Book Title: Public Relations: From Strategy to Action
Book Description: Public Relations: From Strategy to Action guides students through the process and practice of engaging in the world of public relations. The book teaches audience analysis, campaign planning, strategy, tactics, message development, and media relations for the PR practitioners of today and the future.
License:
Creative Commons Attribution NonCommercial ShareAlike
Contents
Book Information
License
Public Relations: From Strategy to Action by Sam Schechter is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Public relations
Metadata
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Public Relations: From Strategy to Action by Sam Schechter is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.