{"id":149,"date":"2020-04-27T13:45:40","date_gmt":"2020-04-27T13:45:40","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/chapter\/6-conclusion\/"},"modified":"2022-01-14T22:41:27","modified_gmt":"2022-01-14T22:41:27","slug":"6-conclusion","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/chapter\/6-conclusion\/","title":{"raw":"6.5 Conclusion","rendered":"6.5 Conclusion"},"content":{"raw":"Across Canada and within BC, the range of activities to entertain and delight travellers runs from authentic explorations of cultural phenomena to pure amusement. Those working in the entertainment tourism sector know that providing a friendly, welcoming experience is a key component in sustaining any tourism destination. Whether through festivals, events, attractions, or new virtual components, the tourism industry relies on entertainment to complete packages and ensure guests, whether business or leisure travellers, increase their spending and enjoyment.\r\n\r\nThus far we've explored the key sectors of transportation, accommodation, food and beverage, and recreation and entertainment. The final sector, travel services, brings these all together, and is explored in more detail in <a class=\"internal\" href=\"\/tourismyt\/part\/travel-services\/\">Chapter 7<\/a>.\r\n<div class=\"textbox textbox--key-takeaways\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Key Terms<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ul>\r\n \t<li><strong>Agritourism: <\/strong>tourism experiences that highlight rural destinations and prominently feature agricultural operations<\/li>\r\n \t<li><strong>Art museums:\u00a0<\/strong>museums that collect historical and modern works of art for educational purposes and to preserve them for future generations<\/li>\r\n \t<li><strong>Botanical garden:<\/strong>\u00a0a garden that displays native and\/or non-native plants and trees, often running educational programming<\/li>\r\n \t<li><strong>British Columbia Lottery Corporation (BCLC):<\/strong> the rown corporation responsible for operating casinos, lotteries, bingo halls, and online gaming in the province of BC<\/li>\r\n \t<li><strong>Business Events Industry Coalition of Canada (BEICC):\u00a0<\/strong>an advocacy group for\u00a0the meetings and events industry in Canada<\/li>\r\n \t<li><strong>Canadian Sport Tourism Alliance (CSTA): <\/strong>created in 2000, an industry organization funded by the Canadian Tourism Commission to increase Canadian capacity to attract and host sport tourism events<\/li>\r\n \t<li><strong>Community gaming centres (CGCs):<\/strong>\u00a0small-scale gaming establishments, typically in the form of bingo halls<\/li>\r\n \t<li><strong>Conferences: <\/strong>business events that have specific themes and are held for smaller, focused groups<\/li>\r\n \t<li><strong>Conventions:<\/strong> business events that generally have very large attendance, are held\u00a0annually in different locations each year, and usually require a bidding process<\/li>\r\n \t<li><strong>Culinary tourism: <\/strong>tourism experiences where the key focus is on local and regional food and drink, often highlighting the heritage of products involved and techniques associated with their production<\/li>\r\n \t<li><strong>Cultural\/heritage tourism: <\/strong>when tourists travel to a specific destination in order to participate in a cultural or heritage-related event<\/li>\r\n \t<li><strong>Entertainment<\/strong>: (as it relates to tourism) includes attending festivals, events, fairs, spectator sports, zoos, botanical gardens, historic sites, cultural venues, attractions, museums, and galleries<\/li>\r\n \t<li><strong>Event<\/strong>:\u00a0a happening at a given place and time, usually of some importance, celebrating or commemorating a special occasion; can include mega-events, special events, hallmark events, festivals, and local community events<\/li>\r\n \t<li><strong>Festival<\/strong>: a public event that features multiple activities in celebration of a culture, an anniversary or historical date, art form, or product (food, timber, etc.)<\/li>\r\n \t<li><strong>Incentive travel:<\/strong>\u00a0a global management tool that uses an exceptional travel experience to motivate and\/or recognize participants for increased levels of performance in support of organizational goals<\/li>\r\n \t<li><strong>International Festivals and\u00a0Events Association (IFEA):\u00a0<\/strong>organization that supports professionals\u00a0who produce and support celebrations for the benefit of their respective communities<\/li>\r\n \t<li><strong>Meetings, conventions, and incentive travel (MCIT):<\/strong>\u00a0all special events with programming aimed at a business audience<\/li>\r\n \t<li><strong>Meeting Professionals International (MPI):<\/strong>\u00a0a membership-based professional development organization for meeting and event planners<\/li>\r\n \t<li><strong>Public galleries:<\/strong>\u00a0art galleries that do not generally collect or conserve works of art; rather, they focus on exhibitions of contemporary works as well as on programs of lectures, publications, and other events<\/li>\r\n \t<li><strong>Society for Incentive Travel Excellence (SITE):<\/strong>\u00a0a global network of\u00a0professionals dedicated to the recognition and development of motivational incentives and performance improvement<\/li>\r\n \t<li><strong>Sport tourism:<\/strong>\u00a0any activity in which people are attracted to a particular location as a participant, spectator, or visitor to sport attractions, or as an attendee of sport-related business meetings<\/li>\r\n \t<li><strong>Tourist attraction:<\/strong> place of interest that pulls visitors to a destination and is open to the public for entertainment or education<\/li>\r\n \t<li><strong>Trade shows\/trade fairs:<\/strong> can be stand-alone events, or adjoin a convention or conference and allow a range of vendors to showcase their products and services either to other businesses or to consumers<\/li>\r\n \t<li><strong>Wine tourism:<\/strong>\u00a0tourism experiences where exploration, consumption, and purchase of wine are key components<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<div class=\"textbox textbox--exercises\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Exercises<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ol>\r\n \t<li>Review the categories of events. What types of events have you ever attended in person? What types of events are held in your community? Try to list at least one for each category.