Unit 2: What’s Behind the Ads You See? Understanding Targeted Advertising


This lesson will explore the world of targeted advertising and the mechanisms that drive the ads students see online. The lesson will explore how students’ digital footprints, behaviours, and preferences are tracked and used by advertisers to deliver personalized content. Students will gain insights into the strategies and technologies behind targeted ads, from cookies to user profiling.

Learning Outcomes

By the end of this lesson, students will be able to:

  • understand the various strategies and technologies used by advertisers to deliver personalized ads, including tracking methods and user profiling;
  • analyze how their digital behaviours and information are utilized to tailor ads;
  • discuss the trade-offs between personalized content and data privacy.