4.7 PR Pro Advice: Tips from Successful Bloggers
Mary Sterenberg
Advice for Students
Just start writing. You don’t even have to write long blog posts to start out. Write some short things about a topic that interests you. A picture and a short paragraph. I took time to build content and that built readership and that helped me refine my style. Set a goal of two short posts a week about something that interests you and it helps you get to know your topic.
Advice for Students
The most important thing you can do is start. However, at some point you will want to come up with a plan, if you’d like to monetize your blog. I think there’s a big misconception out there that you just start a blog and the money rolls in. There are several ways to make money blogging, but it’s important to position yourself so that brands know [who you are, who your followers are and how the brand might benefit from a relationship with you] when they contact you. For example, would you like to be an influencer? If so, you should focus on growing your social following. Would you like to be hired to write? If so, focus on your writing and use your blog as a portfolio/home base for your work. Would you like to write a book? Focus on writing long-form content, etc.