Analyzing and Optimizing Your Digital Marketing Performance

Digital Marketing Textbook Structure

Congratulations, you have covered the first two of three core sections:

  1. Fundamentals in Digital Marketing
  2. Generating Customer Demand and Nurturing Leads & Prospects
  3. Analyzing Your Digital Marketing Performance

In this final section, we will focus on analyzing and optimizing your digital marketing results and outcomes. To accomplish this, we will cover:

  • the fundamentals of A/B testing,
  • digital marketing attribution models,
  • conversion rate optimization, and
  • common digital marketing analytics and calculations.


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Foundations in Digital Marketing Copyright © by Rochelle Grayson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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