{"id":163,"date":"2020-04-27T13:52:09","date_gmt":"2020-04-27T13:52:09","guid":{"rendered":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/chapter\/tourism-services\/"},"modified":"2022-01-10T14:38:03","modified_gmt":"2022-01-10T14:38:03","slug":"tourism-services","status":"publish","type":"chapter","link":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/chapter\/tourism-services\/","title":{"raw":"7.3 Tourism Services","rendered":"7.3 Tourism Services"},"content":{"raw":"Many organizations can have a hand in tourism development. These include:\r\n<ul>\r\n \t<li>Sector-specific associations<\/li>\r\n \t<li>Tourism and hospitality human resources organizations<\/li>\r\n \t<li>Training providers<\/li>\r\n \t<li>Educational institutions<\/li>\r\n \t<li>Government branches and ministries in land use, planning, development, environmental, transportation, consumer protection, and other related fields<\/li>\r\n \t<li>Economic development and city planning offices<\/li>\r\n \t<li>Consultants<\/li>\r\n<\/ul>\r\nThe rest of this section describes Canadian and BC-based examples of these.\r\n<h1>Sector-Specific Associations<\/h1>\r\nNumerous not-for-profit and arm's-length organizations drive the growth of specific segments of our industry. Examples of these associations can be found throughout this textbook in the Spotlight On features, and include groups like:\r\n<ul>\r\n \t<li><a href=\"https:\/\/www.bcha.com\/\">BC Hotel Association<\/a><\/li>\r\n \t<li><a href=\"https:\/\/www.skgabc.com\/\">Sea Kayak Guides Alliance of BC<\/a><\/li>\r\n \t<li><a href=\"https:\/\/www.restaurantscanada.org\/\">Restaurants Canada<\/a><\/li>\r\n<\/ul>\r\nThese can serve as regulatory bodies, advocacy agencies, certification providers, and information sources.\r\n<div class=\"textbox shaded\">\r\n\r\n<strong>Spotlight On: TIA Yukon<\/strong>\r\n\r\n<a href=\"https:\/\/tiayukon.com\/\">Tourism Industry Association of the Yukon (TIA Yukon)<\/a> is a membership-based organization that provides direct support to tourism businesses in the Yukon.\u00a0 Their mission is to have a common voice when it comes to tourism in the Yukon and ensure their members have increased services available and support where it may be lacking.\u00a0 Their key focuses are on advocating on behalf of the industry, fostering partnerships, community development and organizational sustainability.\r\n\r\n<\/div>\r\n&nbsp;\r\n<h1>Tourism and Hospitality Human Resource Support<\/h1>\r\n<a href=\"http:\/\/tourismhr.ca\/\">Tourism HR Canada<\/a> \u2014 formally the Canadian Tourism Human Resource Council (CTHRC) \u2014 is a national sector council responsible for best practice research, training, and other professional development support on behalf of the 174,000 tourism businesses and the 1.75 million people employed in tourism-related occupations across the country. In BC, an organization called go2HR serves to educate employers on attracting, training, and retaining employees, as well as hosts a tourism job board to match prospective employees with job options in tourism around the province.\r\n\r\n&nbsp;\r\n<div class=\"textbox shaded\">\r\n\r\n<strong>Spotlight On: Yukon Tourism Education Council (YTEC)<\/strong>\r\n\r\n<a href=\"https:\/\/yukontec.com\/\">Yukon Tourism Education Council (YTEC)<\/a> offers various high-level support for tourism-based businesses that includes professional development opportunities, marketing strategies, and information on how to increase your brand.\u00a0 They also assist in human resource program development by helping implement training programs.\u00a0 YTEC is a part of Emerit, which is a national seal of excellence in human resources training in tourism and hospitality.\r\n\r\n<\/div>\r\n&nbsp;\r\n\r\n<span style=\"font-family: 'Cormorant Garamond', serif;font-size: 1.80225em;font-weight: bold\">Training Providers<\/span>\r\n\r\nThroughout this textbook, you'll see examples of not-for-profit industry associations that provide\u00a0training and certification for industry professionals. For example, the Association of Canadian Travel Agents offers a full-time and distance program to train for the occupation of certified travel counsellor. Closer to home, an organization called WorldHost, a division of Destination BC, offers world-class customer service training.\r\n\r\nYou'll learn more about training providers and tourism human resources development in <a class=\"internal\" href=\"\/tourismyt\/part\/customer-service\/\">Chapter 9<\/a>.