<\/li>\r\n \t<li>Should the government (municipal, provincial, federal) support festivals and events? Why or why not?<\/li>\r\n \t<li>Aside from convention centres, where else can meetings, conventions, and conferences be held? Use your own creative ideas to list at least five other venues.<\/li>\r\n \t<li>What are some of the main sources of revenue for attractions (both mainstream and cultural\/heritage attractions)? What are the main expenses?<\/li>\r\n \t<li>Should private sector investors receive government funding for tourism entertainment facilities? Should they be required to contribute their revenues to the community? Why or why not?<\/li>\r\n \t<li>Name a cultural or heritage attraction in your community. Where does its revenue come from? What are its major expenses? Who are its target markets? Based on this information, make three key recommendations for sustaining its business.<\/li>\r\n \t<li>Do you agree with certain animal rights groups that zoos should be shut down? Why or why not?<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<div class=\"textbox textbox--exercises\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Case Study: Merridale Estate Cidery<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nPurchased by husband and wife team Janet Docherty and Rick Pipes in 2000, Merridale Estate Cidery is located in the Cowichan Valley on Vancouver Island. The cidery itself was established by the previous owner in 1990 who planted apple trees in the location, which is considered ideal by many for its terrain and climate. With the purchase of the cidery, Janet and Rick undertook an extensive renovation in order to transform the facility into an agritourism attraction. They expanded the cellar and tasting rooms and created the Cider House in 2003 from which they began running tours and tastings. From there they added:\r\n<ul>\r\n \t<li>The Farmhouse Store with retail sales of their cider product, local agriculture products, and BC arts and crafts<\/li>\r\n \t<li>The Bistro and Orchard Cookhouse, two distinct food and beverage operations<\/li>\r\n \t<li>The Brick Oven Bakery (producing artisanal baked goods in its on-site brick oven)<\/li>\r\n \t<li>Yurts (two cabin-style tents) for onsite accommodation<\/li>\r\n<\/ul>\r\nThe cidery is now a destination for special events such as weddings. It also runs an InCider Club for frequent purchasers of its products.\r\n\r\nVisit the <a href=\"https:\/\/www.merridale.ca\/\">Merridale website<\/a> and answer the following questions:\r\n<ol>\r\n \t<li>What is Merridale's core business?<\/li>\r\n \t<li>Who are its customers?<\/li>\r\n \t<li>Merridale comprises\u00a0food and beverage, retail, accommodations, and is an attraction. How would you classify it as a tourism operation?<\/li>\r\n \t<li>Is Merridale a seasonal operation? What would you consider to be its peak season? How has it extended revenue-earning opportunities?<\/li>\r\n \t<li>Merridale's slogan is \"Apples Expressed.\" Does this tagline capture its essence? Why or why not?<\/li>\r\n \t<li>Consider Merridale's products, experiences, and markets. What partners should the cidery work with, either globally or locally, to attract business? Name at least three.<\/li>\r\n \t<li>Do you think Merridale should add components, or eliminate components, from its business? Explain your answer.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<h1>References<\/h1>\r\n<p class=\"hanging-indent\">Agriculture and Agri-Food Canada. (2014). <a class=\"internal\" href=\"http:\/\/www.agr.gc.ca\/eng\/industry-markets-and-trade\/statistics-and-market-information\/by-product-sector\/processed-food-and-beverages\/the-canadian-wine-industry\/?id=1172244915663\"><em>The Canadian wine industry.<\/em><\/a> Retrieved from\u00a0www.agr.gc.ca\/eng\/industry-markets-and-trade\/statistics-and-market-information\/by-product-sector\/processed-food-and-beverages\/the-canadian-wine-industry\/?id=1172244915663<\/p>\r\n<p class=\"hanging-indent\">Botanic Gardens Conservation International. (2014). <a class=\"internal\" href=\"http:\/\/www.bgci.org\/canada\"><em>Welcome to BGCI Canada.<\/em><\/a> Retrieved from www.bgci.org\/canada<\/p>\r\n<p class=\"hanging-indent\">British Columbia Alliance for Arts and Culture.<\/p>\r\n<p class=\"hanging-indent\">British Columbia Lottery Corporation. (2019). <a class=\"internal\" href=\"https:\/\/corporate.bclc.com\/about-us\/reports---disclosures\/all-reports.html?filter=annual-reports&amp;sort=desc&amp;page=1\"><em>BC Lottery Annual Report 2018\/2019<\/em><\/a> Retrieved from https:\/\/corporate.bclc.com\/about-us\/reports---disclosures\/all-reports.html?filter=annual-reports&amp;sort=desc&amp;page=1<\/p>\r\n<p class=\"hanging-indent\">British Columbia Wine Industry. (2019). <em>Media Kit - The Wines of British Columbia.<\/em>Retrieved from https:\/\/winebc.com\/industry\/media\/media-kit\/<\/p>\r\n<p class=\"hanging-indent\">British Columbia Wine Institute. (2020, June 15). <em>Wines of British Columbia Reports<\/em>. Retrieved from https:\/\/winebc.com\/industry\/media\/quick-facts\/<\/p>\r\n<p class=\"hanging-indent\">Calgary Zoo. (2013). <a class=\"internal\" href=\"http:\/\/www.calgaryzoo.com\/sites\/default\/files\/pdf\/2013-CGYZoo-AnnualReport_WEB.pdf\" target=\"_self\" rel=\"noopener noreferrer\"><em>Calgary Zoo 2013 annual report<\/em>. [PDF]<\/a> Retrieved from\u00a0www.calgaryzoo.com\/sites\/default\/files\/pdf\/2013-CGYZoo-AnnualReport_WEB.pdf<\/p>\r\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.caza.ca\/\">Canada's Accredited Zoos and Aquariums.<\/a> (2014). <em>About us.<\/em> Retrieved from www.caza.ca<\/p>\r\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.canadensisgarden.ca\/f-a-q\/\">Canadensis<\/a>.(2014). <em>FAQ.<\/em> Retrieved from www.canadensisgarden.ca\/f-a-q\/<\/p>\r\n<p class=\"hanging-indent\">Canadian Gaming Association. (2011, October 19).