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Main Body

Final Exam and Marking Rubric

Description:
You are going to prepare two papers regarding two businesses from your peers. Your instructors will send two marketing plans of your peers. You must review these marketing plans and provide feedback to your peers.If you were looking to invest in this business, would you invest. Why is that? What questions would you ask before you invest?

If you were looking to purchase this product or service, would you purchase from this person or their competitor. Why is that? What questions would you ask before you bought?

Resources: Computer, Internet access.

Technical specifications:

Review two students marketing plans and create an analysis. This analysis will provide feedback that would improve the likelihood of you both investing in the business and purchasing the product or service as a customer. Upload your analysis to the submission folder Final Exam Analysis. Send the analysis directly to the two students you reviewed.

Your analysis should be approximately 1,000 words each. Source the material you have used to develop your own marketing plans.

You will prepare questions that your peers can answer. When receiving your own feedback, include the questions in your FAQ of your online marketing plan and answer the questions in your FAQ.

After reviewing your analysis, provide a paragraph under the Evaluation and Control section of your marketing plan. The paragraph should discuss what you believe would make your product or service a success and what would constitute a successful marketing program. Provide a link to download the peer review of your business.

Due Date: Sunday, 11:59pm

Marks: 10% rubric

Rubric:

Criteria Excellent

3 Points

Good

2 Points

Satisfactory

1 Point

Poor

0 Points

 

Technical Specifications

 

The project meets all the requirements of the assignment. Student has carefully analyzed and reviewed the marketing plans. The project meets the basic requirements of the assignment. The project meets some of the requirements and needs improvement. The project is not complete as per the requirements.
 

Materials / Content

 

The student has fairly reviewed and analyzed the marketing plans from all the required prospects. FAQ page is detailed and all the changes are tracked and carefully listed. The student has reviewed and analyzed the marketing plans from the two aspects. FAQ page contains the relevant questions. All the changes are listed. The student has reviewed and analyzed the marketing from only one aspect. Some of the changes are not listed. Student did not demonstrate good progress regarding the project and is unable to track all the changes.
 

Presentation and creativity

Students have used top-notch creative skills which makes the analysis more professional attractive. The project shows creativity with the use of explanations.

All the details are relevant.

The student did not effort to show any creativity.

Some of the details are irrelevant.

No signs of creativity
 

Critical Thinking and decision making

 

The student has applied the information from this topic directly to their proposed marketing idea.

 

The student has applied the information and relates the topic to the proposed idea.

The information is replicates the topic but shows no application to the marketing idea.  

Little to no use of critical thinking.

 

 

 

License

Intro to Marketing Course Copyright © by Krista Lambert. All Rights Reserved.

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