Book Title: Public Relations Case Studies: Strategies & Actions
Book Description: Public Relations Case Studies: Strategies & Actions provides students with real-world PR case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and the future.
Public Relations Case Studies: Strategies & Actions by Sam Schechter is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.