Chapter 14. Back to the Big Picture: Globalization and Trends
Original authors & revisions: Geoffrey Bird and Eugene Thomlinson
Learning Objectives
- Identify the impacts and benefits globalization has on the tourism industry, as well as tourism’s influence on globalization
- Use the PESTLE model to describe political, economic, social, technological, legal and environmental trends affecting global tourism and travel
- Define key terms related to globalization
- Discuss the advantages and disadvantages of the interplay of globalization and tourism