Public Speaking and You

3 What makes a presentation good?

In this chapter you’ll learn the two basics of a great presentation: structure and delivery. You’ll also see examples of presentations ranging from poor to excellent.


There are lots of ways to structure a presentation, but we like this one best. It’s clear, simple and fits most presentations. This structure has 10 parts:

  1. Grabber/hook: A very brief and interesting statement or question that grabs the audience’s attention
  2. Self-introduction including full name & credential: Who you are and why you’re qualified to present this content
  3. Thesis: What you’re going to speak about
  4. Overview of main points
  5. Key point 1
  6. Key point 2
  7. Key point 3
  8. Conclusion: Restate the thesis
  9. Summary of main points: Restate the overview
  10. Call to action: What you want the audience to do

You’ll learn the details in Chapter 8: How to structure your presentation.


What makes good presenters engaging? What makes you want to watch and listen? Great delivery includes:

  • Confidence
  • Passion
  • Proficient body language
  • Eye contact
  • Speaking clearly, being easy to understand
  • Effective pauses
  • Few hesitations or filler words
  • Using words and phrases that are appropriate for the audience
  • Accurate timing: not going overtime or ending too early
  • Smooth transitions between sentences and sections

We’ll discuss these skills in detail in Chapter 9: How to deliver your presentation.


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Business Presentation Skills by Lucinda Atwood and Christian Westin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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