{"id":429,"date":"2022-02-02T18:40:08","date_gmt":"2022-02-02T23:40:08","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/?post_type=chapter&#038;p=429"},"modified":"2022-02-02T18:40:08","modified_gmt":"2022-02-02T23:40:08","slug":"key-takeaways-13","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/chapter\/key-takeaways-13\/","title":{"raw":"Key Takeaways","rendered":"Key Takeaways"},"content":{"raw":"<ul>\r\n \t<li>Follow-up is what builds a relationship after the sale. You should never assume the sale is closed.<\/li>\r\n \t<li>Follow-up should take place regularly so your customer knows they can count on hearing from you.<\/li>\r\n \t<li>A personal thank-you note or letter is appropriate after the close of the sale. The letter can also include some operational information such as contact information and receipts.<\/li>\r\n \t<li>Follow up to be sure everything is delivered as promised. Do your follow-up inside the company and touch base with the customer to be sure everything is to their satisfaction.<\/li>\r\n \t<li>Add value to your customer\u2019s business with industry information, white papers, blogs, and newsletters. These bring value to your customer and keep your name in front of them.<\/li>\r\n \t<li>Feedback is an important part of follow-up.<\/li>\r\n \t<li>Customers can become your best-selling tool with testimonials and referrals.<\/li>\r\n \t<li>Customer loyalty pays. It costs more to acquire a new customer than to keep an existing customer.<\/li>\r\n \t<li>A\u00a0<strong>customer feedback loop\u00a0<\/strong>is a formal process for gathering, synthesizing, and acting on customer feedback. Customer feedback loops are most effective when front-line employees have the power to respond to customer feedback to turn \u201ccritics into fans.\u201d<\/li>\r\n \t<li><strong>Net Promoter Score (NPS)\u00a0<\/strong>is a closed\u00a0<strong>customer feedback loop\u00a0<\/strong>that is based on the theory that a loyal customer is one that will recommend the brand to their friends.<\/li>\r\n \t<li><strong>NPS<\/strong>\u00a0is determined based on a brand\u2019s percentage of\u00a0<strong>promoters\u00a0<\/strong>minus the percentage of\u00a0<strong>detractors<\/strong>.<\/li>\r\n<\/ul>","rendered":"<ul>\n<li>Follow-up is what builds a relationship after the sale. You should never assume the sale is closed.<\/li>\n<li>Follow-up should take place regularly so your customer knows they can count on hearing from you.<\/li>\n<li>A personal thank-you note or letter is appropriate after the close of the sale. The letter can also include some operational information such as contact information and receipts.<\/li>\n<li>Follow up to be sure everything is delivered as promised. Do your follow-up inside the company and touch base with the customer to be sure everything is to their satisfaction.<\/li>\n<li>Add value to your customer\u2019s business with industry information, white papers, blogs, and newsletters. These bring value to your customer and keep your name in front of them.<\/li>\n<li>Feedback is an important part of follow-up.<\/li>\n<li>Customers can become your best-selling tool with testimonials and referrals.<\/li>\n<li>Customer loyalty pays. It costs more to acquire a new customer than to keep an existing customer.<\/li>\n<li>A\u00a0<strong>customer feedback loop\u00a0<\/strong>is a formal process for gathering, synthesizing, and acting on customer feedback. Customer feedback loops are most effective when front-line employees have the power to respond to customer feedback to turn \u201ccritics into fans.\u201d<\/li>\n<li><strong>Net Promoter Score (NPS)\u00a0<\/strong>is a closed\u00a0<strong>customer feedback loop\u00a0<\/strong>that is based on the theory that a loyal customer is one that will recommend the brand to their friends.<\/li>\n<li><strong>NPS<\/strong>\u00a0is determined based on a brand\u2019s percentage of\u00a0<strong>promoters\u00a0<\/strong>minus the percentage of\u00a0<strong>detractors<\/strong>.<\/li>\n<\/ul>\n","protected":false},"author":284,"menu_order":3,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[49],"contributor":[],"license":[],"class_list":["post-429","chapter","type-chapter","status-publish","hentry","chapter-type-numberless"],"part":195,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/users\/284"}],"version-history":[{"count":1,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters\/429\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters\/429\/revisions\/430"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/parts\/195"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapters\/429\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/pressbooks\/v2\/chapter-type?post=429"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/contributor?post=429"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/thepowerofselling\/wp-json\/wp\/v2\/license?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}