62 Summary

Data analysis brings together the other aspects of your research – the introduction, literature review, methods, discussion, and conclusion. In this chapter, we began by discussing basic aspects of data analysis for qualitative research. We reviewed the importance and steps of transcription, content analysis, and grounded theory. We then offered strategies for presenting demographics and quotations in qualitative writing. In conclusion, we argued that all research tells a story, that is, it tries to present a narrative of data that relates to itself and to the audience. In achieving storylining (see Box 9.10.1) in your research, you make your narrative a relevant and sturdy one for others.