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Accessibility Statement
About BCcampus Open Education
Students: How to Access and Use This Textbook
Introduction
1.1 What is Tourism?
1.2 Global Overview
1.3 Canada Overview
1.4 British Columbia Overview
1.5 Impacts of Tourism
1.5 Conclusion
Testing
2.1 Air
2.2 Rail
2.3 Water
2.5 Trends and Issues
2.4 Land
2.6 Conclusion
3.1 Hotels
3.2 Camping and RV Accommodation
3.3 Operations
3.4 Trends and Issues
3.5 Conclusion
4.1 Food and Beverage Sector Performance
4.2 Types of Food and Beverage Providers
4.3 Types of Food and Beverage Customers
4.4 Operations
4.5 Trends and Issues
4.6 Conclusion
5.1 Overview
5.2 Recreation and Adventure Tourism in BC
5.3 Trends and Issues
5.4 Conclusion
6.1 Festivals and Events
6.2 Meetings, Conventions, and Incentive Travel (MCIT)
6.3 Attractions
6.4 Trends and Issues
6.5 Conclusion
7.1 Components of Travel Services
7.2 Travel Services in Canada and BC
7.3 Tourism Services
7.4 Trends and Issues
7.5 Conclusion
8.1 The Evolution of Marketing
8.2 Differences Between Goods and Services
8.3 Planning for Services Marketing
8.4 Consumer Behaviour in Tourism and Hospitality
8.5 Reaching the Consumer
8.6 Bringing it All Together
8.7 Trends and Issues
8.8 Conclusion
9.1 Customer Experience
9.2 Communication Strategies
9.4 Loyalty and Customer Relationships
9.3 Exceeding Expectations with Remarkable Service
9.5 Summary
9.6 Conclusion
10.1 Definitions and Environmental Stewardship Ideas
10.2 Tourism and Climate Change
10.3 Environmental Stewardship Theory in Tourism
10.4 Environmental Management in BC
10.5 Mitigating Tourism and Hospitality Impacts
10.6 Conclusion
11.1 Overview
11.2 Risk Management Process
11.3 Laws and Regulations
11.4 Insurance
11.5 Occupational Health and Safety in Tourism
11.6 Conclusion
12.1 Indigenous People in Canada
12.2 Tourism, Colonialism, Indigenous Human Rights and Reconciliation
12.3 Indigenous Tourism in Canada
12.4 Indigenous Tourism in BC
12.5 Conclusion
13.1 Career Planning
13.2 Work Experience
13.3 Integrating Planning with Education and Experience
13.4 Tourism and Hospitality Success Stories
13.5 Conclusion
14.1 Globalization and the Tourism Industry
14.2 Top Trends
14.3 Conclusion: The View from British Columbia
Glossary
Origins of Tourism in Canada Timeline
About the Authors and Reviewers, 1st Edition
About the Adapting Authors, 2nd Edition
2nd Edition Changes
Versioning History
Chapter 4. Food and Beverage Services