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Author: Krista Lambert
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Introduction
Module 1: Course Introduction
Module 2: Strategic Planning
Module 3: Market Segmentation and Target Marketing
Module 4: The 4P’s of marketing – Product, Price, Place
Module 5: The 4P’s of marketing – Promotion
Module 6: Implementation
Midterm Exam and Rubric
Final Exam and Marking Rubric
Appendix
Intro to Marketing Course Copyright © by Krista Lambert. All Rights Reserved.
