Courses

Introduction to Marketing (CC BY)

Throughout this course, you will work on a business idea that you will generate based upon your interests. To do so, you must think about what you can do or sell to make extra money. You must follow these basic restrictions for your idea. Throughout this course, you will be referring to this business but you will not have to actually create this business. When your business idea is mentioned throughout your course, treat it as a mock business.

Textbooks

An Open Guide to integrated Marketing Communications (IMC) (CC BY-NC-SA 4.0)

The Open Guide to Integrated Marketing Communications is an OER that was written and edited by KPU students in 2020. It covers a range of topics related to designing and launching integrated marketing campaigns, such as research, audience segmentation, creative briefs, content calendars, and more. The authors have also included reusable materials and templates to support the marketing and communications efforts of those organizations with the smallest of budgets and most limited resources, namely not-for-profit organizations, NGO’s, charities, advocacy groups, and climate & social activists. The Open Guide to IMC is centred around the United Nations’ 17 Sustainable Development Goals and created as an inclusive, equitable, and accessible resource to support quality education.

Be Credible (CC BY-NC)

This book teaches college-level journalism and strategic communication students to become information experts.

Customer Insights, Second Edition (CC BY-NC)

This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature.

The Evolving World of Public Relations (CC BY)

From Nova Scotia Community College, for PREL 2166 course.

Global Marketing in a Digital World (CC BY-NC-SA)

Global Marketing in A Digital World offers students the principles and framework that firms use when selling their products and services around the world. In a technologically advanced world, digital marketing becomes a crucial part in the success of companies going global. Topics include an introduction to global marketing; the economic, political, social, and cultural environment; global market planning; competing in a global marketplace; global market entry modes; global products; global pricing; global distribution; global promotion; the global marketing plan; creating a global brand; introduction to e-commerce; and emerging technology. PowerPoint slides are available for each chapter in this book.

Indigenous Businesses in the BC Interior: Case Studies in Marketing (CC BY-NC)

This compilation of Indigenous Business Case Studies, focusing on the BC Interior, explores marketing challenges and approaches of a variety of indigenous-owned businesses. The authors had the opportunity to have conversations with the business owners and feel honoured to have been trusted with information and data to put this collection together. Within this collection, we present case studies that can be used in various marketing and management courses.

Introduction to Marketing (CC BY-NC-SA 4.0)

Introduction to Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.