\r\n<h1>Educational Institutions<\/h1>\r\nBritish Columbia is home to a number of high-quality public and private colleges and universities that offer tourism-related educational options. Training options at these colleges and universities include certificates, diplomas, degrees and masters-level programs in adventure tourism, outdoor recreation, hospitality management, and tourism management. For example, whether students are learning how to manage a restaurant at Camosun College, gaining mountain adventure skills at College of the Rockies, or exploring the world of outdoor recreation and tourism management at the University of Northern BC, tomorrow's workforce is being prepared by skilled instructors with solid industry experience.\r\n<div class=\"textbox shaded\">\r\n\r\n<strong>Spotlight On: Emerit<\/strong>\r\n\r\nEmerit is Canada\u2019s award winning training resource developed by Tourism HR Canada in collaboration with tourism industry professionals from across Canada. For more information on Emerit, visit the <a href=\"https:\/\/www.go2hr.ca\/training-education\/emerit\">go2HR website<\/a>.\r\n\r\n<\/div>\r\n<div class=\"textbox shaded\">\r\n\r\n<strong>Take a Closer Look: Yukon University<\/strong>\r\n\r\nThe Yukon is home to <a href=\"https:\/\/www.yukonu.ca\/\">Yukon University<\/a>; the first university north of 60\u00b0.\u00a0 As part of their Bachelor of Business Administration program, they offer a third-year course on tourism and culture that is an experiential-based course designed to introduce students to tourism in the Yukon.\u00a0 As a newer course offering, it has the potential to provide tools for new tourism-based businesses looking to learn more about the tourism industry in the Yukon, but also for general businesses as it aims to create a greater awareness of tourism as a growing market.\r\n\r\n<\/div>\r\n<h1>Government Departments<\/h1>\r\nAt the time this chapter was written, there were at least eight distinct provincial government ministries that had influence on tourism and hospitality development in British Columbia. These are:<del><\/del>\r\n<ul>\r\n \t<li>Tourism, Arts, and Culture<\/li>\r\n \t<li>Advanced Education, Skills, and Training<\/li>\r\n \t<li>Transportation and Infrastructure<\/li>\r\n \t<li>Environment &amp; Climate Change Strategy<\/li>\r\n \t<li>Forests, Lands, Natural Resource Operations &amp; Rural Development<\/li>\r\n \t<li>Indigenous Relations &amp; Reconciliation<\/li>\r\n \t<li>Jobs, Economic Development, &amp; Competitiveness<\/li>\r\n \t<li>Labour<\/li>\r\n \t<li>Public Safety &amp; Solicitor General<\/li>\r\n<\/ul>\r\nMinistry names and responsibilities may change over time, but the functions performed by provincial ministries are critical to tourism operators and communities, as are the functions of similar departments at the federal level.\r\n\r\nAt the community level, tourism functions are often performed by planning officers, economic development officers, and chambers of commerce.\r\n<div class=\"textbox shaded\">\r\n\r\n<strong>Take a Closer Look: Government of Yukon - Department of Tourism and Culture<\/strong>\r\n\r\nThe <a href=\"https:\/\/yukon.ca\/en\/department-tourism-culture\">Government of Yukon Department of Tourism and Culture<\/a> offers a variety of services to the tourism industry including, but not limited to, creating trip itineraries, providing marketing support, and establishing funding to support tourism-based business such as programs created during the Covid-19 pandemic that provided relief to negatively impacted tourism operators.\u00a0 They also manage the Travel Yukon website that caters to anyone interested in visiting the Yukon.\u00a0 On this site, you can search what activities are available during different seasons and explore the Yukon\u2019s extensive history and culture in preparation of planning your trip.\r\n\r\n<\/div>\r\n<h1>Consultants<\/h1>\r\nA final, hidden layer to the travel services sector is that of independent consultants and consulting firms. These people and companies offer services to the industry in a business-to-business format, and they vary from individuals to small-scale firms to international companies. In BC, tourism-based consulting firms include:\r\n<ul>\r\n \t<li>IntraVISTAS: specializing in aviation and transportation logistics advising<\/li>\r\n \t<li>Chemistry Consulting: specializing in human relations and labour market development<\/li>\r\n \t<li>Beattie Tartan: a public-relations and reputation management firm<\/li>\r\n<\/ul>\r\nFor many people trained in specific industry fields, consulting offers the opportunity to give back to the industry while maintaining workload flexibility.","rendered":"<p>Many organizations can have a hand in tourism development. These include:<\/p>\n<ul>\n<li>Sector-specific associations<\/li>\n<li>Tourism and hospitality human resources organizations<\/li>\n<li>Training providers<\/li>\n<li>Educational institutions<\/li>\n<li>Government branches and ministries in land use, planning, development, environmental, transportation, consumer protection, and other related fields<\/li>\n<li>Economic development and city planning offices<\/li>\n<li>Consultants<\/li>\n<\/ul>\n<p>The rest of this section describes Canadian and BC-based examples of these.