Introduction

Welcome to Public Relations: From Strategy to Action! This book was written for CMNS 3700: Strategic Public Relations at Douglas College, but could also be a valuable textbook for many other post-secondary courses.

This OER textbook is supplemented by an OER collection of case studies in Public Relations Case Studies: Strategies & Actions.

This book is available free of charge to any who wish it. It is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Acknowledgements to contributing authors are included on a chapter-by-chapter basis.