{"id":214,"date":"2023-04-20T20:50:14","date_gmt":"2023-04-21T00:50:14","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/?post_type=back-matter&#038;p=214"},"modified":"2026-03-07T01:17:16","modified_gmt":"2026-03-07T06:17:16","slug":"about-the-author","status":"publish","type":"back-matter","link":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/back-matter\/about-the-author\/","title":{"raw":"About the Author","rendered":"About the Author"},"content":{"raw":"Sam Schechter adapted\u00a0<em>Public Relations: From Strategy to Action<\/em> from a variety of sources, but most of the content is his original writing. Sam is a faculty member in the Communications Department at Douglas College. This is his third OER textbook in the field of applied communications. His first OER textbook, <a href=\"https:\/\/pressbooks.bccampus.ca\/communicating\/\" target=\"_blank\" rel=\"noopener\"><em>Professional Writing in the Digital Age<\/em><\/a>, provides guidance for undergraduate students and entry-level employees looking to improve their professional writing skills. His second OER textbook,\u00a0<a href=\"https:\/\/pressbooks.bccampus.ca\/speaking\/\" target=\"_blank\" rel=\"noopener\"><em>Public Speaking for Today's Audiences<\/em><\/a>, provides guidance for undergraduate students looking to improve their public speaking skills. His fifth and most recent OER is <a href=\"https:\/\/pressbooks.bccampus.ca\/socialmedia\/\" target=\"_blank\" rel=\"noopener\"><em>Social Media &amp; Reputation Management<\/em><\/a>. He is also the editor of an OER collection of case studies in <a href=\"https:\/\/pressbooks.bccampus.ca\/prcasestudies\/\" target=\"_blank\" rel=\"noopener\"><em>Public Relations Case Studies: Strategies &amp; Actions<\/em>.<\/a>\r\n\r\nSam Schechter\u2019s full biography and online profile can be found at\u00a0<a href=\"https:\/\/www.schechter.ca\/\">www.schechter.ca<\/a>.","rendered":"<p>Sam Schechter adapted\u00a0<em>Public Relations: From Strategy to Action<\/em> from a variety of sources, but most of the content is his original writing. Sam is a faculty member in the Communications Department at Douglas College. This is his third OER textbook in the field of applied communications. His first OER textbook, <a href=\"https:\/\/pressbooks.bccampus.ca\/communicating\/\" target=\"_blank\" rel=\"noopener\"><em>Professional Writing in the Digital Age<\/em><\/a>, provides guidance for undergraduate students and entry-level employees looking to improve their professional writing skills. His second OER textbook,\u00a0<a href=\"https:\/\/pressbooks.bccampus.ca\/speaking\/\" target=\"_blank\" rel=\"noopener\"><em>Public Speaking for Today&#8217;s Audiences<\/em><\/a>, provides guidance for undergraduate students looking to improve their public speaking skills. His fifth and most recent OER is <a href=\"https:\/\/pressbooks.bccampus.ca\/socialmedia\/\" target=\"_blank\" rel=\"noopener\"><em>Social Media &amp; Reputation Management<\/em><\/a>. He is also the editor of an OER collection of case studies in <a href=\"https:\/\/pressbooks.bccampus.ca\/prcasestudies\/\" target=\"_blank\" rel=\"noopener\"><em>Public Relations Case Studies: Strategies &amp; Actions<\/em>.<\/a><\/p>\n<p>Sam Schechter\u2019s full biography and online profile can be found at\u00a0<a href=\"https:\/\/www.schechter.ca\/\">www.schechter.ca<\/a>.<\/p>\n","protected":false},"author":1660,"menu_order":1,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"back-matter-type":[],"contributor":[],"license":[],"class_list":["post-214","back-matter","type-back-matter","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/pressbooks\/v2\/back-matter\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/pressbooks\/v2\/back-matter"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/wp\/v2\/types\/back-matter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/wp\/v2\/users\/1660"}],"version-history":[{"count":4,"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/pressbooks\/v2\/back-matter\/214\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/pressbooks\/v2\/back-matter\/214\/revisions\/245"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/pressbooks\/v2\/back-matter\/214\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"back-matter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/pressbooks\/v2\/back-matter-type?post=214"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/wp\/v2\/contributor?post=214"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/publicrelations\/wp-json\/wp\/v2\/license?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}