<a class=\"internal\" href=\"http:\/\/www.canadiangaming.ca\/news-a-articles\/95-canadian-gaming-industry-matures-into-one-of-the-largest-entertainment-industries-in-the-country-the-cgas-economic-impact-study-finds.html\"><em>\u00a0Canadian gaming industry matures into one of the largest entertainment industries in the country.<\/em><\/a> Retrieved from www.canadiangaming.ca\/news-a-articles\/95-canadian-gaming-industry-matures-into-one-of-the-largest-entertainment-industries-in-the-country-the-cgas-economic-impact-study-finds.html<\/p>\r\n<p class=\"hanging-indent\">Canadian Gaming Association. (2017). <a class=\"internal\" href=\"http:\/\/canadiangaming.ca\/the-national-economic-benefits-of-the-canadian-gaming-industry-key-findings-report\/\"><em>The National Economic Benefits of the Canadian Gaming Industry Key Findings Report. <\/em><\/a>Retrieved from http:\/\/canadiangaming.ca\/the-national-economic-benefits-of-the-canadian-gaming-industry-key-findings-report\/<\/p>\r\n<p class=\"hanging-indent\">Canadian Sport Tourism Alliance. (2013). <a class=\"internal\" href=\"http:\/\/www.canadiansporttourism.com\/value-sport-tourism.html\" target=\"_self\" rel=\"noopener noreferrer\"><em>Value of sport tourism.<\/em><\/a> Retrieved from\u00a0www.canadiansporttourism.com\/value-sport-tourism.html<\/p>\r\n<p class=\"hanging-indent\">Canadian Sport Tourism Alliance. (2014). <a class=\"internal\" href=\"http:\/\/canadiansporttourism.com\/news\/sport-tourism-full-steam-ahead.html\" target=\"_self\" rel=\"noopener noreferrer\"><em>Sport tourism: Full steam ahead!<\/em><\/a> Retrieved from\u00a0http:\/\/canadiansporttourism.com\/news\/sport-tourism-full-steam-ahead.html<\/p>\r\n<p class=\"hanging-indent\">Canadian Tourism Commission. (1998). <em>Canada\u2019s tourist attractions: A statistical snapshot 1995-96<\/em>.<\/p>\r\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"https:\/\/tiac-aitc.ca\/_Library\/TIAC_Publications\/vintner_report_2015_FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Canadian Vintners Association\/Tourism Industry Association of Canada<\/a>. (2015). <em>Wine Tourism in Canada <\/em>Retrieved from: https:\/\/tiac-aitc.ca\/_Library\/TIAC_Publications\/vintner_report_2015_FINAL.pdf<\/p>\r\n<p class=\"hanging-indent\">Carcross Tagish Management Corporation. (2019, January 11). <a href=\"https:\/\/destinationcarcross.ca\/explore\/montana-mountain-trail-descriptions\/\"><i>Montana Mountain Trail Descriptions<\/i>.<\/a> Destination Carcross. Retrieved from https:\/\/destinationcarcross.ca\/explore\/montana-mountain-trail-descriptions\/<\/p>\r\n<p class=\"hanging-indent\">Cornacchio, D. (2019, October). <a class=\"internal\" href=\"https:\/\/wearesparks.com\/blog\/non-traditional-event-venues\"><em>Non-traditional event venues<\/em>: <em>Going beyond the ballroom<\/em><\/a>. Retrieved from www.wearesparks.com\/blog\/non-traditional-event-venues<\/p>\r\n<p class=\"hanging-indent\">Destination BC. (2009, October). <a class=\"internal\" href=\"http:\/\/www.destinationbc.ca\/getattachment\/Research\/Research-by-Activity\/Land-based\/Wine_Sector_Profile.pdf.aspx\" target=\"_self\" rel=\"noopener noreferrer\"><em>Wine tourism insight.<\/em> [PDF]<\/a> Retrieved from\u00a0www.destinationbc.ca\/getattachment\/Research\/Research-by-Activity\/Land-based\/Wine_Sector_Profile.pdf.aspx<\/p>\r\n<p class=\"hanging-indent\">Festival and Major Events Canada. (2019). <a class=\"internal\" href=\"http:\/\/fame-feem.ca\/2018\/wp-content\/uploads\/2020\/05\/RA2019-20_FAME_ENG_FIN.pdf\"><em>Festival and Major Events Canada Annual Report 2019<\/em> [PDF]<\/a>. Retrieved from www.fame-feem.ca\/2018\/wp-content\/uploads\/2020\/05\/RA2019-20_FAME_ENG_FIN.pdf<\/p>\r\n<p class=\"hanging-indent\">Getz, D. (2005). <em>Event management and event tourism (2nd ed.)<\/em>. New York, NY: Cognizant Communications, p.6.<\/p>\r\n<p class=\"hanging-indent\">Goldblatt, J. (2001). <em>The international dictionary of event management (2nd ed.)<\/em>. New York, NY: John Wiley &amp; Sons, p. 78.<\/p>\r\n<p class=\"hanging-indent\">Government of Canada. (2014a). <a class=\"internal\" href=\"http:\/\/www.pch.gc.ca\/eng\/1389635366164\" target=\"_self\" rel=\"noopener noreferrer\"><em>Funds awarded - Major events.<\/em><\/a> Retrieved from\u00a0www.pch.gc.ca\/eng\/1389635366164<\/p>\r\n<p class=\"hanging-indent\">Government of Canada. (2018). <em><a class=\"internal\" href=\"https:\/\/www.canada.ca\/en\/canadian-heritage\/corporate\/publications\/general-publications\/about-survey-heritage-institutions\/2017-report.html\">Survey of heritage institutions: 2017<\/a><\/em>. [PDF] Canadian Heritage. Retrieved from https:\/\/www.canada.ca\/en\/canadian-heritage\/corporate\/publications\/general-publications\/about-survey-heritage-institutions\/2017-report.html<\/p>\r\n<p class=\"hanging-indent\">Government of Canada. (2020). <em><a class=\"internal\" href=\"https:\/\/www150.statcan.gc.ca\/t1\/tbl1\/en\/tv.action?pid=2110018201\">Performing arts, operating statistics<\/a>.<\/em> Retrieved from\u00a0 https:\/\/www150.statcan.gc.ca\/t1\/tbl1\/en\/tv.action?pid=2110018201<\/p>\r\n<p class=\"hanging-indent\">Government of Canada. (2014d). <a class=\"internal\" href=\"http:\/\/www.statcan.gc.ca\/tables-tableaux\/sum-som\/l01\/cst01\/arts60a-eng.htm\"><em>Amusement and recreation, summary statistics.<\/em><\/a> Retrieved from\u00a0www.statcan.gc.ca\/tables-tableaux\/sum-som\/l01\/cst01\/arts60a-eng.htm<\/p>\r\n<p class=\"hanging-indent\">Government of Canada. (2017). <em><a class=\"internal\" href=\"https:\/\/www.canada.ca\/en\/canadian-heritage\/news\/2017\/09\/a_celebration_ofcinemagovernmentofcanadasupportsthevancouverinte.html\">A celebration of cinema: The government of Canada supports the Vancouver International Film Festival<\/a>.<\/em> Retrieved from www.canada.ca\/en\/canadian-heritage\/news\/2017\/09\/a_celebration_ofcinemagovernmentofcanadasupportsthevancouverinte.html<\/p>\r\n<p class=\"hanging-indent\">Government of Canada. (2019).