About the Author

Sam Schechter adapted Public Relations: From Strategy to Action from a variety of sources, but most of the content is his original writing. Sam is a faculty member in the Communications Department at Douglas College. This is his third OER textbook in the field of applied communications. His first OER textbook, Professional Writing Today: A Functional Approach, provides guidance for undergraduate students and entry-level employees looking to improve their professional writing skills. His second OER textbook, Public Speaking for Today’s Audiences, provides guidance for undergraduate students looking to improve their public speaking skills. His fifth and most recent OER is Social Media & Reputation Management. He is also the editor of an OER collection of case studies in Public Relations Case Studies: Strategies & Actions.

Sam Schechter’s full biography and online profile can be found at www.schechter.ca.