Chapter 10: Qualitative Data Collection & Analysis Methods

Learning Objectives

  • Describe the circumstances under which it is suitable to use the interview technique for data collection.
  • Explain semi-structured interview
  • Identify the characteristics of an open-ended question.
  • Describe an interview guide.
  • Identify the challenges associated with interviewing.
  • Explain what a focus group is and identify the situations where conducting a focus group is valuable.
  • Describe when it is appropriate to utilize videography as a data collection method.
  • Identify the pros and cons of videography as a data collection method.
  • Explain what a code is and describe the coding process.
  • Describe the differences between inductive and deductive coding.
  • Describe the two types of inductive coding (descriptive and interpretive) and compare those to the two deductive coding (open and focused/axial coding) techniques.
  • List the various steps involved in analyzing qualitative data.
  • Describe an oral history.
  • Identify the strengths and weaknesses of qualitative interviews.



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