Website Design
A business website is the ultimate method a business maintains their online presence. It is where the business owns its content, layout, design and reputation. No matter how brilliant or important social media channels are to a brand, reputation is most often measured by the content and feelings evoked from their website. This section includes the information on how content writers, UX (user experience) and front-end designers optimize websites.
Chapter 3 Learning Objectives
This chapter covers the following topics:
3.1 Content Strategy Understand the importance of researching human-centred design through content search intent and calls to action.
3.2 What is a Website, anyway? Learn about the various components and integration tools that comprise a modern-day website.
3.3 Website Interface & Design Patterns Understand the best-practices around user design experience.
3.4 Content Audits Maintaining content and ensuring search engine optimization.
