{"id":349,"date":"2015-03-12T21:33:50","date_gmt":"2015-03-13T01:33:50","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/chapter\/15-4-discussion-questions-and-activities\/"},"modified":"2021-02-26T14:18:56","modified_gmt":"2021-02-26T19:18:56","slug":"15-4-discussion-questions-and-activities","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/chapter\/15-4-discussion-questions-and-activities\/","title":{"raw":"15.4 Discussion Questions and Activities","rendered":"15.4 Discussion Questions and Activities"},"content":{"raw":"<div class=\"bcc-box bcc-info\" id=\"fwk-133234-ch15_s04_n01\">\n        <h3 class=\"title\">Discussion Questions<\/h3>\n        <ol class=\"orderedlist\" id=\"fwk-133234-ch15_s04_l01\"><li>What is the difference between leader pricing and a loss leader?<\/li>\n            <li>Which pricing approaches do you feel work best long term?<\/li>\n            <li>When is price discrimination legal?<\/li>\n            <li>Which pricing strategies have you noticed when you shop?<\/li>\n            <li>What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?<\/li>\n        <\/ol><\/div>\n    <div class=\"bcc-box bcc-info\" id=\"fwk-133234-ch15_s04_n02\">\n        <h3 class=\"title\">Activities<\/h3>\n        <ol class=\"orderedlist\" id=\"fwk-133234-ch15_s04_l02\"><li>In order to understand revenues and costs, get a two-liter bottle of soda, ten to twenty cups, and a bucket of ice. Fill each cup with ice and then fill it with soda. Assume each cup of soda sells for at least $1 and you paid $1 for the soda and $1 for the cups. How much profit can you make?<\/li>\n            <li>Go to a fast-food restaurant for lunch. Figure out how much the price of a bundled meal is versus buying the items separately. Then decide if you think many consumers add a soda or fries because they feel like they\u2019re getting a deal.<\/li>\n        <\/ol><\/div>","rendered":"<div class=\"bcc-box bcc-info\" id=\"fwk-133234-ch15_s04_n01\">\n<h3 class=\"title\">Discussion Questions<\/h3>\n<ol class=\"orderedlist\" id=\"fwk-133234-ch15_s04_l01\">\n<li>What is the difference between leader pricing and a loss leader?<\/li>\n<li>Which pricing approaches do you feel work best long term?<\/li>\n<li>When is price discrimination legal?<\/li>\n<li>Which pricing strategies have you noticed when you shop?<\/li>\n<li>What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?<\/li>\n<\/ol>\n<\/div>\n<div class=\"bcc-box bcc-info\" id=\"fwk-133234-ch15_s04_n02\">\n<h3 class=\"title\">Activities<\/h3>\n<ol class=\"orderedlist\" id=\"fwk-133234-ch15_s04_l02\">\n<li>In order to understand revenues and costs, get a two-liter bottle of soda, ten to twenty cups, and a bucket of ice. Fill each cup with ice and then fill it with soda. Assume each cup of soda sells for at least $1 and you paid $1 for the soda and $1 for the cups. How much profit can you make?<\/li>\n<li>Go to a fast-food restaurant for lunch. Figure out how much the price of a bundled meal is versus buying the items separately. Then decide if you think many consumers add a soda or fries because they feel like they\u2019re getting a deal.<\/li>\n<\/ol>\n<\/div>\n","protected":false},"author":103,"menu_order":6,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-349","chapter","type-chapter","status-publish","hentry"],"part":338,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/users\/103"}],"version-history":[{"count":1,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/349\/revisions"}],"predecessor-version":[{"id":350,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/349\/revisions\/350"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/parts\/338"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/349\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/media?parent=349"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapter-type?post=349"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/contributor?post=349"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/license?post=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}