<a class=\"internal\" href=\"https:\/\/www.canada.ca\/en\/canadian-heritage\/corporate\/publications\/evaluations\/grouped-art-evaluation.html#a3a\"><em> Grouped arts evaluation. Canada arts presentation fund, Canada cultural spaces fund, and Canada cultural investment fund 2013-14 to 2017-18<\/em><\/a>. Retrieved from www.canada.ca\/en\/canadian-heritage\/corporate\/publications\/evaluations\/grouped-art-evaluation.html#a3a<\/p>\r\n<p class=\"hanging-indent\">Grishkewich, Cheryl. (2012, January 12). <a class=\"internal\" href=\"https:\/\/ontarioculinary.com\/cheryls-tasty-tid-bits\/\" target=\"_self\" rel=\"noopener noreferrer\"><em>Culinary tourists: Recipe for economic development success.<\/em><\/a> Retrieved from:\u00a0https:\/\/ontarioculinary.com\/cheryls-tasty-tid-bits\/<\/p>\r\n<p class=\"hanging-indent\">HelloBC. (2014, October 20). <a class=\"internal\" href=\"http:\/\/travelmedia.hellobc.com\/stories\/down-on-the-farm--agritourism-in-bc.aspx\"><em>Down on the farm: Agritourism in BC<\/em><\/a>. Retrieved from http:\/\/travelmedia.hellobc.com\/stories\/down-on-the-farm--agritourism-in-bc.aspx<\/p>\r\n<p class=\"hanging-indent\">Hill Strategies (2019). <em><a class=\"internal\" href=\"https:\/\/hillstrategies.com\/wp-content\/uploads\/2019\/11\/sia50_artists_provinces_territories2016_execsumm.pdf\">Artists in Canada's provinces and territories in 2016. With summary information about cultural workers<\/a><\/em>. [PDF]. https:\/\/hillstrategies.com\/wp-content\/uploads\/2019\/11\/sia50_artists_provinces_territories2016_execsumm.pdf<\/p>\r\n<p class=\"hanging-indent\">Kwanlin D\u00fcn Cultural Centre. (2021, March 15). <a href=\"https:\/\/kwanlindunculturalcentre.com\/visit-the-kdcc\/\"><i>Visit the KDCC<\/i>.<\/a> Kwanlin D\u00fcn Cultural Centre. Retrieved from https:\/\/kwanlindunculturalcentre.com\/visit-the-kdcc\/<\/p>\r\n<p class=\"hanging-indent\">LinkBC. (2012). <a class=\"internal\" href=\"http:\/\/www.linkbc.ca\/siteFiles\/85\/files\/CHT_WEB.pdf\"><em>Cultural &amp; heritage tourism: A handbook for community champions<\/em>. [PDF]<\/a> Retrieved from www.linkbc.ca\/siteFiles\/85\/files\/CHT_WEB.pdf<\/p>\r\n<p class=\"hanging-indent\">Meetings Mean Business Canada Coalition. (2017). <em><a class=\"internal\" href=\"https:\/\/www.meetingsmeanbusiness.ca\/\">Home<\/a>. <\/em>Retrieved from www.meetingsmeanbusiness.ca\/<\/p>\r\n<p class=\"hanging-indent\">Motion Picture Association \u2013 Canada. (2013). <a class=\"internal\" href=\"http:\/\/www.mpa-canada.org\/wp-content\/uploads\/2014\/03\/MPA-Canada_Nordicity-Report_July-2013_English.pdf\"><em>Issues and positions.<\/em> [PDF]<\/a> Retrieved from www.mpa-canada.org\/wp-content\/uploads\/2014\/03\/MPA-Canada_Nordicity-Report_July-2013_English.pdf<\/p>\r\n<p class=\"hanging-indent\">Ontario Culinary Tourism Alliance. (2013). <a class=\"internal\" href=\"https:\/\/ontarioculinary.com\/resources\/culinary-tourism-101\/\" target=\"_self\" rel=\"noopener noreferrer\"><em>Culinary tourism: A definition.<\/em><\/a> Retrieved from:\u00a0https:\/\/ontarioculinary.com\/resources\/culinary-tourism-101\/<\/p>\r\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.pne.ca\/aboutus\/index.html%20\" target=\"_self\" rel=\"noopener noreferrer\">Pacific National Exhibition.<\/a> (n.d.).\u00a0<em>About us<\/em>. Retrieved from http:\/\/www.pne.ca\/aboutus\/index.html<\/p>\r\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.peta.org\/about-peta\/why-peta\/zoos\/#ixzz3LiYfeI6C)\">PETA - People for the Ethical Treatment of Animals.<\/a> (2014).\u00a0<em>Our views.<\/em> Retrieved from www.peta.org\/about-peta\/why-peta\/zoos\/#ixzz3LiYfeI6C)<\/p>\r\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.siteglobal.com\/p\/cm\/ld\/fid=109\" target=\"_self\" rel=\"noopener noreferrer\">Society of Incentive Travel Excellence.<\/a> (2014). <em>History. <\/em>Retrieved from www.siteglobal.com\/p\/cm\/ld\/fid=109<\/p>\r\n<p class=\"hanging-indent\">SOTC - Southwest Ontario Tourism Corporation. (2011). <a class=\"internal\" href=\"http:\/\/www.osw-agritourismtoolkit.com\/Agribusiness\/What-is-Agritourism\"><em>What is agritourism?<\/em><\/a> Retrieved from www.osw-agritourismtoolkit.com\/Agribusiness\/What-is-Agritourism<\/p>\r\n<p class=\"hanging-indent\">Swarbrooke, J. (2002). <em>The development &amp; management of visitor attractions, 2nd ed<\/em>. Oxford, UK: Butterworth Heinemann.<\/p>\r\n<p class=\"hanging-indent\">Toronto Zoo. (2010). <a class=\"internal\" href=\"http:\/\/www.torontozoo.com\/pdfs\/Toronto%20Zoo%202010%20Annual%20Report.pdf\" target=\"_self\" rel=\"noopener noreferrer\"><em>Toronto Zoo 2010 annual report<\/em> [PDF]<\/a>. Retrieved from www.torontozoo.com\/pdfs\/Toronto%20Zoo%202010%20Annual%20Report.pdf<\/p>\r\n<p class=\"hanging-indent\">United Nations World Tourism Organization. (2012). <a class=\"internal\" href=\"http:\/\/www.silkroad.unwto.org\/publication\/unwto-am-report-vol-4-global-report-food-tourism\"><em>Global report on food tourism.<\/em><\/a> Retrieved from www.silkroad.unwto.org\/publication\/unwto-am-report-vol-4-global-report-food-tourism<\/p>\r\n<p class=\"hanging-indent\">Vancouver Aquarium. (2013). <a class=\"internal\" href=\"http:\/\/www.vanaqua.org\/annualreport2013\/assets\/dist\/pdfs\/annualreport2013.pdf\" target=\"_self\" rel=\"noopener noreferrer\"><em>Vancouver Aquarium annual report 2013<\/em> [PDF]<\/a>. Retrieved from: www.vanaqua.org\/annualreport2013\/assets\/dist\/pdfs\/annualreport2013.pdf<\/p>\r\n<p class=\"hanging-indent\">Wald, C. (2014, November). <a class=\"internal\" href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2014\/11\/is-the-future-of-zoos-no-zoos-at-all\/383070\/\">Is the future of zoos no zoos at all?<\/a> <em>The Atlantic.<\/em> Retrieved from \u00a0www.theatlantic.com\/technology\/archive\/2014\/11\/is-the-future-of-zoos-no-zoos-at-all\/383070\/<\/p>\r\nYukon Arts Centre. (n.d.). <a href=\"https:\/\/yukonartscentre.com\/\"><i>Yukon Arts Centre<\/i>.<\/a> Retrieved from https:\/\/yukonartscentre.com\/\r\n<p class=\"hanging-indent\">Yukon Energy. (n.d.). <a href=\"https:\/\/yukonenergy.ca\/sustainability\/conservation\/whitehorse-fishladder-and-hatchery\"><i>Whitehorse Fishladder and hatchery<\/i>.<\/a> Whitehorse Fishladder and Hatchery | Yukon Energy. Retrieved from https:\/\/yukonenergy.ca\/sustainability\/conservation\/whitehorse-fishladder-and-hatchery<\/p>\r\n<p class=\"hanging-indent\">Yukon First Nations Culture &amp; Tourism Association. (n.d.). <a href=\"https:\/\/adakafestival.ca\/visitor\"><i>Visitor info<\/i>.