{"id":223,"date":"2022-01-28T18:41:48","date_gmt":"2022-01-28T23:41:48","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/?post_type=chapter&#038;p=223"},"modified":"2022-04-25T12:58:00","modified_gmt":"2022-04-25T16:58:00","slug":"key-takeaways","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/chapter\/key-takeaways\/","title":{"raw":"Key Takeaways","rendered":"Key Takeaways"},"content":{"raw":"<ul>\r\n \t<li><strong>Personal<\/strong>\u00a0<strong>selling<\/strong>\u00a0is a powerful part of everyday life. The selling process can help you get what you want both personally and professionally.<\/li>\r\n \t<li>You are always selling your ideas, your point of view, and yourself in virtually every situation, from class participation to going out with friends.<\/li>\r\n \t<li>In order to understand the selling process, you have to understand\u00a0<strong>brands<\/strong>. A brand can be a product, service, concept, cause, location, or even a person. A brand consistently offers value to a customer with something that is unique, consistent, and relevant and creates an emotional connection.<\/li>\r\n \t<li><strong>Brands<\/strong>\u00a0are important in selling because customers trust brands.<\/li>\r\n \t<li><strong>Sales<\/strong>\u00a0is a career opportunity for you to consider; one in ten people in the United States has a job in sales or a sales-related occupation.<\/li>\r\n \t<li>A\u00a0<strong>customer-centric<\/strong>\u00a0organization has the customer as the focal point. You work as a team with all\u00a0functions in the company to provide products and services that meet customers\u2019 needs.<\/li>\r\n \t<li><strong>Sales<\/strong>\u00a0and\u00a0<strong>marketing<\/strong>\u00a0are two distinct but closely related functions.\u00a0<strong>Sales<\/strong>\u00a0converts the customer to a purchaser with one-on-one interaction.\u00a0<strong>Marketing<\/strong>\u00a0determines the brand message and uses the elements of the promotion mix to motivate the customer to take an action. Both work together to build ongoing relationships with customers.<\/li>\r\n<\/ul>","rendered":"<ul>\n<li><strong>Personal<\/strong>\u00a0<strong>selling<\/strong>\u00a0is a powerful part of everyday life. The selling process can help you get what you want both personally and professionally.<\/li>\n<li>You are always selling your ideas, your point of view, and yourself in virtually every situation, from class participation to going out with friends.<\/li>\n<li>In order to understand the selling process, you have to understand\u00a0<strong>brands<\/strong>. A brand can be a product, service, concept, cause, location, or even a person. A brand consistently offers value to a customer with something that is unique, consistent, and relevant and creates an emotional connection.<\/li>\n<li><strong>Brands<\/strong>\u00a0are important in selling because customers trust brands.<\/li>\n<li><strong>Sales<\/strong>\u00a0is a career opportunity for you to consider; one in ten people in the United States has a job in sales or a sales-related occupation.<\/li>\n<li>A\u00a0<strong>customer-centric<\/strong>\u00a0organization has the customer as the focal point. You work as a team with all\u00a0functions in the company to provide products and services that meet customers\u2019 needs.<\/li>\n<li><strong>Sales<\/strong>\u00a0and\u00a0<strong>marketing<\/strong>\u00a0are two distinct but closely related functions.\u00a0<strong>Sales<\/strong>\u00a0converts the customer to a purchaser with one-on-one interaction.\u00a0<strong>Marketing<\/strong>\u00a0determines the brand message and uses the elements of the promotion mix to motivate the customer to take an action. Both work together to build ongoing relationships with customers.<\/li>\n<\/ul>\n","protected":false},"author":284,"menu_order":4,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[49],"contributor":[],"license":[],"class_list":["post-223","chapter","type-chapter","status-publish","hentry","chapter-type-numberless"],"part":23,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/users\/284"}],"version-history":[{"count":1,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters\/223\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters\/223\/revisions\/224"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/parts\/23"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters\/223\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapter-type?post=223"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/contributor?post=223"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/license?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}