the benefit is not as clear.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

OER & Measurements of Success<\/h2>\r\n\r\n\r\n\r\n

Developing strategies and approaches to measuring the success of an OER is more than just the collection of numbers. While repositories will have different kinds of data you can collect about the use of your OER (see Table 1), deciding what you want to measure will help guide you in gathering metrics to provide proof of the success of your project.<\/p>\r\n\r\n\r\n\r\n

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Repository<\/strong><\/td>\r\nData Collected by Object<\/strong><\/td>\r\nExample<\/strong><\/td>\r\n<\/tr>\r\n
UBC <\/a>cIRcle<\/a><\/td>\r\nViews and downloads by country; Views and downloads by month and year; Total views and downloads<\/td>\r\nTeaching in a Digital Age<\/a><\/td>\r\n<\/tr>\r\n
OER Commons<\/a><\/td>\r\nNumber of times viewed; Number of times saved; Ratings out of 5 stars, Comments; If you have a paid OER Commons Hub<\/a>, there are additional metrics available.<\/td>\r\nPrinciples of Management Version 1.1<\/a><\/td>\r\n<\/tr>\r\n
Merlot<\/a><\/td>\r\nUser ratings; Comments; Merlot Awards Systems; If you use the Content builder<\/a> you can add Google Analytics<\/a> for additional metrics.<\/td>\r\nOnline Poetry Classroom<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n
Table 1 - Sample Repositories & Data Collection Options<\/strong><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n
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By starting with an understanding of what you want to know about your OER's \"performance,\" you will be able to develop a plan to gather the right metrics for your needs. When considering the success measure for your OER, think through the following questions:<\/p>\r\n\r\n\r\n\r\n