Main Body
Midterm Exam and Rubric
Take some time to review your marketing plan and how far you have taken your business from an idea to a well thought out plan. Your marketing plan is nearly complete and would be an excellent addition to a full business plan if you choose to pursue this idea.
Upon reflection, you will likely have been able to see some changes to your plan after considering your plan and learning more about marketing. This midterm will allow you to consider the feedback given to you in your marks with the rubrics and make the changes to your marketing plan.
Resources: Computer, Internet access.
Technical specifications:
Review the feedback from your instructor for your assignments and consider what changes you would make now. Make adjustments from your marketing plan and keep track of the changes. Submit a change document of the changes you have made.
The change document should be broken down into sections that match the completed pages in the online marketing plan. For instance, you should have a section of your document for each of these sections:
- Strategic Focus and plan
- Situation Analysis
- Market-Product Focus
- Marketing Program
- Organization
Each section should consist of two parts, reflection and screenshots. The reflection should include what you chose to include and what you will be making changes to. If there are no changes required, you should write about why you believe your section is still correct. This should happen only if you received full marks and your business idea hasn’t changed.
The screenshot section should include before and after screenshots of your online webpage before and after the changes showing clearly you have made the improvements.
Due Date: Sunday, 11:59pm
Marks: 10%
Rubric:
| Criteria | Excellent
3 Points |
Good
2 Points |
Satisfactory
1 Point |
Poor
0 Points |
|
Technical Specifications
|
The project meets all the requirements of the assignment. The student has carefully analyzed and reviewed the marketing plans. | The project meets the basic requirements of the assignment. | The project meets some of the requirements and needs improvement. | The project is not complete as per the requirements. |
|
Materials / Content
|
The student has fairly reviewed and analyzed the marketing plan. The change document is thorough and thoughtful. | The student has reviewed and analyzed the marketing plans from the two aspects. The change document is adequate and barely meets requirements. | The student has reviewed and analyzed the marketing from only one aspect. Some of the changes are not listed. | Student did not demonstrate good progress regarding the project and is unable to track all the changes. |
|
Presentation and creativity |
Students have used top-notch creative skills which makes the analysis more professional and attractive. | The project shows creativity with the use of explanations.
All the details are relevant. |
The student did not make an effort to show any creativity.
Some of the details are irrelevant. |
No signs of creativity |
|
Critical Thinking and decision making |
The student has applied the information from this topic directly to their proposed marketing idea. |
The student has applied the information and relates the topic to the proposed idea. |
The information replicates the topic but shows no application to the marketing idea. |
Little to no use of critical thinking. |