Part 2: The Message
Now that you are clear on your mission, you are going to start working towards achieving it. You will do that by first figuring out what you need to say to get through to your audience – this is your message. But this is not a simple task! In this section we will introduce an interdisciplinary selection of theories that will provide insight into the complexities of message development and also provide the tools and techniques you need to develop effective messages. These include practical reasoning (from the field of philosophy), Peter Sandman’s Hazard x Outrage framework, and storytelling. Then we will turn the lens back on ourselves, the communicators, to learn how communication style can make or break your message, before ending with some tips and tricks on message design.