Book Title: Public Relations: From Strategy to Action

Author: Sam Schechter

Cover image for Public Relations: From Strategy to Action

Book Description: Public Relations: From Strategy to Action guides students through the process and practice of engaging in the world of public relations. The book teaches audience analysis, campaign planning, strategy, tactics, message development, and media relations for the PR practitioners of today and the future.

License:
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Contents

Book Information

Author

Sam Schechter

Subject

Public relations

Metadata

Title
Public Relations: From Strategy to Action
Author
Sam Schechter
Primary Subject
Public relations
Publication Date
April 20, 2023