<\/a> Ad\u00e4ka Cultural Festival | Visitor Info. Retrieved from https:\/\/adakafestival.ca\/visitor<\/p>\r\n<p class=\"hanging-indent\">Yukon Wildlife Preserve. (2022, January 8). <a href=\"https:\/\/yukonwildlife.ca\/\"><i>Home<\/i>.<\/a> Yukon Wildlife Preserve. Retrieved from https:\/\/yukonwildlife.ca\/<\/p>","rendered":"<p>Across Canada and within BC, the range of activities to entertain and delight travellers runs from authentic explorations of cultural phenomena to pure amusement. Those working in the entertainment tourism sector know that providing a friendly, welcoming experience is a key component in sustaining any tourism destination. Whether through festivals, events, attractions, or new virtual components, the tourism industry relies on entertainment to complete packages and ensure guests, whether business or leisure travellers, increase their spending and enjoyment.<\/p>\n<p>Thus far we&#8217;ve explored the key sectors of transportation, accommodation, food and beverage, and recreation and entertainment. The final sector, travel services, brings these all together, and is explored in more detail in <a class=\"internal\" href=\"\/tourismyt\/part\/travel-services\/\">Chapter 7<\/a>.<\/p>\n<div class=\"textbox textbox--key-takeaways\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Key Terms<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<ul>\n<li><strong>Agritourism: <\/strong>tourism experiences that highlight rural destinations and prominently feature agricultural operations<\/li>\n<li><strong>Art museums:\u00a0<\/strong>museums that collect historical and modern works of art for educational purposes and to preserve them for future generations<\/li>\n<li><strong>Botanical garden:<\/strong>\u00a0a garden that displays native and\/or non-native plants and trees, often running educational programming<\/li>\n<li><strong>British Columbia Lottery Corporation (BCLC):<\/strong> the rown corporation responsible for operating casinos, lotteries, bingo halls, and online gaming in the province of BC<\/li>\n<li><strong>Business Events Industry Coalition of Canada (BEICC):\u00a0<\/strong>an advocacy group for\u00a0the meetings and events industry in Canada<\/li>\n<li><strong>Canadian Sport Tourism Alliance (CSTA): <\/strong>created in 2000, an industry organization funded by the Canadian Tourism Commission to increase Canadian capacity to attract and host sport tourism events<\/li>\n<li><strong>Community gaming centres (CGCs):<\/strong>\u00a0small-scale gaming establishments, typically in the form of bingo halls<\/li>\n<li><strong>Conferences: <\/strong>business events that have specific themes and are held for smaller, focused groups<\/li>\n<li><strong>Conventions:<\/strong> business events that generally have very large attendance, are held\u00a0annually in different locations each year, and usually require a bidding process<\/li>\n<li><strong>Culinary tourism: <\/strong>tourism experiences where the key focus is on local and regional food and drink, often highlighting the heritage of products involved and techniques associated with their production<\/li>\n<li><strong>Cultural\/heritage tourism: <\/strong>when tourists travel to a specific destination in order to participate in a cultural or heritage-related event<\/li>\n<li><strong>Entertainment<\/strong>: (as it relates to tourism) includes attending festivals, events, fairs, spectator sports, zoos, botanical gardens, historic sites, cultural venues, attractions, museums, and galleries<\/li>\n<li><strong>Event<\/strong>:\u00a0a happening at a given place and time, usually of some importance, celebrating or commemorating a special occasion; can include mega-events, special events, hallmark events, festivals, and local community events<\/li>\n<li><strong>Festival<\/strong>: a public event that features multiple activities in celebration of a culture, an anniversary or historical date, art form, or product (food, timber, etc.)<\/li>\n<li><strong>Incentive travel:<\/strong>\u00a0a global management tool that uses an exceptional travel experience to motivate and\/or recognize participants for increased levels of performance in support of organizational goals<\/li>\n<li><strong>International Festivals and\u00a0Events Association (IFEA):\u00a0<\/strong>organization that supports professionals\u00a0who produce and support celebrations for the benefit of their respective communities<\/li>\n<li><strong>Meetings, conventions, and incentive travel (MCIT):<\/strong>\u00a0all special events with programming aimed at a business audience<\/li>\n<li><strong>Meeting Professionals International (MPI):<\/strong>\u00a0a membership-based professional development organization for meeting and event planners<\/li>\n<li><strong>Public galleries:<\/strong>\u00a0art galleries that do not generally collect or conserve works of art; rather, they focus on exhibitions of contemporary works as well as on programs of lectures, publications, and other events<\/li>\n<li><strong>Society for Incentive Travel Excellence (SITE):<\/strong>\u00a0a global network of\u00a0professionals dedicated to the recognition and development of motivational incentives and performance improvement<\/li>\n<li><strong>Sport tourism:<\/strong>\u00a0any activity in which people are attracted to a particular location as a participant, spectator, or visitor to sport attractions, or as an attendee of sport-related business meetings<\/li>\n<li><strong>Tourist attraction:<\/strong> place of interest that pulls visitors to a destination and is open to the public for entertainment or education<\/li>\n<li><strong>Trade shows\/trade fairs:<\/strong> can be stand-alone events, or adjoin a convention or conference and allow a range of vendors to showcase their products and services either to other businesses or to consumers<\/li>\n<li><strong>Wine tourism:<\/strong>\u00a0tourism experiences where exploration, consumption, and purchase of wine are key components<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"textbox textbox--exercises\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Exercises<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<ol>\n<li>Review the categories of events. What types of events have you ever attended in person? What types of events are held in your community? Try to list at least one for each category.