Chapter 17: Research Methods in the Real World
Key Takeaways
Key Takeaways
- Evaluation research is research that is conducted to assess the effects of specific programs or policies.
- Market research is research that is conducted for the purpose of guiding business and other organizations as they make decisions about how best to sell, improve, or promote a product or service.
- Sociologists are employed in many research areas. Some of the most common ones include: evaluation research, market research, and policy and other government research.
- Action research is conducted by researchers who wish to create some form of social change. It is often conducted by teams of interdisciplinary researchers.
- One of the positive consequences of public sociology is that the discipline has become more visible and more accessible to much broader audiences than in the past. Having a background in sociological research methods can help you read, make sense of, discuss, and share the research findings you encounter.
- Having a background in social science research methodology provides you with a number of transferable skills. Having a background in social science research methodology gives you the opportunity to gain greater insight into yourself, your circumstances, and your world.
