Book Title: Public Relations: From Strategy to Action

Author: Sam Schechter

Cover image for Public Relations: From Strategy to Action

Book Description: Public Relations: From Strategy to Action guides students through the process and practice of engaging in the world of public relations. The book teaches audience analysis, campaign planning, strategy, tactics, message development, and media relations for the PR practitioners of today and the future.

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Author

Sam Schechter

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Public Relations: From Strategy to Action Copyright © 2023 by Sam Schechter is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Subject

Public relations

Metadata

Title
Public Relations: From Strategy to Action
Author
Sam Schechter
License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Public Relations: From Strategy to Action Copyright © 2023 by Sam Schechter is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Primary Subject
Public relations
Publication Date
April 20, 2023