<\/li>\n<li>Should the government (municipal, provincial, federal) support festivals and events? Why or why not?<\/li>\n<li>Aside from convention centres, where else can meetings, conventions, and conferences be held? Use your own creative ideas to list at least five other venues.<\/li>\n<li>What are some of the main sources of revenue for attractions (both mainstream and cultural\/heritage attractions)? What are the main expenses?<\/li>\n<li>Should private sector investors receive government funding for tourism entertainment facilities? Should they be required to contribute their revenues to the community? Why or why not?<\/li>\n<li>Name a cultural or heritage attraction in your community. Where does its revenue come from? What are its major expenses? Who are its target markets? Based on this information, make three key recommendations for sustaining its business.<\/li>\n<li>Do you agree with certain animal rights groups that zoos should be shut down? Why or why not?<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div class=\"textbox textbox--exercises\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Case Study: Merridale Estate Cidery<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<p>Purchased by husband and wife team Janet Docherty and Rick Pipes in 2000, Merridale Estate Cidery is located in the Cowichan Valley on Vancouver Island. The cidery itself was established by the previous owner in 1990 who planted apple trees in the location, which is considered ideal by many for its terrain and climate. With the purchase of the cidery, Janet and Rick undertook an extensive renovation in order to transform the facility into an agritourism attraction. They expanded the cellar and tasting rooms and created the Cider House in 2003 from which they began running tours and tastings. From there they added:<\/p>\n<ul>\n<li>The Farmhouse Store with retail sales of their cider product, local agriculture products, and BC arts and crafts<\/li>\n<li>The Bistro and Orchard Cookhouse, two distinct food and beverage operations<\/li>\n<li>The Brick Oven Bakery (producing artisanal baked goods in its on-site brick oven)<\/li>\n<li>Yurts (two cabin-style tents) for onsite accommodation<\/li>\n<\/ul>\n<p>The cidery is now a destination for special events such as weddings. It also runs an InCider Club for frequent purchasers of its products.<\/p>\n<p>Visit the <a href=\"https:\/\/www.merridale.ca\/\">Merridale website<\/a> and answer the following questions:<\/p>\n<ol>\n<li>What is Merridale&#8217;s core business?<\/li>\n<li>Who are its customers?<\/li>\n<li>Merridale comprises\u00a0food and beverage, retail, accommodations, and is an attraction. How would you classify it as a tourism operation?<\/li>\n<li>Is Merridale a seasonal operation? What would you consider to be its peak season? How has it extended revenue-earning opportunities?<\/li>\n<li>Merridale&#8217;s slogan is &#8220;Apples Expressed.&#8221; Does this tagline capture its essence? Why or why not?<\/li>\n<li>Consider Merridale&#8217;s products, experiences, and markets. What partners should the cidery work with, either globally or locally, to attract business? Name at least three.<\/li>\n<li>Do you think Merridale should add components, or eliminate components, from its business? Explain your answer.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<h1>References<\/h1>\n<p class=\"hanging-indent\">Agriculture and Agri-Food Canada. (2014). <a class=\"internal\" href=\"http:\/\/www.agr.gc.ca\/eng\/industry-markets-and-trade\/statistics-and-market-information\/by-product-sector\/processed-food-and-beverages\/the-canadian-wine-industry\/?id=1172244915663\"><em>The Canadian wine industry.<\/em><\/a> Retrieved from\u00a0www.agr.gc.ca\/eng\/industry-markets-and-trade\/statistics-and-market-information\/by-product-sector\/processed-food-and-beverages\/the-canadian-wine-industry\/?id=1172244915663<\/p>\n<p class=\"hanging-indent\">Botanic Gardens Conservation International. (2014). <a class=\"internal\" href=\"http:\/\/www.bgci.org\/canada\"><em>Welcome to BGCI Canada.<\/em><\/a> Retrieved from www.bgci.org\/canada<\/p>\n<p class=\"hanging-indent\">British Columbia Alliance for Arts and Culture.<\/p>\n<p class=\"hanging-indent\">British Columbia Lottery Corporation. (2019). <a class=\"internal\" href=\"https:\/\/corporate.bclc.com\/about-us\/reports---disclosures\/all-reports.html?filter=annual-reports&amp;sort=desc&amp;page=1\"><em>BC Lottery Annual Report 2018\/2019<\/em><\/a> Retrieved from https:\/\/corporate.bclc.com\/about-us\/reports&#8212;disclosures\/all-reports.html?filter=annual-reports&amp;sort=desc&amp;page=1<\/p>\n<p class=\"hanging-indent\">British Columbia Wine Industry. (2019). <em>Media Kit &#8211; The Wines of British Columbia.<\/em>Retrieved from https:\/\/winebc.com\/industry\/media\/media-kit\/<\/p>\n<p class=\"hanging-indent\">British Columbia Wine Institute. (2020, June 15). <em>Wines of British Columbia Reports<\/em>. Retrieved from https:\/\/winebc.com\/industry\/media\/quick-facts\/<\/p>\n<p class=\"hanging-indent\">Calgary Zoo. (2013). <a class=\"internal\" href=\"http:\/\/www.calgaryzoo.com\/sites\/default\/files\/pdf\/2013-CGYZoo-AnnualReport_WEB.pdf\" target=\"_self\" rel=\"noopener noreferrer\"><em>Calgary Zoo 2013 annual report<\/em>. [PDF]<\/a> Retrieved from\u00a0www.calgaryzoo.com\/sites\/default\/files\/pdf\/2013-CGYZoo-AnnualReport_WEB.pdf<\/p>\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.caza.ca\/\">Canada&#8217;s Accredited Zoos and Aquariums.<\/a> (2014). <em>About us.<\/em> Retrieved from www.caza.ca<\/p>\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.canadensisgarden.ca\/f-a-q\/\">Canadensis<\/a>.(2014). <em>FAQ.<\/em> Retrieved from www.canadensisgarden.ca\/f-a-q\/<\/p>\n<p class=\"hanging-indent\">Canadian Gaming Association. (2011, October 19).<a class=\"internal\" href=\"http:\/\/www.canadiangaming.ca\/news-a-articles\/95-canadian-gaming-industry-matures-into-one-of-the-largest-entertainment-industries-in-the-country-the-cgas-economic-impact-study-finds.html\"><em>\u00a0Canadian gaming industry matures into one of the largest entertainment industries in the country.