Social Media Management and Marketing
Now more than ever, maintaining an online presence for a business includes creating a community through social media marketing. Since social media marketing is a fluid, non-traditional field that is rapidly changing, tips on planning and authentic participation on the major social platforms will be discussed. The how-to for each platform has intentionally been left out.
Learning Objectives
This section contains the following chapters with the following learning objectives:
4.1 Build a community: Understand why social media is so important for businesses and how to show-up authentically.
4.2 Owned, Paid and Earned Marketing: Understand the different ways content can be marketed on social media platforms
4.3 Policies & Terms of Use: Develop strategies for creating internal policy documents around social media use.
4.4 Key Performance Indicators (KPIs): Develop SMART goals and use metrics to determine if the goals are met.
4.5 Meta: Understand best-practices around the use of Instagram & Facebook social media platforms.
4.6 LinkedIn: A use-case for businesses to show up and engage on LinkedIn.
4.7 Social Media Integration: How best to integrate your website and social media channels.