<\/p>\n<h1>Sector-Specific Associations<\/h1>\n<p>Numerous not-for-profit and arm&#8217;s-length organizations drive the growth of specific segments of our industry. Examples of these associations can be found throughout this textbook in the Spotlight On features, and include groups like:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bcha.com\/\">BC Hotel Association<\/a><\/li>\n<li><a href=\"https:\/\/www.skgabc.com\/\">Sea Kayak Guides Alliance of BC<\/a><\/li>\n<li><a href=\"https:\/\/www.restaurantscanada.org\/\">Restaurants Canada<\/a><\/li>\n<\/ul>\n<p>These can serve as regulatory bodies, advocacy agencies, certification providers, and information sources.<\/p>\n<div class=\"textbox shaded\">\n<p><strong>Spotlight On: TIA Yukon<\/strong><\/p>\n<p><a href=\"https:\/\/tiayukon.com\/\">Tourism Industry Association of the Yukon (TIA Yukon)<\/a> is a membership-based organization that provides direct support to tourism businesses in the Yukon.\u00a0 Their mission is to have a common voice when it comes to tourism in the Yukon and ensure their members have increased services available and support where it may be lacking.\u00a0 Their key focuses are on advocating on behalf of the industry, fostering partnerships, community development and organizational sustainability.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h1>Tourism and Hospitality Human Resource Support<\/h1>\n<p><a href=\"http:\/\/tourismhr.ca\/\">Tourism HR Canada<\/a> \u2014 formally the Canadian Tourism Human Resource Council (CTHRC) \u2014 is a national sector council responsible for best practice research, training, and other professional development support on behalf of the 174,000 tourism businesses and the 1.75 million people employed in tourism-related occupations across the country. In BC, an organization called go2HR serves to educate employers on attracting, training, and retaining employees, as well as hosts a tourism job board to match prospective employees with job options in tourism around the province.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"textbox shaded\">\n<p><strong>Spotlight On: Yukon Tourism Education Council (YTEC)<\/strong><\/p>\n<p><a href=\"https:\/\/yukontec.com\/\">Yukon Tourism Education Council (YTEC)<\/a> offers various high-level support for tourism-based businesses that includes professional development opportunities, marketing strategies, and information on how to increase your brand.\u00a0 They also assist in human resource program development by helping implement training programs.\u00a0 YTEC is a part of Emerit, which is a national seal of excellence in human resources training in tourism and hospitality.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Cormorant Garamond', serif;font-size: 1.80225em;font-weight: bold\">Training Providers<\/span><\/p>\n<p>Throughout this textbook, you&#8217;ll see examples of not-for-profit industry associations that provide\u00a0training and certification for industry professionals. For example, the Association of Canadian Travel Agents offers a full-time and distance program to train for the occupation of certified travel counsellor. Closer to home, an organization called WorldHost, a division of Destination BC, offers world-class customer service training.<\/p>\n<p>You&#8217;ll learn more about training providers and tourism human resources development in <a class=\"internal\" href=\"\/tourismyt\/part\/customer-service\/\">Chapter 9<\/a>.<\/p>\n<h1>Educational Institutions<\/h1>\n<p>British Columbia is home to a number of high-quality public and private colleges and universities that offer tourism-related educational options. Training options at these colleges and universities include certificates, diplomas, degrees and masters-level programs in adventure tourism, outdoor recreation, hospitality management, and tourism management. For example, whether students are learning how to manage a restaurant at Camosun College, gaining mountain adventure skills at College of the Rockies, or exploring the world of outdoor recreation and tourism management at the University of Northern BC, tomorrow&#8217;s workforce is being prepared by skilled instructors with solid industry experience.<\/p>\n<div class=\"textbox shaded\">\n<p><strong>Spotlight On: Emerit<\/strong><\/p>\n<p>Emerit is Canada\u2019s award winning training resource developed by Tourism HR Canada in collaboration with tourism industry professionals from across Canada. For more information on Emerit, visit the <a href=\"https:\/\/www.go2hr.ca\/training-education\/emerit\">go2HR website<\/a>.