<\/em><\/a> Retrieved from www.canadiangaming.ca\/news-a-articles\/95-canadian-gaming-industry-matures-into-one-of-the-largest-entertainment-industries-in-the-country-the-cgas-economic-impact-study-finds.html<\/p>\n<p class=\"hanging-indent\">Canadian Gaming Association. (2017). <a class=\"internal\" href=\"http:\/\/canadiangaming.ca\/the-national-economic-benefits-of-the-canadian-gaming-industry-key-findings-report\/\"><em>The National Economic Benefits of the Canadian Gaming Industry Key Findings Report. <\/em><\/a>Retrieved from http:\/\/canadiangaming.ca\/the-national-economic-benefits-of-the-canadian-gaming-industry-key-findings-report\/<\/p>\n<p class=\"hanging-indent\">Canadian Sport Tourism Alliance. (2013). <a class=\"internal\" href=\"http:\/\/www.canadiansporttourism.com\/value-sport-tourism.html\" target=\"_self\" rel=\"noopener noreferrer\"><em>Value of sport tourism.<\/em><\/a> Retrieved from\u00a0www.canadiansporttourism.com\/value-sport-tourism.html<\/p>\n<p class=\"hanging-indent\">Canadian Sport Tourism Alliance. (2014). <a class=\"internal\" href=\"http:\/\/canadiansporttourism.com\/news\/sport-tourism-full-steam-ahead.html\" target=\"_self\" rel=\"noopener noreferrer\"><em>Sport tourism: Full steam ahead!<\/em><\/a> Retrieved from\u00a0http:\/\/canadiansporttourism.com\/news\/sport-tourism-full-steam-ahead.html<\/p>\n<p class=\"hanging-indent\">Canadian Tourism Commission. (1998). <em>Canada\u2019s tourist attractions: A statistical snapshot 1995-96<\/em>.<\/p>\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"https:\/\/tiac-aitc.ca\/_Library\/TIAC_Publications\/vintner_report_2015_FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Canadian Vintners Association\/Tourism Industry Association of Canada<\/a>. (2015). <em>Wine Tourism in Canada <\/em>Retrieved from: https:\/\/tiac-aitc.ca\/_Library\/TIAC_Publications\/vintner_report_2015_FINAL.pdf<\/p>\n<p class=\"hanging-indent\">Carcross Tagish Management Corporation. (2019, January 11). <a href=\"https:\/\/destinationcarcross.ca\/explore\/montana-mountain-trail-descriptions\/\"><i>Montana Mountain Trail Descriptions<\/i>.<\/a> Destination Carcross. Retrieved from https:\/\/destinationcarcross.ca\/explore\/montana-mountain-trail-descriptions\/<\/p>\n<p class=\"hanging-indent\">Cornacchio, D. (2019, October). <a class=\"internal\" href=\"https:\/\/wearesparks.com\/blog\/non-traditional-event-venues\"><em>Non-traditional event venues<\/em>: <em>Going beyond the ballroom<\/em><\/a>. Retrieved from www.wearesparks.com\/blog\/non-traditional-event-venues<\/p>\n<p class=\"hanging-indent\">Destination BC. (2009, October). <a class=\"internal\" href=\"http:\/\/www.destinationbc.ca\/getattachment\/Research\/Research-by-Activity\/Land-based\/Wine_Sector_Profile.pdf.aspx\" target=\"_self\" rel=\"noopener noreferrer\"><em>Wine tourism insight.<\/em> [PDF]<\/a> Retrieved from\u00a0www.destinationbc.ca\/getattachment\/Research\/Research-by-Activity\/Land-based\/Wine_Sector_Profile.pdf.aspx<\/p>\n<p class=\"hanging-indent\">Festival and Major Events Canada. (2019). <a class=\"internal\" href=\"http:\/\/fame-feem.ca\/2018\/wp-content\/uploads\/2020\/05\/RA2019-20_FAME_ENG_FIN.pdf\"><em>Festival and Major Events Canada Annual Report 2019<\/em> [PDF]<\/a>. Retrieved from www.fame-feem.ca\/2018\/wp-content\/uploads\/2020\/05\/RA2019-20_FAME_ENG_FIN.pdf<\/p>\n<p class=\"hanging-indent\">Getz, D. (2005). <em>Event management and event tourism (2nd ed.)<\/em>. New York, NY: Cognizant Communications, p.6.<\/p>\n<p class=\"hanging-indent\">Goldblatt, J. (2001). <em>The international dictionary of event management (2nd ed.)<\/em>. New York, NY: John Wiley &amp; Sons, p. 78.<\/p>\n<p class=\"hanging-indent\">Government of Canada. (2014a). <a class=\"internal\" href=\"http:\/\/www.pch.gc.ca\/eng\/1389635366164\" target=\"_self\" rel=\"noopener noreferrer\"><em>Funds awarded &#8211; Major events.<\/em><\/a> Retrieved from\u00a0www.pch.gc.ca\/eng\/1389635366164<\/p>\n<p class=\"hanging-indent\">Government of Canada. (2018). <em><a class=\"internal\" href=\"https:\/\/www.canada.ca\/en\/canadian-heritage\/corporate\/publications\/general-publications\/about-survey-heritage-institutions\/2017-report.html\">Survey of heritage institutions: 2017<\/a><\/em>. [PDF] Canadian Heritage. Retrieved from https:\/\/www.canada.ca\/en\/canadian-heritage\/corporate\/publications\/general-publications\/about-survey-heritage-institutions\/2017-report.html<\/p>\n<p class=\"hanging-indent\">Government of Canada. (2020). <em><a class=\"internal\" href=\"https:\/\/www150.statcan.gc.ca\/t1\/tbl1\/en\/tv.action?pid=2110018201\">Performing arts, operating statistics<\/a>.<\/em> Retrieved from\u00a0 https:\/\/www150.statcan.gc.ca\/t1\/tbl1\/en\/tv.action?pid=2110018201<\/p>\n<p class=\"hanging-indent\">Government of Canada. (2014d). <a class=\"internal\" href=\"http:\/\/www.statcan.gc.ca\/tables-tableaux\/sum-som\/l01\/cst01\/arts60a-eng.htm\"><em>Amusement and recreation, summary statistics.<\/em><\/a> Retrieved from\u00a0www.statcan.gc.ca\/tables-tableaux\/sum-som\/l01\/cst01\/arts60a-eng.htm<\/p>\n<p class=\"hanging-indent\">Government of Canada. (2017). <em><a class=\"internal\" href=\"https:\/\/www.canada.ca\/en\/canadian-heritage\/news\/2017\/09\/a_celebration_ofcinemagovernmentofcanadasupportsthevancouverinte.html\">A celebration of cinema: The government of Canada supports the Vancouver International Film Festival<\/a>.<\/em> Retrieved from www.canada.ca\/en\/canadian-heritage\/news\/2017\/09\/a_celebration_ofcinemagovernmentofcanadasupportsthevancouverinte.html<\/p>\n<p class=\"hanging-indent\">Government of Canada. (2019).<a class=\"internal\" href=\"https:\/\/www.canada.ca\/en\/canadian-heritage\/corporate\/publications\/evaluations\/grouped-art-evaluation.html#a3a\"><em> Grouped arts evaluation. Canada arts presentation fund, Canada cultural spaces fund, and Canada cultural investment fund 2013-14 to 2017-18<\/em><\/a>. Retrieved from www.canada.ca\/en\/canadian-heritage\/corporate\/publications\/evaluations\/grouped-art-evaluation.html#a3a<\/p>\n<p class=\"hanging-indent\">Grishkewich, Cheryl. (2012, January 12). <a class=\"internal\" href=\"https:\/\/ontarioculinary.com\/cheryls-tasty-tid-bits\/\" target=\"_self\" rel=\"noopener noreferrer\"><em>Culinary tourists: Recipe for economic development success.