Book Title: Social Media & Reputation Management
Book Description: This OER textbook provides a tactical framework for how social media managers can construct, propagate, and defend an organization's online identity and voice. Social Media & Reputation Management explores social media properties, audience analysis and archetypes, style guides, content creation, proactive and reactive communication, portfolio development, and ongoing social media management.
Contents
Book Information
License
Social Media & Reputation Management Copyright © 2023 by Sam Schechter is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Online marketing / Social media marketing
Metadata
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Social Media & Reputation Management Copyright © 2023 by Sam Schechter is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.