{"id":373,"date":"2015-03-12T21:57:38","date_gmt":"2015-03-13T01:57:38","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/chapter\/16-5-discussion-questions-and-activities\/"},"modified":"2021-02-26T14:19:11","modified_gmt":"2021-02-26T19:19:11","slug":"16-5-discussion-questions-and-activities","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/chapter\/16-5-discussion-questions-and-activities\/","title":{"raw":"16.5 Discussion Questions and Activities","rendered":"16.5 Discussion Questions and Activities"},"content":{"raw":"<div class=\"bcc-box bcc-info\" id=\"fwk-133234-ch16_s05_n01\">\n        <h3 class=\"title\">Discussion Questions<\/h3>\n        <ol class=\"orderedlist\" id=\"fwk-133234-ch16_s05_l01\"><li>In addition to CMOs, why do you believe so many other employees participate in marketing planning?<\/li>\n            <li>What is the most important part of a marketing plan? Why? What is the least important? Why?<\/li>\n            <li>Why doesn\u2019t the execution of a marketing plan necessarily follow the same order as the plan itself?<\/li>\n            <li>What is the most important part of a marketing audit? Why? What is the least important part? Why?<\/li>\n        <\/ol><\/div>\n    <div class=\"bcc-box bcc-info\" id=\"fwk-133234-ch16_s05_n02\">\n        <h3 class=\"title\">Activities<\/h3>\n        <ol class=\"orderedlist\" id=\"fwk-133234-ch16_s05_l02\"><li>Pick a product with which you are very familiar and create a simple marketing plan for it. Focus on one market segment.<\/li>\n            <li>Conduct an audit of a company\u2019s marketing plan as if you were a consultant. Selecting a relatively new consumer product may be easier because it is likely to have more press available that you can use for data.<\/li>\n        <\/ol><\/div>","rendered":"<div class=\"bcc-box bcc-info\" id=\"fwk-133234-ch16_s05_n01\">\n<h3 class=\"title\">Discussion Questions<\/h3>\n<ol class=\"orderedlist\" id=\"fwk-133234-ch16_s05_l01\">\n<li>In addition to CMOs, why do you believe so many other employees participate in marketing planning?<\/li>\n<li>What is the most important part of a marketing plan? Why? What is the least important? Why?<\/li>\n<li>Why doesn\u2019t the execution of a marketing plan necessarily follow the same order as the plan itself?<\/li>\n<li>What is the most important part of a marketing audit? Why? What is the least important part? Why?<\/li>\n<\/ol>\n<\/div>\n<div class=\"bcc-box bcc-info\" id=\"fwk-133234-ch16_s05_n02\">\n<h3 class=\"title\">Activities<\/h3>\n<ol class=\"orderedlist\" id=\"fwk-133234-ch16_s05_l02\">\n<li>Pick a product with which you are very familiar and create a simple marketing plan for it. Focus on one market segment.<\/li>\n<li>Conduct an audit of a company\u2019s marketing plan as if you were a consultant. Selecting a relatively new consumer product may be easier because it is likely to have more press available that you can use for data.<\/li>\n<\/ol>\n<\/div>\n","protected":false},"author":103,"menu_order":6,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-373","chapter","type-chapter","status-publish","hentry"],"part":351,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/users\/103"}],"version-history":[{"count":1,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/373\/revisions"}],"predecessor-version":[{"id":374,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/373\/revisions\/374"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/parts\/351"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/373\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapter-type?post=373"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/contributor?post=373"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/license?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}