<\/em><\/a> Retrieved from:\u00a0https:\/\/ontarioculinary.com\/cheryls-tasty-tid-bits\/<\/p>\n<p class=\"hanging-indent\">HelloBC. (2014, October 20). <a class=\"internal\" href=\"http:\/\/travelmedia.hellobc.com\/stories\/down-on-the-farm--agritourism-in-bc.aspx\"><em>Down on the farm: Agritourism in BC<\/em><\/a>. Retrieved from http:\/\/travelmedia.hellobc.com\/stories\/down-on-the-farm&#8211;agritourism-in-bc.aspx<\/p>\n<p class=\"hanging-indent\">Hill Strategies (2019). <em><a class=\"internal\" href=\"https:\/\/hillstrategies.com\/wp-content\/uploads\/2019\/11\/sia50_artists_provinces_territories2016_execsumm.pdf\">Artists in Canada&#8217;s provinces and territories in 2016. With summary information about cultural workers<\/a><\/em>. [PDF]. https:\/\/hillstrategies.com\/wp-content\/uploads\/2019\/11\/sia50_artists_provinces_territories2016_execsumm.pdf<\/p>\n<p class=\"hanging-indent\">Kwanlin D\u00fcn Cultural Centre. (2021, March 15). <a href=\"https:\/\/kwanlindunculturalcentre.com\/visit-the-kdcc\/\"><i>Visit the KDCC<\/i>.<\/a> Kwanlin D\u00fcn Cultural Centre. Retrieved from https:\/\/kwanlindunculturalcentre.com\/visit-the-kdcc\/<\/p>\n<p class=\"hanging-indent\">LinkBC. (2012). <a class=\"internal\" href=\"http:\/\/www.linkbc.ca\/siteFiles\/85\/files\/CHT_WEB.pdf\"><em>Cultural &amp; heritage tourism: A handbook for community champions<\/em>. [PDF]<\/a> Retrieved from www.linkbc.ca\/siteFiles\/85\/files\/CHT_WEB.pdf<\/p>\n<p class=\"hanging-indent\">Meetings Mean Business Canada Coalition. (2017). <em><a class=\"internal\" href=\"https:\/\/www.meetingsmeanbusiness.ca\/\">Home<\/a>. <\/em>Retrieved from www.meetingsmeanbusiness.ca\/<\/p>\n<p class=\"hanging-indent\">Motion Picture Association \u2013 Canada. (2013). <a class=\"internal\" href=\"http:\/\/www.mpa-canada.org\/wp-content\/uploads\/2014\/03\/MPA-Canada_Nordicity-Report_July-2013_English.pdf\"><em>Issues and positions.<\/em> [PDF]<\/a> Retrieved from www.mpa-canada.org\/wp-content\/uploads\/2014\/03\/MPA-Canada_Nordicity-Report_July-2013_English.pdf<\/p>\n<p class=\"hanging-indent\">Ontario Culinary Tourism Alliance. (2013). <a class=\"internal\" href=\"https:\/\/ontarioculinary.com\/resources\/culinary-tourism-101\/\" target=\"_self\" rel=\"noopener noreferrer\"><em>Culinary tourism: A definition.<\/em><\/a> Retrieved from:\u00a0https:\/\/ontarioculinary.com\/resources\/culinary-tourism-101\/<\/p>\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.pne.ca\/aboutus\/index.html%20\" target=\"_self\" rel=\"noopener noreferrer\">Pacific National Exhibition.<\/a> (n.d.).\u00a0<em>About us<\/em>. Retrieved from http:\/\/www.pne.ca\/aboutus\/index.html<\/p>\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.peta.org\/about-peta\/why-peta\/zoos\/#ixzz3LiYfeI6C)\">PETA &#8211; People for the Ethical Treatment of Animals.<\/a> (2014).\u00a0<em>Our views.<\/em> Retrieved from www.peta.org\/about-peta\/why-peta\/zoos\/#ixzz3LiYfeI6C)<\/p>\n<p class=\"hanging-indent\"><a class=\"internal\" href=\"http:\/\/www.siteglobal.com\/p\/cm\/ld\/fid=109\" target=\"_self\" rel=\"noopener noreferrer\">Society of Incentive Travel Excellence.<\/a> (2014). <em>History. <\/em>Retrieved from www.siteglobal.com\/p\/cm\/ld\/fid=109<\/p>\n<p class=\"hanging-indent\">SOTC &#8211; Southwest Ontario Tourism Corporation. (2011). <a class=\"internal\" href=\"http:\/\/www.osw-agritourismtoolkit.com\/Agribusiness\/What-is-Agritourism\"><em>What is agritourism?<\/em><\/a> Retrieved from www.osw-agritourismtoolkit.com\/Agribusiness\/What-is-Agritourism<\/p>\n<p class=\"hanging-indent\">Swarbrooke, J. (2002). <em>The development &amp; management of visitor attractions, 2nd ed<\/em>. Oxford, UK: Butterworth Heinemann.<\/p>\n<p class=\"hanging-indent\">Toronto Zoo. (2010). <a class=\"internal\" href=\"http:\/\/www.torontozoo.com\/pdfs\/Toronto%20Zoo%202010%20Annual%20Report.pdf\" target=\"_self\" rel=\"noopener noreferrer\"><em>Toronto Zoo 2010 annual report<\/em> [PDF]<\/a>. Retrieved from www.torontozoo.com\/pdfs\/Toronto%20Zoo%202010%20Annual%20Report.pdf<\/p>\n<p class=\"hanging-indent\">United Nations World Tourism Organization. (2012). <a class=\"internal\" href=\"http:\/\/www.silkroad.unwto.org\/publication\/unwto-am-report-vol-4-global-report-food-tourism\"><em>Global report on food tourism.<\/em><\/a> Retrieved from www.silkroad.unwto.org\/publication\/unwto-am-report-vol-4-global-report-food-tourism<\/p>\n<p class=\"hanging-indent\">Vancouver Aquarium. (2013). <a class=\"internal\" href=\"http:\/\/www.vanaqua.org\/annualreport2013\/assets\/dist\/pdfs\/annualreport2013.pdf\" target=\"_self\" rel=\"noopener noreferrer\"><em>Vancouver Aquarium annual report 2013<\/em> [PDF]<\/a>. Retrieved from: www.vanaqua.org\/annualreport2013\/assets\/dist\/pdfs\/annualreport2013.pdf<\/p>\n<p class=\"hanging-indent\">Wald, C. (2014, November). <a class=\"internal\" href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2014\/11\/is-the-future-of-zoos-no-zoos-at-all\/383070\/\">Is the future of zoos no zoos at all?<\/a> <em>The Atlantic.<\/em> Retrieved from \u00a0www.theatlantic.com\/technology\/archive\/2014\/11\/is-the-future-of-zoos-no-zoos-at-all\/383070\/<\/p>\n<p>Yukon Arts Centre. (n.d.). <a href=\"https:\/\/yukonartscentre.com\/\"><i>Yukon Arts Centre<\/i>.<\/a> Retrieved from https:\/\/yukonartscentre.com\/<\/p>\n<p class=\"hanging-indent\">Yukon Energy. (n.d.). <a href=\"https:\/\/yukonenergy.ca\/sustainability\/conservation\/whitehorse-fishladder-and-hatchery\"><i>Whitehorse Fishladder and hatchery<\/i>.<\/a> Whitehorse Fishladder and Hatchery | Yukon Energy. Retrieved from https:\/\/yukonenergy.ca\/sustainability\/conservation\/whitehorse-fishladder-and-hatchery<\/p>\n<p class=\"hanging-indent\">Yukon First Nations Culture &amp; Tourism Association. (n.d.). <a href=\"https:\/\/adakafestival.ca\/visitor\"><i>Visitor info<\/i>.<\/a> Ad\u00e4ka Cultural Festival | Visitor Info. Retrieved from https:\/\/adakafestival.ca\/visitor<\/p>\n<p class=\"hanging-indent\">Yukon Wildlife Preserve. (2022, January 8). <a href=\"https:\/\/yukonwildlife.ca\/\"><i>Home<\/i>.<\/a> Yukon Wildlife Preserve. 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