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Adaptation Statement
1. What Is Public Relations?
2. Public Relations Planning and The Design Process
3. 1.1 Introduction
Alex Hass
4. 1.2 William Morris and the Arts & Crafts Movement
5. 1.3 Deutscher Werkbund
6. 1.4 Bauhaus
7. 1.5 Dada
8. 1.6 International Typographic Style
9. 1.7 Late Modern | New York Style
10. 1.8 Post Modern
11. 1.9 Summary
12. 2.1 Introduction
13. 2.2 Design Research and Concept Generation
14. 2.3 Define
15. 2.4 Research
16. 2.5 Develop Concepts
17. 2.6 Implement Solutions
18. 2.7 Summary
19. 3.1 Introduction
20. 3.2 Visual Elements — Basic Things That Can be Seen
21. 3.3 Compositional Principles — Strategies for Arranging Things Better
22. 3.4 Organizational Principles
23. 3.5 Summary
1.1 Exercise 1: Working with files and folders
xtine burrough and Michael Mandiberg
1.2 Exercise 2: Creating a new file in Adobe Illustrator
1.3 Exercise 3: Creating a dynamic composition
1.4 Exercise 4: Saving a file
2.1 Exercise 1: Advanced searching in Google
2.2 Exercise 2: Searching in the public domain
2.3 Exercise 3: Searching in stock photography websites
2.4 Exercise 4: Searching and using Creative Commons or Public Domain work for your projects
3.1 Exercise 1: Creating symmetry and asymmetry with your body
3.2 Exercise 2: Symmetry with passive negative space
3.3 Exercise 3: Symmetry with less passive negative space
3.4 Exercise 4: Balanced asymmetry
24. 3.5 Exercise 5: Asymmetry with imbalanced visual weight
3.6 Exercise 6: Symmetry with patterning
3.7 Exercise 7: A focal point is defined within symmetric patterning
4.1 Exercise 1: Using guides to create a grid
4.2 Exercise 2: Lines
4.3 Exercise 3: Using the Type Tool to create a headline
4.4 Exercise 4: Creating body copy with the Type Tool
4.5 Exercise 5: Using color to direct the viewer
4.6 Exercise 6: Adjusting shapes with the Direct Select Tool
5.1 Exercise 1: Hue has value!
5.2 Exercise 2: Top or bottom?
5.3 Exercise 3: Interaction of values
5.4 Exercise 4: Interaction of colors
6.1 Exercise 1: Gesture drawings on a template layer
6.2 Exercise 2: Recreating straight lines with the Pen Tool
6.3 Exercise 3: Curves
6.4 Exercise 4: Curves and angles
6.5 Exercise 5: Tracing an image and creating a clipping mask
7.1 Exercise 1: Creating a scanogram and understanding file resolution
7.2 Exercise 2: A brief tour of tools and palettes in Photoshop
7.3 Exercise 3: Image Size, file size, and resolution
7.4 Exercise 4: Basic adjustments to contrast, hue and saturation levels
8.1 Exercise 1: Minor adjustments to the original file
8.2 Exercise 2: Understanding the histogram
8.3 Exercise 3: Adjusting the histogram in Levels or Curves
8.4 Exercise 4: Targeting saturation levels
9.1 Exercise 1: Using layers to create a double-exposure
9.2 Exercise 2: Cropping and adjusting the hue
9.3 Creating and manipulating layers
9.4 Exercise 4: Adding an adjustment to specific layers
10.1 Exercise 1: Replace part of one image using the Clone Stamp Tool
10.2 Exercise 2: Add Amelia Earhart to the image of the crew
10.3 Exercise 3: Add a layer mask
10.4 Exercise 4: Matching levels and image quality
11.1 Exercise 1: Using Quick Masks and Alpha Channels
11.2 Exercise 2: Saving a selection on a layer mask
11.3 Exercise 3: Adding an adjustment layer and organizing layers with groups
11.4 Exercise 4: Adding a shape layer
12.1 Exercise 1: From digital input to web ready
12.2 Exercise 2: PNG & GIF vs JPEG
13.1 Exercise 1: Unity through repetition – master pages
13.2 Exercise 2: Creating B-Master
13.3 Exercise 3: Linking text frames
13.4 Exercise 4: Creating shapes
13.5 Exercise 5: Exporting a PDF
14.1 Exercise 1: Image Preparation
14.2 Exercise 2: Fundamentals for the Layout
14.3 Exercise 3: Adding Variety and Visual Interest
14.4 Exercise 4: Add Your Byline
14.5 Exercise 5: Export and Package
25. Introduction
Richard Adams and Reem el Asaleh; Martin Habekost; Jason Lisi; and Art Seto
26. Camera Equipment
27. File Formats and Applications
28. Working with Printers, Web, and eBook Publishers
29. Photoshop
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Design & Production for Public Relations Copyright © by Andrew Frank is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.