<\/p>\n<\/div>\n<div class=\"textbox shaded\">\n<p><strong>Take a Closer Look: Yukon University<\/strong><\/p>\n<p>The Yukon is home to <a href=\"https:\/\/www.yukonu.ca\/\">Yukon University<\/a>; the first university north of 60\u00b0.\u00a0 As part of their Bachelor of Business Administration program, they offer a third-year course on tourism and culture that is an experiential-based course designed to introduce students to tourism in the Yukon.\u00a0 As a newer course offering, it has the potential to provide tools for new tourism-based businesses looking to learn more about the tourism industry in the Yukon, but also for general businesses as it aims to create a greater awareness of tourism as a growing market.<\/p>\n<\/div>\n<h1>Government Departments<\/h1>\n<p>At the time this chapter was written, there were at least eight distinct provincial government ministries that had influence on tourism and hospitality development in British Columbia. These are:<del><\/del><\/p>\n<ul>\n<li>Tourism, Arts, and Culture<\/li>\n<li>Advanced Education, Skills, and Training<\/li>\n<li>Transportation and Infrastructure<\/li>\n<li>Environment &amp; Climate Change Strategy<\/li>\n<li>Forests, Lands, Natural Resource Operations &amp; Rural Development<\/li>\n<li>Indigenous Relations &amp; Reconciliation<\/li>\n<li>Jobs, Economic Development, &amp; Competitiveness<\/li>\n<li>Labour<\/li>\n<li>Public Safety &amp; Solicitor General<\/li>\n<\/ul>\n<p>Ministry names and responsibilities may change over time, but the functions performed by provincial ministries are critical to tourism operators and communities, as are the functions of similar departments at the federal level.<\/p>\n<p>At the community level, tourism functions are often performed by planning officers, economic development officers, and chambers of commerce.<\/p>\n<div class=\"textbox shaded\">\n<p><strong>Take a Closer Look: Government of Yukon &#8211; Department of Tourism and Culture<\/strong><\/p>\n<p>The <a href=\"https:\/\/yukon.ca\/en\/department-tourism-culture\">Government of Yukon Department of Tourism and Culture<\/a> offers a variety of services to the tourism industry including, but not limited to, creating trip itineraries, providing marketing support, and establishing funding to support tourism-based business such as programs created during the Covid-19 pandemic that provided relief to negatively impacted tourism operators.\u00a0 They also manage the Travel Yukon website that caters to anyone interested in visiting the Yukon.\u00a0 On this site, you can search what activities are available during different seasons and explore the Yukon\u2019s extensive history and culture in preparation of planning your trip.<\/p>\n<\/div>\n<h1>Consultants<\/h1>\n<p>A final, hidden layer to the travel services sector is that of independent consultants and consulting firms. These people and companies offer services to the industry in a business-to-business format, and they vary from individuals to small-scale firms to international companies. In BC, tourism-based consulting firms include:<\/p>\n<ul>\n<li>IntraVISTAS: specializing in aviation and transportation logistics advising<\/li>\n<li>Chemistry Consulting: specializing in human relations and labour market development<\/li>\n<li>Beattie Tartan: a public-relations and reputation management firm<\/li>\n<\/ul>\n<p>For many people trained in specific industry fields, consulting offers the opportunity to give back to the industry while maintaining workload flexibility.<\/p>\n","protected":false},"author":138,"menu_order":15,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-163","chapter","type-chapter","status-publish","hentry"],"part":151,"_links":{"self":[{"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/pressbooks\/v2\/chapters\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/wp\/v2\/users\/138"}],"version-history":[{"count":3,"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/pressbooks\/v2\/chapters\/163\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/pressbooks\/v2\/chapters\/163\/revisions\/738"}],"part":[{"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/pressbooks\/v2\/parts\/151"}],"metadata":[{"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/pressbooks\/v2\/chapters\/163\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/pressbooks\/v2\/chapter-type?post=163"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/wp\/v2\/contributor?post=163"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.bccampus.ca\/tourismyt\/wp-json\/wp\/v2\/license?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}